International Youth Day : Grassroots Entrepreneurs. Unstoppable Power and Action

GROOTS Kenya, as part of the Jiinue Growth Program (JGP), hosted over 1,800 Youth MSMEs, market leaders, partners, financial service providers, and government stakeholders on International Youth Day, themed “Digital Innovation for Sustainable Development,” on August 12th in Nakuru. The event aimed to enhance visibility for youth-led businesses, create market linkages, and bridge the digital gender gap. In partnership with the Mastercard Foundation, JGP is catalyzing resilience and growth in MSMEs.
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