How to Combine ChatGPT and GA4 for Content Analysis

This tutorial video will show you the step-by-step process for using ChatGPT-4’s Code Interpreter with data exported from Google Analytics 4 (GA4) for data-driven content recommendations.
It’s a quick step-by-step process that shows you how to understand your content's performance on different channels and how to use this data to plan future content strategy.
First, you’ll learn how to extract content performance data from GA4 and use it to reveal trends, make predictions, and come up with new content ideas.
Our guide will provide insights on how to:
Create a report showing content performance in GA4 and then export that data so you can import it into the ChatGPT Code Interpreter. Then let the AI analyze the GA4 data and ask it for new content ideas based on the data analysis.
You’ll ask it not just for topic ideas but for topics that are likely to perform well in specific channels: organic search and social media.
Whether you're a content creator, marketer, or someone looking to leverage AI and data for better content marketing decisions, this video will be valuable.
We made the process simple, with easy-to-follow steps. However, please bear in mind that using the Code Interpreter feature of ChatGPT requires a paid account.
Video Chapters:
0:00 Introduction
0:45 Create and export the content performance data from GA4
3:52 Turn on Code Interpreter in ChatGPT-4
4:32 Importing the data into ChatGPT Code Interpreter
4:51 Warning about uploading data into an AI!
7:39 Ask AI to create new article ideas that are not in the dataset
8:29 Other useful prompts for getting deeper AI-driven insights into content performance
🔗 Links and resources from the video and beyond:
You can get the full post with the detailed step-by-step process here on the Orbit blog:
bit.ly/3rzFqwT
How to do a content marketing audit in GA4
bit.ly/3DlR5Cb
🔹 Detailed guide on content audit in GA4: (insert link)
🔹 Get a ChatGPT paid account: (insert link)
🔹 How to turn on Code Interpreter: (insert link)
🔹 Further reading on AI in content marketing: (insert link)
#ChatGPT #GA4 #ContentMarketing #DataAnalysis
#AI #CodeInterpreter

[@piotrdelikat3271]

Thanks for this very first report on Code Interpreter and GA I've found in the web! Promising and super informative!

[@maxelbrig1315]

Awesome stuff, Andy we need more stuff like this how to use ChatGPT for SEO keyword research.

[@caseywhitcher6158]

Great Video Andy! Gets 10 / 10 in my
awesomeness score.

[@Orbitmedia]

Appreciate that, Casey!

[@007webby]

Wow! That’s amazing! I will try that today

[@ilya.zherdev]

Awesome!

[@lauraalfonsin8796]

Thank you! This is really useful.Quick question...can you combine data sources? Like giving GA4 metrics but also other platform's metrics as well?

[@Orbitmedia]

Yes! Here's another post explain how to do that - www.orbitmedia.com/blog/ai-marketing-charts/