I remember when I first started watching UA-cam you were the first youtuber I subscribed too. I believe you were in your apartment and working in the news still. I remember vividly you talking about either a coastal scents or bh cosmetics 120 color palette in the first video I saw. To this day I will click to watch your videos before anyone else's. I trust your opinions on products because you have never steered me wrong. I use to pull up your videos when I went shopping as a reference (I still go to your blog while I'm shopping). I loved being able to watch and feel like I've been part of milestones in your life. From you becoming a full time UA-camr, to your moves with new beauty rooms, to the first pregnancy announcement (I was so excited for you), to Belle's birth, and then later the same for Eve. I enjoy following you on all your platforms. I respect you so much Emily. I feel like you have been my older sister I have gotten to grow up with and experiment with makeup with. Keep doing you because you are are an amazing mother, wife, daughter, and makeup lover. Lots of love ❤️-Megan
Megan!! Thank you SO much. Actually saying "thank you" doesn't seem like enough. I want you to know how grateful I am that you've been with me all this time... UA-cam is one of those things where if you get the least bit bored with what you see, you can easily click out and go somewhere else. It means the world that you've kept up with what I'm doing and, well, just the fact that you care. Thank you from the bottom of my heart!! ❤️
Yes, that is so great about Emily & her news training really taught her well. I hate these girls that goof around with laughing & making stupid small talk that nobody cares about. Emily gets to the facts & gives the best info! Way to go girl!
Yes, very important traits for a youtuber, that equally holds our attention, and doesn't waste out time with the time we allow to watch UA-cam videos. Good point Sarah.
In the UA-cam world of too many high end unboxing, oh look at these very expensive things I got sent for free, this video, and you, are a breath of fresh air.
I'd love to hear about your mom's makeup because I'm turning 71 in July and so many of the make up bloggers are so young! I follow you, Hot and Flashy, and Tati the most. I have that Milani pallette, eye primer, the Essence nude highlighter, the Maybelline neutralizer and brightener, and numerous eye pallettes, highlighter pallettes and are you ready for it....84 individual shadows!!!! I couldn't even believe it myself. I can't wear nude lipsticks because I have adult acne that's darker than my lips! lol
bethpat9 I don't like tati's advice she doesn't understand mature skin IMO. Have you ever watched Lisa Eldridge videos for mature skin? She's incredible!!!! And an actual legit makeup artist.
bethpat9 I agree! Lisa Eldridge is a genius. She's a working and very well known makeup artist. She works on people of all ages and all colors. Such a classy lady.
Mackenzie Sandberg agreed. i believe she worked will elle magazine and cindy crawdord,shes been creative director for boots no7, shisedo, where she created an entire brand and is now the global creative director with lancome, has been for many years. shes been working in the bizz forever. i really love her channel. cant belive she still has time for UA-cam AND has a blog and a website. very well trusted
Hi, I'm sixty-four years old. I thought my wearing make up days were over. Didn't know what to use anymore. Thanks to you now I'll be going cosmetic shopping soon. 😀
PLEASEEEEEEE do a video demoing how to do a makeup touchup! I feel like I might as well wipe everything off and start over half way through the day....
The way you put so much thought, consideration & creativity into your content, it's soo much appreciated. Your videos are so unique in that aspect. You really try to inform + educate your subscribers and we are so thankful for all you do. We know you put a lot of time & effort into your videos -- while still having an infant & toddler to tend to and care for, and then a hubby to cook for and clean up after! You're basically a working, stay-at-home mom! (AKA supermom) I know us moms especially appreciate you for that! lol :) xoxo
I LOVE, LOVE your channel and have for years. I've followed your recommendations more times than I can count and I'm one who gets embarrassingly excited when it's time for the Emily Awards. So when you sent a personal plea to Rimmel to increase its color range, I so appreciated it. It says to me you're looking out for all of your followers. You are knowledgeable, funny and great to watch! Thanks Emily.
Thanks for all your recommendations. I have to throw in my two cents on mascara. I'm in my late sixties and have worn and tried out many mascara's since I've started wearing makeup in my early teens. Some I've liked better than others. I have finally found an mascara that I've been wearing for the last two years and you couldn't pay me to change! It's Essence Lash Princess. It gives me long, thick, never clumping eyelashes!!! One tube last forever and never gets dried out towards the end of the product. One tube seems to last forever! It's cheap and Cruelty-Free. Now Essence has other mascara's in their line that I've used when Lash Princess has been sold out where I shop. They were very disappointing! Now I'll buy maybe 5 tubes at a time and stash them because I never want to be without this product. I can't say enough good things about Essence Lash Princess!
Your videos are like actual legit "beauty guru" stuff. You actually know what you're talking about with recommendations and reviews. To compare you to other youtubers is doing you a disservice. Thanks for all your hard work for us!
I feel that you're always thinking of new ways to help your subscribers and that's one of the reasons why I trust your opinion so much. You always come up with new and helpful concepts for videos, Emily! Thank you for your passion and kindness :)
I just started watching videos on how to apply makeup about three months ago when I knew I wanted to do my sisters make up for her son's wedding, you are an angel, so much no nonsense information ! I was able to pull it off with your help and totally upped my personal game - thank you for working so hard at what you do - this info priceless !!!
I recently didn't have a computer for almost two months and I got out of the habit of watching my 15 or so subscribed beauty channels. now that I can watch YT again, I realize who I really like and who my favs are. you, tati, and Lizzy are now the only 3 I make sure I see every day 😁
I'd like to see a series where you do your Mom's makeup, Emily! Maybe an every day look, a glamour look...tips and tricks to enhance our skin and features as we mature. She's so beautiful and I really enjoy seeing the two of you together...maybe because I'm a Mom of three amazing adult daughters and I just love the magic of a precious mother/daughter relationship! Lorraine xo
Emily I really love and appreciate the fact that you are still pretty knowledgeable when it comes to drug store products. And that you still wear and review those products. One thing I have noticed with youtubers is that once they start making money and getting popular they completely forget about the drugstore And they barely wear or talk about them. Thank you for staying so down to earth for us. You truly love ALL makeup and review and cover things that go from the lowest price to the highest. You are the best.
