Use location data to enrich a customer database for your application- AWS Online Tech Talks

Customers with an address database are building location based apps with Amazon Location Service to enhance their address database to help improve the quality and accuracy of their customer database. With location data, businesses can prevent packages from being delivered to the wrong address and minimize the risk of fraud and identity theft. We'll demo how to add missing address information, use geocoding to convert plain text addresses into a set of geographic coordinates, and use reverse geocoding to convert latitude and longitude coordinates into an address.
Learning Objectives:
* Objective 1: How Amazon Location Service can help you improve your location data quality.
* Objective 2: How you can use caching to further optimize your cost and improve performance.
* Objective 3: Learn the benefits of enriching your data at the source rather than at the time of the analysis.
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