Product Executive Forum: Transformative Customer Experiences Through Interactive Marketing

At the May 10, 2024 Product Executive Forum Greg Achenbach, (VP of Product at Snap App) delivered a powerful case study. He describes how they used the Jobs to Be Done framework to better understand their customer. As a result, they reduced their sales cycle by 25%, cut customer onboarding time by 50% and led to a mutually beneficial acquisition by UberFlip.