A Guide to Propaganda
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- Опубліковано 6 чер 2024
- I first interacted with Edward Bernays through Noam Chomsky's many works on manufacturing consent. Written in 1928, Edward Bernays’ seminal work Propaganda explains his craft of influencing and manipulating public opinion. Whether it’s influencing the masses on whether they should smoke, who to vote for, or what the general consensus is on a social phenomenon, and anything in between. Historians later dubbed him “the father of public relations” and businesses and governments sought him out for his knowledge. Of course, this book reads as propaganda for doing and/or making propaganda. Bernays is trying, or attempting to, sell us his craft. Which is exactly why it is so important to notice and understand propaganda when we see it.
0:00 Intro
4:53 Chapter One, Organizing Chaos
9:44 Chapter Two, The New Propaganda
14:05 Chapter Three, The New Propagandists
19:24 Chapter Five, Business & The Public
22:08 Chapter Six, Propaganda & Political Leadership
23:44 Conclusion
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#edwardbernays #propaganda #manufacturingconsent
Shouting out in the stream whoever can correctly guess how many times I say Propaganda in this video
I mean I am sick and tired of this stereotype hitler hitler I mean there are so many other assholes bastards talk about them as well . Inhumane like communists leftists socialists marxists are the first one who started propaganda nazihitoer copied from them. Villains of humanity in human history far more dangerous than hitler are these --- Khlijis, ghazini, ghouri, abdali, taimur, mughal pigs - akbar ,shahjahan, jahangir, aurangzeb, lenin, mao, stalin, churchill, gandhi, nehru, jinnah, azad . talk about these creepy evils who are still saved surviving in a way
gotta be 34
86
4
47 mentions of propaganda, and 6 mentions of propagandists
So disturbing. I studied propaganda in art school and I realized it is literally everywhere. It's inescapable. It made me question every aspect of society.
Reject society, return to Monke.
good society is a oppressive dictator worth questioning
A Supreme Court explained the difference between nudity in art versus pornography with the statement, “ I can’t define the difference but I know it when I see it.”
Propaganda is not the definition for encouraging others to support your ideas … that’s call honest facts. Propaganda is a way of persuasion that borders on lying - generally by omission.
I know it when I hear it.
Honesty versus propaganda.
Now add AI art. You’re welcome.
@@sharongillesp There's a bit of a problem with this though. A lot of (if not all) propaganda claims to develop its ideas are immersed in truth by the people who create it. "honest facts" as you say, are only subjective or individualistic perspective when you think about it like this.
For me oranges could be orange, but to someone whose impaired with colourblindness, they could simply be a shade of brown. By your logic, Is it not propaganda at either point for me (or importantly) them to persuade the other of it's colour? Even though we are both technically seeing the truth?
It makes for an even harder argument once you bring in another person to mediate which colour is the "truthful" colour. Obviously, this is a very rudimentary example, and one of which has already probably be done to death by post-structuralist philosophers. I figure it be food for thought here.
By no means am I having a dig at you, I just see it as a lot more nuanced than honesty vs propagranda.
the idea that what is stereotypical propaganda is "limited to authoritarian governments of the past" is in itself propaganda. This is meta level shit
This is a great point.
People love talking about the nazi propaganda (that was arguably more truthful than our current regime)
Remember, public relations is another name for propaganda, and most companies have an PR department
@@DanielGarcia-kw4ep Most companies actively pay media organizations for advertising space as long as those media orgs have a narrative they approve of. They dump money into astroturfed movements to erase things from school curriculums that they don't like. They dump money into misinformation campaigns that mislead us in 7 different ways from the same issue. Climate change isn't real, but if it is then it's your individual carbon footprint that matters, but if that isn't enough than the market will find a solution, and if that doesn't work well you'll be fine as long as you have some money, and if you're poor well maybe you deserve whatever happens to you for being a bad person, but if you don't believe that then it's probably immigrants or something holding you in poverty and you don't deserve it. All to avoid science that's been accurate for nearly a century that says companies, the majority power holder in society, are causing this problem called climate change. Anything to avoid the powerful having to change. Layers and layers of bs fed to us through every available cultural channel from TV, to books, to astroturfed community organizing, to what is in your school curriculum.
@@DanielGarcia-kw4ep Are you propaganda? Am I propaganda? We are all propaganda!
