I loved you honesty in this video. I am a black female and it’s been difficult to find UA-camrs with a darker complexion that have been sent the concealer to review. I wanted to compare my complexion to theirs to see what shade may suit my skin tone. It’s the same for the tinted face oil too, I’m glad you noticed this and pointed it out. I feel as though it’s so hard to find my shade. Even by looking at the models and the colour descriptions it still can be a bit off. Hopefully I’ll find my perfect shade as I do like the products. I’ve subscribed to your channel because I loved your video!!!
Selina Ashley thanks for the encouragement and for sharing your frustrations too. The only way we can make change is if we speak up. I hope Kosas chooses a more diverse group of creators to make sponsored videos next time but I won’t hold my breath! Thanks for joining my community :)
Hi Selina! Here's a sponsored video from a fellow Black girl. ua-cam.com/video/2IeCwqIx5kc/v-deo.html I think this launch is imperfect, but seeing it on her made me feel good about trying it. Very grateful for Kait's thorough review though.
You bring up a good point about sponsorship. As a black woman, I actually consider Kosas to be pretty inclusive in terms of shades they have. It’s one of few brands that have shades that work for me. But then I’m never able to find any videos of the products in my skin tone. So it seems they only promote inclusivity in theory, but not necessarily in practice. It is something to consider.
The Natural Doctor I’m so glad their shades are inclusive of deeper skin tones! I didn’t know because I didn’t see anyone with darker skin review the products. You said it well- they need to practice inclusivity, not just promote it.
So well spoken! You respectfully called out the things that rubbed you the wrong way and had the reasoning to back it up. I know it’s scary to critique a brand in this industry but this is the scathing honesty that we so desperately need! Keep it up, this was a really wonderful review!
This was incredible Kait. INCREDIBLE. I had noticed a lot of the sponsored videos were all light skinned too and I thought I was crazy! Lol but thank you so much for your honesty 💖
Wow when you titled this brutally, you were not lying ✨ I have been hesitant to buy from this brand Bc of their high claims with the painter’s background Bc I have a painters background also. I just feel like a concealer range should not be released unless they’re absolutely certain they can suit most people... I just don’t get it. 16 is too small of a range . Idk if I hold this brand to a higher standard Bc of of what they claim ... Idk
Hahaha- trust me, this was me trying to hold back a little. I'm glad you feel similarly so I'm not alone! I was talking to a friend about why I hold them to higher standards and it's because the founder always talks about being a painter and understanding color theory, and also being a chemist and understanding formulas so well. Kosas's marketing campaigns have also been promoting inclusivity which is why I held them to the standard of... actually being inclusive. I hope the brand sees this feedback and makes better choices moving forward.
this video is AMAZING! i can't wait to do my updated full face of kosas video and direct my viewers to this video. you were so thorough, honest and informative! i loved it.
Aw thanks, Chessie. You're the best. I can't wait to see your full face of Kosas! Some of their products are my all-time favs and others are a total miss. Would love to hear your thoughts :)
You made some amazing points. As the sponsored views started rolling out I didn't think much of it until the unsponsored reviews popped up. I also like the formula and didn't take into consideration how yellow and dark the #2 concealer was in terms of the shade being considered porcelain/neutral. I am pretty yellow so I did fine with the tones but there isnt really anywhere else to go from there If your truly fair/porcelain with cooler undertones. Kosas really went heavy on the sponsored videos. It's definitely an interesting tactic. I assumed they would have sent a ton out in pr to have videos up on launch day but I don't think I saw an unsponsored video until many days later.
My Decadent Life totally agree. They dropped like twenty sponsored videos at once! And not one person with a deep skin tone. I was also pretty bummed that not a single sponsored review mentioned the yellow undertones. All in all it added up to some icky feelings for me.
I don't usually comment on videos but just had to shout out how thoughtful and considerate the approach to every topic in this video was. It's inspirational to how we should approach controversial topics on social media. Awesome job!
Thank you, Briana! That means a lot. I was nervous to discuss sensitive topics like inclusivity but I think it's important the consumers speak up when they notice something wrong.
So glad Chessie mentioned you! Your review was super comprehensive and helpful. I really appreciate your honesty. And thanks for taking the time to write down time-stamps! Hope to see you regularly in my subscription box :)
I love your honesty! And I share the thought of paying attention and ask the brands as consumers to be inclusive! I prefer 10000 % to watching a review that has honesty on it!!! Thank you for make a difference ❤️
i think the yellow undertones of this concealer is really good for woc who have golden yellow undertones so thank you so much for acknowledging this one range may not be for you and you have the privilege due to being white to most likely find your shade elsewhere. as a brown skin girl i had the complete opposite issue, EVERY concealer leans neutral or pink so i was so excited this didnt. again thank you so much for that moment of self reflection and acknowledgement! xo
Such an amazing review - so well balanced, honest and thorough! The shades look too dark and too yellow for me too which is a shame because I was excited about the launch. Thank you for mentioning your privilege of usually being able to find a good shade match - inclusivity is SO important, but probably something that is overlooked by many due to not having many issues with shade selection. I've also watched probably every review, but it hadn't even crossed my mind that the reviews were from people with lighter skin tones - thank you so much for raising this and challenging me to be more aware of how truly authentic a marketing campaign is in relation to representation
Thanks for such a thoughtful reply. I really tried to be objective so that the video didn't come across as super negative, but I was definitely bummed. I guess I'm not as bothered by a bad shade range if a brand doesn't preach inclusivity, but since Kosas is really pushing inclusive marketing campaigns, this is way off.