I absolutely love watching your channel! You have such informative reviews and tutorials, from "highend" to "drugstore/more affordable" makeup and skincare. There are too few true guru's who teach us about products and how to use them, tell us which one's we might want to try and give us honest opinions on what's out in the beauty world. Even with all you do and having a new addition to your family, you give us so much of yourself. Your videos are fun and informative and very helpful.
I really enjoy that you don't flog products...you provide information for how to USE make up...and not just the "flavour" of the moment. Thank you for another great video!
Hi Emily !!! I have been watching you for years and LOVE your presentation style !!! The thing I like best about you, you talk to us like a friend and not a sales pitch. Your natural nail hands aren't fluttering across the screen or fingers pointing like a kid learning piano for the first time. Your energy is perfect and sincere. I have NEVER been disappointed with any product you've suggested. Thank you for continuing to educate us (at your personal expense $$$) and giving us confidence to spend our money on your suggested products. You're my favorite !!! Most Sincerely, Kelly~
Thanks so much for including your Mom's perspective on the different products you recommend here! I am a grandmother too but still want to look polished and pretty. I hear so many beauty youtubers using the work "grandma" in a negative way, not intentionally mean but disregarding of the perspectives of mature women or relegating us to negative stereotypes of dowdy, out of date old ladies. It can feel discouraging. But your consideration of her was kind and very useful. Thank you!!
I love Milani Creme lipsticks, for me I am 1 or 2 shade lighter than Emily. that Milani blush is pretty but not peachy for my neutral skin tone. I look best in peachy or dusty rose blushes and that Milani eyeshadow palette is to cool tone and light for me, the higher is to gold for my skin tone. But gold higher look pretty on deeper skin tones. the clump crusher mascara works but wand is to big for my little eye.nyx older blushes and eyeshadow were awesome have not tried new formula. Favorite eyeshadows and blushes makeup geek. Love watching Emily video always brightens my day.😄 have been watching sense the pink room in old house before belle was born.
another FANTASTIC VIDEO. I just turned 54 yesterday and I LOVE the way you combine the "young and old" with universal products....I also really like some of these products and want to try a few that I've never used. have a great week Emily😊💜
I have olive skin, and as you mentioned, Rimmel is only available in light shades. I love this foundation, so I mix in a bit of NYX Pro Foundation Mixer (available in 6 shades- $9.99 @Ulta). Just couple of drops goes a long way, and the best part is that it doesn't alter the consistency or longevity of the foundation. It's pure pigment as far as I can tell!
Great choices! My personal challenge is finding the right shade of foundation. I literally feel like I go in totally blind then do an eeny, meeny, miny moe to choose a colour. I put it in the same category as trying on a bathing suit.
Sharon Mackenzie I'm very pale with a lot of red on my face (cheeks, nose) with a neck that leans more yellow and my body leans more pink. Yup....neutral foundation here I come (and hope it doesn't oxidize)!
Sharon Mackenzie Try grabbing a mirror from the hair aisle and use it to look at the foundations next to your face/neck/body (whatever you're trying to match to). It helps me a lot!
I would love to see an update on your friend Kalee. I was rewatching the second video with you both recently. I gasped a good 15 times when she revealed her makeup items, but you 2 together are so fun to watch. Would love to see how far she's come. Did your intervention help?
I'm 62 and a long time subscriber - I've heard you mention your MOM before but in this video I really appreciated the specific products you felt would work well on your MOM..thanks for all you honest opinions!
Emily, I really appreciate the concept of the video in the sense that you're trying to aim for products to work for everyone, but both of the first two products you mentioned only work for half of the population because of the shade ranges.
Ok, this should be everyone's go-to video for every day products that work. Most people, like me, need to get good stuff at a reasonable price. These recommendations are just that. Every now and then, splurge on a luxury product. But, in the real world, ladies need products they can rely on and don't break the bank. Thanks Em!!! Love you so much!
Just wanted to thank you so much for this video my house burned down about a month ago and I lost everything and it's so hard to go out and start a whole collection from scratch and while I usually use higher end make up my money is having to go elsewhere right now and replace more important things so I'm diving into more drug store and this was so helpful so I'm not wasting money that I don't have to just try different things right now so thank you I value your opinion a lot and trust your suggestions
I wear Rimmel faithfully for years. I buy it in the black squeeze tube. Once u set this it doesn’t move till u remove it with an oil. It’s smudge proof, sweat proof,water proof,humidity proof! And it is! I have been out all day in a humid hot summer and I can sweat! Well I actually was so tired I payed down on my bed for a minute now I did my makeup at 8 am I never have to ever touch up. I ended up falling asleep and I didn’t wake up until the next morning at 11 am and aside from my highlighter rubbed off on one side but I woke up looking exactly how I did the morning before!! It’s amazing foundation!
You are one of the only beauty vloggers who hasn't fallen into the trap of showing ritzy glitzy handbags or fabulous lifestyle posts. I know that drugstore is really your wheelhouse and passion, but I very much appreciate your honesty. Watching your channel grow (but not become a luxury channel as so many have) has been a joy :) I do not need any beauty advice (or more products, ha!) but I will always tune into your channel xoxo
Vanessa L Santiano It's kind of fun to watch some of these youtubers enjoy a lifestyle and mansion like homes they could have only dreamed of prior to their YT success. But at the same time I wonder if they are being wise with their money to ensure they can keep up with their new life. it's one thing to own the home but you need to make sure you can pay the taxes on them suckers lol.
Thanks for this video! I think it's great to hear everyone's opinions of what the drugstore has that's the best! I personally use the mabelline concealer, the Milani blush & pallet DAILY! ❤️
I love your videos..can you do more of the singles cruise series or forgotten quads where you pull things out of a bag and use them in your look.. that was so much fun to watch!!
Great video idea! I'm brown-skinned and have taken notes from this video. Will definitely look out for the Essence highlighter and a few other suggestions. If you're doing makeup on others, I would love to see you doing makeup for various skin tones. I must second Megan's pinned comments. I first discovered you a few years ago when I started watching makeup tutorials on You Tube and keep coming back because you're like the trusted friend telling you her honest opinion. Thanks!