@@CalvinNoire Yes I am
Ironically, this video is interrupt by six propaganda commercials. Nice touch showing us these examples.
bro what i didnt get a single ad ;-;
The interesting thing is how the meme is the apotheosis of contemporary propaganda. It is incredibly easily promulgated and distills the ideas the propagandist down to the bare essentials which the viewer understands in seconds. What's more, the origin of the propaganda is easily obfuscated, making the viewer unable to question the motives of it's author. And governments have started to recognise it's effectiveness as a weapon of both political policy and of war.
Also, that was an unusual pronunciation of 'corset'.
It's the French pronunciation.
You've over academicized memes. The goal is to make someone laugh, they can be niche, centered around specific ideolgies and policies, but they aren't peak propaganda. They rely on previous propaganda to gain traction. Intentions behind memes are obscure, if you are questioning the reason for their creation, however, the motive is genreally clear. Viewers can see a politcal meme from a mile away, but the intention affects the effectiveness of the propaganda. It doesn't do its job well enough, because of this, to be the epitomy of propaganda. Yes, governments recognise the potential memes have for spreading a targeted idea, but lack the awareness to use them in any meaningful capacity. They can be used to bolster existing propaganda, but it comes off as you are demonizing the medium and exagerating the impact they have in this field. The potential for what you're claiming is there, but "slippery slope" isn't a basis for understanding actual impact.
(I could be misrepresenting the anti-meme propaganda behind you're comment, and if thats the case I'm sorry).
My mind is telling me by the use of ten cent words you look down on the simplified medium in general, and would rather use words like, apotheosis, promulgated, and obfuscated, as a sign of superiority rather than to convey information.
@@sethmadson6592 Both of you are correct. On one hand you have the regular meme that transverses multiple groups without losing meaning.
On the other hand, you have memes that are passed around within the group and are meant to keep people within the group motivated towards a goal. For example, just look at the NonFTs of late. They have their own memes within.
the memes jack....
Governments have *started* to see how useful propoganda is?
Define starting, because it's my understanding that the original fascist movements were based in their understanding of propoganda which is at least 100 years?
The problem is most ignorant people think they are intelligent and most intelligent people don't think they're intelligent enough.
And then there's me, oscillating wildly between a god complex and a scum-of-the-earth mentality.
Which makes you neither intelligent or profound.
Such a good job! Professional and organized, as well as informative and an opportunity to think about our future! Thank you so much! Respect from Athens, Greece!!!
You should look up a lot of Adam Curtis documentaries like the Century of the Self. It starts with an interview by Edward Bernays. Here also from Athens Greece.
Amazing video as always. As a commenter on another video put it, came for the art trivia, stayed for the class consciousness. Also, literally every third quote from Bernaise was the most sinister statement ever.
“As I mentioned before, exposure to true information does not matter anymore. A person who is demoralized is unable to assess true information. The facts tell him nothing. Even if I shower him with information, with authentic proof, with documents and pictures. … he will refuse to believe it… That’s the tragedy of the situation of demoralization.” - Yuri Bezmenov
This isn't really a guide to propaganda, it's more like a discussion on propaganda
The intro points out how companies can and will use things like social progress (in this case female empowerment) as if it’s just another gap in the market. Take, for example, how in June every company under the sun will change their logo to a pride themed one for the sake of PR, and then will change it as soon as July rolls around. Its pretty grim.
True
We call it “Rainbow Capitalism” with no small amount of disdain in the more Leftist part of the LGBT community.
@@simplyharkonnen They don't have disdain enough tbh
@@Testimony_Of_JTF I mean yeah, unfortunately there’s still a lot of shitlibs in the community. Forever hoping to see the red star rise!
@@simplyharkonnen It did rise, I believe you just missed it crashing down
The Century of Self is one of the best documentaries I’ve seen on Bernays and propaganda. Great video!
Yes, highly recommended! It's also on yt
Propaganda is so effective most people don’t even want to watch a video about it.
Lol precisely.
I love your voice so much, I can listen to it for hours ^^
I also love the pertinence of your analisys in your videos, and the fact that you pronounce non english words in the way they are supposed to.
Generally speaking, as a fellow artist, I find your videos inspiring and entertaining. Thank you.
Reminds me of Walter Lippmann. He came up with the idea of "manufacturing consent." He wrote a book called Public Opinion in 1926.
Very professionally done. Thanks for your hard work.
your channel is incredible. Thank you for the great content ❤
One of the few good videos I've seen in a long time. Thank you.
Randomly found your channel and now I'm hooked
Incredibly edited and thought inducing!
Crazy informative and well made keep up the good work!!!!!!