I think your review was very fair. As someone with very yellow undertones that has never felt ANY foundation or concealer, both conventional or "clean" has truly suited me, I find it refreshing to have a line that caters more to my issue (though ironically I prob fall at about a 6.5 so technically this line still doesn't work for me as I refuse to buy 2 shades). Surpringly, I don't share the "it's 2020" mentality that these lines should be more inlusive, most especially upon initial release. I realize that it takes a lot of money on multiple fronts to put out a product and bringing out 20+ shades is pretty risky so starting with a smaller collection to test the responses seems reasonable to me. That said, once a brand has the money to be in a Sephora (they pay to be on the shelves), even on an end cap (which is where the Kosas collection is in my local store), I wouldn't give them quite as much grace as I would other "indie" brands. Furthemore, a company that prides its entire brand, or at least this particular product launch on inclusivity, I whole heartedly agree on the "if you're gonna talk the talk then you better walk the walk" expectations. I'm so disappointed in myself for not noticing the lack of diversity in the sponsored videos until others mentioned it. Funny enough, based on the yellow talk, this line seems perfectly in touch with the medium tan Latin customer base, yet I didn't see any in the sponsored video round up. I can't wait to see how the deeper crowd feels about the color matches.
Giannina Alarcon 100% agree with everything you said, thanks for sharing all of your thoughts in such detail. Im aligned with you in that we can’t expect all brands to release more than 20 shades for complexion products, especially smaller brands, although Kosas is VC backed and I wouldn’t consider them an indie brand anymore. The issue for me was how Kosas’s marketing campaigns focused on inclusivity and that didn’t match the product launch. Shady marketing drives me NUTS so that’s why I called it out.
Great review...I'm a Hispanic and Asian woman and the yellow tones really work perfectly for my skin tone. It's great to hear you liked the formula though.
I think it's a great concealer if you can find a shade! I'm bummed that I couldn't and that many of my friends couldn't. I'm mainly disappointed that Kosas used POC as a marketing tool and then didn't sponsor reviews by black women. Not cool.
Just discovered your channel and so appreciate your thoughts on this product and launch. Very refreshing to just see a real review. We like the same products! Can't wait to see more.
Ugh yes I noticed too that there were basically only pale people getting this sponsorship. I noticed in my feed, so then I actively searched for someone near my shade range 3-4, and found a couple. Thought that was weird, kept looking and found one person who had 4 & 5 and that was it. Hearing that you and Chessie and other commenters noticed this makes me feel more sure in what I observed. I'm gonna email the company and give this feedback. Esp because they've made some great moves like offering high pigment blushes that will show up on deeper skin, that's awesome! I have kind of yellow skin but looking at these swatches, even I might not be able to use these. Maybe if they fix the range and I can check them out in store, I'd love to give this a go.
Healing Touch with Julia I went through every single page result searching for the Kosas concealer and the deepest sponsored review I could find was shades 4 and 5. That’s pretty bad for a brand pushing inclusivity. If you email Kosas don’t hold your breath- Kosas reached out to me asking for my feedback and when I shared my honest thoughts with them, they never replied.
@@StateofKait That's gross. They should at least reply and say, thanks for your feedback. I'll let you know if I get a different response. At least they know how their customers feel!
I know this video is 2 yrs old, but you totally nailed it. Wow. Just wow. Thanks for giving me a comprehensive view of this product & brand, & for saving me $28. Super validated. Tried swatching in Sephora & was like “whoa!, so YELLOW!” to every shade. Sad, sad, sad. Really wanted to love it.
Your so right I agree 1000%!!! I got shades 5 & 4 and they were too too dark and yellow for me so I just got 3 in the mail and it’s def better but a bit darker than I like so I just ordered 1.5c so fingers crossed it actually is my match which I like it to brighten as well as cover. Love them all tho very nice mix and feel once their on my skin. I also got the face oil in shade 5.5. Love that as well. 💖 Thank You this was very helpful because they do run yellower and darker than one would think.
I was looking for reviews of the Kosas concealer and yours popped up. My skin is fair/light with yellow undertones so to me this is (or I think it will be) a godsend. It is incredibly hard for me to find a concealer that works on my skin as everything out there on the market is way too pink... even neutral shades! I never understood why makeup companies always assume that every fair skinned person out there has pink undertones.... Maybe Kosas just decided to cater to an underserved market segment? Or perhaps they went with yellow as it is used to neutralize purple and red tones? Whatever the reason I am super happy they did (and I am sure they will come up with more shades eventually).
This review was very helpful, thank you. I’m pale like you are and don’t like yellow tones. What’s a good concealer that you could recommend? Thanks again.
The Fitglow concealer is my favorite! It has a great shade range and is full coverage but hydrating and blurring. It’s expensive so if you’re on a budget, I love the elf hydrating camo concealer as well
@@rhonda6791 Anytime! I have a highlight on my Instagram @stateofkait called "fitglow concealer." I talk all about the formula and the best way to use it :)
I saw your Instagram updates and decided to try it out. The shade 3.5 oxidizes to the perfect yellow olive tone for me. I got it as a spot concealer and it’s great lol. The formula is super creamy and easy. Thanks for bringing it to my attention!
Thank you for your honest review! I was interested in trying this concealer but I agree that all of the undertones of this concealer appear too yellow. As far as choosing your shade, I would always recommend to go with your gut and choose the shade you get in other makeup lines because I’ve found Kosas to not always be helpful with this. When I was interested in purchasing the Tinted Face Oil, I was recommended to try Shade 2 or 3, which I know would not work. I told them I was usually the fairest shade in other makeup lines but they claimed that I could *any* shade and it would pretty much blend in seamlessly because of how lightweight the texture is. So, my takeaway from this experience is to take their advice but, also listen to yourself and what feels natural to you.
