I understand the likes vs dislikes. Some people don't want to know how the cookie is made, so it remains magical and mysterious. When it's taken apart with surgical precision and explained, some people don't want their memories ruined so oppose the analysis in order to preserve the good feelings. Ignorance truly is bliss. At the heart of every creative endeavour is simply hard work and a few key principles.
As an animator, some references about recycled content are b*llshit: Pixar employees aren’t related to Disney Animation Studios and viceversa (Moana v Finding Dory) AND some comparisons aren’t similar to say “it’s a copy from that scene” (Moana v Aladdin). People aren’t disliking the video “bc nostalgia 😭”... they’re disliking it because the video it’s half true- half false.
The whole concept of the iteration up cycle completely opened my eyes! I had never considered this formula before however I fall right into it! The genius of their marketing strategy is that they build a brand that brings people trust and comfort by familiar framing and recycled content, but then also bring them entertainment with the strategic subversion and using people's expectations and predictability to throw something non conventional in there and make people basically laugh at themselves! This three part strategy is so subversive in every type of marketing and even though I had observed it before, putting it into this three part strategy really opened my eyes to it!
Monomyth. Hero's Journey. Most stories are very similar when broken down to their key elements. Not sure if it's deliberate re-iteration, as much as it is story telling.
Hey dude, saw your first Boiler room vid on reddit a few months back and enjoyed it... Now I see you have some new content! Great job, keep up it, the production quality is really great and you explain things really well. Thoroughly enjoy your videos man
Heyo, for most of the recycled examples.. except the actual hand drawn bits, I felt like it was a massive stretch to say that all of those examples were throw backs or re purposing similar shots. I don't even remember the symbol for the "circle of life" , not sure how that coincides with with the heart... No ones going to watch one show and say "hey I saw an object that sorta I guess looks the same" unless it was completely ripped and re purposed (like literally cross universe easter eggs)... And recycling Goofy's yell?? thats lazyness... Just like the Wilhelm scream... This is all opinion from me.. and the analysis is interesting, but I would like it if you somehow got a Disney employee to admit to certain strategies of semi-recycling content..
Hey Maz, Thanks for sharing your thoughts! The point of the video is to show the varying degrees of leveraging familiar experiences to create a comfort level with your audience. You're correct that no one would say "hey I saw an object that sorta I guess looks the same" because the point of "Familiar Framing" is to create subtle familiar cues without overtly copying the experience. It's kind've like when a doctor makes their waiting room look like a living room. You wouldn't normally remark on the familiar feeling while waiting for your name to be called but you'll likely be more comfortable there than in a sterile hospital-esque alternative. Other more overt examples were defined by different terms such as literally reusing the same gag of having a really dumb bird assist the hero on their journey (executed by Moana and Finding Dory). Or recycling the same gag of interpreting an opponent to be cute but they suddenly switch faces and become menacing (Moana and Big Hero 6). There are lots of examples that show clear connections between the movies as tropes, not easter eggs. My position is that it's intentional not only to save time or money but to find ways to make billions using a formulaic approach. You can check out more specific detail on my analysis here: everydaysaleshq.com/sales-in-cinema/episode-4-disney-upcycle/
mazgazine1 At hundreds of millions of $ invested into a co/product 99% of the time there is a formula and a strategy. It appears coincidental and lazy but it is def not. They do not want to reveal how formulaic movies+songs+products, etc
This isn't some kind of devious plan. You are reading way too much into it. If I was an artist making a new movie, of COURSE I would draw on previously successful elements from my own works and others. Even George RR Martin bases the Game of Thrones / ASOIAF series on events from human history. He uses those elements and improves upon them to make a better story. That's what Disney is doing. That's what artists of various types have been doing for centuries. It's just because you now have data stretching back 100 hundred years to make visual comparisons that this strikes you as weird, but its really very normal. Technology, art, cultural norms, everything human, uses improvements upon successful implementations of ideas in the past. It's called progress.
I don't think this is stating that it is devious rather than just trying to make people aware of how our minds work and why this strategy works. The progress of using the norms to trigger emotions and then putting a spin on it is something that people recognize without even being aware of it. This video is just breaking down the strategy of how they trigger those emotional responses.