Thanks for this video Emily. Very helpful. I also appreciate the products you mentioned that your Mom likes. As a consumer of more mature age (50), it is good to hear someone consider our needs as well. Sometimes to browse the store selection is enough to make me turn tail and run. During my high school and college years the selections were a lot less but not as daunting. Anyway, upon your recommendation, I have been using the Rimmel foundation and have been pleased with the results. Have also used Estee Lauder and Elizabeth Arden in the past. But when the budget calls for it, Rimmel works very well. Thanks for your videos and practical reviews!!! Also love, love the blouse you are wearing. The black background along with the vibrant florals is very flattering with your hair and make up scheme.
I love how you mention your mom so often in your video. My mom is my best friend too and i love sharing all my beauty secrets with her too and getting her on board with trying new things 😄 your channel is so wholesome and calming, it's evident that you come from a good family and are an amazing mom yourself ❤️
I’ve been following your videos for years , and I just wanted to tell you how great of a job you make with your honest reviews . Thanks for bringing a drama and pettiness free beauty videos into UA-cam
Great video as always. I never get tired or bored with your videos. I've been here for a long time even when you filmed in what looked like your kitchen, I think it was the old apartment. Man, where did the time go? Love you girl!!!
When you started the eye product category, the first thing that popped out of my mouth was "Milani eye shadow primer!" 🤣 Also, after you mentioned those Neutrogena lip balms, I went to the store that day and got the caramel color you were wearing & the plum color. I definitely like the plum one, but I LOVE the caramel color!!! Everything you say about them is true! My lips feel amazing wearing it, and they feel so plump and "filled in", plus the color is absolutely gorgeous! It looks good when I wear no makeup, and it looked beautiful when I had a full face of makeup on for a Friday night out. Thank you for the awesome suggestion beautiful girl! Love watching your videos! PS I call my boyfriend bub too lol. 🦄💖
Love this video Emily! This will so help my mother who is 75 who is resistant to change completely. I can't get wait to get a hold of her and my make up. Thank you so much!
I was just talking to my daughter yesterday and talked about your channel, I was telling her you have to get malina eye primer and I was telling her to checkout the eyeshadow palette, and blushes from this line...
I just tried the Rimmel Lasting finish and im kind of obsessed!! It's lasted through 90 degree days, light weight and so natural looking yet full coverage. It's quickly become my favorite foundation
I absolutely love your recommendations. I've bought the Milani eye primer online (Milani isn't available in stores in Scotland) and I just LOVE it. I'm relatively new to make up (late bloomer) so all your reviews and recommendations have been such a wonderful help. Love your videos Emily and thank you for your help 😘
Another great video! You've helped me become a better consumer. I know, now, what to look for. I use to walk into the cosmetic aisles, then walk right back out . . . just too overwhelming. But now, I understand the qualities I want (pigment, wear, etc.). I don't have the skill set to do all what you do. You've saved me money, time and sanity. I appreciate that. BTW, love to hear about the makeup for your Mom.
anneemull I believe the difference is that the Neutralizer is more yellow toned to cancel out (neutralize) blue/purple veins under your eyes, whereas the Brightener is more pink toned for areas that don't need to be neutralized and just need to be brightened. I hope that helped and made sense!
I use the brightener and it is a pinky peach. I am very pale and have a cool undertone. yellow makeup whether it's foundation or concealer, looks funny on me. pinks and peaches are more flattering and help hide my dark circles. so I think it also has to do with your undertone as to which one works best.
anneemull the brightener shade is pink so it will brighten under your eyes (I use this one and it really brightens) and the neutralizer shade is yellow so it will correct purple/blue tones. Hope that helps 🙄
danielle king thanks! I am very pale also and use the brightener shade for my under eye discolorations too. Emily has recommended quite a few peachy correctors for dark circles....erase paste, the Pixi one, etc. Was a little confused when she mentioned using a more yellow color to correct discolorations under the eye rather than a peachy tone.
Thank you so much for this video!! I love that you said your Mom can wear these....I'm 62 and have been looking for products that I can use for my age. Can you please do a tutorial on this look? Love your videos..saw the makeover on your Mom one...loved it. Been watching you for years, before you were pregnant with Belle. Your girls are so adorable!!! ❤❤
Thank you so much for your wonderful videos, Emily! I truly appreciate how you have these wonderful recommendations, but you are also still so dedicated to update us with new releases. Definitely my favorite UA-camr!
I have VERY oily skin and I didn't like the Rimmel Lasting Finish Foundation. For some reason it worked for me a couple years back, but I recently purchased it again and hated it! It looks great when you first apply it, but I found throughout the day it started "breaking down" around T-zone area and looked cakey after some time. ): everything else I agree with!
Cindy Briones i think Maybelline fit me Matte and poreless is a more universal foundation than the Rimmel one. Normally I have issues with Matte foundations because I'm combo dry but this one is fantastic.
Yes and yes! I also tried changing my application, I used a brush, a beauty blender, BOTH and even tried mixing it with my other foundations too. I ended up tossing it because it wasn't worth me trying to MAKE it work when I have other foundations that work better for me!
Emily, I just love your videos -- and your channel. Don't get me wrong, I'm a big fan of "what's new!" and "giant haul!" and "shiniest glitter!" type videos (absolutely a guilty pleasure) but reviews based in reason ("I like this texture, I don't like that staying power") and actual, practical, useful, applicable tips and recommendations (work-appropriate makeup, recommendations for oily skin, etc.) are the best -- and I think they are your strength. All that to say -- thank you! for videos like this one. (I'm a Covergirl clump crusher fan for life because of you, and now I'm adding those NYX lip pencils to my list!).
xkristixx it's really not something you can do intentionally. A lot of people's skin will get drier or oiler with age. I used to be pretty normal/slightly dry in high school and now out of college I'm oily as can be. Emily has also had kids and that changes just about everything your body has to offer 😅
If you're struggling with oily skin... then here's something positive about oily skin: your skin will age at a slower rate(?) than those with dry skin... lol my sister in law has super dry skin and she's worried about the fine lines around her eyes already because her skin's so dry...