Totally agree, I always do that too. I'm usually the second lightest shade in complexion products, which is why I got #2 in the Kosas concealer (and that's what they recommended.) I definitely didn't expect the shade range to be so off. What makes no sense is that Kosas says that the shade range fits all skin tones, but that's truly not possible with a full-coverage product and only 16 shades. It just doesn't make sense!
Hallo! You are so right. I also find the colours so Yello, even for my neutral/cool undertone I faded away much money, cause I cannot return the product or change it. Greetings from Vienna to you and all your darker shade friends!!! 👍😍
I've been watching a ton of reviews on this brand and the tinted face oil/concealer, especially when it comes to swatches of the lightest shades. Too bad there isn't one that's really rosy/pink toned, it looks so nice and the skin benefits sound amazing, however I'm very fair and cool toned. I may go and try to swatch this in Sephora though.
itscarolinemary I would definitely recommend swatching before buying if you are fair or cool toned. I’ve always been told that I’m a fair-light neutral so the fact that it didn’t even work on me is an indication of how warm these lean.
State of Kait darn 😢 yeah. we’ll see, when I do go! that’s too bad though. They really should consider expanding the range to include a bunch to different tones
Café con Dulce I do! The only problem is that it does get quite oily on my face (which I don’t like) BUT every time I wear it my coworkers comment on how glowy my skin is, so I guess the oily look is in 😂
State of Kait lol! Awe you are a doll, thank you for responding 😘 i want to use it as my base and then dust my Alima Pure Satin Matte foundation for my everyday, hope the combination works! I recently discovered I had developed FA (fungal acne) on my switch to “cleaner” beauty messing with different products. However, FA triggering ingredients are also in conventional beauty so I am very careful about certain ingredients. The CC Supergoop is a highly praised one for FA and the Alima Pure is awesome as well (minimal ingredients list). The acne has disappeared thankfully but now I am dealing with hyperpigmentation so I need coverage and protection hence my question on the SG CC sunscreen-so thanks again and I look forward to more of your videos! Rad content 🖤
Café con Dulce ahhh yes, I’d say the Supergoop CC cream has pretty damn good coverage! I would suggest picking up a sample because their shade range is a little disappointing. Thanks for the kind words!
So disappointing! I love their oil foundation and their 10 second eyeshadow or whatever its called. I think they should have gone for an RMS style concealer. I'm wondering if the yellow-ness is for brightening purposes? Like banana powder?
They did say that it was a brightening concealer but it doesn't look brightening on me. Just yellow, hahaha. But if you have warm undertones it's probably fantastic.
I am so wanting to try this - I’ve seen so many great things about the formula and it looks GORGEOUS! but it’s ALL YELLOWWWW. 🙁🙁🙁 thanks for this though it was super helpful!
@@AleSchwartzman I actually don’t have a shade match in Ilia or Laura Mercier either but I enjoy the formulas. I find the LM to be a satin matte and the ilia is very dewy
I'm with you. Ugh. The reviews at Sephora, inclusivity, consumerism, marketing vs. community practice, etc. Thank you, always love honest reviews, I really can't stand when people on UA-cam have videos where they love every single product, that's unrealistic. On this concealer, I got the shade 4 because somehow, it's the only one that leans a little tiny tad bit towards peach and I have some golden peach undertones so it blends in ok. I love the idea of skincare in makeup but I'd rather stick with Fitglow in that way, because their concealer just got a wider shade range and although they're more expensive, they last a long time. Rituel de Fille too. Looking forward to more brutally honest reviews :)
So glad you agree and that these things mean a lot to you too. I'm not here to try to push products on people- UA-cam has enough of that. I'd love to save people money and encourage brands to be more thoughtful.
I really enjoyed your review. Initially I was so excited about the launch, having already fallen in love with a bunch of other Kosas products. I went to a store (not Sephora) to swatch them and immediately swatched the same shade I wear in the tinted oil (shade 2). Waaaay too dark and yellow. 1 seemed to be okay but is still a bit too yellow. I got some free samples in the mail and luckily 1 of them was shade 1. I’ve used it twice now and it is just a bit too yellow for me. I need something a more neutral. I liked the coverage and texture best not set. Probably still have a few more applications from the sample packet. I do think it’s odd that there’s only 16 shades and many are sooooo yellow. I hope the shade range improves based on feedback from consumers.
Rebecca Paruta right there with ya. I loved the texture and coverage but the shade range was super confusing. I’m so curious how the product launched without anyone realizing the entire range was too yellow.
I was so psyched when they announced the launch...but as an extreme fair/cool gal, I knew the colors were not going to work for me. Even the lightest looked way too dark and I love the face oil.
Sarah Rollins yep, I knew it wouldn’t work for me the second the sponsored reviews came out. The concealer looked yellow on so many of the girls and they didn’t mention it so I was a bit annoyed. Hopefully Kosas expands the range at some point to include more undertones.
@@StateofKait and you seem to have such a beautiful neutral undertone, too! I am so pink undertoned I’ve been hesitant to invest in the concealer but the formula does seem perfect. 👎
I use a very yellow concealer and I love it. I use it UNDER my foundation on my under eyes. The effect is brightening but the foundation makes it look normal. Yellow is good for color correcting dark circles and red blemishes. But maybe I just get away with it cuz I have olive undertones?
