Case Interview Practice Case #2: Ride Sharing App Market Entry
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- Опубліковано 13 сер 2020
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This is a case interview practice case that you can do on your own without a case interview partner. This case is an international market entry case, one of the most common types of first-round interviews at consulting firms such as McKinsey, BCG, Bain, LEK, Deloitte, and Accenture.
In this consulting practice case, you'll develop a case interview framework, solve quantitative problems, and answer qualitative business before delivering a case recommendation.
This case comes from Hacking The Case Interview’s comprehensive online course. If you find this case interview exercise helpful, check out our full case interview course.
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Population density could be a reverse factor for a ride-sharing app because it may mean two things: 1) There are a lot of traffic jams making the public transport more favorable to travel 2) The distances are usually shorter making taxi less attractive
I nailed this one! My framework was nearly 1:1 with what you described and my methodology for solving the quantitative questions was spot on. Thanks for the help
like the other commenter said -- in the 30% chance you lose all the revenue, you are still incurring the variable cost you owe to the driver. The person of this case should have clearly stated that no variable cost is incurred to the driver in the event all revenue has to be given up to the government.
If i can perfectly solve these cases. Do you guys think that i can become consultant ?. Please share your opinioin
I thought we only had 60% of the market share in the suburban area. Making its 500 x 60% x 60%. Since its 60% for the market share and 60% for the margin.
Great video! Why would it be a 30% you lose your entire initial investment? I looked at it as calculating the B/E point which was 2 years and dividing that 30% chance by 5 (Since it says in the next 5 years that's the likelihood of banning) meaning that there would really only be a 12% of losing your 600M but there is a higher likelihood that you may lose the net margins of the next 3 years since likelihood of banning increases by 6% YoY. Thoughts on that approach?
How did you calculate the expected market share percentage when deciding the customer segment to target ?
the result of this case changes when you take into account expected market share of 60%
Wouldnt the company loose all its Variable Cost too. shouldnt the real equation be (900.000*.7)+(.3*(-600,000-1,000,000)
Where there is less demand for rides
This is a great explanation of the market entry framework. Thank you for making this available!
Such an awesome video, so helpful !
I feel you overlooked an array of Variable Costs for the startup and operation. First off, IT infrastructure costs are not fixed -- they scale based on usage; the more drivers/riders, the greater the IT costs.
Love the practice case interview videos!
Amazing approach
much appreciated
great video! love this channel.
did far better on this one. needed this for my confidence
I dnt understand how you calculated the Fixed cost and Variable cost %? Did you jyst assume?