Harvard i-lab | Startup Secrets: Value Proposition
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- Опубліковано 31 січ 2014
- Learn how to define, evaluate and build your value proposition to ensure your venture can break out and build a compelling and sustainable business. Learn from Michael Skok, a serial entrepreneur turned venture capitalist, about "pain gain ratios" and other ways to assess whether you are creating, delivering, and harnessing value in your venture.
This session also features a full case study from Actifio. The company's CEO, Ash Ashutosh, and CMO, Mike Troiano, cover Actifio's process for coming up with a strong value proposition.
Learn more about the Harvard Innovation Lab at i-lab.harvard.edu/ and follow us on Twitter at / innovationlab and like us on Facebook at / harvardinnovationlab
Crazy how much incredible information is on this website and frankly sad how under appreciated it is.
2:30 Value Proposition overview (1) Definition of proposition (2) *Evaluatation* of proposition (3) what do you want to Build
4:45 Approach (Problem -> Technology is more efficient)
10:48 4U's
26:35 Qualify the problem: BLAC & white
42:40 Mike Troiano - Discontinuous Innovations
46:11 Pick a big fight (VC's are more interested in big potential)
57:55 Ash Ashutosh's approach to Value Proposition (Actifo)
1:11:28 VC's Inertia - convincing them the gain of funding you is worth the pain
Tnx bro
this is truly helpful especially for engineers who grew up in Asia. Our education teaches us to solve problem fast However, this becomes a failure in building a start-up because we don’t see deeply on the problem we are solving. we are taught to solve problem fast, we are only allowed to read the questions in 10 seconds and start writing answer. start-up is solving big problem or small problem that affect many people
Three key skills to master for future
1) Programming
2) Negotiation
3) Sales
Lies again? Vigrx Plus
I've read and watched countless content over the last 12 weeks while attending the Develop Programme at Alderley Park for new start-ups. If I had to pick one that had the most value for me personally it would be this one, in particular the bit where Mike Troiano from 55:38 to 56:55 talks about Einstein and the 12 year old. So much so that, for the video we had to produce at the end, I got my partner's 10 year old son to interview me!
Half a video and my product was fully realised. That's amazing stuff!
This was probably the first time in my life that I listened with interest for one and half hours to an educative content. Movies of this length could get me bored. (Of course, while I am watching this, I am building the value proposition, which might explain why.)
Loved watching this ... very interestingly explained
Hi Sir! thanks for the lessons you've share via youtube...
This was added to my favourites list.
Great video, thanks for sharing it with us!
The last but not the least, none of the founders from FB, Amazon, Netflix, and many many other founders that could be seen as uniquely experts on the problem they were trying to solve. They sort of evolved to become one.
This is good video for people who are creating product..... thanks for sharing Mr Michael.
Great insights, thank you
This is really amazing!
Thanks , great video!
Very informative!
harvard is amazing I wish I studied there
Thanks for sharing, ive learned so much. Keep up the good work Harvard.
After checking out your video i find out other video on Value Propositions by MatShore. Please have a look on MatShore Value propositions video.
Guys , correct me if I am wrong , but Technology > Problem/s can create wishful thinking which is not the reality with facts. Of course I am 8:43 which I am sure this question would be answered later. 🤔 Great series 👏
Coming from a very loving place is as wonderful as being in a loving place!
Love from India 🇮🇳❤️
Insightful :)
Excellent!
Christopher Bunnell shoot
Very good.
what course is this?
Harvard course
@@herogebrial is there a playlist?
Mismatch between the video and its title, at least if we talk about the Value Proposition by Alex Osterwalder globalized concept for start ups. No idea where is the start up part in this video. Thank to Harvard I for sharing this video- but may be this is mostly their own and world-isolated idea about Value Proposition idea with some touches of Steve Blank concepts. Please dont pay me so much attention; i quitted watching it at 34" minute. Too much bla bla bla.
it might be better to separate B2B from B2C business value proposition discussions as they are completely different game.
care to explain?
1:07:46
litrally
in spanish please
Good info, but some of these acronyms are really absurd
never a big fan of the pain reliever or vitamin analogy as if there is an existing pain reliever pill, why we need another one? At the end of day, consumers will process the value proposition in their mind and see if it's worth to try. Sometimes a Vitamin can be more attractive than a pain reliever if there is no other alternatives.