About the downvoting reviews on Sephora.. I've noticed that with brands like Oribe on Sephora. Like you said, I don't know if that's an action directly from Kosas since it seems to happen with a lot of brands. I personally have lost some trust with Sephora. A lot of products that initially have bad reviews will suddenly start to accrue good reviews. I kind of wonder if that is something Sephora does instead of employees from the individual make up brands. Who knows. Anyway, thanks for the review, it was *helpful*, haha.
I have no idea who does it but that's why I don't trust Sephora reviews anymore (and Amazon!) I do think the brands are doing it because Sephora employees don't have a stake in how the products perform, the brands do. And not all products/brands have that issue.
@@StateofKait Yeah, it’s a weird situation, and I would hope companies would realize that consumers are smart enough to notice what something like that seems off. 🤷♀️
I wanted to love this concealer, but even with my warm skin tone, it was wayyyy too yellow! And it creased immediately and kept creasing all day even though I used only a little bit and powdered it after application. So Sadly, I’m returning mine.
rixan16 I think that’s the general consensus- I returned mine too. I hope they listen to the consumers and are more thoughtful with their future launches!
I haven’t found my holy grail either - everything is too dry or not enough overage - Too Faced BTW concealer needs 3 layers and my circles come back throughout the day, and it’s very yellow on me. Even things that look good right away get dry throughout the day. I don’t even have to set Tarte Creaseless concealer, if you can brlievr
I agree with the creators being mostly pale... that was disappointing. I love the Kosas products that I do have a big fan of a lot of what I’ve tried, however I feel like they should fine influencers that are more diverse like their models.
wow why did I just come upon this video and you channel? thank you for this!!! the way you grade upon ethics as a white-passing person (not sure if you're Caucasian and I don't like to assume) speaks so much to who you are. thank you so much
Maya Wong Thank you for the supportive words, Maya. (And I am caucasian, I honestly don’t even know where my ancestors came from.) I’m not a perfect white ally but I’m trying and I’m learning as much as I can. Everyone deserves a spot in the beauty industry and in life. Sending you love!
No you’re right. The shade range is kinda shit. I had to return the concealer so many times I finally gave up because I couldn’t find one for me. It looked like yellow paint!!
Absolutely love your channel! Thanks so much for your honest review! I recently got this concealer and am planning to do a review for it as well! Just subscribed to your channel! Would love it if we could support each other! 💗
Usually, makeup channels don't really interest but I was looking for reviews on kosas concealer. I will not buy this brand because of what you said about their behavior. Instead, I'll find a clean beauty brand with decent behavior (one with sustainable product and production, that treats its workers well, doesn't use child labor...). Wish me good luck.
Good luck! I admire your ethical standards! Every time I think I've found an unproblematic brand, one of my friends or followers makes me aware of unethical practices. But we must continue to speak up and demand that brands do better.
I loved you honesty in this video. I am a black female and it’s been difficult to find UA-camrs with a darker complexion that have been sent the concealer to review. I wanted to compare my complexion to theirs to see what shade may suit my skin tone. It’s the same for the tinted face oil too, I’m glad you noticed this and pointed it out. I feel as though it’s so hard to find my shade. Even by looking at the models and the colour descriptions it still can be a bit off. Hopefully I’ll find my perfect shade as I do like the products. I’ve subscribed to your channel because I loved your video!!!
Selina Ashley thanks for the encouragement and for sharing your frustrations too. The only way we can make change is if we speak up. I hope Kosas chooses a more diverse group of creators to make sponsored videos next time but I won’t hold my breath! Thanks for joining my community :)
Hi Selina! Here's a sponsored video from a fellow Black girl. ua-cam.com/video/2IeCwqIx5kc/v-deo.html
I think this launch is imperfect, but seeing it on her made me feel good about trying it. Very grateful for Kait's thorough review though.
You bring up a good point about sponsorship. As a black woman, I actually consider Kosas to be pretty inclusive in terms of shades they have. It’s one of few brands that have shades that work for me. But then I’m never able to find any videos of the products in my skin tone. So it seems they only promote inclusivity in theory, but not necessarily in practice. It is something to consider.
The Natural Doctor I’m so glad their shades are inclusive of deeper skin tones! I didn’t know because I didn’t see anyone with darker skin review the products. You said it well- they need to practice inclusivity, not just promote it.
Good point. Probably wont be purchasing this brand
@Matias Enoch No, we dont care.
So well spoken! You respectfully called out the things that rubbed you the wrong way and had the reasoning to back it up. I know it’s scary to critique a brand in this industry but this is the scathing honesty that we so desperately need! Keep it up, this was a really wonderful review!
casuallyextra thank you for saying that! Will keep up the scathing honesty because that’s just who I am 😂
This was incredible Kait. INCREDIBLE. I had noticed a lot of the sponsored videos were all light skinned too and I thought I was crazy! Lol but thank you so much for your honesty 💖
TiffbyTiffany ahhhh thank you for the encouragement! Gotta call it like I see it.
Wow when you titled this brutally, you were not lying ✨ I have been hesitant to buy from this brand Bc of their high claims with the painter’s background Bc I have a painters background also. I just feel like a concealer range should not be released unless they’re absolutely certain they can suit most people... I just don’t get it. 16 is too small of a range . Idk if I hold this brand to a higher standard Bc of of what they claim ... Idk
Hahaha- trust me, this was me trying to hold back a little. I'm glad you feel similarly so I'm not alone! I was talking to a friend about why I hold them to higher standards and it's because the founder always talks about being a painter and understanding color theory, and also being a chemist and understanding formulas so well. Kosas's marketing campaigns have also been promoting inclusivity which is why I held them to the standard of... actually being inclusive. I hope the brand sees this feedback and makes better choices moving forward.
