Fratello Talks - Why Is Rolex Always Winning?
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- Опубліковано 22 сер 2023
- It's another week, and Fratello Talks is back! This episode is all about Rolex and, specifically, about the Crown's uncanny ability to always come out on top. RJ and Lex join Nacho to discuss Rolex's inability to lose, make mistakes, or create a bad watch. But wait, is that actually the case? Join us and share your thoughts in the comments below.
they simply wear the best! lots of discussion everywhere about the specifications, etc. comparison with omega because of the co-axial movement, etc., but everyone forgets that rolex is about ease of use, they simply wear the best, are solid and sturdy, all proportions are right, texts are not too big, crowns are not too small, bracelets are excellent, etc. etc. and in addition, their catalog can simply be followed, it is actually for the most part only 1 model, the 'oyster', and it has several complications ;)
Regarding your brand conversation: I would say, that an equally ubiquitous. Luxury brand would be Apple because of their consistency, and wanting to perfect current technology, rather than innovate. Also, in parts of the world, Apple is treated as true luxury. That would be a reasonable comparison, I think
It's pretty hard to not notice Rolex prowess as a marketing powerhouse. Nevertheless, for any other watch brand to copy a similar formula would not yield similar results. Apple, and Porsche are two icons of their industry. The two brands that stay on top due to constant innovation. Meanwhile here is Rolex with slow and rather unimpressive invitation holding a top position. It's hard for other brands to compete who are constantly forced to take risks as well as innovate movements and designs. Tuff act to follow.
Consistency and minimal risk, for sure. However, they get to use Tudor as their “Born to Dare” test bed of taking risks. Case-in-point, the Titanium Pelagos later became the Titanium Yacht-Master. In a few years, we may see a carbon-fiber Rolex now with the Tudor Red Bull out there!
I love the analogy that the Rolex Submariner is the Porsche 911. Die hard fans love the original classics of both but the modern versions are incremental improvements on what was needed to give a better experience. Love the podcasts on UA-cam, now can choose between here and Spotify depending where I am. Keep up the awesome work 🙌🙌
Porsche had to start making shlock like the Macan and Cayenne because the market for the 911 was sagging. They had to pivot to stay somewhat relevant. I will also say they are an infinitesmally small part of the VAG group, and even if you consider the entire VAG group, they still battle against Toyota for the top spot as largest manufacturer of cars world wide.
So there is nothing comparable about Porsche and Rolex, because on the whole, Porsche is just a footnote in the car market.
@@Chrissepisje If you read into the detail closer I said the Submariner, one model in a large catalogue, not Rolex in its entirety.
Great episode!!
Its pretty simple, it’s just marketing. Rolex through their marketing & celebrities flexing their product have convinced the world if you are rich/successful you wear a Rolex. For example, for as great as Breitling or Omega are the avg person doesn’t see wearing one as an indicator of being rich & successful.
You are so very correct.
Yep. The sports and other events they partner with and the endorsers.
I was surprised he thought Clooney was Omega’s equivalent to Roger. Clooney due to his politics is very polarizing - in the US.
I think besides the marketing, it’s the maintenance period and COSC certification of their watches. Some brands have lower maintenance periods of 5 years and recently I read some news that the IWC Mark XX have accuracy issues. Some people care that they can bash their watches around and not have to worry about it keeping accurate time(for an automatic) and won’t have to worry about getting it serviced for a long while.
I don’t think Rolex Service Center is perfect, but Richmont and LVMH have some terrible reviews on their aftermarket service. Once you buy their watch, they treat post sales like an afterthought. I don’t know how long they can keep their aftermarket service like that if they intend to continually retain customers.
90% of the people who buy Rolex don't care about anything you just listed.
@@Super3xtr4 We’re all sheep to the crown 👑
@@Super3xtr4agreed. Just watch geeks. His pt that Rolex has fantastic engineering prowess is true; but the watches sell due to marketing and resale value.
You referred to the young German tennis player who was a Brand Ambassador for Rolex, could it have been Boris Becker?
No, I think Becker was (long time ago) sponsored by Ebel.
Alexander Zverev joined Rolex in 2021
I think Rolex has been a top brand for a while and achieved that status through keen marketing and consistency in quality. It seems what pushed Rolex into the stratosphere was the rise/thrust for vintage Rolex models over the past 10-15yrs. As the scarcity of vintage models increased, people who couldn't get a vintage model went for new and that upward trajectory took off.
For the past 8-ish years Rolex has been so white hot that anything they make can be, at the same time, criticized and sought after. Collectors look at anything they do through the vintage scope to delineate MK1 vs MK2 on today's models to perpetuate the same thurst. Tudor is following suit in making small tweaks and changes in the same way.
I think it's fair to say Rolex, just like all brands, make mistakes and questionable decisions with their watches, but they seemed to capitalize on the the more recent rise in vintage watches and watch collecting as whole. Now look what they are doing with Bucherer. One step ahead.
Mercedes Benz has arguably been just as consistent (historically and currently) as Rolex as a luxury brand. If you ask most people to name a luxury car brand, they will likely say Mercedes.
Exactly. The ‘you made it’ brand for cars.
Or BMW....
Marketing behind the brand. Brands mean something to people. There is nothing wrong with that but the same can be said for Tudor.
Fratello as always on point. Rolex will always be the 👑
WTF, the Explorer 1 is probably one the best watch ever made, especially the 1016
How about Leica.....but they are innovative along with being classic.
The 36mm op is superior to the 41mm.
Now go and read: " Selling the Crown " by Brendan Cunningham 🧐
Rolex may wait until the product is ready to announce but to be fair they don't have any made or ready to sell until 4 to 6 months later! Where are the new Daytona's and the titanium YM?
Ah ha! Facts. By having false scarcity they are able to disguise what might be production delays.
@@miabeatz80 Good observation but I would have my items made and ready to sell before release, at least several thousand.
The guy questioning the strategy of the most successful and valuable brand in the world. I haven’t seen any Steven Webb as the CEO of any top company. Pathetic thinking
@@mjdm1925 Thanks for letting me express an opinion and commenting. Thanks for such an unsarcastic reply too, have a nice night XXX
@@stevenwebb9861like Apple. But Rolex is so far beyond Apple they can get away with it.
I dunno but I want a piece of that winning.
According to this episode, you immediately become a winner by flexing a Rolex.
@@michaelriera6277 everytime I wear my Rolex I ding it because the wall of panties being thrown at me blocks out the sun and I walk into something.
It definitely is pronounced Porsch-uh. Not Porsch. Cheers
Yes. Pronounce every syllable. For Watch men, a little surprising they didn’t know. Lange is ‘langa’…
Every man needs a ROWLECKS
Aren't you guys ever bored???? God!
They’ve drank the Rolex kool aid now zombies to the crown
Rolex explorer is boring??? For me is perfect. 😉🥂
Porsche is another brand, which always wins
Yes. But they take significant chances too. Many thought the Cayenne and entry into SUVs would destroy the brand image - it was pure genius, brought in affluent females and now carries the brand.
Better format. I unsubscribed to the podcast because it was always 20 to 25 minutes of rubbish before any watch content
Lol
What would make this podcast better are a few watch pictures (“eye candies”) when references are mentioned
good vedeo