Behind the scenes of the new Piccadilly Circus lights
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- Опубліковано 24 сер 2024
- After ten months of renovation, the Piccadilly Circus lights are back and brighter than ever before. The new state-of-the-art screen is interactive and fully responsive. The previous six screens have been replaced with Europe's largest single display, measuring about 780 sq m in size. In 1908, Perrier was the first brand to be illuminated. Since then the billboard has been continuously improved and this latest renovation in the most comprehensive yet.
"It may not look like it, but I'm approximately 24 metres above central London" - actually that's exactly what it looks like mate
"...at one of the city's most recognisable landmarks". We're impressed that you recognised the rooftop of Piccadilly Circus lights; we'd certainly never seen it before ;-)
@@Londonistvids The presenter is an absolute dick head.
@@lilyallanson456 Woah, that's a bit extreme. For what?
I much prefer the old neon ads rather than the screens. It seems that everywhere I go in London now, there's a screen staring back at me
That's excatly how I think. At the end of the day this is a big TV set. There's no getting away from that fact.
I have a few criticisms. At night, the screen is ridiculously bright. I drive buses through sometimes and it just dazzles me. They ought to implement night mode as well (less blue light).
Secondly, I've noticed that the frame rate of the video is very low. Like a gif or something.
Yeah mate, it's the same resolution that you get in your house lol nothing special about it whatsoever.
I do miss the Sanyo logo
Yorokobe Shonen Same here! Hope whoever's idea it was to have that there got paid well because it worked brilliantly from a marketing perspective 😂
I liked the physical signs but this is boring, just a big tele
I miss the neon... had a far warmer and less dazzling feel.
The old signs were better. Sanyo was my favourite. This is just a TV with adverts. I always fast forward them on my own TV, I'm not going to be watching them while I standing in the rain.
Yeah, cause we don't get enough advertising.
I miss the old ‘Sanyo’ sign.
Atheist Orphan when did it go
s125ish - I’m not sure, but it was the last of the old neon signs to go.
And the TDK ad!
The old neon signs were old tech like a analog clock, the new LED sign is new tech like a digital clock, now what clocks hang on the walls of virtually every household? Two instances where old tech beats new tech hands down.
Sorry guys but much like the previous "lights" , this is just a telly on the side of a building. Nothing more, nothing less.
How is it different it was 6 different screens, not lights before.
A telly on a building is cool though, so your point is mute
Or moot? Auto correct strikes!
huxby im with you. It has no character now.
The Old Neon Signs were So Much Nicer and Warmer This is just a Giant TV Screen it too bright and dazzling
It would be so much nicer without the screens.
one large screen is more fluid than six separate ones.
Google Piccadilly Circus 1960s and you will see this is minimal compared to yesteryears.
Without screens it wouldn’t be Piccadilly Circus.
I miss the neon. There was a magic about it.
commons.wikimedia.org/wiki/File:Picadilly_Circus_At_Night-Sept_1983.jpg
Awesome! I have to visit London as soon as possible to see this icon live. I ♥ London
wow that 4k display looks amazing.
Don't care about screens I just want Burger King back. And Tower Records. Those were the days.
Vicki looks different in this one
Great idea!?
@@broadway254 the joke is that Geoff Marshall (a previous journalist at Londonist) has a series called "Least Used Stations" where he has a companion. It is often Vicki (his girlfriend), but when it is someone else, everyone comments "Vicki looks different in this one!"
ayo they turned the map from MW into a real thing!
OMG so excited to go look at all the advertisements!
Who wants to go to London to watch the adverts...
ever visit times square?
You could close the streets and have a massive screening party of the big football match with a screen like that.
There Is A Additional Screen The Opposite Side Of The Main Screen
I think that the screen could be used to televise something interesting or important on occasion.
Perhaps in the future though, the advertisements currently shown on the screen, will be enhanced in 3D - much like in the back to the future films.
The new screen is great and all... but the old ones had a certain “charm” about them. They were quite clearly separate LED billboards which formed around the building far better and added depth and structure to the facade as opposed to one smooth wall. Lest to be said, I prefer the neon sign before the old ones. They were less “Dazzling” and the Sanyo logo just screamed London to me every time I saw it
THE OLD TOOO KAN BIRD COMING OUT ON THE HOUR BLOKE CARRYING A GIRDER ON HIS SHOULDER
Nice insight!
Here’s some history on the Piccadilly Circus lights guys, thought some of you might find this interesting blog.creamglobal.com/right_brain_left_brain/2011/06/the-neon-light-that-never-went-out.html
Are there windows behind the screen or is it just a wall.?
Hate adverts, why would anyone like this?
I don't like advents either, but I am OK with adverts.
Been to Times Square in NYC?
Sometimes its the spectacle of lots of lights more than the actual advert itself.
Money money money that's why
because it looks cool
This just a screen. It completely lost its character. People came there to look at the big mess of advertising, always trying to one-up each other, not at the adverts.
Yeah exactly, the giant screen completely ruined Piccadilly Circus. It is just awful. I’m not going to go out of my way to look at a big screen hosting the same adverts that I skip on a UA-cam video. The big mess of advertising is what everybody went for, not this crap.
Looks slightly less obnoxious than Times Square.
Well, I can Teamviewer into the screen and put something on it
Quite bright!😎
Class video
Im was never really a fan of the "Single panel" Piccadilly circus. I feel the neon was alot better. Just one single panel in one corner just feels kinda weak. When you do that kinda thing you really should go all out or not at all. But thats just my take.
Only 4k? For a screen that big, I'm surprised they didn't go with 8k.
Steve Lovelace gotta have an excuse to upgrade it and spend more money in the future
The further away from the display you are, the less resolution needed to get the "Retina" affect. (Retina: The point at which the eyes can no longer discern individual pixels.)
Reminds me of New York
Depressing, isn't it, that one of London's most recognizable landmarks is a Coca-Cola advert. edit: two of London most recognisable landmarks
Joachim Macdonald The London Eye ?
well.... new york and times square
Does anybody know what the song at the end is?
Why never upload video so long
Is it me or have I seen this before?
How much does this cost to build?
Less than the advertising revenue, otherwise they wouldn't do it
Obv. I'm just wondering, like 10m gbp? Maybe someone will know.
it costed about £30 million, which is about how much they make every year from it
Thanks...How do you know that? *cost btw
Looks horrible, good way to ruin architecture
Cityguysims like the video states, there been advertising on these buildings since the turn of the last century. Like it or not it's become a landmark which attracts tourists. I personally love the early 1900s signs, but that's me, I love old stuff. I don't think it detracts from the style of the surrounding buildings, London is comprised of old and new buildings side by side. You only have to walk a few 100 yards from Picadilly and find streets of beautiful architecture 😊
There were already screens there before, there have been some sort of advertisement there for ages
Still though
Cityguysims I agree though, there are simply too many advertisements in London and this one especially covers such beautiful architecture and looks a bit out of place
Cityguysims Actually the building next to it the Ridkey one used to have big advertisement too but it was removed in 1980 i think
Poor journalism: Why did you just show the CGI pre-renders instead of actually going there and filming what it looked like?
We did both.
and this? Piccadilly Circus = london's times Square?
Greeks are everywhere 😀
Vasiliki Arvaniti -> Βασιλική Αρβανίτη
this is the new panel for the new screen.
Are you Irish?
Yes he is.
英又
I hate this guy, bring back Geoff
What the hell its awful i hate it 21st generation my fucking arse! What ever happened to the old advertising clocks they used to have this is shit just bring back the old still ads with the big letters!!!
Meh.
1st =D