This is why nobody wants kids. If life sucks for us, why would we force kids to live in this cesspool of hate, lies, oppression, stupidity, ignorance, filth, and bigotry?
As a teen, a couple of my friends and I were at the state fair one morning in 1972 right after they opened the gates at 6 am (it seemed like a good idea at the time). Even though the gates were open, almost nothing else yet was at that hour, but then as we strolled around we noticed activity at the barn where the Budweiser wagon and Clydesdales were being kept and their spotlessly beautiful transport rigs were parked. We stood for a long while in very close proximity and watched as the handlers brought out the horses, bathed, groomed, and fed them, and began getting them harnessed up for the day's activities. What beautiful, impressive animals they are. It was worth getting there at 6 am just to watch some of the work that went into prepping the "stars" for their daily appearance schedule. Over a half century later it's one of the few things I still remember about that day.
Born and raised in St Louis, this song has been part of my life. Back then the Clydesdale's were still in St. Louis at Grant's Farm has been in the Busch family since 1903. They still have the tours. Missouri is very proud of our Clydesdale's !🐎🐎🐎🐎🐎🐎🐎
I fondly remember this commercial for both its appearance in "Close Encounters" and the adaptation of its jingle tune for the campaign song of my political party at Massachusetts Boys' State '79. Those were the days when commercial jingles meant substance. Thanks for posting the king of commercials!
Bring back beer commercials? They never left. What do you mean. Here in Pennsylvania we get beer ads. Are you saying you’re state don’t allow it? Generally curious
Made to give up cigarette commercials and beer commercials for full-body deodorant commercials. "Thigh folds, butt crack, feet.". Where's the Marlboro Man and Ronald McDonald?
Back from a time when a jingle could make or break a brand. Clearly, Bud got its money's worth out of this one. People not even born when this came out still know the theme.
Wow, I had forgotten about this commercial. When I was a kid, I can remember sitting in amazement at the song and the horses and the quick-cuts between camera shots. Even after all these years, it really is still a great commercial.
The theme song of this commercial was written by my band teacher, Carroll Butts. I didn't know it was in "Close Encounters" though.The minute you mentioned it I could see it. Richard Dreyfuss is building that huge model of Devil's Tower in Wyoming. Actually my school was in.....Wyoming, Torrington, Wyoming.😮
Rc Gaines Why? We're you drunk on this when the "little green men" abducted and probed and had their ways with you whilst in an alcoholic stupor before returning you to your double-wide and depositing you amidst the squalor of your tenement reeking of beer and week old pizza? Yeah me too.
I had close encounters of the third kind on vhs and watched it repeatedly when I was a little kid, and I remember this commercial being on in the background, especially the weird ending "ya da da da da da da da da da daaaa" popped in my head today and decided to search for it
Yeah I think playing on the tv in the living room of Richard Dryfusse's character when his characters wife played by Terry Garr called him had that giant crazy mountain thing built
I remember this. My dad shot it. It was pre dawn and COLD, snow was still on the ground and the early shots were coming out of the Gates at the Busch estate on Gravois Rd. It had to be done early so the street wouldn't be closed off for too long. It warmed up as the day went on.The trucking shot is my favorite, The camera was in the Back of a truck as the Clydesdales came right for it... Yikes, then they steered the whole rig to the right. It seemed close though.
@@barryjohnson7241 Yep , maybe he was more of a director on this one We had the audio on reel to reel tapes. I used to have a lot of talent headshot books from D'arcy. I was even in some of those ads as a child.
He did all the Ed McMahon stuff, including the Clydesdale holiday greeting, which was refreshed in the late 80s/earlier 90s. He did Bud commercials from 1954 until his death on 1981. Won an Addy for work with Clydesdale era spots.
