It would be so sick if you had ships in a bottle. A perfect reminder for your students desks while they're working on the bottlenecks of their business
Glad you're back. Had to listen to this one twice. The level of clarity in your bottleneck analysis this early in the life of the business is truly exceptional. I've worked for businesses that took years to address a founder bottleneck, only to continue to struggle. I understand the logic of improving a product up to the point that there is no longer a return on the effort, as long as it still delivers on the promises to the customer. There is the danger of chasing the next shiny new product without this kind of analysis. A couple observations: At 14:50 Cole says "we'll never have to start at zero again," and at 15:15 "we've built all these new assets where each new thing that we go to build is built on top of all the things we've done before." Although many things are linear, many things are not. In this case, think of a spiral. Many experiences, processes and growth in life cycle in spirals. We encounter the same problems or challenges again and again but at different levels, and if we learned from the early encounters we'll move through that new cycle faster and easier. The idea of doing public bottleneck analyses on businesses is intriguing. So much to learn from these breakdowns!
Hey Dickie and Cole! I'm stoked for your Bottleneck Analysis Masterclass. Learning new skills or strengthening existing ones carry you much further into the future where others become obsolete. Thank you for sharing your own lessons because we're all improving and learning with each video, Masterclass & Cohort you put out into the world. I would love to see you whiteboard the bottlenecks. Regardless of industry, I found that 3 fundamental bottleneck buckets exisit: staffing, marketing, and servicing.
Whenever I listen to Cole and Dickie, I can't help but open my notes app, inhale everything they say and distill it. So here are my 3 biggest takeaways from this episode: [08:27] Too often, business owners focus too much on the (micro) bottlenecks WITHIN an existing product or service (just like Cole and Dickie with Ship30 in February/March) whereas the REAL (macro) bottleneck is often the fact that they don’t have something more expensive for sale. [13:50] In order to grow you have to do something that you haven’t done before (like PGA in comparison to Ship30) and the framework for learning anything new is: EVEN if this doesn’t work out as planned, you still end up learning a ton of new skills (sales, marketing, etc) (16:28) [28:30] After identifying the bottlenecks within your funnel, analyze the numbers/ratios and pick the one that is EASIEST to double (whereas most people would pick the one that they would feel most comfortable solving - like generating more traffic) I can't wait to kick things off with you on Sunday!
Thanks for these insights Captains! I am struggling with getting more career coaching clients, as all I have is a booking page and was only promoting it on my LinkedIn profile. Not getting any traction. Going to test this funnel framework out and see how it goes 👍
WOAHHH - didn't realize my software shows me this for my funnels 🚀 This is from a workshop last weekend: Not sure if the page views are from social media or from emails tho :/ Page views - 2433 Opt Ins - 658 (27%) Orders - 31 GA (1.27%) Orders - 17 VIP (0.62%) Amount - $4654 Avg cart - $101 Earnings per page view - $1.91
Main theme: Learn, build, move on, repeat. Takeaways: 1. Optimise your units of effort that will lead to most increase in revenue that is sustainable over the course of a year then move on.11:28 2. In order to grow you will be forced to do things you haven't done before, moving away from the current product you've built .You will invest time and money to build that next thing until you get to the iteration phase and then it's time to get ready to move on. Time to build the next thing. 13:50 3. By building different things on top of one another you get to tap into pre built equity. The contacts and the trust network. You never start from zero. 15:09 The studio is going to look wicked I suspect judging by your insta stories and the pintrest moodboard. You've got the basics. Two chairs, a table and a pair of lads talking about building stuff. See you on Sunday for the July Cohort. Cheers!
The most common reason why people don't book a call is that it's already very well-known in the industry "They fear they will be sold for a high ticket program" thus businesses that get high bookings on their calendar are because of incentivized factors like: - amazing no-brainer bonuses on offer for those who book (FOMO) - or free audit/demo call style custom implementation (WILL THIS WORK FOR ME) - or gets extras as a gift just for showing up to call etc (WILL IT BE WORTH MY TIME) An example is: some coaching businesses give out Starbucks gift cards to those who show up on the booked as if the follow-up is bad upon booking naturally they won't show up either. With this in mind, If your marketing can't sell without selling, incentivizing people won't be a status/positioning play, but it's worth testing as your audience is who decides. In general, the pages/copy/video previous to the form needs to pre-sell the value/outcome achieved ON the call, not found anywhere else - this way the call will be a no-brainer must-do to acquire that value/outcome desired. The core focus is to know the list of commonalities in situations, people that are "ready to buy" vs people that are considering that needs more nurturing -- so you can produce content that triggers form fill out. The call itself must be based on a framework that is proven to work for many ship30 clients (show their internal process - not their nice words) and specifically implemented in the lead's (person who booked the call) personal situation "aha moment!" -- they you're giving them the roadmap and "selling" the outcome (your high ticket offer) Not sure if you guys run ads or so... but if you are getting lots of views of your videos/posts based on the core commonalities and sending them to link to the opt-in page -- best would be to run ads for those that get massive engagement and retarget people that visit the opt-in page to increase the potential to get more forms filled out. That's my simple take on this. Thanks, guys 🤝
It would be so sick if you had ships in a bottle. A perfect reminder for your students desks while they're working on the bottlenecks of their business
Should be “Expresso Hour”. Awesome as always fellas.
Appreciate you listening ❤
Glad you're back. Had to listen to this one twice. The level of clarity in your bottleneck analysis this early in the life of the business is truly exceptional. I've worked for businesses that took years to address a founder bottleneck, only to continue to struggle. I understand the logic of improving a product up to the point that there is no longer a return on the effort, as long as it still delivers on the promises to the customer. There is the danger of chasing the next shiny new product without this kind of analysis.