As always, great video. I will make a small presentation about populism in a week or two and i believe propaganda is a important factor. This video is going to be a great help for me. Couldn't ask for more :)
Awesome as always. Your channel is amazing. Your way to make video is brilliant and helpful. Please, keep up your good work ❣
"The fact that it (propaganda) should to-day be carrying a sinister meaning merely shows how much of the child remains in the average adult" - Edward Bernays
A Supreme Court explained the difference between nudity in art versus pornography with the statement, “ I can’t define the difference but I know it when I see it.”
Propaganda is not the definition for encouraging others to support your ideas … that’s call honest facts. Propaganda is a way of persuasion that borders on lying - generally by omission.
I know it when I hear it.
Nonetheless, I appreciate the information you’re trying to share.
The problem is that objective truth is not the only factor in decision making. Two people with different moral values can look at the same data and come up with different solutions. I find that defining propaganda as inherently insidious often leads to defining certain media as propaganda simply because it espouses different morals than one's own, while arguing that the media one agrees with could not possibly be propaganda.
You are confusing the meaning of propaganda. Propaganda can contain facts. Propaganda can be true. And it's delivery can be sophisticated, or it can be direct, or downright simplistic. The fact is its aligned to power and ideology, and qui bono? is an important question to be asked.
Hey doofus, the supreme court is full of some goobers. I can tell you the difference. All art is communication, the communication of an idea, or sensation, or image, with a purpose. Pornographic materials, those intended to arouse, can be artistic, the communication of the human form and the relationship to sexuality, exploration of ideas involved etc. but I'd argue the vast majority is not art. All porn is sexual media intended to arouse. Boom, there's the difference. Does it render your point meaningless? If not, why include the example, if so, maybe you should reconsider your ideas of propoganda, and otherwise "knowing things when you see them." I think you need at least some kind of rational framework to make justifiable truth claims.
@@jenjaminbenkins6075 Okay Ben. Generally its not nice to start a discussion with 'hey doofus', but I'll let that slide. You say yourself that "art is the communication of an idea…with a purpose", others define it as "expression of feelings through a medium" or that it is created for "emotional power". The general consensus, as such, is that art is expression that aims to make the audience feel something. So, is a feeling something s*xual not feeling something? Are videos of people doing naughty things not an expression of sorts? Is lust not a feeling the audience should feel? Of course not! To think otherwise would be naive.
Art is complicated, I know very little about art, and even I know that. To try and restrict its definition to exclude certain emotions is not in the spirit of creativity. Not all art is p*rn, not all p*rn is art, far from it. But there is significant overlap. Overlap that can't be ignored. It is more than possible for something to fall into two distinct categories. Pruning hedges can be both art and gardening. Painting the ceiling of the Sistine Chapel can be both art and interior design. Poetry can be both art and literature.
It is up to the beholder to decide.
That is the whole point of art (at least, from my layman standpoint), if an artist simply wanted to communicate an idea, the Louvre would be filled with white canvas with the words 'feel happy now' written on them. But no, they paint, they imply, you infer. You make your own meaning and that is the beauty of art. It is in the eye of the beholder. It is different for everyone. To some, a nude painting is a brilliant art piece, to others it may be a vulgar disgrace. That is not up to me, or you, to decide.
So when Justice Potter Stewart said what he said, he was right. There is nothing for you him, or you, to put a finger on. But you can just tell the difference. In the same way you can just tell a drab landscape is sad, in the same way you can just tell when a sculpture is the work of a master, in the same way you can just tell that the final note of an opera is truly beautiful. You can just tell.
To quote yourself, "boom…does this render your point meaningless?" Why yes, yes it does.
@@WoolyCow Its like four am right now I'm not going to write a comprehensive response to this. Thanks for the effort post on art and pornography but notably at no point did I say porn can't be or isn't artistic inherently.
Your channel is incredible! Thank you.
Love your channel bro. Keep up the good work ❤💪🏼😎
Thank you for uploading this.
Excellent analysis and insight... thank you.
This is the video I take notes on for my future plans.
I really appreciate the analysis here
Asking questions liberates all.
Love watching you in school since it’s the only thing I like about free days
babe wake up the canvas uploaded
They used to teach logic and reasoning in high school. I'm 50, and I recall doing a unit called 'Reading For Bias' in English Lit. We were taught how to identify and deconstruct propaganda in writing, how to identify bias of the author and the importance of aggregating sources to seek consensus. My parents were taught the techniques of reason and logic. My brother studied Argumentative Discourse in university. These disciplines are not taught in our increasingly defunded public education systems. They no longer serve the purposes of those who control the world we share, and who seek to brainwash and divide us. But you can find all the subject matter online, if you look. Forget the conspiracy theories, podcasts and the youtube shorts, read the classics. Educate yourself.