@@barryjohnson7241 Those were some fun times. I was a little girl when I learned how to properly pour a beer. My Pop worked overtime to shoot the best pours. ice cold, fill up perfectly, condensation drip rolling down the glass. I even got out of kindergarten to be in an ad. They took me shopping for the perfect kid clothes for a picnic, as I ran around with my Pretend Parents drinking their Beer. WHat fun.
This commercial needs to be shown in every college marketing class. It's tasteful, catchy, and evokes a company that, at least at the time, took incredible pride in their product. And don't get me going on the Clydesdales.
Loved this commercial back on the day! For some reason, I always expect to see Howard K. Smith on the ABC national news after this Budweiser commercial warning us to stay away from Devils Tower in Wyoming due to a deadly chemical spill due to a rail disaster.
THey should have done a "pop up video" to this! This commercial was filmed at Grants Farm in St Louis MO... The Bud Clydesdales are stabled there. Original Budweiser Christmas commercials takes me back to when it was simple!
Some more in the pop-up, such as... Before he became a Chicago Cubs broadcaster, Harry Caray broadcasted for the Cardinals, and oftentimes spent time here with Gussie Busch.
I work at the World Shooting and Recreational Complex in sparta illinois, and during the Grand American shooting competition they had a shoot that was sponsored by budweiser and they played this song three times on the speakers throughout the 2 1/2 mile long trap line...awesome
The Budweiser jingle and the beautiful Clydesdales always warm my heart. So many memories of going to Cardinal baseball games as a kid. This is advertising at its best!
I have told my closest friends that if I ever end up comatose, you can wake me up by repeatedly playing this jingle and Michigan State Fight Song by the band!!!!!
Not sure what marketing company Anheiser Busch hired- but the general public really loved the Clyde’s!! The beer is just icing on the cake- it’s those Clydesdales that the public went nuts over! The first Super Bowl add without the beloved Gentle Giants was replaced but some nasty old lady telling us to drink responsibility… jeez… that $$ could have made a stellar Budweiser Clydesdale ad!!
Ha ha. I love it. I LOVE clydesdales. Bought one for my daughter. I Love playing webkinz and can really appreciate your comment. Maybe webkinz will come out with a exclusive item: "budweiser wagon". :)
In Navy basic, early 80’s...on graduation day, marching to Preble Field, we sang a version of this song...sounded great as a massive group...all companies graduating that day sang it...loud and proud...Navy Graduation on 7 December...Admirals everywhere and the history of that day 😔
Anheuser-Busch first began using this setup in 1933. It was a high risk to do so but became highly successful. First used for advertising in 1954. 1933-1954, they were only used in parades and special national events.
InBevsadly shut down a lot of the old traditions when they bought out Anheuser Busch but the Clydesdales and their companion dalmatians are still going strong.
We will never have commercials again :( Jingles sell, regardless of product. 90% of people these days will never see commercials again because UA-cam or Flix ads are technically not commercials, 90% of people cut the cable, and most people use some kind of adblock anyway. RIP the good'ol days.
My kids are in their mid to late teens now, but when they were small I'd watch *Sesame Street* with them... and the "Elmo's World" tune sounded, and bounced, pretty much like THIS song!
This may be the original, but the (similar) version posted as "Budweiser Commercial 1979 - Here Comes The King" is the one I remember. It's slightly different and a LOT better.
I worked for Anheuser-Busch in the Saint Louis brewery back when it was American owned. Great company. Our motto was Safety First, then Quality. Everything else will take care of itself. How true! .. We were so respected because business decisions weren't based on "What is the CHEAPEST way" …….. It was always "What is the BEST way" and "NEVER sacrifice Quality" … Today, all the bumbling Brazilian bankers think about is money and how much they can siphon off into their bonus checks...….. Sad.
Does anyone have an idea where the bud ad concerning the horses running through the desert to cheesy music. It was always shown in Ireland around 2002 and is by far one of the best ads ever made? Please wb! This is really wreckin' my head!
i was watching the movie close incointers of the 3rd kind an this spot played ... i love it ... the old spot s much like this one an McDonald and wends or other .. are sitting on it an all they have to do is re run them the spots already maid so save the money in making new ones an if they must re deal with the copyright ....
