Behind The Beauty with Diptyque

Introducing ‘Behind The Beauty’; your key to the homes, boutiques, studios, cities, gardens, offices and labs that bring to life the world’s most iconic beauty brands. First stop, 34 Boulevard Saint-Germain: the original corner store (and previously, part night club/bar) where #Diptyque was created.
Keep watching to discover the never-before-seen office of the brand’s co-founder and find out what started their fragrance journey over 60 years ago, all with the guidance of Laurence Semichon (Diptyque’s Senior Vice-President)! #MECCAmoment
Read more of Diptyque's story: bit.ly/3tDlw59
Read Behind The Beauty on the MECCA Memo: bit.ly/3S56wHr
Read the MECCA Memo: bit.ly/3Fk7doO
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