Facts are greater than beliefs.
This is interesting. I also believe that the inability to critically assess information is driving the polarization in modern society. Can you point to some material you were using/reading?
Why do I get the unhealthy feeling that we're not actually talking about propaganda but about Marketing and PR - I mean it's actually kinda the same thing....
Exactly the same
The music used in the intro is epic
Crazy that he went on to make such a great sauce after all this...
Great video as always
People like Bernays fascinate me. He has managed to extract himself from the system and observe and influemce it from the outside.
Some of his ventures are ethically questionable but his intent wasn't to actively hurt people, he was just doing his job. He may have helped a coup but he himself wasn't working against Árbenz, he was merely doing what he was paid for.
I admire people that manage to justify their involvement in a morally reprehensible act and not take any side in it.
I'm not saying what they're doing is right, just that they're great people for keeping to their own morals while acting in ways they could or should normally oppose.
You enjoy the mercenary types, huh?
Absolute banger of a video
Ya know, AI art would make an excellent propaganda machine. It’s almost as if encouraging it to take over art isn’t in society’s best interests. I’m sure when a major protest happens in the future, they’ll let everyone use relevant keywords to express their feelings because they won’t have any financial ties and real artists will not be needed to amplify the voice of the people at all.
this is already happening, but it is more a neural network than artificial intelligence, the whole Internet is now focused on getting everyone into an information bubble where there are no conflicts with the opinions of other people, which is akin to propaganda, although this is done only by a neural network that does not realize itself, but simply mindlessly performs its task, it it's already working, but if the neural network in it has a mind akin to a human one, robots will become an invisible government, and we won't even notice
"Century of the Self" by Adam Curtis is a brilliant documentary about this subject
Great video, thanks.
Damn, Jiri Prochazka is making some nice documentaries!!
Great video! Very interesting thank you!
PS what’s the name of the song at the beginning?
Ça fait du bien de voir un autre québécois avec les yeux ouverts qui est conscient de l'existence de Bernays et de ce qu'il a légué aux futures générations.
Such an amazing video
Man always strived for wealth and power, when this desire is combined with egoism and seeing people lesser than you which is caused by intelligence, it becomes an unstoppable force.
I love everything you do!
Wanderfull! Excelent video! From Tel Aviv. Thanks!
The Canvas: VERY INTERESTING video!
Excellent overview of the book! I consider my self an ex-propagandist, and I'm in the middle of reading the book as well. I am of the same opinion as yours that propaganda is a neutral tool to persuade, influence, and shape public opinion, but there are also points in the book, with reflection to the current atmosphere and events, makes a glaring contrast that is pretty funny how propaganda can still be effective to staunch supporters to an idea even when Bernays is at an opposition to (*cough* basing an entire company's reputation on top of its leader's *cough*). Propaganda really is an ever-changing tool and I hope I can find a more contemporary book on it someday that wouldn't bore me to sleep with jargon.
can you explain what being an ex propagandist entails?
Truly amazing.
Finally a helpful tutorial
Great vid...Century of the Self by Adam Curtis is also very worth watching
what is the name of the music at the end? (excelente video by the way)
Finally! A video that takes some proper gander at propaganda and preps us for it's pernicious implications.
Interesting pronunciation of the word 'tobacco'.
Like when UA-cam channels that are designed to look DIY are actually owned by much larger production companies.
Good job. Thanks
I haven't yet read the book but I do wonder if he's arguing that we need these things, or if it's moreso an argument that - regardless of what power structures or assignments of authority we put into place - there will always be people who can, will, and have undercut these means of control by directly reaching into and manipulating certain emotional and psychological mechanisms in people. An ever-present dual-system, if you will, perhaps checking and balancing itself in a way? We mostly acquiesce to authority, but authority is a moving lens, from the nation-state, to the charismatic con-man.
Propaganda: noun. Any communication where the speaker presents biased information as factual, or factual information in a biased manner, but does not remark on the bias itself
Thanks!
Finally a useful guide
The constant inane ads that punctuate the video really start to get more sinister as you go 👌
Great video as always, keep it up
Amazing
great video 👍
Do you think there was a link when Bernays mentioned "invisible government" and Adam smiths notion of the "invisible hand" within the wealth of nations?
have you or will you review Jacques Ellul's book Propaganda?