This video is awesome and i love the prospective ou shared as well as the explanation of the strategy! For someone like me in marketing i just subbed and social; media this video is a pure gem of wisdom looove it so much just subbed
After making tons of movies, isn't it kinda expected to reuse elements they liked? That's not some insane business strategy, that's just normal. And some of the examples were terrible. The two symbols didn't even look similar, except for the rings. Coincidences are a thing. This video is just a bunch of fluff to sound smart.
My thing with Disney is that they are one of the richest production/animation studios in the world and I've watched some obscure anime with "better" animation and creativity. I know it's subjective but "isn't it kinda expected to reuse elements they liked" is, to me, an excuse. They have the resources to try different strategies and approaches to storytelling and animation. But I get it. Their goal isn't to be Miyazaki or MadHouse, so my opinion is irrelevant.
I understand the likes vs dislikes. Some people don't want to know how the cookie is made, so it remains magical and mysterious. When it's taken apart with surgical precision and explained, some people don't want their memories ruined so oppose the analysis in order to preserve the good feelings. Ignorance truly is bliss.
At the heart of every creative endeavour is simply hard work and a few key principles.
As an animator, some references about recycled content are b*llshit: Pixar employees aren’t related to Disney Animation Studios and viceversa (Moana v Finding Dory) AND some comparisons aren’t similar to say “it’s a copy from that scene” (Moana v Aladdin).
People aren’t disliking the video “bc nostalgia 😭”... they’re disliking it because the video it’s half true- half false.
I knew this was going to be good just because of the almost equal likes and dislikes.
The whole concept of the iteration up cycle completely opened my eyes! I had never considered this formula before however I fall right into it! The genius of their marketing strategy is that they build a brand that brings people trust and comfort by familiar framing and recycled content, but then also bring them entertainment with the strategic subversion and using people's expectations and predictability to throw something non conventional in there and make people basically laugh at themselves! This three part strategy is so subversive in every type of marketing and even though I had observed it before, putting it into this three part strategy really opened my eyes to it!
aahhhh the Star Wars recipe, also owned by Disney, it makes sense now
Monomyth. Hero's Journey. Most stories are very similar when broken down to their key elements. Not sure if it's deliberate re-iteration, as much as it is story telling.
Hey dude, saw your first Boiler room vid on reddit a few months back and enjoyed it... Now I see you have some new content! Great job, keep up it, the production quality is really great and you explain things really well. Thoroughly enjoy your videos man
When Maui jumps into the realm of monsters it is not a goofy yell but rather a traditional pacific islander call. Phonetically it is " chee hoo"
Thoroughly enjoyed this, reminds me of a mini doc called Everything is a Remix. Thank you
Hey, heads up Everyday Sales, I think you miscaptioned the film at 3:24. It just says:
The (1977)
Badicus Vibesimus wow thanks I didn't catch that!
Np man, enjoyed the vid
why so much hate? Well done video and I can definitely see the similarities. Good job!
Fabulous research and presentation. Thank you for this!
Make one about product placement in cinema
Heyo, for most of the recycled examples.. except the actual hand drawn bits, I felt like it was a massive stretch to say that all of those examples were throw backs or re purposing similar shots.
I don't even remember the symbol for the "circle of life" , not sure how that coincides with with the heart... No ones going to watch one show and say "hey I saw an object that sorta I guess looks the same" unless it was completely ripped and re purposed (like literally cross universe easter eggs)...
And recycling Goofy's yell?? thats lazyness... Just like the Wilhelm scream...
This is all opinion from me.. and the analysis is interesting, but I would like it if you somehow got a Disney employee to admit to certain strategies of semi-recycling content..
Hey Maz,
Thanks for sharing your thoughts! The point of the video is to show the varying degrees of leveraging familiar experiences to create a comfort level with your audience.
You're correct that no one would say "hey I saw an object that sorta I guess looks the same" because the point of "Familiar Framing" is to create subtle familiar cues without overtly copying the experience. It's kind've like when a doctor makes their waiting room look like a living room. You wouldn't normally remark on the familiar feeling while waiting for your name to be called but you'll likely be more comfortable there than in a sterile hospital-esque alternative.
