Use Gamification for Good | UX Design Tips

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  • Опубліковано 20 сер 2024
  • An increasing number of companies are using gamification to transform the user experience. Gamification utilizes rewards to change user behaviors, and it has science-proven benefits for your customers.
    The research found that gamification helps users stay focused, increases engagement, and enhances learning.
    However, many user researchers found gamification to be the most addictive method in user experience design, and many companies have used this approach to retain customers with unethical techniques. Here are a few tips for using gamification with ethics in mind.
    First, pair behaviour triggers with real-life meanings. In plain English, a product becomes unethical when users become obsessed with virtual items or rewards that won't do any good to them in real life.
    Second, don't assume good intent is enough. People will find a way to abuse your app no matter what kind of good intent you have.
    For example, an app developer may encourage users to work out more by adding a scoreboard in the fitness app. Still, some people are obsessed with rankings, so they would come up with all sorts of weird ways to be on top of it.
    I hope this was helpful.
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