Anyone who found this video interesting should watch Adam Curtis's The Century of the Self for a deep dive on the subject. It is an incredible series and should be required viewing.
fascinating
I know it is weird to talk about anime here, but I recently got interested in learning about how people capable of mass propaganda can run our society after finishing the later seasons of My Hero Academia. A lot in that world seemed wrong. Especially because it just didn’t seem the focus of most of the characters. Even after the whole Lady Nagant thing, I get they are currently basically dealing with the apocalypse, but is no one in that world going to talk about investigating and potentially putting a stop to the stuff the Public Safety Commission is up to? The toxic parts of the hero culture that formed and are maintained in that universe for profit are indirectly why Shigaraki was never saved as a kid. Dabi could have avoided trauma too. Basically we could have possibly avoided this disaster if things were different.
Anyway obviously the MHA world is a parallel of our own so I eventually decided to go down the rabbit hole. It makes a lot of sense but at the same time I think I will need time to process.
I some how have imagine Bernay with palpatine's face saying "I love democracy" while writing this book.
I had to all but sit on my hands to keep from rubbing them together with excitement when I saw the title of this video
You are not immune to propaganda - Garfield.
Thanks
thanks for tips
There's a great documentary on Edward Bernayd (??) On youtube. It's quite long and I can't remember the name of it but as a female smoker, I can attest its very well done.
The Century of the Self
The fact this video still has room for critical thinking and most importantly the fact it is said to be propaganda already makes it less propaganda in a sense
Propaganda is way more complex than “liberal bad, conservative good” or reverse. The depth and twisting turns of manipulative narratives are varied.
Freedom to smoke tobacco is good, but smoking tobacco is bad for you. When you start off with that realization and understand reversing that basic assumption applies to pretty much everything else propagandized, you’ll see something everywhere resembling half logic, partial truths, compromises etc.
I was hoping this would be a study of propaganda art. I did find it very interesting though.
Great review
I'd love to note that historically the greatest philosophers have been unwelcoming towards Democracy
Socrates Plato Aristotle Machiavelli etc etc
It's kinda funny that cigarettes were called freedom torches, despite giving you a crippling addiction to them
The video about propaganda had 15 ads in it.
🧡Love🧡this🧡video🧡
I feel like you'd really really enjoy the book "society of the spectacle" by situationist anarchist/marxist Guy Debord - it delves into very similar topics as to what you are analysing here, specifically commodity fetishism
Right to vote, Right to smoke, c'mon Bernays the jingle practically writes itself.
Regardless of the result of propaganda creators whether it be malicious (i.e. against public interest) or beneficial, the population of people possessed by such propaganda would not know. Therefore, wouldn't it be of greater importance to learn how to identify propaganda than to discuss the result of propaganda or the intent of those who create such propaganda?
I would be far more interested in reading Bernays book to learn his techniques than to fear away. In any case whether or not propaganda is anti-democratic is irrelevant if propaganda can exist in a democratic society, because democracy is an ideal and it seems it is already everywhere. It is in the public interest to learn what is propaganda and how to stay away from it.
"Know your enemy"
Decision Making requires Information Synthesis from Information Analysis. The dilemma or chaos arises from whether the analysis is served up cloaked in or from the perspective of a biased/ self-serving agenda or as bare fact free from conflicted interests, so that it can be assembled and effectively applied in a given context.
what i got out of this video is that edward bernays is coping REALLY HARD in that book
Re: @14:38
The full paragraph is:
"The invisible government tends to be concentrated in the hands of the few because of the expense of manipulating the social machinery which controls the opinions and habits of the masses. To advertise on a scale which will reach fifty million persons is expensive. To reach and persuade the group leaders who dictate the public's thoughts and actions is likewise expensive."
Bernay's theories only work when the means of propaganda is only affordable by a small number of people, which was the case in the 20th century. However, continuing into the 21st century with the ease and increasingly affordable means of producing propaganda, (for example: deep fake technology,) this "invisible government" of Bernay's theories will, in all likelihood, become increasingly Balkinized. The reason is that people will increasingly be persuaded not so much by the propagandist, but more by which propaganda corresponds to their personal tastes, prejudices and material interests. Think of it as when life went through the Cambrian explosion, and cells started to specialize into organs and body parts.
So much has changed in the marketing field! The author would be shocked by how mainstream Islam is managed. They don’t even hide that what mainstream muslims can do or believe in is decided behind closed door by only a few.
Bernays was a genius.
Edward Bernays, the inventor of sauce hollandaise
Whaw whaw, culinary jokes. 🤣
Love the video, but you gotta get a new chair or replace that headrest lol
Nice
And jokes on us as corset is back in style.
crazy how this video isnt doing better, i loved it
crazy how this comment is empty