A couple observations: At 14:50 Cole says "we'll never have to start at zero again," and at 15:15 "we've built all these new assets where each new thing that we go to build is built on top of all the things we've done before." Although many things are linear, many things are not. In this case, think of a spiral. Many experiences, processes and growth in life cycle in spirals. We encounter the same problems or challenges again and again but at different levels, and if we learned from the early encounters we'll move through that new cycle faster and easier.
The idea of doing public bottleneck analyses on businesses is intriguing. So much to learn from these breakdowns!
Hey Dickie and Cole! I'm stoked for your Bottleneck Analysis Masterclass. Learning new skills or strengthening existing ones carry you much further into the future where others become obsolete. Thank you for sharing your own lessons because we're all improving and learning with each video, Masterclass & Cohort you put out into the world. I would love to see you whiteboard the bottlenecks. Regardless of industry, I found that 3 fundamental bottleneck buckets exisit: staffing, marketing, and servicing.
So pumped for these analysis of digital businesses. Let's goooo!
LFGGGGGGG
Stoked to have Espresso Hour back 🙌
same!
Happy to be back 🎉
Whenever I listen to Cole and Dickie, I can't help but open my notes app, inhale everything they say and distill it. So here are my 3 biggest takeaways from this episode:
[08:27] Too often, business owners focus too much on the (micro) bottlenecks WITHIN an existing product or service (just like Cole and Dickie with Ship30 in February/March) whereas the REAL (macro) bottleneck is often the fact that they don’t have something more expensive for sale.
[13:50] In order to grow you have to do something that you haven’t done before (like PGA in comparison to Ship30) and the framework for learning anything new is: EVEN if this doesn’t work out as planned, you still end up learning a ton of new skills (sales, marketing, etc) (16:28)
[28:30] After identifying the bottlenecks within your funnel, analyze the numbers/ratios and pick the one that is EASIEST to double (whereas most people would pick the one that they would feel most comfortable solving - like generating more traffic)
I can't wait to kick things off with you on Sunday!
Legendary takeaways!!!
@@nicolascole77 legendary episode!
Have been waiting sooo long for your podcast to come back! THANK YOU! Please do more.
We’re back! 🎉
Great one, guys!
Thanks for tuning in 🙏🏼🙏🏼🙏🏼
Thanks for these insights Captains!
I am struggling with getting more career coaching clients, as all I have is a booking page and was only promoting it on my LinkedIn profile. Not getting any traction.
Going to test this funnel framework out and see how it goes 👍
Give it a try. Then maybe we can audit your business on a future episode!
🔥awesome to hear this explained out - been working it in my head for months now
WOAHHH - didn't realize my software shows me this for my funnels 🚀
This is from a workshop last weekend: Not sure if the page views are from social media or from emails tho :/
Page views - 2433
Opt Ins - 658 (27%)
Orders - 31 GA (1.27%)
Orders - 17 VIP (0.62%)
Amount - $4654
Avg cart - $101
Earnings per page view - $1.91
Main theme: Learn, build, move on, repeat.
Takeaways:
1. Optimise your units of effort that will lead to most increase in revenue that is sustainable over the course of a year then move on.11:28
2. In order to grow you will be forced to do things you haven't done before, moving away from the current product you've built .You will invest time and money to build that next thing until you get to the iteration phase and then it's time to get ready to move on. Time to build the next thing. 13:50
3. By building different things on top of one another you get to tap into pre built equity. The contacts and the trust network. You never start from zero. 15:09
The studio is going to look wicked I suspect judging by your insta stories and the pintrest moodboard. You've got the basics. Two chairs, a table and a pair of lads talking about building stuff.
See you on Sunday for the July Cohort.
Cheers!
🔥🔥🔥
Hey Cole , Your content are just awesome... Pls let me know how to generate $1000/month revenue from writing as totally beginner
🚢🚢🚢🚢🚢🚢🚢🚢🚢
The most common reason why people don't book a call is that it's already very well-known in the industry "They fear they will be sold for a high ticket program"
thus businesses that get high bookings on their calendar are because of incentivized factors like:
- amazing no-brainer bonuses on offer for those who book (FOMO)
- or free audit/demo call style custom implementation (WILL THIS WORK FOR ME)
- or gets extras as a gift just for showing up to call etc (WILL IT BE WORTH MY TIME)
An example is: some coaching businesses give out Starbucks gift cards to those who show up on the booked as if the follow-up is bad upon booking naturally they won't show up either.
With this in mind, If your marketing can't sell without selling, incentivizing people won't be a status/positioning play, but it's worth testing as your audience is who decides.
In general, the pages/copy/video previous to the form needs to pre-sell the value/outcome achieved ON the call, not found anywhere else - this way the call will be a no-brainer must-do to acquire that value/outcome desired.
The core focus is to know the list of commonalities in situations, people that are "ready to buy" vs people that are considering that needs more nurturing -- so you can produce content that triggers form fill out.
The call itself must be based on a framework that is proven to work for many ship30 clients (show their internal process - not their nice words) and specifically implemented in the lead's (person who booked the call) personal situation "aha moment!" -- they you're giving them the roadmap and "selling" the outcome (your high ticket offer)
Not sure if you guys run ads or so...
but if you are getting lots of views of your videos/posts based on the core commonalities and sending them to link to the opt-in page -- best would be to run ads for those that get massive engagement and retarget people that visit the opt-in page to increase the potential to get more forms filled out.
That's my simple take on this. Thanks, guys 🤝