Today, we unveil the new Sandvik Coromant

This brand evolution reflects our continuous commitment to innovation and sustainable progress, symbolizing our transition into a more contemporary space and highlighting our unwavering dedication to serving you and the industry.
We invite you to join us in this exciting new era and be part of our tomorrow.
#shapingthefuturetogether #manufacturingwellness

[@sharg0]

Reminds me of the Commodore logo. RIP lil computer, may your music live forever.

[@TheMilitantMachinist]

If Amiga made carbide, they'd likely still be around today lol

[@sharg0]

:-)

[@xx_death_xx-de9eq]

Crazy, are all the sandvik family companies rebranding? Seco did last week

[@Stefan_Kawalec]

What did the previous logo do that you have to get rid of it?

[@Convolutedtubules]

I guess it got old

[@Stefan_Kawalec]

@@ConvolutedtubulesOh, that crime...

[@raytheonbuna1021]

Astonishing isn't it? Not even color consistency to get you through.... Unfuckingbelievable that a massive company would dissolve their brand like this. Is there a scandal we don't know about? Aside from the shit for brains agency that came up with this crap and the idiots that approved it?

[@AhmedAli-ks1gt]

Sandvik inspire and lead the manufacturing forward 🚀 Growth mindset 🚀

[@raytheonbuna1021]

Courageous..... Sandvik had perhaps the strongest identity of all carbide tool companies. 😐

[@skullfucker3381]

Nice logo and products Sandvik!

[@romanplutok6202]

Love it!

[@user-vr6nt9sn9s]

ОГОНЬ!!!

[@Reg278]

effective managers🤦‍♂️

[@Everything_Engineering]

Nice to see Sandvik focusing on the important stuff instead of invitation. In this industry people don’t buy from brands. They buy results and service

[@SuperstarComponentsLTD]

Sandvik Cummins😂

[@PraxZimmerman]

I don't want top live on this planet anymore.

[@SuperAWaC]

what a waste of time and money. surely this could have been better spent on something else? don't most "brand identity" changes coincide with a sharp decline in quality? that's been my experience in the past. sandvik boxes were tied for first place with starrett boxes

[@ariyavellenga3455]

Garbage logo I can't even see the s or the c

[@molitovv]

Perhaps if your videos had actual information instead of just fancy camera work and graphics, people would actually watch them. Most of us are engineers, we aren’t fooled by marketing fluff

[@samuelseager6785]

This is my thought exactly. I'm a CNC operator. I came here for information on a new product. This was a waste of time.

[@Slimeacation]

Try not to stain your dress shoes with all those tears.

[@kisspeteristvan]

talk about wasting money 😂 , sad actually !