I agree, the shade range is ridiculously bad..... why so yellow 😳🤯
this video is AMAZING! i can't wait to do my updated full face of kosas video and direct my viewers to this video. you were so thorough, honest and informative! i loved it.
Aw thanks, Chessie. You're the best. I can't wait to see your full face of Kosas! Some of their products are my all-time favs and others are a total miss. Would love to hear your thoughts :)
Chessie Domrongchai thank u for including the link to this video! just found a wonderful channel to subscribe to!
You made some amazing points. As the sponsored views started rolling out I didn't think much of it until the unsponsored reviews popped up. I also like the formula and didn't take into consideration how yellow and dark the #2 concealer was in terms of the shade being considered porcelain/neutral. I am pretty yellow so I did fine with the tones but there isnt really anywhere else to go from there If your truly fair/porcelain with cooler undertones.
Kosas really went heavy on the sponsored videos. It's definitely an interesting tactic. I assumed they would have sent a ton out in pr to have videos up on launch day but I don't think I saw an unsponsored video until many days later.
My Decadent Life totally agree. They dropped like twenty sponsored videos at once! And not one person with a deep skin tone. I was also pretty bummed that not a single sponsored review mentioned the yellow undertones. All in all it added up to some icky feelings for me.
I don't usually comment on videos but just had to shout out how thoughtful and considerate the approach to every topic in this video was. It's inspirational to how we should approach controversial topics on social media. Awesome job!
Thank you, Briana! That means a lot. I was nervous to discuss sensitive topics like inclusivity but I think it's important the consumers speak up when they notice something wrong.
So glad Chessie mentioned you! Your review was super comprehensive and helpful. I really appreciate your honesty. And thanks for taking the time to write down time-stamps! Hope to see you regularly in my subscription box :)
Lzd awwww thank you so much, that made my day! Psyched to have you here :)
I love your honesty! And I share the thought of paying attention and ask the brands as consumers to be inclusive! I prefer 10000 % to watching a review that has honesty on it!!! Thank you for make a difference ❤️
Thank you so much, I really appreciate the support
i think the yellow undertones of this concealer is really good for woc who have golden yellow undertones so thank you so much for acknowledging this one range may not be for you and you have the privilege due to being white to most likely find your shade elsewhere. as a brown skin girl i had the complete opposite issue, EVERY concealer leans neutral or pink so i was so excited this didnt. again thank you so much for that moment of self reflection and acknowledgement! xo
Nikki Harris thanks for your support! I’m trying to think about products beyond just my own experience with them.
Such an amazing review - so well balanced, honest and thorough! The shades look too dark and too yellow for me too which is a shame because I was excited about the launch. Thank you for mentioning your privilege of usually being able to find a good shade match - inclusivity is SO important, but probably something that is overlooked by many due to not having many issues with shade selection. I've also watched probably every review, but it hadn't even crossed my mind that the reviews were from people with lighter skin tones - thank you so much for raising this and challenging me to be more aware of how truly authentic a marketing campaign is in relation to representation
Thanks for such a thoughtful reply. I really tried to be objective so that the video didn't come across as super negative, but I was definitely bummed. I guess I'm not as bothered by a bad shade range if a brand doesn't preach inclusivity, but since Kosas is really pushing inclusive marketing campaigns, this is way off.
Thank you for sharing your thoughts! This was a super helpful video :)
Thank you! Really appreciate the encouragement. It was my first comprehensive review so I'm glad it helped.
I think your review was very fair. As someone with very yellow undertones that has never felt ANY foundation or concealer, both conventional or "clean" has truly suited me, I find it refreshing to have a line that caters more to my issue (though ironically I prob fall at about a 6.5 so technically this line still doesn't work for me as I refuse to buy 2 shades).
Surpringly, I don't share the "it's 2020" mentality that these lines should be more inlusive, most especially upon initial release. I realize that it takes a lot of money on multiple fronts to put out a product and bringing out 20+ shades is pretty risky so starting with a smaller collection to test the responses seems reasonable to me.
That said, once a brand has the money to be in a Sephora (they pay to be on the shelves), even on an end cap (which is where the Kosas collection is in my local store), I wouldn't give them quite as much grace as I would other "indie" brands. Furthemore, a company that prides its entire brand, or at least this particular product launch on inclusivity, I whole heartedly agree on the "if you're gonna talk the talk then you better walk the walk" expectations. I'm so disappointed in myself for not noticing the lack of diversity in the sponsored videos until others mentioned it. Funny enough, based on the yellow talk, this line seems perfectly in touch with the medium tan Latin customer base, yet I didn't see any in the sponsored video round up. I can't wait to see how the deeper crowd feels about the color matches.
Giannina Alarcon 100% agree with everything you said, thanks for sharing all of your thoughts in such detail. Im aligned with you in that we can’t expect all brands to release more than 20 shades for complexion products, especially smaller brands, although Kosas is VC backed and I wouldn’t consider them an indie brand anymore. The issue for me was how Kosas’s marketing campaigns focused on inclusivity and that didn’t match the product launch. Shady marketing drives me NUTS so that’s why I called it out.
Great review...I'm a Hispanic and Asian woman and the yellow tones really work perfectly for my skin tone. It's great to hear you liked the formula though.
I think it's a great concealer if you can find a shade! I'm bummed that I couldn't and that many of my friends couldn't. I'm mainly disappointed that Kosas used POC as a marketing tool and then didn't sponsor reviews by black women. Not cool.
