From Soles to Sales: The Business of Shoes with Chinese Laundry

Sarah Zurell, Chief Marketing Officer at Chinese Laundry, steps into the spotlight today to explain how footwear can transform not just your outfit, but your entire outlook. From understanding customer preferences through surveys and emails to showcasing shoes alongside outfits, Sarah shares her expertise in making the shopping experience seamless for your customers. She reveals why seeing shoes on feet is crucial for sales and how smart merchandising can enhance customer satisfaction.
Discover why boutique owners should prioritize footwear sales and how to effectively leverage email marketing to gauge customer interest. Sarah dives into the importance of aligning your boutique’s offerings with customer desires and shares strategies for staying ahead in the competitive world of retail. You will learn from the best in the business as Sarah delves into what sets successful retailers apart and the benefits of taking calculated risks to elevate your boutique’s footwear game.
The Boutique Hub serves as the cornerstone of the boutique industry, providing a central hub for connection and information. Boutique owners, small business retailers, wholesalers, and brands can access a wealth of resources, including valuable tips, training, networking opportunities, a supportive community, exciting events, and the latest discoveries in apparel brands, boutiques, and service providers.
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