How a Defunct Factory Transforms Into a Creative Campus

Once upon a time, The Design Village was a Kattha factory. It was dark, grim, and cold. The element that turns every paan-chewing tongue red, kattha or catechu, an extract of the acacia tree, is always processed and preserved in dimly-lit spaces. From heavy machinery like boilers to intense processes of condensation, and cold storage, people who have worked here barely saw the light of day. With its inky black corridors, spit-covered walls, and soot-filled ceilings, the factory sat in the heart of Noida’s industrial area.
Architect Sourabh Gupta, whose studio archohm is across the road, went scouting for a space to accommodate students of The Design Village (TDV). Gupta, also Founder and Design Dean of TDV, saw in this forest of darkness the hope of learning and a fountain of light. I wanted it to be a place that would break all rules and would inspire students of design to know that such things are possible’ - Sourabh Gupta, Architect and founder, The Design Village.
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