Years ago, when my girls were small, I would watch *Sesame Street* with them; to me, the theme for the "Elmo's World" segment at the end sounded a bit like this jingle.
Am not a beer drinker but have always loved the Clydesdales, so beautiful! 🥰🐎
Take me back to this time in history!
It was a different time. I grew up in it.
Gosh I remember this commercial as a kid
Man I miss this,and those times.. life was a million times better than 2022
Ya da da da da yah hah da da daaaaaaa!
Yes ,Saturday morning cartoons, Kung fu,Sundays on fox, knight rider ,chips ,show Dallas I miss those times
@@darrelllockett9721 😊 yup.. best childhood
This is why nobody wants kids. If life sucks for us, why would we force kids to live in this cesspool of hate, lies, oppression, stupidity, ignorance, filth, and bigotry?
thumbs up if ya here from hearing this from " Close Encounters of the Third Kind" edited Sep 2023 😉 it's catchy.
only thing I know it from
"Close Encounters..." Yep, this is the one. It also was used a lot during NFL game day commercial breaks. The 70's baby!
*Close
Shane Howard - I was correcting teenee4, not you. You’re good. I miss my betamax too.
Nope! Blessed to be from the better generation that grew up watching these commercials during football season.
As a teen, a couple of my friends and I were at the state fair one morning in 1972 right after they opened the gates at 6 am (it seemed like a good idea at the time). Even though the gates were open, almost nothing else yet was at that hour, but then as we strolled around we noticed activity at the barn where the Budweiser wagon and Clydesdales were being kept and their spotlessly beautiful transport rigs were parked. We stood for a long while in very close proximity and watched as the handlers brought out the horses, bathed, groomed, and fed them, and began getting them harnessed up for the day's activities. What beautiful, impressive animals they are. It was worth getting there at 6 am just to watch some of the work that went into prepping the "stars" for their daily appearance schedule. Over a half century later it's one of the few things I still remember about that day.
Born and raised in St Louis, this song has been part of my life. Back then the Clydesdale's were still in St. Louis at Grant's Farm has been in the Busch family since 1903. They still have the tours. Missouri is very proud of our Clydesdale's !🐎🐎🐎🐎🐎🐎🐎
I fondly remember this commercial for both its appearance in "Close Encounters" and the adaptation of its jingle tune for the campaign song of my political party at Massachusetts Boys' State '79. Those were the days when commercial jingles meant substance. Thanks for posting the king of commercials!
Haha, I just made a comment about how it will live on forever in Close Encounters. Then I scroll down and spot your comment. 😊 God bless.
I really miss this commercial...and what a catchy tune...I wish they bring it back again.
One of the best commercials ever from beginning to end❤️❤️
I love the way the beat of the music matches the hoof beats of the horses!!! This was a brilliant start to a line of commercials
You watch this commercial just once and you will remember that jingle for the rest of your life.
That's why I'm here. I've been singing it since a kid and I'm 52. Now that's a catchy tune, I'd say. ~wink~
@@pennylane2767 yup! IAM 55 still sing it.
I remember this commercial when I was growing up in the 1970s. They should bring back beer commercials. I love those Clydesdale horses.
Bring back beer commercials? They never left. What do you mean. Here in Pennsylvania we get beer ads. Are you saying you’re state don’t allow it? Generally curious
@@rollen901
I'm in North Carolina. The only beer commercials we see are during the Super Bowl. Thank you.
Made to give up cigarette commercials and beer commercials for full-body deodorant commercials. "Thigh folds, butt crack, feet.". Where's the Marlboro Man and Ronald McDonald?
This means something. This is important.
“This isn’t a moonburn, y’know”
@ miniontm69: Darn it ... I was going to type that! LoL
The King is coming and we believe he's an alien.