I'm just about to turn 21 and my skin has dramatically changed in the last 6 months. It was somewhat oily to normal but now I have dry patches like never before, i have dry patches around some blemishes in combo areas and then spots in areas from stress. I think it's age mostly but I feel too young to be getting maturing skin! Age is what effects it most, just a natural progression
What a great idea Emily. I also have used the L'Oreal True Match powder and it has stayed with me as I've aged. I keep it in my purse and somehow no matter how often I re-apply it always looks perfect. For mature skin I think NYX's Boho Chic cream blush is the best. You can put more or less and it always works. And for eyeshadow, I love Physician's Formula Canyon Classics quad. I even use the grey colour for a soft eyeliner and on my brows to fill in sparse patches. I wish I could subscribe twice so we could get you to a million.
BARE I agree and it's strange to me that they don't have more shades because Maybelline actually has a very wide range of shades in their foundations, especially the FitMe line. Really the drugstore just needs to step it up all around with deeper shades!
kateri17 I've been in this business for 25 years and still waiting for them to expand the shades it's a great concealer I use it on my clients but I unfortunately cannot reap the benefits of it either
BARE that's really unfortunate and frustrating. It seems to be a huge problem with Cosmetics companies not making an appropriate selection of deeper tones. I really hope that changes asap.
Yep. I went to cvs specifically to pick this products up after seeing so many you tubers recommend it and I was surprised that I couldn’t find my shade. 😢
I look forward to you videos all the time, makes my day, never have missed any of them, you are my go to of all you tubers because of your honesty, kindness and knowledge for all ages, to me that is important. You are such a sweet nice person and great mommy. I always trust your reviews! Thanks for all you do!
Yes, your so right about NYX and the covergirl Supersizer mascara, I use probably most of your favorite products, they make me very happy, thank you so much!
As someone who has watch TONS of your videos, this is up there with the Emily Awards for my favorite videos!! I love the Emily Awards, but this is so everyday practical and affordable. Thank you for continuing to bring great content. I am such a fan!!!
Those two nyx lip liners are a beautiful color together and I have the Loreal nourishing nude and caramel comfort and both look great with these lip liners. Thanks for the suggestion!
Wow Emily.... you NAILED most of my favorites! The products you mentioned are a lot of my every day go-to's! Nice to know that I've stayed in alignment with many of your tried and true too! Agreed - these are great options for the majority! Great job and fun watching! Much love 💜💚
Wish You incorporated these picks in a tutorial specially that eyelook with Milani basic pallete. Nevertheless great picks right from teenage to mature can go for these low budget n maintenance items .
I'm never disappointed by your videos and this one was no exception! I've seen it requested here in the comments but wanted to echo: a skincare version of what's great at the drugstore would be amazing! I realize it probably won't be a universally flattering type video, but boy does that topic make me feel overwhelmed! Thank you for all you do, including raising Bella and Eve 👨👩👧👧
I have bought all of these through the years on your recommendations,,,,and you hit right on the head these are great picks!!!! Love all the products on your recommendation,,..you so know what your talking about and so down to earth!!!
I remember when I first started watching UA-cam you were the first youtuber I subscribed too. I believe you were in your apartment and working in the news still. I remember vividly you talking about either a coastal scents or bh cosmetics 120 color palette in the first video I saw.
To this day I will click to watch your videos before anyone else's. I trust your opinions on products because you have never steered me wrong. I use to pull up your videos when I went shopping as a reference (I still go to your blog while I'm shopping).
I loved being able to watch and feel like I've been part of milestones in your life. From you becoming a full time UA-camr, to your moves with new beauty rooms, to the first pregnancy announcement (I was so excited for you), to Belle's birth, and then later the same for Eve. I enjoy following you on all your platforms. I respect you so much Emily. I feel like you have been my older sister I have gotten to grow up with and experiment with makeup with. Keep doing you because you are are an amazing mother, wife, daughter, and makeup lover. Lots of love ❤️-Megan
Megan!! Thank you SO much. Actually saying "thank you" doesn't seem like enough. I want you to know how grateful I am that you've been with me all this time... UA-cam is one of those things where if you get the least bit bored with what you see, you can easily click out and go somewhere else. It means the world that you've kept up with what I'm doing and, well, just the fact that you care. Thank you from the bottom of my heart!! ❤️
megan hover omg me too! every single time I'm unsure about a product, I consult Emily lol
megan hover you just made me cry. All you said it's so true!
Enxhi Tepshi Aww! I'm sorry to have made you cry
I love this. You expressed how I feel. I've been watching her for years. Even my husband recognizes her voice.
I love the way you talk. There's never any uh's or pauses. You know what you want to say and say it professionally. It's admirable.
Yes, that is so great about Emily & her news training really taught her well. I hate these girls that goof around with laughing & making stupid small talk that nobody cares about. Emily gets to the facts & gives the best info! Way to go girl!
I absolutely agree!
She is a former TV news anchor for WSIL-TV! :D
there is another former TV anchor who does YT, Dominique something, she has the same attribute.
Yes, very important traits for a youtuber, that equally holds our attention, and doesn't waste out time with the time we allow to watch UA-cam videos. Good point Sarah.
In the UA-cam world of too many high end unboxing, oh look at these very expensive things I got sent for free, this video, and you, are a breath of fresh air.
Would love to see a high end version of this -- I'm just getting into it and feel really overwhelmed at Sephora and Ulta
I'd love to hear about your mom's makeup because I'm turning 71 in July and so many of the make up bloggers are so young! I follow you, Hot and Flashy, and Tati the most. I have that Milani pallette, eye primer, the Essence nude highlighter, the Maybelline neutralizer and brightener, and numerous eye pallettes, highlighter pallettes and are you ready for it....84 individual shadows!!!! I couldn't even believe it myself. I can't wear nude lipsticks because I have adult acne that's darker than my lips! lol
bethpat9 I don't like tati's advice she doesn't understand mature skin IMO. Have you ever watched Lisa Eldridge videos for mature skin? She's incredible!!!! And an actual legit makeup artist.
bethpat9 I agree! Lisa Eldridge is a genius. She's a working and very well known makeup artist. She works on people of all ages and all colors. Such a classy lady.