Just discovered your channel and so appreciate your thoughts on this product and launch. Very refreshing to just see a real review. We like the same products! Can't wait to see more.
Angela Tsai thank you so much! That means a lot.
Ugh yes I noticed too that there were basically only pale people getting this sponsorship. I noticed in my feed, so then I actively searched for someone near my shade range 3-4, and found a couple. Thought that was weird, kept looking and found one person who had 4 & 5 and that was it. Hearing that you and Chessie and other commenters noticed this makes me feel more sure in what I observed. I'm gonna email the company and give this feedback. Esp because they've made some great moves like offering high pigment blushes that will show up on deeper skin, that's awesome!
I have kind of yellow skin but looking at these swatches, even I might not be able to use these. Maybe if they fix the range and I can check them out in store, I'd love to give this a go.
Healing Touch with Julia I went through every single page result searching for the Kosas concealer and the deepest sponsored review I could find was shades 4 and 5. That’s pretty bad for a brand pushing inclusivity. If you email Kosas don’t hold your breath- Kosas reached out to me asking for my feedback and when I shared my honest thoughts with them, they never replied.
@@StateofKait That's gross. They should at least reply and say, thanks for your feedback. I'll let you know if I get a different response. At least they know how their customers feel!
@@MicahRion Totally agree. Keep me posted!
I know this video is 2 yrs old, but you totally nailed it. Wow. Just wow. Thanks for giving me a comprehensive view of this product & brand, & for saving me $28. Super validated. Tried swatching in Sephora & was like “whoa!, so YELLOW!” to every shade. Sad, sad, sad. Really wanted to love it.
Glad it was helpful!
You just got a new subscriber with this review. Thank you!
Annie Beaudoin wow, thank you so much!
Great video Kait! You did awesome and I can't wait to see more reviews from you 😊😊😊
Thank you for supporting!!
Your so right I agree 1000%!!! I got shades 5 & 4 and they were too too dark and yellow for me so I just got 3 in the mail and it’s def better but a bit darker than I like so I just ordered 1.5c so fingers crossed it actually is my match which I like it to brighten as well as cover. Love them all tho very nice mix and feel once their on my skin. I also got the face oil in shade 5.5. Love that as well. 💖 Thank You this was very helpful because they do run yellower and darker than one would think.
You're welcome! They also just expanded their shade range and it's STILL too yellow for me :/
I was looking for reviews of the Kosas concealer and yours popped up. My skin is fair/light with yellow undertones so to me this is (or I think it will be) a godsend. It is incredibly hard for me to find a concealer that works on my skin as everything out there on the market is way too pink... even neutral shades! I never understood why makeup companies always assume that every fair skinned person out there has pink undertones.... Maybe Kosas just decided to cater to an underserved market segment? Or perhaps they went with yellow as it is used to neutralize purple and red tones? Whatever the reason I am super happy they did (and I am sure they will come up with more shades eventually).
Sounds like you'll love the concealer then! I hope they eventually make a shade I can use.
I came across you by searching this concealer. I love the way you explain things and talk. I'm excited to see your future videos!
jaclyn mackenzie wow- thanks, Jaclyn! Be prepared for a lot of rambling 😂
Super well balance and honest.
:)
This review was very helpful, thank you. I’m pale like you are and don’t like yellow tones. What’s a good concealer that you could recommend? Thanks again.
The Fitglow concealer is my favorite! It has a great shade range and is full coverage but hydrating and blurring. It’s expensive so if you’re on a budget, I love the elf hydrating camo concealer as well
@@StateofKait
Thanks so much, I’ll try it. Your videos for me are really helpful. Thanks again Kait.
@@rhonda6791 Anytime! I have a highlight on my Instagram @stateofkait called "fitglow concealer." I talk all about the formula and the best way to use it :)
@@StateofKait
Awesome. I’ll definitely have a look. Thanks Kait ☺️
I saw your Instagram updates and decided to try it out. The shade 3.5 oxidizes to the perfect yellow olive tone for me. I got it as a spot concealer and it’s great lol. The formula is super creamy and easy. Thanks for bringing it to my attention!
I'm so glad it worked for you!! Jealous
Thank you for your honest review! I was interested in trying this concealer but I agree that all of the undertones of this concealer appear too yellow. As far as choosing your shade, I would always recommend to go with your gut and choose the shade you get in other makeup lines because I’ve found Kosas to not always be helpful with this. When I was interested in purchasing the Tinted Face Oil, I was recommended to try Shade 2 or 3, which I know would not work. I told them I was usually the fairest shade in other makeup lines but they claimed that I could *any* shade and it would pretty much blend in seamlessly because of how lightweight the texture is. So, my takeaway from this experience is to take their advice but, also listen to yourself and what feels natural to you.
Totally agree, I always do that too. I'm usually the second lightest shade in complexion products, which is why I got #2 in the Kosas concealer (and that's what they recommended.) I definitely didn't expect the shade range to be so off. What makes no sense is that Kosas says that the shade range fits all skin tones, but that's truly not possible with a full-coverage product and only 16 shades. It just doesn't make sense!
Hallo! You are so right. I also find the colours so Yello, even for my neutral/cool undertone I faded away much money, cause I cannot return the product or change it. Greetings from Vienna to you and all your darker shade friends!!! 👍😍
Yeah :/ still can't find a shade match even after they did a shade extension
I've been watching a ton of reviews on this brand and the tinted face oil/concealer, especially when it comes to swatches of the lightest shades. Too bad there isn't one that's really rosy/pink toned, it looks so nice and the skin benefits sound amazing, however I'm very fair and cool toned. I may go and try to swatch this in Sephora though.
itscarolinemary I would definitely recommend swatching before buying if you are fair or cool toned. I’ve always been told that I’m a fair-light neutral so the fact that it didn’t even work on me is an indication of how warm these lean.
