Clumpiness and Customer Lifetime Value

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  • Опубліковано 29 лис 2024

КОМЕНТАРІ • 11

  • @harshagarwal717
    @harshagarwal717 7 днів тому

    Great Content

  • @stanleydu7262
    @stanleydu7262 6 років тому +1

    The new tend of future marketing.

  • @StephenHorrillo2
    @StephenHorrillo2 6 років тому

    In adverse times people spend more, as long as the adversity isn't caused by lack of money.

  • @黄忠廉
    @黄忠廉 5 років тому +1

    I'm not a native English speaker, could any friend here be so kind to explain a little bit about what 'Clumpiness' means by the prof?

    • @relaxationmusic-meditation4406
      @relaxationmusic-meditation4406 5 років тому +1

      Irregular behaviour. For example, you are not spending a single penny on your dresses and you just go to the market and buy clothes for like $500 assuming your budget allows you to spend $200 every second month on your clothes.

  • @aztmln
    @aztmln 7 років тому

    Can you please share the link to the spreadsheet ? Looked for it but just couldn't find it - hence the request. Thanks

    • @seema_beniwal
      @seema_beniwal 6 років тому +1

      On this site :
      marketing.wharton.upenn.edu/profile/ebradlow/#research
      In the research section below the profile. Search for this keyword.
      "Eric Bradlow Bradlow Clumpiness Spreadsheet"

  • @vilandes
    @vilandes 7 років тому

    Whats the formula for clumpiness?