Mackenzie Sandberg agreed. i believe she worked will elle magazine and cindy crawdord,shes been creative director for boots no7, shisedo, where she created an entire brand and is now the global creative director with lancome, has been for many years. shes been working in the bizz forever. i really love her channel. cant belive she still has time for UA-cam AND has a blog and a website. very well trusted
bethpat9 try Wayne Goss. He does many recommendations for mature skin. He is calm and serious, yet playful and fun. I love him.
Micha
bethpat9 I.am 59 and if you like it you wear it. I have a ton of palettes including bright colors. Love my makeup.
Hi, I'm sixty-four years old. I thought my wearing make up days were over. Didn't know what to use anymore. Thanks to you now I'll be going cosmetic shopping soon. 😀
PLEASEEEEEEE do a video demoing how to do a makeup touchup! I feel like I might as well wipe everything off and start over half way through the day....
Ashley Quam try using blotting sheets first ... Then apply powder. It makes a HUGE difference!!
The way you put so much thought, consideration & creativity into your content, it's soo much appreciated. Your videos are so unique in that aspect. You really try to inform + educate your subscribers and we are so thankful for all you do. We know you put a lot of time & effort into your videos -- while still having an infant & toddler to tend to and care for, and then a hubby to cook for and clean up after! You're basically a working, stay-at-home mom! (AKA supermom) I know us moms especially appreciate you for that! lol :) xoxo
I LOVE, LOVE your channel and have for years. I've followed your recommendations more times than I can count and I'm one who gets embarrassingly excited when it's time for the Emily Awards. So when you sent a personal plea to Rimmel to increase its color range, I so appreciated it. It says to me you're looking out for all of your followers. You are knowledgeable, funny and great to watch! Thanks Emily.
Thanks for all your recommendations. I have to throw in my two cents on mascara. I'm in my late sixties and have worn and tried out many mascara's since I've started wearing makeup in my early teens. Some I've liked better than others. I have finally found an mascara that I've been wearing for the last two years and you couldn't pay me to change! It's Essence Lash Princess. It gives me long, thick, never clumping eyelashes!!! One tube last forever and never gets dried out towards the end of the product. One tube seems to last forever! It's cheap and Cruelty-Free. Now Essence has other mascara's in their line that I've used when Lash Princess has been sold out where I shop. They were very disappointing! Now I'll buy maybe 5 tubes at a time and stash them because I never want to be without this product. I can't say enough good things about Essence Lash Princess!
Your videos are like actual legit "beauty guru" stuff. You actually know what you're talking about with recommendations and reviews. To compare you to other youtubers is doing you a disservice. Thanks for all your hard work for us!
I feel that you're always thinking of new ways to help your subscribers and that's one of the reasons why I trust your opinion so much. You always come up with new and helpful concepts for videos, Emily! Thank you for your passion and kindness :)
I just started watching videos on how to apply makeup about three months ago when I knew I wanted to do my sisters make up for her son's wedding, you are an angel, so much no nonsense information ! I was able to pull it off with your help and totally upped my personal game - thank you for working so hard at what you do - this info priceless !!!
I recently didn't have a computer for almost two months and I got out of the habit of watching my 15 or so subscribed beauty channels. now that I can watch YT again, I realize who I really like and who my favs are. you, tati, and Lizzy are now the only 3 I make sure I see every day 😁
She's so sweet and amazing. Going out of her way for subscribers of all skin color and types and addressing issues. She's like everything.
I'd like to see a series where you do your Mom's makeup, Emily! Maybe an every day look, a glamour look...tips and tricks to enhance our skin and features as we mature. She's so beautiful and I really enjoy seeing the two of you together...maybe because I'm a Mom of three amazing adult daughters and I just love the magic of a precious mother/daughter relationship! Lorraine xo
honestly great selection of universally makeup products...my fav.milani blush romatic rose & maybelline concealer...pretty awesome recommendations
juhi jasmine yay! Glad you love them too!
Agreed!
Emily I really love and appreciate the fact that you are still pretty knowledgeable when it comes to drug store products. And that you still wear and review those products. One thing I have noticed with youtubers is that once they start making money and getting popular they completely forget about the drugstore And they barely wear or talk about them. Thank you for staying so down to earth for us. You truly love ALL makeup and review and cover things that go from the lowest price to the highest. You are the best.
The Rimmel foundation really is a great bargain! I thought it was interesting that it is cheaper than some of their lipsticks!
it really is surprising, considering how the price of so many other drugstore foundations is at or above $10
I absolutely love watching your channel! You have such informative reviews and tutorials, from "highend" to "drugstore/more affordable" makeup and skincare. There are too few true guru's who teach us about products and how to use them, tell us which one's we might want to try and give us honest opinions on what's out in the beauty world. Even with all you do and having a new addition to your family, you give us so much of yourself. Your videos are fun and informative and very helpful.
I really enjoy that you don't flog products...you provide information for how to USE make up...and not just the "flavour" of the moment. Thank you for another great video!
Hi Emily !!!
I have been watching you for years and LOVE your presentation style !!!
The thing I like best about you, you talk to us like a friend and not a sales pitch.
Your natural nail hands aren't fluttering across the screen or fingers pointing like a kid learning piano for the first time. Your energy is perfect and sincere.
I have NEVER been disappointed with any product you've suggested.
Thank you for continuing to educate us (at your personal expense $$$) and giving us confidence to spend our money on your suggested products.
You're my favorite !!!
Most Sincerely,
Kelly~
Is Emily the best there is or what!!! Just love her ideas, there's no one else like her, period!!!!💗
Thanks so much for including your Mom's perspective on the different products you recommend here! I am a grandmother too but still want to look polished and pretty. I hear so many beauty youtubers using the work "grandma" in a negative way, not intentionally mean but disregarding of the perspectives of mature women or relegating us to negative stereotypes of dowdy, out of date old ladies. It can feel discouraging. But your consideration of her was kind and very useful. Thank you!!