State of Kait darn 😢 yeah. we’ll see, when I do go! that’s too bad though. They really should consider expanding the range to include a bunch to different tones
Really well thought out and well worded!
Thanks, Emma. Really appreciate that
Really good review!!! So helpful 😊✨
"Is that a dog hair?" I know that one too well lol 😂 great review babe, thanks for the honesty!
ugh I am COVERED in dog hair in this video! There's nothing i can do about it, it's just floating in the air hahaha
@@StateofKait i totally know what it's like 😂 our dog is back home in Sweden and all my clothes are Still covered in her hair!
@@Glowbynats and I wouldn't have it any other way :)
thank you for this whole review!
Melanova you’re welcome!
Wow! Great honest review! Please stay true always
will do, I can't help that I'm super critical
Just found you via Insta!! Excited to catch up on your videos and your channel! X
Wow- thanks, Alanna! That means so much to me.
Nice review, thanks! ✨ Aaaah the tinted CC Supergoop! Looking forward to trying this finally. Do you love it?
Café con Dulce I do! The only problem is that it does get quite oily on my face (which I don’t like) BUT every time I wear it my coworkers comment on how glowy my skin is, so I guess the oily look is in 😂
State of Kait lol! Awe you are a doll, thank you for responding 😘 i want to use it as my base and then dust my Alima Pure Satin Matte foundation for my everyday, hope the combination works! I recently discovered I had developed FA (fungal acne) on my switch to “cleaner” beauty messing with different products. However, FA triggering ingredients are also in conventional beauty so I am very careful about certain ingredients. The CC Supergoop is a highly praised one for FA and the Alima Pure is awesome as well (minimal ingredients list). The acne has disappeared thankfully but now I am dealing with hyperpigmentation so I need coverage and protection hence my question on the SG CC sunscreen-so thanks again and I look forward to more of your videos! Rad content 🖤
Café con Dulce ahhh yes, I’d say the Supergoop CC cream has pretty damn good coverage! I would suggest picking up a sample because their shade range is a little disappointing. Thanks for the kind words!
State of Kait awesome, excites to try, thanks again! And you’re welcome! ☺️
So disappointing! I love their oil foundation and their 10 second eyeshadow or whatever its called. I think they should have gone for an RMS style concealer. I'm wondering if the yellow-ness is for brightening purposes? Like banana powder?
They did say that it was a brightening concealer but it doesn't look brightening on me. Just yellow, hahaha. But if you have warm undertones it's probably fantastic.
I am so wanting to try this - I’ve seen so many great things about the formula and it looks GORGEOUS! but it’s ALL YELLOWWWW. 🙁🙁🙁 thanks for this though it was super helpful!
Very Feral you’re so welcome!
Yeah they said I am shade 2.5. I have peachy undertones I use Nars creamy radiant concealer in the shade Cannelle so I bet it won’t match
Yeah even with the shade expansion there isn't a shade for me since I need a slightly pink shade.
Thank you for your honest review! Did you try the 2.5? I have exact the same thing you are telling about the yellow undertone! 🥴
No I didn’t buy the new shades because I saw them applied in some UA-cam videos and I’m positive they’re still too yellow for me :/
@@StateofKait I’m not going to get it! Thank you for your honesty! Do you recommend me the ilia concealer or the Laura Mercie?
@@AleSchwartzman I actually don’t have a shade match in Ilia or Laura Mercier either but I enjoy the formulas. I find the LM to be a satin matte and the ilia is very dewy
@@StateofKait i will try both! Thank you ❤️❤️❤️
I know this is from a few months ago, but have you tried mixing the concealer with a pink toned concealer or maybe even a pink corrector?
No, I returned it. If I have to mix something to make it work, I wouldn't end up using it. :/ I'm super lazy!
@@StateofKait lol! Same!
I'm with you. Ugh. The reviews at Sephora, inclusivity, consumerism, marketing vs. community practice, etc. Thank you, always love honest reviews, I really can't stand when people on UA-cam have videos where they love every single product, that's unrealistic. On this concealer, I got the shade 4 because somehow, it's the only one that leans a little tiny tad bit towards peach and I have some golden peach undertones so it blends in ok. I love the idea of skincare in makeup but I'd rather stick with Fitglow in that way, because their concealer just got a wider shade range and although they're more expensive, they last a long time. Rituel de Fille too. Looking forward to more brutally honest reviews :)
So glad you agree and that these things mean a lot to you too. I'm not here to try to push products on people- UA-cam has enough of that. I'd love to save people money and encourage brands to be more thoughtful.
we LOVE an honest review! thumbs up for you :)
Tara Brooke haha, thank you
I really enjoyed your review. Initially I was so excited about the launch, having already fallen in love with a bunch of other Kosas products. I went to a store (not Sephora) to swatch them and immediately swatched the same shade I wear in the tinted oil (shade 2). Waaaay too dark and yellow. 1 seemed to be okay but is still a bit too yellow. I got some free samples in the mail and luckily 1 of them was shade 1. I’ve used it twice now and it is just a bit too yellow for me. I need something a more neutral. I liked the coverage and texture best not set. Probably still have a few more applications from the sample packet. I do think it’s odd that there’s only 16 shades and many are sooooo yellow. I hope the shade range improves based on feedback from consumers.
Rebecca Paruta right there with ya. I loved the texture and coverage but the shade range was super confusing. I’m so curious how the product launched without anyone realizing the entire range was too yellow.
