Former Adidas Brand President Eric Liedtke on Leaving Adidas for Sustainable Fashion Innovation

In our Season 2 Finale, join Tal and PJ as they dive into the journey of Eric Liedtke, a trailblazer in the fashion industry known for his leadership at Adidas and his courageous shift towards sustainability. Discover how Eric transformed Adidas through innovative collaborations and sustainability initiatives and why he left to co-found The UNLESS Collective, a brand dedicated to regenerative fashion.
Key Discussion Points:
1. Early career and what drove Eric to join Adidas
2. Reflections on 26 years at Adidas, highlighting proudest achievements and key learnings
3. Experiences overseeing iconic collaborations and product innovations at Adidas
4. Navigating the transition from the corporate world of Adidas to launching The UNLESS Collective
5. The concept of 'regenerative fashion' and its significance to The UNLESS Collective
6. Challenges faced in creating a brand from scratch and strategies for overcoming them
7. How experiences at Adidas prepared Eric for his entrepreneurial journey with The UNLESS Collective
8. Core values from Adidas carried over to The UNLESS Collective and how they have evolved
9. Advice for individuals considering leaving a secure corporate job to pursue a passion-driven, higher-risk venture
10. New horizons and challenges anticipated with The UNLESS Collective in the future
Quotable Moments:
"Stepping away from a secure, successful career to pursue a passion for sustainability was the bravest decision of my life."
"Regenerative fashion isn't just a trend; it's a necessary evolution for the industry."
Connect with Eric:
LinkedIn: [Eric Liedtke] ( / eric-liedtke )
The UNLESS Collective: [UNLESS](unlesscollecti...)
Listener Engagement:
We'd love to hear your thoughts on Eric's journey from Adidas to The UNLESS Collective and how his story inspires your own path in business. Email us from our website, www.bravingbusiness.com
Disclaimer:
The views expressed by guests are their own and do not necessarily represent those of the Braving Business Podcast or its hosts.
Stay brave and keep pushing the boundaries of what's possible in business and sustainability.