Walgreens here I come! LOL. Thank you!
LOL!!! Same here!
I love Milani Creme lipsticks, for me I am 1 or 2 shade lighter than Emily. that Milani blush is pretty but not peachy for my neutral skin tone. I look best in peachy or dusty rose blushes and that Milani eyeshadow palette is to cool tone and light for me, the higher is to gold for my skin tone. But gold higher look pretty on deeper skin tones. the clump crusher mascara works but wand is to big for my little eye.nyx older blushes and eyeshadow were awesome have not tried new formula. Favorite eyeshadows and blushes makeup geek. Love watching Emily video always brightens my day.😄 have been watching sense the pink room in old house before belle was born.
another FANTASTIC VIDEO. I just turned 54 yesterday and I LOVE the way you combine the "young and old" with universal products....I also really like some of these products and want to try a few that I've never used. have a great week Emily😊💜
I have olive skin, and as you mentioned, Rimmel is only available in light shades. I love this foundation, so I mix in a bit of NYX Pro Foundation Mixer (available in 6 shades- $9.99 @Ulta). Just couple of drops goes a long way, and the best part is that it doesn't alter the consistency or longevity of the foundation. It's pure pigment as far as I can tell!
Great choices! My personal challenge is finding the right shade of foundation. I literally feel like I go in totally blind then do an eeny, meeny, miny moe to choose a colour. I put it in the same category as trying on a bathing suit.
Sharon Mackenzie I'm very pale with a lot of red on my face (cheeks, nose) with a neck that leans more yellow and my body leans more pink. Yup....neutral foundation here I come (and hope it doesn't oxidize)!
Sharon Mackenzie if you have found a perfect shade match use www.findation.com to find your perfect match in other brands
Sharon Mackenzie Try grabbing a mirror from the hair aisle and use it to look at the foundations next to your face/neck/body (whatever you're trying to match to). It helps me a lot!
Holly Berndt me too!! Its so hard!
Beauty Lover RN this is genius!!!!
I love how you make creative videos and not just the basic videos all beauty gurus make❤️
I would love to see an update on your friend Kalee. I was rewatching the second video with you both recently. I gasped a good 15 times when she revealed her makeup items, but you 2 together are so fun to watch. Would love to see how far she's come. Did your intervention help?
That mascara lasted through CHILDBIRTH?! I'm sold
I'm 62 and a long time subscriber - I've heard you mention your MOM before but in this video I really appreciated the specific products you felt would work well on your MOM..thanks for all you honest opinions!
Agree with all these picks! ❤️ love your top, looks so summery!
Taryn0405 thank you!! 💜
Emily, I really appreciate the concept of the video in the sense that you're trying to aim for products to work for everyone, but both of the first two products you mentioned only work for half of the population because of the shade ranges.
That total feeling of success when the first two products she lists you not only own but cherish... :D
Ok, this should be everyone's go-to video for every day products that work. Most people, like me, need to get good stuff at a reasonable price. These recommendations are just that. Every now and then, splurge on a luxury product. But, in the real world, ladies need products they can rely on and don't break the bank. Thanks Em!!! Love you so much!
I'm so early this time! you always come up with the most unique video ideas!
thanks honey!
Just wanted to thank you so much for this video my house burned down about a month ago and I lost everything and it's so hard to go out and start a whole collection from scratch and while I usually use higher end make up my money is having to go elsewhere right now and replace more important things so I'm diving into more drug store and this was so helpful so I'm not wasting money that I don't have to just try different things right now so thank you I value your opinion a lot and trust your suggestions
This is one of my favorite so far.. So informative. How can people thumps down this video, I don't understand.. Love you Emily!!
I wear Rimmel faithfully for years. I buy it in the black squeeze tube. Once u set this it doesn’t move till u remove it with an oil. It’s smudge proof, sweat proof,water proof,humidity proof! And it is! I have been out all day in a humid hot summer and I can sweat! Well I actually was so tired I payed down on my bed for a minute now I did my makeup at 8 am I never have to ever touch up. I ended up falling asleep and I didn’t wake up until the next morning at 11 am and aside from my highlighter rubbed off on one side but I woke up looking exactly how I did the morning before!! It’s amazing foundation!
The Neutrogena lip balms are buy one get one 50% off this week at Walgreens!
You are one of the only beauty vloggers who hasn't fallen into the trap of showing ritzy glitzy handbags or fabulous lifestyle posts. I know that drugstore is really your wheelhouse and passion, but I very much appreciate your honesty. Watching your channel grow (but not become a luxury channel as so many have) has been a joy :)
I do not need any beauty advice (or more products, ha!) but I will always tune into your channel xoxo
Vanessa L Santiano It's kind of fun to watch some of these youtubers enjoy a lifestyle and mansion like homes they could have only dreamed of prior to their YT success. But at the same time I wonder if they are being wise with their money to ensure they can keep up with their new life. it's one thing to own the home but you need to make sure you can pay the taxes on them suckers lol.
Thanks for this video! I think it's great to hear everyone's opinions of what the drugstore has that's the best! I personally use the mabelline concealer, the Milani blush & pallet DAILY! ❤️
Callie The Milani blush is my favorite everyday color. Like you can't go wrong with it.
Thank you for addressing the issue of shade range with the foundation.
I love your videos..can you do more of the singles cruise series or forgotten quads where you pull things out of a bag and use them in your look.. that was so much fun to watch!!
I could listen to you talk all day. You're so confident and easy going. You explain everything so perfectly and I appreciate that! Thank you for this!
I love your drugstore picks! Always trust and love your reviews.
Also, you look fantastic in this video!
aw thank you so much! Wearing everything i talked about! :D :D
Such a helpful video! I also love how it looks with the blinds open.
Hi Emily. I would love to see a part 2 of the "forgotten quad and trio challenge". All the looks you did were very inspiring!
Great video idea! I'm brown-skinned and have taken notes from this video. Will definitely look out for the Essence highlighter and a few other suggestions. If you're doing makeup on others, I would love to see you doing makeup for various skin tones. I must second Megan's pinned comments. I first discovered you a few years ago when I started watching makeup tutorials on You Tube and keep coming back because you're like the trusted friend telling you her honest opinion. Thanks!