Have you seen the color 1.5 for pink undertones? That’s the shade I’m considering....
I have, my friends swatched 1.5 for me and it's still quite yellow. Not even neutral really. I'm really disappointed with the extension.
Kait thanks so much for the response! I’m Irish w pink undertones so I think I’m going to pass. I appreciate your honest input!
@@sherylbeamer7189 I'm Irish with pink undertones too! My actual last name is O'Connor :)
What lip color are you wearing? Great video, as always!
Aw man, I'm not sure. So sorry! I filmed this a long time ago :/
I was so psyched when they announced the launch...but as an extreme fair/cool gal, I knew the colors were not going to work for me. Even the lightest looked way too dark and I love the face oil.
Sarah Rollins yep, I knew it wouldn’t work for me the second the sponsored reviews came out. The concealer looked yellow on so many of the girls and they didn’t mention it so I was a bit annoyed. Hopefully Kosas expands the range at some point to include more undertones.
I'm so glad I'm not the only one who thought it was so YELLOW!? Not wearable :(
SO yellow
On camera, the shade 2 doesn’t look bad! How do you feel about the concealer now?? (Haven’t they expanded the shade range a bit now?)
I saw swatches online of the new shades and I could tell they’d still be too yellow for me unfortunately :/
@@StateofKait and you seem to have such a beautiful neutral undertone, too! I am so pink undertoned I’ve been hesitant to invest in the concealer but the formula does seem perfect. 👎
@@leahrosin1439 Oh thanks! I'm actually very cool-toned, all of my concealers are quite pink.
I use a very yellow concealer and I love it. I use it UNDER my foundation on my under eyes. The effect is brightening but the foundation makes it look normal. Yellow is good for color correcting dark circles and red blemishes. But maybe I just get away with it cuz I have olive undertones?
Sarah that’s great, I’m so glad it worked for you!
I also do the same thing with the ilia concealer as you do with the LM concealer. Would love a video on how you do it.
Liz Rubio sure, I can do that!
About the downvoting reviews on Sephora.. I've noticed that with brands like Oribe on Sephora. Like you said, I don't know if that's an action directly from Kosas since it seems to happen with a lot of brands. I personally have lost some trust with Sephora. A lot of products that initially have bad reviews will suddenly start to accrue good reviews. I kind of wonder if that is something Sephora does instead of employees from the individual make up brands. Who knows. Anyway, thanks for the review, it was *helpful*, haha.
I have no idea who does it but that's why I don't trust Sephora reviews anymore (and Amazon!) I do think the brands are doing it because Sephora employees don't have a stake in how the products perform, the brands do. And not all products/brands have that issue.
@@StateofKait Yeah, it’s a weird situation, and I would hope companies would realize that consumers are smart enough to notice what something like that seems off. 🤷♀️
Awesome review. Thank you!
ASJ’s Mommy you’re welcome :)
I wanted to love this concealer, but even with my warm skin tone, it was wayyyy too yellow! And it creased immediately and kept creasing all day even though I used only a little bit and powdered it after application. So Sadly, I’m returning mine.
rixan16 I think that’s the general consensus- I returned mine too. I hope they listen to the consumers and are more thoughtful with their future launches!
I haven’t found my holy grail either - everything is too dry or not enough overage - Too Faced BTW concealer needs 3 layers and my circles come back throughout the day, and it’s very yellow on me. Even things that look good right away get dry throughout the day. I don’t even have to set Tarte Creaseless concealer, if you can brlievr
I feel that struggle!
I stay away from yellow based shades of concealers, I’m more neutral
same here
I agree with the creators being mostly pale... that was disappointing. I love the Kosas products that I do have a big fan of a lot of what I’ve tried, however I feel like they should fine influencers that are more diverse like their models.
Romelyn Diaz I agree :)
Which Concealer you ended up loving the most?
Check out my recent 2023 makeup favorites video, it shows all of my favorite concealers
wow why did I just come upon this video and you channel? thank you for this!!! the way you grade upon ethics as a white-passing person (not sure if you're Caucasian and I don't like to assume) speaks so much to who you are. thank you so much
Maya Wong Thank you for the supportive words, Maya. (And I am caucasian, I honestly don’t even know where my ancestors came from.) I’m not a perfect white ally but I’m trying and I’m learning as much as I can. Everyone deserves a spot in the beauty industry and in life. Sending you love!
No you’re right. The shade range is kinda shit. I had to return the concealer so many times I finally gave up because I couldn’t find one for me. It looked like yellow paint!!
Same here, even the new shades aren’t great
Hello pretty. what lip color are you wearing? I love it :)
Absolutely love your channel! Thanks so much for your honest review! I recently got this concealer and am planning to do a review for it as well! Just subscribed to your channel! Would love it if we could support each other! 💗
Routinebeautyyy I’d love to know what you think of it considering we have a slightly similar complexion! Just subscribed :)
Great video, thank you.
thanks!
Usually, makeup channels don't really interest but I was looking for reviews on kosas concealer. I will not buy this brand because of what you said about their behavior. Instead, I'll find a clean beauty brand with decent behavior (one with sustainable product and production, that treats its workers well, doesn't use child labor...). Wish me good luck.
Good luck! I admire your ethical standards! Every time I think I've found an unproblematic brand, one of my friends or followers makes me aware of unethical practices. But we must continue to speak up and demand that brands do better.
One of those shades looked like mustard...🤭
so yellow!
I think the 10 thumbs down are from Kosas 😂
PistolStar I think so too 😎
You sound so similar to Dua Lipa!
No way, I love her!