Pakistan's biggest advertiser wants to take on YouTube | Profit Profiles
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- Опубліковано 20 чер 2024
- #profitmagazine #RaihanMerchant
Podcast with Raihan Merchant. owner of Pakistan's largest media agency and CEO of Z2C Limited, a venture accelerator.
Chapters:
0:00 - Introduction
1:30 - What he does?
3:24 - Largest Media House
4:14 - Management Philosophy
6:53 - Local Vs International Company
8:33 - Blitz
15:59 - Sports Leagues Strategy
21:04 - Investment
21:59 - Controlling Media
26:10 - Data and Research
28:28 - TV Rankings
30:11 - Digital Space
32:54 - False Data from Media Channels
35:59 - Corruption
39:01 - PPP Election Campaign
41:10 - Midas
44:50 - Change in Media Habits
49:21 - Money Laundering
50:36 - Creating Pakistani UA-cam
53:28 - Raihan's Model
55:32 - UA-cam banned in past
1:00:12 - analysis on us
1:04:42 - Pressure on advertiser
1:06:23 - Raihan's Opinion
He is bang on target. Those influencers in Pakistan saying that we are earning foreign exchange for country are naive to say the least! The ad spent (if the audience is based in Pakistan) is from Pakistan and only a fraction of that will come back to Pakistan from UA-cam / Meta.
This is a very good discussion; this area is so new to me, learned so many things.. thank you, Raihan and Profit, for bringing it.
Great conversation! Babar, you are doing a great job. With this interview, sure, but with Profit as whole as well. Keept at it, please!
Do that, and you will lose access to UA-cam and Google in Pakistan.
Clearly the host poorly researched for this interview and maybe just did a quick LinkedIn read before recording. Raihan Merchant has shown great restraint and managed to carry the conversation for the sake of the interview and the audience.
bro can you elaborate on what exactly the things the host missed? (asking it for me because I am not well versed regarding the media industry)
How confusing the whole explanation!!! First 15mins in the video
still don't get what this is agency and what are so much confusing names with companies
Joke's on him. I'm never buying from a company that shows its ads exactly when I'm most involved in the content. It's annoying as hell.
Free ka content to esse hi milega 😅
But you will keep that ad in mind its about no. Of views with attention. When you have to choose b/w options one with a little recognition in your sub concious there are high chances for you to buy that product
@@harisrehman8065 not that simple... Google is there for me to research the best products in all categories. I can check credible reviewers too. I have hardly ever bought things based on how they have been advertised. Just personal thoughts, not speaking for others.
Alhamduallha I am earning money from UA-cam and my all audience from others country. Koi is Chacha ko btai pehla Pakistan main sab bnd ho raha ha or oska ilawa ye beth k yaha baqwas kar raha ha
Pakistan main entertainment jasi nich main koi pesa nahi milta itna kam milta ha k soch ha ap ki lakin agr ye channel content apna UA-cam sa utha lenga to jo Pakistani drama india Bangladesh main dekha jaaty hn os pa bhi asr para ga oska ilawa bewaquf kahi k Jo apps hongi onko dosra country main promote karna k Liya bhi dollars laga gy. Aqal ke andho kabhi google trends main check to kar k dekho kitni audience bahir ki content dekhti ha?
UA-cam pa Pakistani drama india main or other country main bhi dekha jata ha. Is bewaquf sa koi pucha wo earning kesa hogi. 😡