And Rimmel, please put a pump on your lasting finish foundation too.
Thanks for this video Emily. Very helpful. I also appreciate the products you mentioned that your Mom likes. As a consumer of more mature age (50), it is good to hear someone consider our needs as well. Sometimes to browse the store selection is enough to make me turn tail and run. During my high school and college years the selections were a lot less but not as daunting. Anyway, upon your recommendation, I have been using the Rimmel foundation and have been pleased with the results. Have also used Estee Lauder and Elizabeth Arden in the past. But when the budget calls for it, Rimmel works very well. Thanks for your videos and practical reviews!!! Also love, love the blouse you are wearing. The black background along with the vibrant florals is very flattering with your hair and make up scheme.
That top is so flattering on you! Love the bold colors and your makeup compliments it so well!
I love how you mention your mom so often in your video. My mom is my best friend too and i love sharing all my beauty secrets with her too and getting her on board with trying new things 😄 your channel is so wholesome and calming, it's evident that you come from a good family and are an amazing mom yourself ❤️
I tried the rimmel per your recommendation and Im happy that I found a foundation that covers so much at such a low pricepoint.
I’ve been following your videos for years , and I just wanted to tell you how great of a job you make with your honest reviews . Thanks for bringing a drama and pettiness free beauty videos into UA-cam
Awesome picks Emily!! Love your innovation & passion ❤️❤️
Arna Alayne hi arna!!
I watch them all and in my opinion this may be in your top 10 of best videos. Thanks for the back to basics!
Great video as always. I never get tired or bored with your videos. I've been here for a long time even when you filmed in what looked like your kitchen, I think it was the old apartment. Man, where did the time go? Love you girl!!!
When you started the eye product category, the first thing that popped out of my mouth was "Milani eye shadow primer!" 🤣 Also, after you mentioned those Neutrogena lip balms, I went to the store that day and got the caramel color you were wearing & the plum color. I definitely like the plum one, but I LOVE the caramel color!!! Everything you say about them is true! My lips feel amazing wearing it, and they feel so plump and "filled in", plus the color is absolutely gorgeous! It looks good when I wear no makeup, and it looked beautiful when I had a full face of makeup on for a Friday night out. Thank you for the awesome suggestion beautiful girl! Love watching your videos! PS I call my boyfriend bub too lol. 🦄💖
Thank you for this!!! Been a long time sub(since ur apartment days), I always have trusted your opinion.
oh man those were the days!! Thanks for watching!
Love this video Emily! This will so help my mother who is 75 who is resistant to change completely. I can't get wait to get a hold of her and my make up. Thank you so much!
Thank you for always recommending the best products Emily. I trust your opinion 100%
Thank you for this!! I have all of these products in my "stash"!! I love them all, and always seem to go back to them!!
I was just talking to my daughter yesterday and talked about your channel, I was telling her you have to get malina eye primer and I was telling her to checkout the eyeshadow palette, and blushes from this line...
I just tried the Rimmel Lasting finish and im kind of obsessed!! It's lasted through 90 degree days, light weight and so natural looking yet full coverage. It's quickly become my favorite foundation
I absolutely love your recommendations. I've bought the Milani eye primer online (Milani isn't available in stores in Scotland) and I just LOVE it. I'm relatively new to make up (late bloomer) so all your reviews and recommendations have been such a wonderful help. Love your videos Emily and thank you for your help 😘
Another great video! You've helped me become a better consumer. I know, now, what to look for. I use to walk into the cosmetic aisles, then walk right back out . . . just too overwhelming. But now, I understand the qualities I want (pigment, wear, etc.). I don't have the skill set to do all what you do. You've saved me money, time and sanity. I appreciate that. BTW, love to hear about the makeup for your Mom.
Great video and concept.The view from your window looks pretty😊!
Rimmel Lasting Finish and Maybelline Age Rewind are the best! They work so well together!
I've been curious....what are the functional differences between the Maybelline Age Rewind Neutralizer and the Brightener shade?
anneemull I believe the difference is that the Neutralizer is more yellow toned to cancel out (neutralize) blue/purple veins under your eyes, whereas the Brightener is more pink toned for areas that don't need to be neutralized and just need to be brightened. I hope that helped and made sense!
I use the brightener and it is a pinky peach. I am very pale and have a cool undertone. yellow makeup whether it's foundation or concealer, looks funny on me. pinks and peaches are more flattering and help hide my dark circles. so I think it also has to do with your undertone as to which one works best.
anneemull the brightener shade is pink so it will brighten under your eyes (I use this one and it really brightens) and the neutralizer shade is yellow so it will correct purple/blue tones. Hope that helps 🙄
danielle king thanks! I am very pale also and use the brightener shade for my under eye discolorations too. Emily has recommended quite a few peachy correctors for dark circles....erase paste, the Pixi one, etc. Was a little confused when she mentioned using a more yellow color to correct discolorations under the eye rather than a peachy tone.
I use the pixi corrector for really dark circles and on my malasma. Nyx also makes a good thicker cream concealer for hyperpigmentation.
Thank you so much for this video!! I love that you said your Mom can wear these....I'm 62 and have been looking for products that I can use for my age. Can you please do a tutorial on this look? Love your videos..saw the makeover on your Mom one...loved it. Been watching you for years, before you were pregnant with Belle. Your girls are so adorable!!! ❤❤
Thank you so much for your wonderful videos, Emily! I truly appreciate how you have these wonderful recommendations, but you are also still so dedicated to update us with new releases. Definitely my favorite UA-camr!
Yes Rimmel... more colors and a pump (or tube) please. Love all your picks.
I have VERY oily skin and I didn't like the Rimmel Lasting Finish Foundation. For some reason it worked for me a couple years back, but I recently purchased it again and hated it! It looks great when you first apply it, but I found throughout the day it started "breaking down" around T-zone area and looked cakey after some time. ): everything else I agree with!
They might have changed the formula
Have you tried putting it on top of a mattifying moisturizer and oil controlling primer?
