How Does a Bar Manager Choose and Upsell Liquor?: Jason Lam

Check out the full interview here: • The Business Of Barten...
The best cocktails, beer and wine lists are created after carefully taking various factors into consideration. Cocktail menus that are thoughtfully put together, while each of these spirits individually is chosen with a keen sense of care by the bar manager, are all a reflection of the restaurant itself. Every bar manager, prior to crafting and finalizing their cocktail menu should take into consideration on how to sell liquor that resonates with the customer who will be ordering these products. This knowledge of choosing the correct spirits and upselling to customer bases is a skill on its own. In this video Sid is in a discussion with Jason Lam, who is the Bar manager at Sens Restaurant and an ideal person to explain what goes into choosing a liquor for his bar.
**About Jason Lam**
Leaving a decade-long career in marketing, Jason moved to San Francisco in 2010 and started his life over in the bar industry, working from small beginnings at staffing companies to a small jazz club in the Mission district. He eventually started at Sens Restaurant in San Francisco’s Financial District where he established his groundwork in bartending and bar management for over 9 years. He now manages the bar programs at both Sens and at the sister establishment, Barcha.
** About Bartender Business**
BartendersBusiness.com, is a new subscription-based, online-only offering designed with the world’s top bartenders in mind. BartendersBusiness.com will offer premium content specifically customized to the needs of the world’s top bartenders and other restaurant industry professionals.
The premium content on BartendersBusiness.com will include insider tips, expert knowledge and unique insights that simply cannot be found anywhere else.
**About Beverage Trade Network**
Beverage Trade Network is one of the world's leading networks for beverage, wine, spirits and beer importers, distributors, producers and related companies. Our database and directory listing of the world's leading beer, wine, spirit and non-alcoholic drink producers provides our importers and distributors an advantage to source and innovate their portfolios.
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[@SandeepSingh-fb4ex]

Awesome 👍