Back from a time when a jingle could make or break a brand.
Clearly, Bud got its money's worth out of this one. People not even born when this came out still know the theme.
Wow, I had forgotten about this commercial. When I was a kid, I can remember sitting in amazement at the song and the horses and the quick-cuts between camera shots. Even after all these years, it really is still a great commercial.
LOVE the Budweiser Clydesdale commercials!! Could watch them all day long, again and again!!!
In addition to being used in "Close Encounters of the Third Kind", this was heard again more recently playing in Arthur Fleck's apartment in "Joker".
The theme song of this commercial was written by my band teacher, Carroll Butts. I didn't know it was in "Close Encounters" though.The minute you mentioned it I could see it. Richard Dreyfuss is building that huge model of Devil's Tower in Wyoming. Actually my school was in.....Wyoming, Torrington, Wyoming.😮
Close Encounters of the Third Kind reminded me of this... Loved this commercial as a kid!
Rc Gaines Why? We're you drunk on this when the "little green men" abducted and probed and had their ways with you whilst in an alcoholic stupor before returning you to your double-wide and depositing you amidst the squalor of your tenement reeking of beer and week old pizza? Yeah me too.
I just CANNOT love this enough...
Have loved this for years and still enjoy seeing it.
I had close encounters of the third kind on vhs and watched it repeatedly when I was a little kid, and I remember this commercial being on in the background, especially the weird ending "ya da da da da da da da da da daaaa"
popped in my head today and decided to search for it
Far out. You too! Peace!
Rob Collins+ Thumbs Up!
Yeah I think playing on the tv in the living room of Richard Dryfusse's character when his characters wife played by Terry Garr called him had that giant crazy mountain thing built
Doesn't look exactly the same from what I remember but definately same song and beer
i swear that is what brought me here
They should readvertise as the "Queen of Beers"!!!! And the big number one? Is the middle finger to all its former loyal consumers!!!
🙄
I always looked forward to seeing the bud Clydesdale horses and wagon every year
The original has to be one of the best they've ever made.
I remember this. My dad shot it. It was pre dawn and COLD, snow was still on the ground and the early shots were coming out of the Gates at the Busch estate on Gravois Rd. It had to be done early so the street wouldn't be closed off for too long. It warmed up as the day went on.The trucking shot is my favorite, The camera was in the Back of a truck as the Clydesdales came right for it... Yikes, then they steered the whole rig to the right. It seemed close though.
If your dad shot it, my dad produced and directed it for D'Arcy Advertising - he did Bud commercials for 25 years.
@@barryjohnson7241 Yep , maybe he was more of a director on this one We had the audio on reel to reel tapes. I used to have a lot of talent headshot books from D'arcy. I was even in some of those ads as a child.
He did all the Ed McMahon stuff, including the Clydesdale holiday greeting, which was refreshed in the late 80s/earlier 90s. He did Bud commercials from 1954 until his death on 1981. Won an Addy for work with Clydesdale era spots.
@@barryjohnson7241 Those were some fun times. I was a little girl when I learned how to properly pour a beer. My Pop worked overtime to shoot the best pours. ice cold, fill up perfectly, condensation drip rolling down the glass. I even got out of kindergarten to be in an ad. They took me shopping for the perfect kid clothes for a picnic, as I ran around with my Pretend Parents drinking their Beer. WHat fun.
Those were fun years. Our summer vacations were spent following the Clydesdales around The country ad my dad shot commercials.
This commercial needs to be shown in every college marketing class. It's tasteful, catchy, and evokes a company that, at least at the time, took incredible pride in their product. And don't get me going on the Clydesdales.
Living in St. Louis, I can see how much of it was filmed at Grant's Farm!
Harry Caray, in his Cardinals-broadcasting days, must've spent lots of time there with Gussie Busch.
All of it.
