A guide to experience a digital fashion week | Mercedes Benz Fashion Week Berlin 2021

This episode is about Mercedes Benz Fashion Week Berlin. Under the pandemic situation, from 2020 until now there have been already plenty of online fashion shows taking place either on UA-cam or the brand's official website. Digital fashion show is a challenge for not only event organizers but also brand owners, since it is hard to attain the audience's attention for a longer period. In this video, you will find out some key learnings of MBFW 21 and receive some brand recommendations I discovered.
#MBFW21 #MercedesBenzFashionWeek #Berlin
00:00 Intro of the episode
00:51 Background information of MBFW
01:55 Digital version of MBFW
02:32 Designers & Fashion groups
04:02 The vibe of MBFW
04:55 Planned activities in MBFW
05:17 Special design elements of MBFW
05:44 1st highlight: digital experience
07:44 2nd highlight: content
09:23 3rd highlight: sustainability
11:02 The teaser of the next episode
FASHION BRIEF | THE SHIFT TO DIGITAL
• Fashion industry under...
MBFW
Website: / @mbfw.berlin3171
UA-cam: mbfw.berlin/
TOM VAN DER BORGHT 360 VR FASHION SHOW
• Tom Van der Borght - 8...
ACHTUNG MAGAZINE | SCHNEEWITTCHEN IM SCHWARZWALD
• ACHTUNG MAGAZINE live@...
EMEKA
Website: emeka-suits.com/
Interview: • FASHION OPEN STUDIO × ...

[@nadeen8723]

Love the concept of including VR in fashion weeks! its brilliant

[@FashionBrief]

It’s really cool right?

[@creativeartbyluvensky]

Super

[@MOXNO]

漲知識了！ thanks for the great lesson!!!

[@FashionBrief]

My pleasure!!

[@jorgeguerra12]

😲

[@FashionBrief]

🙃🙃