Florence Fashion Week Men's - I GO OUT

Highlights at Florence Fashion Week at the amazing show curated by @ssawmag for @pittimmagine @pittiuomo_official @fromstudio . Hair by Inanch London Artistic Team @inanch_justme @alessandro__spitaleri @ivanrachev @dansmythhumphriss @nicolasmythhair . Make up: @aofmakeup lead by @michellewebbmakeup . PR : @lauramccluskeypr . Styling products by @randcouk @rebelbeautybrands .
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CLICK Arena (Piazzale delle Ghiaia, Fortezza da Basso), Pitti Immagine presents the first fashion show dedicated to the brands of I GO OUT, the exhibition project that provides a unique interpretation of the contemporary man’s outdoor style. On the runway, 24 total looks will be matched with their own special landscape backdrops, with each one dedicated to a specific brand. On show a selection of collections from around the world that capably combine style and performance, functionality, comfort and design ambition; while technical know-how and a passion for outdoor sports will meet the most advanced stylistic research and sophisticated design.
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Among the I GO OUT brands participating in the fashion show are: 24bottles, And Wander, Arys, Casa Marina Lab, Danner Déplacé, Descente Allterrain, Goldwin, Gramicci, Harvest Label, Heimplanet, Hi-Tec, Hoka One One Sky, Isaora, Mountain Research, Nomadic State Of Mind, Ræburn, Riz, Sease, Snow Peak, Sundek Golden Wave, Teva, Topo Designs, and Woolrich Outdoor.
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The I GO OUT brands will also include Diemme. An event curated by the Finish magazine SSAW. Casting and direction staged by From Studio. Plus, sponsor for make-up and hairstyling: Makeup By Michelle Webb on behalf of AOFMPro using Dermalogica. Hair By Inanch Emir on behalf of Inanch London.