Copy Paste VSL Framework - The Secret To Cold Email Success (EVERYTHING You Need To Know)
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- Опубліковано 22 гру 2023
- In this video I breakdown the secret strategy which has allowed me to book hundreds of sales calls through cold emails.
I share everything I know about how to build a VSL, why you must leverage one, and the template so that you can go and create one for your own business.
If you want to build your own lead generation agency, and want to get it to 10k per month, use this link to setup a walkthrough of how I can help you: www.inboxlab.io/workwithme
Follow me on Instagram for more business insights: / jimmyfung_
Amazing video, very well Explain the VSL Framework. So far this is my second video i have watched back to back seems like its overloaded with the mindblowing information and techniques
Bro is a blessing to mankind
This is my second time watching this video. I had to comment after listening to the part where you say that you're first VSL had zero editing. 😂 Really enjoy listening to the way you try to help people learn marketing. I will be making sure I have a list of your tips for the VSL when I make mine for different niche. Thanks Jimmy
So much value Jimmy. My Man. Best Best
Thanks man 🙏
You're a goat. I watch every video
Haha thanks man 🐐
You are so underrated bro
Appreciate your kind words 🫡
Ton of value here! Starting my own Digital Marketing Agency, but i'm a bit shy of being on camera. Do you think I can run a google slides presentation, record it while I explain the process and send it to them?
Haha, definitely better with your face in it, as it adds a lot more trust and credibility and kind of proves that ‘you’re real’. But ya, recording a slide deck is still much better than nothing at all
Really great video .
Do you use this framework and a VSL also when you actually look for lead for your clients?a video that would demonstrate the flow on how you look for lead for a specific customer would be helpful (even a fictional company)
I use a similar framework for clients - rather than selling my own offer, I switch it and apply it for my client's offer
Thanks a million. Whats your advice on how to tweak this for software sales
Exactly like Jimmy did it...
What are the benefits of using your software compared to competition? What are the problems with competition? What is the big reason why your perfect clients customers won't change the software they are using (exmp: it's hard to transition, they have a lot of assets inside the software they're using - overcome it, "we'll copy and paste everything from your current software to ours, free when you sign up).
It's 37/mo on the website, show the website, now on this presentation it's 27/mo for life.
Be creative, see how others sell it, ClickFunnels and alike...
Tailor it back to your thing:)
nice, what software you use for recording ?
Loom
What software did you use to write this document up with?
Gamma.app for presentation and loom to record
Hey man - do you send people a lead magnet directly from the email or do you ever send them to another squeeze page so you can move them to a “opt-in lead” list
I do directly from email but have a few clients use an opt in funnel. Definitely more friction if they need to opt in and will be less efficient but can still work
@@jimmyfung_ agreed. It’s just nice to “own” the lead. But def adds friction. So you are stopping use of Google workspace completely?
What software do you use to create the VSL?
Loom for recording, google docs/notion/gamma for presentation
A doubt! Sending a link in an email campaign wouldn't send that email to the spam folder, would it?
Nah thats why you ask for the opt in first- "Is it okay if I send you XYZ?" in the initial email and once they confirm they wanna see it then you can send whatever. If you sent a link on the initial then yeah higher likelihood of landing in spam
Yeah ecactly
It's always in these low viewed, long as fuck youtube videos, where 99% of people arent willing to watch, is where the real value is. Quick question, do you use GHL in your agency?
haha, no don't use GHL anymore, but use to a few months ago
Won't cold email be dead soon after 2024 update (0.3% spam rate)
nope - 0.3% spam rate applies for google workspace accounts, all email accounts we setup are through MS outlook. You also need to make sure u clean your leads list and avoid spam words to maintain deliverability. It will only be dead if the cold emails are not setup correctly or done well
@@jimmyfung_ How many domains and email addresses (alias) can be used in one MS outlook account of $6 per month?
🎯 Key Takeaways for quick navigation:
00:00 📢 *Introduction to the Secret of Cold Email Success*
- The importance of understanding the secret to success in cold email outreach.
01:11 💡 *Adding Personality to Your Outreach*
- Emphasizing that success in cold emails and outreach isn't just about using scripts.
- Explaining the significance of adding personality to your outreach efforts.
- Highlighting the role of a video sales letter (VSL) in this process.
03:30 📆 *Scheduling Meetings and Personal Approach*
- Discussing the traditional approach of scheduling calls in cold emails.
- Introducing the concept of a video sales letter (VSL) as a more effective strategy.
- Mentioning the personal and non-salesy approach in scheduling meetings.
04:13 📝 *The Misconception of Cold Email Success*
- Debunking the misconception that success in cold emails depends solely on the script used.
- Highlighting the importance of factors beyond the script.
- Emphasizing the role of VSL in bridging the gap.
07:15 🌟 *Benefits of Using a Video Sales Letter (VSL)*
- Outlining the advantages of incorporating a VSL into your outreach strategy.
- Explaining how a VSL can help sell your services without one-on-one interactions.
- Discussing the role of a VSL in pre-qualifying and educating prospects.
10:54 🛠️ *Tools and Software for Creating a VSL*
- Listing the tools and software needed for producing a VSL.
- Emphasizing that a VSL can be created with basic tools like Loom, Google Slides/Docs, and a microphone.
18:35 📄 *Video Sales Letter Template*
- Mentioning that the video sales letter template will be explained in the video but not providing specific details.
18:48 📝 *Creating a Compelling Headline for Your Video Sales Letter*
- Craft a headline that highlights the transformation your product or service offers.
19:45 📊 *Establishing Belief in Your Mechanism*
- Convey the message that your product or service is the solution to their problems.
- Make your prospects believe that you're the only one who can help them achieve their desired results.
20:41 📈 *Using Case Studies or Detailed Offer Breakdown*
- Utilize case studies to build credibility and trust.
- Break down your offer in detail if you don't have case studies to showcase.
21:49 📢 *Qualifying Your Audience and Addressing Pain Points*
- Call out your target audience and relate to their specific painful problems.
- Confirm their suspicions and identify market forces affecting them.
25:07 🧠 *Presenting Your Core Concept*
- Shift responsibility away from the prospect and place it on external factors.
- Introduce the main idea or core concept of how your product or service can help.
26:54 🏆 *Establishing Credibility with a Brief Introduction*
- Provide a quick elevator pitch to establish your credibility.
- Keep it concise and don't dwell on this section for too long.
27:08 🧐 *Leveraging Educational Content for Belief Change*
- Introduce educational steps that change your prospect's beliefs.
- Back up your steps with proof and stories.
29:42 🗺️ *Summarizing the Educational Steps*
- Summarize the educational steps you've presented.
- Ensure clarity and understanding for your prospects.
31:36 📄 *Outlining Your Offer and Features*
- Present your offer and features succinctly.
- Highlight how your product or service can help your prospects.
32:16 ⏳ *Creating Scarcity (Optional)*
- If applicable, introduce genuine scarcity into your offer.
- Avoid using false scarcity tactics.
35:44 ✅ *Including a Guarantee (Optional)*
- Consider adding a guarantee to build trust if you don't have case studies.
- Ensure the guarantee is honest and realistic.
36:25 📣 *Summing Up Your Offer and Call to Action*
- Recap your offer, features, benefits, and guarantee.
- Clearly state the call to action for your prospects.
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jimmy, you're killing it, although you asked me to book a call on your calender on insta, I just don't wanna waste your time cause I am still in the process of deciding what to sell. talk to you soon.