Same here
Loved this commercial back on the day! For some reason, I always expect to see Howard K. Smith on the ABC national news after this Budweiser commercial warning us to stay away from Devils Tower in Wyoming due to a deadly chemical spill due to a rail disaster.
I adore these beauties...
We just don't see enough of these commercials❤❤❤❤❤
THey should have done a "pop up video" to this!
This commercial was filmed at Grants Farm in St Louis MO...
The Bud Clydesdales are stabled there.
Original Budweiser Christmas commercials takes me back to when it was simple!
Some more in the pop-up, such as...
Before he became a Chicago Cubs broadcaster, Harry Caray broadcasted for the Cardinals, and oftentimes spent time here with Gussie Busch.
They should bring this jingle back. Very upbeat, catchy tune.
Loved this commercial as a kid; I now realize it reminded me of "Those were the Days" by Mary Hopkin ♥
I work at the World Shooting and Recreational Complex in sparta illinois, and during the Grand American shooting competition they had a shoot that was sponsored by budweiser and they played this song three times on the speakers throughout the 2 1/2 mile long trap line...awesome
Thank you for this sweet memory from a time long ago. 🍺
I've always loved the Budweiser Clydesdales. Then, now and always. Not a beer drinker, but I do love these commercials. :-)
Takes me back to the 70s.
The Budweiser jingle and the beautiful Clydesdales always warm my heart. So many memories of going to Cardinal baseball games as a kid. This is advertising at its best!
I have told my closest friends that if I ever end up comatose, you can wake me up by repeatedly playing this jingle and Michigan State Fight Song by the band!!!!!
The King of commercials.
"When you say Bud, you've said it all..." Thx for that! Reminds me of my dad!
The Best beer of world, grettings from Colombia!
Shame that Bud just didn't use this commercial ad instead of making a political statement. Now it's too late.
Grettings from Colombia, the King of the beers
My childhood, always remember these around the holidays and the can-can commercials
If you listen closely, at some point in "Close Encounters of the Third Kind" movie this jingle is playing in the background. Year was 1977.
I'm pretty sure this commercial was in Close Encounters. (Building Devil's Tower scene)
Hell I havent seen another one so as far as I know its the best damn one out there. Nice work and know at least someone appreciates it!
wow i remember seeing that commercial on TV when I was little!! Really takes ya back dont it lmao... Love it!
I love this song
piece of true television history
Finally, the old commercial! Before this, I've been stuck hearing this played on the Busch Stadium organ (which is also awesome).
Wow!! The power of all those horses!!❤😮❤
Not sure what marketing company Anheiser Busch hired- but the general public really loved the Clyde’s!! The beer is just icing on the cake- it’s those Clydesdales that the public went nuts over! The first Super Bowl add without the beloved Gentle Giants was replaced but some nasty old lady telling us to drink responsibility… jeez… that $$ could have made a stellar Budweiser Clydesdale ad!!
Ha ha. I love it. I LOVE clydesdales. Bought one for my daughter. I Love playing webkinz and can really appreciate your comment. Maybe webkinz will come out with a exclusive item: "budweiser wagon". :)
In Navy basic, early 80’s...on graduation day, marching to Preble Field, we sang a version of this song...sounded great as a massive group...all companies graduating that day sang it...loud and proud...Navy Graduation on 7 December...Admirals everywhere and the history of that day 😔
Yup. Glory days all gone now huh?
i was watching the movie Close Encounters of the third kind and I need to see the original commercial.
Just heard this commercial on "Close Encounters of the Third Kind" and had to watch it. This brought back memories of my youth.
LOL I'm now remember seeing that Budweiser commercial used in CLOSE ENCOUNTERS OF THE THIRD KIND...
Anyone remember that?
This n the Miller light Xmas commercials r the best ever 👍👍
Ah!...that takes me back!...always loved this bud commercial.
Haven't seen this since I was a kid! Thanx for sharing!
YOU'RE GONNA LOVE IT RONNIE!!!!!