Other more overt examples were defined by different terms such as literally reusing the same gag of having a really dumb bird assist the hero on their journey (executed by Moana and Finding Dory). Or recycling the same gag of interpreting an opponent to be cute but they suddenly switch faces and become menacing (Moana and Big Hero 6).
There are lots of examples that show clear connections between the movies as tropes, not easter eggs. My position is that it's intentional not only to save time or money but to find ways to make billions using a formulaic approach.
You can check out more specific detail on my analysis here: everydaysaleshq.com/sales-in-cinema/episode-4-disney-upcycle/
mazgazine1 At hundreds of millions of $ invested into a co/product 99% of the time there is a formula and a strategy. It appears coincidental and lazy but it is def not. They do not want to reveal how formulaic movies+songs+products, etc
it's subliminal
Very well done. I subbed, hope you keep up the quality content.
Watch closely. All disney movies have a similar story telling system. Gets old fast if you are not a child.
did you not watch the video? this is exactly the premise of it.
Glad to finally see a new video from you guys!
This isn't some kind of devious plan. You are reading way too much into it. If I was an artist making a new movie, of COURSE I would draw on previously successful elements from my own works and others. Even George RR Martin bases the Game of Thrones / ASOIAF series on events from human history. He uses those elements and improves upon them to make a better story. That's what Disney is doing. That's what artists of various types have been doing for centuries. It's just because you now have data stretching back 100 hundred years to make visual comparisons that this strikes you as weird, but its really very normal. Technology, art, cultural norms, everything human, uses improvements upon successful implementations of ideas in the past. It's called progress.
I don't think this is stating that it is devious rather than just trying to make people aware of how our minds work and why this strategy works. The progress of using the norms to trigger emotions and then putting a spin on it is something that people recognize without even being aware of it. This video is just breaking down the strategy of how they trigger those emotional responses.
6 years too late, oh well. He never said it was a devious plan. The video clearly treats it as a business plan and nothing more.
Loved this analysis. Subscribed!
I'm deaf. Can you please upload your script to the caption tool?
Samir Jain absolutely! I'll get to it ASAP
Always nice to see content creators cater to their viewers, awesome job!
Hi dear, I'm UN-M
Interesting perspective, thank you for the video!
love it!
Thanks Tom.
seriously great videos, please keep up the good work.
I have seen this theory before, lets apply it to our life, you know just repeat what works and we can be successful. Just a thought.
Glorified copying due to loss of origonality
This video is awesome and i love the prospective ou shared as well as the explanation of the strategy!
For someone like me in marketing i just subbed and social; media this video is a pure gem of wisdom looove it so much just subbed
interesting perspective. Thank you for putting this together. Great content!
All disney movies are the same. This is evidence for it, good work
Great presentation man
Very cool analysis
To be honest, i think everyone saw the death of moana's Gradmother way before it happened
Bit of a stretch, Waters.
This video essay is as recycled as Disney's bullshit.
3:32 is not a “goofy yell”. It’s a Hawaiian thing saying “CHEE-HOO” so you got that wrong
By the way Disney distributes Pixar movies but Pixar makes them not Disney.
dont tell me your name in the beginning its not important
I think this is an awesome theory. Never thought of this angle. Oh And Disney won't sue you 😅😅 I hope 😏
The before 1million subscribers club
I see your points, but a lot of them stretched a lot. Very sensationalist title too.
tala moana, warrior
mowanna?
this is one of the best film channels lately
Tom's voice sounds like a gay ryan reynolds.
Tad Allen this is by far my favorite troll comment!
After making tons of movies, isn't it kinda expected to reuse elements they liked? That's not some insane business strategy, that's just normal. And some of the examples were terrible. The two symbols didn't even look similar, except for the rings. Coincidences are a thing. This video is just a bunch of fluff to sound smart.
My thing with Disney is that they are one of the richest production/animation studios in the world and I've watched some obscure anime with "better" animation and creativity. I know it's subjective but "isn't it kinda expected to reuse elements they liked" is, to me, an excuse. They have the resources to try different strategies and approaches to storytelling and animation.
But I get it. Their goal isn't to be Miyazaki or MadHouse, so my opinion is irrelevant.
This sounds like Putinism
Goodjob now you getting sued!
wow that is some ultra reaching you are doing here. 0/10
That's what disney is doing just look at Star wars .