I was forced to watch this for a class, so wish i had that hour back in my life.
1 year later, so am i.
Some sucessful story can't explain to understand clearly how to because there're many problems inside and need to be fixed in time both tangible and intangible problem so how can you solve your business problem is the right answer.To see picture easier suppose he has a mega ware house and rent for keeping customer product how can he manage their product in safety and good condition.
ok i get it why facebook made it, but there was Friendster, My Space, why did they fail...
Tracey cheah I think in the end they were able to do a few things. First they filled the users needs better. They also had better focus on customer segments and partners. Think about zynga, and ad the revenue models.
Hello
So how Pokemon Go answers those 4Us? Huh?
Entertainment. Same as movies, TV, radio, porn, clubs and drugs.
Pokemon Go isn't really a problem in the normal sense, but it solves some Maslow's Hierarchy of needs problems, which was included in the video. Social, recognition and growth are "solved" I'd say.
Wait his company does efficient data storage and his evil big competitor sells a box. Sounds like Silicon Valley on HBO! except for the part where he was an HP exec before his startup.
So If I produce computer chips. They are pretty much the same as Intel's or AMD's but 10 times faster. It is not a good business case? heh, ok...
the story sounded like a con.
"why would you back up stuff to different places?"
redundency
"it is a waste of space" that is the premise of redundency
"why have snapshots and backups?" for different time scales. a snapshot is for power outages. a backup is for "we don't even know what we screwed up".
"our product does all" then it just does backups as snapshots.
All businesses can sound like a "con" because everyone has DIFFERENT needs and what is VALUE to some, may not be for others.
That's why it's important for a business to niche down and find your "target market and audience". Most businesses fail because they don't do that and just market to EVERYONE, which is essentially marketing to no one.
Years ago there was a multi-million dollar $ product called the "Pet Rock"! And it was literally just a ROCK, yet it was marketed perfectly and sold millions. If you want a "Pet Rock" just go to your back yard and pick up a rock and call it your pet, all 100% free. But, millions of people saw value in the "pet rock" because they purchased it.
@@ChristoMac welp youtube deleted my original comment through shitty coding.
great response. it didn't apply but your thoughts are appreciated.
value doesn't really matter.
your pet rock example is good but doesn't apply. people who bought pet rocks knew what they were getting and only had a bit of buyer's remorse.
in my response i used the word con to be mild mannered. i suspect the party is guilty of criminal fraud, and possibly defamation.
he is promising a service by claiming to compete with people providing a service, and saying that the service wont be provided. savy people might catch onto that, but most i suspect wont.
it would be like the pet rock company saying "rock not included" or "package not included". which inferentially means you just send them a check and they don't do anything.
don't get me wrong, cutting overhead is great, but the moment you cross from consideration (mutual debt) into gift giving with only one party knowing it is gift giving, and that party not being the one giving the gift... sounds like a con.
@@ChristoMac here is a bit of a case which might help.
for example most people buy starbucks even though mcdonalds/seatles best is prefered in taste tests and is graded to be of higher quality and expected to cost more. economic reasoning would presume that as quality increases, demand would increase; and as price falls, demand would increase. but it doesn't.
people do irrational practices all the time, and a fair portion of them are for social posturing. pet rocks, the iconic starbucks cup, expensive brand name clothing, they are all attempts to individualistically express social proof. attempts to present oneself as valuable by surrounding oneself with expensive unnecessary things (peacocking).
this was a different type of circumstance. need was found and a competitor said in effect "what if we didn't do that" and presented it as a pure cost savings for the same thing, when it really isn't the same thing. it would be like "why don't you go to your back yard, pick up a rock, and send us money".
@@morthim Okay, I absolutely understand what you are saying! I agree totally with you 100%, I completely misinterpreted your original post.
I also appreciate you taking the time to explain it to me as well. I just learned an entirely new way of looking at the big picture, thank you!
2014 really lol
Most of the talk is about everything except value proposition. They talked about their own ideas, acomplishments, companies, and a whole lot about themselves.
Very irrelevant to the subject announced.