Black Founder Raised Over $100,000 on a Black-Owned Equity Crowdfunding Platform

Mitch Gilbert is the Co-founder & CEO of Oya, a femtech apparel brand that uses innovative fabrics and sweat absorption technology to provide performance wear engineered for feminine health and comfort. She has successfully raised $1.3 million to date for her Los Angeles-based company.
Notably, over $100,000 of that funding was raised on Seed at The Table, a Black-owned equity crowdfunding platform.
We caught up with Mitch to gain her insights on navigating the fundraising landscape as a Black founder.
In this interview, Mitch shares:
- Her experience fundraising for her company.
- What inspired her decision to raise capital on Seed At the Table.
- How Seed At the Table supported her campaign beyond just providing a platform for fundraising.
- How she overcame the challenges she faced during the crowdfunding process.
- The steps she took to prepare for her crowdfunding campaign.
- Advice for other founders who are considering equity crowdfunding as a way to raise capital.
VISIT OYA ➡️ wearoya.com/
VISIT SEED AT THE TABLE ➡️ seedatthetable...