How to Earn Media Coverage with Mickie Kennedy

Listen to this informative episode of the On Branding Podcast, where we discover how to boost your brand awareness and authority with Mickie Kennedy, the founder of e-releases, a leading press release distribution service that helps small businesses, authors, and startups reach top media outlets. (ereleases.com/)
00:00 Introduction to Strategic Press Releases
00:18 Meet the Expert: Mickey Kennedy
00:50 The Journey of e-releases
01:28 The Power of Press Releases
04:08 The Art of Crafting Effective Press Releases
04:53 The Role of Data in Press Releases
05:31 How to Conduct a Survey for Your Press Release
07:31 The Impact of Press Releases on Small Businesses
08:07 The Process of Working with e-releases
12:01 Common Misconceptions about Press Releases
12:10 The Evolution of Press Releases and Media
14:15 Conclusion and Contact Information
In this episode of the On Branding Podcast, Arek from ebaqdesign is joined by Mickey Kennedy, founder of e-releases, to dive into how small businesses, authors, and startups can amplify their visibility and credibility through strategic press releases.
Kennedy shares his journey from recognizing the power of well-crafted press releases in a telecom research startup to establishing e-releases, a company that has successfully secured media attention from top publications for over 20 years.
He highlights the common pitfalls in press release marketing, emphasizing the importance of storytelling, data inclusion, and a strong connection to journalists' interests to stand out.
Kennedy also outlines actionable strategies, including leveraging surveys and studies, to create newsworthy press releases that capture media and audience interest.
The discussion wraps up with insights into the evolving landscape of PR and the enduring relevance of press releases as a potent marketing tool, alongside an invitation to explore more through a free masterclass offered on the e-releases website.
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[@leopard6554]

Arek, thank you for sharing this...!!! 😊