Cindy Briones i think Maybelline fit me Matte and poreless is a more universal foundation than the Rimmel one. Normally I have issues with Matte foundations because I'm combo dry but this one is fantastic.
Yes and yes! I also tried changing my application, I used a brush, a beauty blender, BOTH and even tried mixing it with my other foundations too. I ended up tossing it because it wasn't worth me trying to MAKE it work when I have other foundations that work better for me!
I thought so too.
Emily, I just love your videos -- and your channel. Don't get me wrong, I'm a big fan of "what's new!" and "giant haul!" and "shiniest glitter!" type videos (absolutely a guilty pleasure) but reviews based in reason ("I like this texture, I don't like that staying power") and actual, practical, useful, applicable tips and recommendations (work-appropriate makeup, recommendations for oily skin, etc.) are the best -- and I think they are your strength. All that to say -- thank you! for videos like this one. (I'm a Covergirl clump crusher fan for life because of you, and now I'm adding those NYX lip pencils to my list!).
Great!! thank you so much for this. I've being into makeup for 9 months, but I'm still a newbie lol thank you again, I love your videos
I just love how unaffected and genuine you are. Delightful to watch :)
Do you have a video where you explain how you went from oily skin to normal skin? I'm sure it was a combination of things but any tips would be great!
xkristixx It often happens when getting older...
xkristixx it's really not something you can do intentionally. A lot of people's skin will get drier or oiler with age. I used to be pretty normal/slightly dry in high school and now out of college I'm oily as can be. Emily has also had kids and that changes just about everything your body has to offer 😅
If you're struggling with oily skin... then here's something positive about oily skin: your skin will age at a slower rate(?) than those with dry skin... lol my sister in law has super dry skin and she's worried about the fine lines around her eyes already because her skin's so dry...
Your skin tends to naturally change with age. The climate you live in also makes a difference
I'm just about to turn 21 and my skin has dramatically changed in the last 6 months. It was somewhat oily to normal but now I have dry patches like never before, i have dry patches around some blemishes in combo areas and then spots in areas from stress. I think it's age mostly but I feel too young to be getting maturing skin! Age is what effects it most, just a natural progression
What a great idea Emily. I also have used the L'Oreal True Match powder and it has stayed with me as I've aged. I keep it in my purse and somehow no matter how often I re-apply it always looks perfect. For mature skin I think NYX's Boho Chic cream blush is the best. You can put more or less and it always works. And for eyeshadow, I love Physician's Formula Canyon Classics quad. I even use the grey colour for a soft eyeliner and on my brows to fill in sparse patches. I wish I could subscribe twice so we could get you to a million.
I hope to see added shades for Maybelline Age Rewind for darker skin in my lifetime. Still waiting ...
BARE I agree and it's strange to me that they don't have more shades because Maybelline actually has a very wide range of shades in their foundations, especially the FitMe line. Really the drugstore just needs to step it up all around with deeper shades!
BARE agreed! how do brands leave out an entire part of the population? Oh wait! They have white executives who refuse to acknowledge them.
kateri17 I've been in this business for 25 years and still waiting for them to expand the shades it's a great concealer I use it on my clients but I unfortunately cannot reap the benefits of it either
BARE that's really unfortunate and frustrating. It seems to be a huge problem with Cosmetics companies not making an appropriate selection of deeper tones. I really hope that changes asap.
Yep. I went to cvs specifically to pick this products up after seeing so many you tubers recommend it and I was surprised that I couldn’t find my shade. 😢
I look forward to you videos all the time, makes my day, never have missed any of them, you are my go to of all you tubers because of your honesty, kindness and knowledge for all ages, to me that is important. You are such a sweet nice person and great mommy.
I always trust your reviews! Thanks for all you do!
#NotificationSquad 💖💖 Waiting at Penn could have been much worse!! 😂Not gonna get bored atleast for the next 20 min now...all thanks to you!😝
hahah!!
Yes, your so right about NYX and the covergirl Supersizer mascara, I use probably most of your favorite products, they make me very happy, thank you so much!
Awesome video, so helpful!
I've tried soooooo many foundations and I just keep going back to the Rimmel lasting finish! So freakin good!
i was watching another video i got soooo happy when i received the notification from your channel❤ hope you having a wonderful morning Emily
aw thank you so much for tuning in, Marilyn! Have a great day!!
As someone who has watch TONS of your videos, this is up there with the Emily Awards for my favorite videos!! I love the Emily Awards, but this is so everyday practical and affordable. Thank you for continuing to bring great content. I am such a fan!!!
greetings from Egypt .. brilliant idea ... I love and trust your reviews and look forward to them
Those two nyx lip liners are a beautiful color together and I have the Loreal nourishing nude and caramel comfort and both look great with these lip liners. Thanks for the suggestion!
love this .. you make me feel like I'm sitting there with you.. your voice is soothing
Wow Emily.... you NAILED most of my favorites! The products you mentioned are a lot of my every day go-to's!
Nice to know that I've stayed in alignment with many of your tried and true too!
Agreed - these are great options for the majority! Great job and fun watching!
Much love 💜💚
Wish You incorporated these picks in a tutorial specially that eyelook with Milani basic pallete.
Nevertheless great picks right from teenage to mature can go for these low budget n maintenance items .
Your hair is really pretty at this length!
It would be fun to see you try a rockabilly retro look with bumper bangs and Besame products.
I'm going to have to try out that waterproof mascara one of these days
I'm never disappointed by your videos and this one was no exception! I've seen it requested here in the comments but wanted to echo: a skincare version of what's great at the drugstore would be amazing! I realize it probably won't be a universally flattering type video, but boy does that topic make me feel overwhelmed! Thank you for all you do, including raising Bella and Eve 👨👩👧👧
The thing that's stopping me from the Rommel foundation is the ingredients. If you check EWG, it has a pretty high toxicity rating.
I usually gloss over the neutrogena brand but I ended up trying the lip balms because you recommended it. They really are good.
Can you do a cruelty free drugstore tutorial or best picks?!
I have bought all of these through the years on your recommendations,,,,and you hit right on the head these are great picks!!!! Love all the products on your recommendation,,..you so know what your talking about and so down to earth!!!