Haha, Close Encounter of The third kind.
The catchiest of all the catchy jingles.
Grettings from colombia!
Who else is here because of Close Encounters of the Third Kind?
Me!
me
I love those Clydesdales!
When commercials had class.
Anheuser-Busch first began using this setup in 1933. It was a high risk to do so but became highly successful. First used for advertising in 1954. 1933-1954, they were only used in parades and special national events.
That's awesome! I can't believe you found this to post. Thanks for sharing
InBevsadly shut down a lot of the old traditions when they bought out Anheuser Busch but the Clydesdales and their companion dalmatians are still going strong.
Long live The King. I don't care who owns it, it's still my King.
Long live Bud, and long live St Louis!!
We will never have commercials again :( Jingles sell, regardless of product. 90% of people these days will never see commercials again because UA-cam or Flix ads are technically not commercials, 90% of people cut the cable, and most people use some kind of adblock anyway. RIP the good'ol days.
The 2008 Budwiser Clydesdale's are going to be at the Wayne County Fair in Wooster Ohio in September.
I loved the old fashion beer ads that used to play in the 60's....Schlitz, Pabst Blue Ribbon, etc.
This is America 🇺🇲
"beer: the cause.....and the cure...for all of life's problems"...Homer Simpson
My kids are in their mid to late teens now, but when they were small I'd watch *Sesame Street* with them... and the "Elmo's World" tune sounded, and bounced, pretty much like THIS song!
Sounds like the season 1 theme song of "The Drew Carey Show"
those horses ain't gonna stop...incredible creatures...
Wow thanks for that. I didn't know the song had lyrics all this time!
If you grew up in St. Louis area and didn't visit Grant's Farm you missed out big time.
Loved playing this song in HS band at games!
Those Clydesdales must have made Bud a fortune over the years.
i went there!!!!the horses are so pretty!!
this would make a cool ringtone...
This may be the original, but the (similar) version posted as "Budweiser Commercial 1979 - Here Comes The King" is the one I remember. It's slightly different and a LOT better.
I think I've just been hit by a lawn dart from the 70s. Miss the jingle.
This is a great commercial to have a mental breakdown to and build a replica of Devils tower in your kitchen.
Heard this earlier on the radio because this song apparently represents St. Louis.
I came to watch this ad exactly for the same reason!!
They should have played this during the 2023 Super Bowl
I worked for Anheuser-Busch in the Saint Louis brewery back when it was American owned. Great company. Our motto was Safety First, then Quality. Everything else will take care of itself. How true! .. We were so respected because business decisions weren't based on "What is the CHEAPEST way" …….. It was always "What is the BEST way" and "NEVER sacrifice Quality" … Today, all the bumbling Brazilian bankers think about is money and how much they can siphon off into their bonus checks...….. Sad.
Actually, it's "Belgian." InBev, the company who now owns Anheuser-Busch, is based in Belgium.
@@StukInBuf -- Belgians own it, Brazillians (AmBev) run it... known for their ruthless cost cutting.
Does anyone have an idea where the bud ad concerning the horses running through the desert to cheesy music. It was always shown in Ireland around 2002 and is by far one of the best ads ever made? Please wb! This is really wreckin' my head!
Budwieser needs to bring Valerie Simpson back and sing the Budwieser song with the Clydesdales.
1970 I remember Valerie's great for for Budwieser!
GOD HELP ANYONE who harms these beautiful animals...
God I am old
I remember this
lolol
i was watching the movie close incointers of the 3rd kind an this spot played ... i love it ... the old spot s much like this one an McDonald and wends or other .. are sitting on it an all they have to do is re run them the spots already maid so save the money in making new ones an if they must re deal with the copyright ....
Years ago, when my girls were small, I would watch *Sesame Street* with them; to me, the theme for the "Elmo's World" segment at the end sounded a bit like this jingle.
Love the way those beasties move! What style!
I hate beer, but I love those horses!