Live Your Best Life by MHIRJ

Live Your Best Life with MHIRJ
Creative Agency & Production House: THEUN KNOWN
Discover the art of true work-life balance with THEUN KNOWN Agency's latest "Live Your Best Life" campaign for MHIRJ "Mitsubishi Heavy Industries | Regional Jets". A cinematic celebration of professional fulfillment and personal passion. 🌟
Embark on a journey through the authentic lives of MHIRJ employees, portrayed in a compelling narrative that transcends the aerospace industry's recruitment norms. This is not just a campaign; it's a lifestyle revelation, showcasing MHIRJ’s innovative 3-4 day workweek within the aerospace sector. 🛩️
🎥 About the Film: Directed by Andrea Ball, and meticulously crafted by THEUN KNOWN agency's creative team, this 3-minute short film encapsulate MHIRJ's employer brand philosophy, culture and values. It paints a vibrant picture of life in Bridgeport, West Virginia, and Tucson, Arizona, where work becomes a part of a grander adventure.
✨ Our Creative Vision and Strategy: Under the guidance of THEUN KNOWN’s Founder Fayçal Hajji and Head of Art & Production , and the creative direction of Victoria Ambroziak, the campaign weaves a branded entertainment strategy that aligns with the agency’s vision. The films, devoid of a direct call to action, aim solely to inspire and uplift, leading to a 70% full-length view rate and rising recruitment engagement.
🤝 Collaboration and Impact: In partnership with Panoply Media and the strategic prowess of Bobby Destounis, this campaign breaks new ground. It leverages a plethora of platforms, from Amazon Prime to Roku, engaging a diverse, discerning audience hungry for genuine storytelling.
🚀 Join the Movement: Step into a world where your career is as enriching as your personal endeavors. "Live Your Best Life" is more than an invitation-it's a reflection of MHIRJ's dedication to its employees' happiness and growth.
Stay Tuned for the rest of the campaign and additional films!