Building an Empire selling only Chole Bhature | Business Strategy of Sita Ram Diwan Chand

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  • Опубліковано 2 лис 2023
  • To unravel the secrets of this renowned #business in Delhi, #students from our Masters' Union cohort have ventured into Paharganj, eager to dissect Sita Ram Diwan Chand's unique 1- Item business #strategy.
    Puneet Kohli once aspired to a #career in hotel management, but destiny had other plans when he took over his family’s Chole Bhature business.
    Sita Ram Diwan Chand’s Chole Bhature has a history dating back to 1950 when Sita Ram and Diwan Chand began their venture together on a bicycle.
    Fast forward to 2023, they now sell approximately 7000 plates per day. Puneet's recipe for entrepreneurial success, as he puts it, "SSG - Start karo, Simple karo aur Ghatiya karo"
    This third-generation pioneer has ambitious plans to #challenge industry giants like Haldiram’s and Bikanervala with his singular offering-the infamous Sita Ram Diwan Chand’s Chole Bhature.
    Watch the full video to explore this legacy food business!
    To learn and engage with 200+ Unicorn Founders, Industry Leaders, and Entrepreneurs, apply to our UG & PG Programmes at Masters' Union. We believe in learning business by running a business.
    Explore our UG programme.
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    #Entrepreneurship #MBA #BSchool #BusinessHacks #OnlyAtTheUnion #food #howto #mba #founder

КОМЕНТАРІ • 289

  • @samabratachattopadhyay
    @samabratachattopadhyay 8 місяців тому +514

    Yeh banda bohot agey janewala hain, his mindset and assessment of the business is mind-blowing

    • @63_desert
      @63_desert 8 місяців тому +1

    • @neeleshtanwar
      @neeleshtanwar 7 місяців тому +2

      Follow

    • @dasalekhya
      @dasalekhya 7 місяців тому +13

      *ye hai Delhi kaa aslee ENTREPRENEUR* ... people like him have made Delhi such a prosperous city
      BTW -- he reminds me of young *Gulshan Kumar* (RIP)

    • @Rohit.Nayyar
      @Rohit.Nayyar 7 місяців тому

      Truly said. 👏

    • @indiandemocrat3846
      @indiandemocrat3846 2 місяці тому

      Real punjabi entrepreneurs

  • @adityamalikw
    @adityamalikw 7 місяців тому +289

    The man proved "You don't need out-of-the box idea, just need to implement the existing ideas properly"

  • @bumblebee2956
    @bumblebee2956 7 місяців тому +282

    His knowledge and focus is next level 🎉 even 10 MBA will struggle to keep pace 😅

    • @lxx2100
      @lxx2100 5 місяців тому +4

      Aao bhai kabhi india ke top 20 bschool graduates s milwata hun...ye sb 1st day in mba m hi seekh jate h log

    • @fluffybunny510
      @fluffybunny510 3 місяці тому

      ​​@@lxx2100sun bhi, sikhne me aur real-life experience me bohot fadk hote he, tu aur graduates inke under hi kam karinge.
      Real business me bohot failures handle karna hota he, 1 din me business nahi ban jayga bohot kathin he.
      Yea jo google sheet me jugad lagaya hena , koi MBA ko yea soch me hi time lag jaygibge college me nahi sikhate yea sabh.

    • @Soura4
      @Soura4 3 місяці тому +11

      ​@@lxx2100Babu sikhne m aur implement krne m jameen asman k frk hota hai .

    • @krish7199
      @krish7199 2 місяці тому

      @@lxx2100 Average shopkeeper>>MBA without practical experience
      Without practical insights MBA is worthless

    • @DC-zi6se
      @DC-zi6se 12 днів тому

      ​@@lxx2100
      "Knowing is not enough; we must apply. Willing is not enough; we must do."
      -Goethe.​

  • @ShivangTaluja
    @ShivangTaluja 8 місяців тому +96

    I also work with my father and it’s really difficult to change old systems and how the old staff is used to working, hats off to him.

  • @thechangemaker9622
    @thechangemaker9622 8 місяців тому +136

    I can relate what he saying at 8:20 "ye bahot badi myth h, handover milti hai" recently I have joined my father's business... it's totally true😂

    • @ShreyashPatil1811
      @ShreyashPatil1811 2 місяці тому +1

      And that is Correct as well Wisdom late aati hai and slowly slowly aati hai. Young age me Hum Agressive hote hai Risk Takers hote hai but that can lead to Downfall. Jitna hai utna bhi nai rahega. But 10/20% of Net Profit everybody's Dad should give them to try out their Agressive Growth Strategies.

    • @SodiumSyndicate
      @SodiumSyndicate 2 місяці тому +1

      @@ShreyashPatil1811 You either have it or you don't, no father can give you that.

    • @ShreyashPatil1811
      @ShreyashPatil1811 2 місяці тому +1

      @@SodiumSyndicate To bhai leave it Get Funding From VC's.
      Mere toh papa ka Business hai nai.
      So I am Directly going through the VC Route.

  • @vikasr2024
    @vikasr2024 2 місяці тому +6

    Finally, a UA-cam channel that is showing real business on grass root level and the strategy behind it. All other channels busy doing case studies telling us what's already available on internet.

  • @raghavddps2
    @raghavddps2 8 місяців тому +81

    Amazing clarity of thought! I am sure he will take the business to next level!

  • @avijeetdey2459
    @avijeetdey2459 7 місяців тому +46

    Proper business minded person . Fancy entrepreneurs should learn from him

    • @ungarbagebin
      @ungarbagebin 7 місяців тому +1

      Aise lakho entrepreneur bhare pade hain desh me 😅

  • @vangujral
    @vangujral 8 місяців тому +67

    2:24 - "pehli baat bik raha hai, doosri baat hadd se zyada bikk raha hai"
    maza aagya

  • @ashutoshdhote6091
    @ashutoshdhote6091 8 місяців тому +37

    Guys are now thinking why they paid so much college fee if a local business vendor has so much clarity

  • @pritishpadhy2603
    @pritishpadhy2603 7 місяців тому +23

    Excellent next gen entrepreneur who will carry on this legacy business( Sitaram Diwanchand Chhole Bhature btw are excellent) to the next level!

  • @kaustubhdatta8162
    @kaustubhdatta8162 7 місяців тому +10

    It's amazing the mindset he has . Youth is just leading it's way. Banda MBA walo ki besti nar Raha hai. They are all technical but the way business work is never like that. All you'd do is make business better for someone else learning

  • @manya7989
    @manya7989 7 місяців тому +18

    listening to a businessman himself is so insightful

  • @AP-ex7zi
    @AP-ex7zi 7 місяців тому +20

    What a brilliant guy with an amazing attitude... he is going to be huge

  • @harbirsingh5901
    @harbirsingh5901 Місяць тому +2

    This guy has great future - Intelligent and ambitious --He will achieve whatever he has planned Definitely Good Luck -- CA Harbir Singh

  • @RDd188
    @RDd188 7 місяців тому +20

    He is definitely PASSIONATE even selling something like Chole Bhature. Amazing even simple business can be made hugely profitable.

  • @tusharvarshney
    @tusharvarshney 7 місяців тому +16

    This guy is lit. he is gonna go long way. Amazing.

  • @AbhishekVerma-xb5tz
    @AbhishekVerma-xb5tz 3 місяці тому +5

    Worth watching... Paisa aa raha hai. Islie itna mind clear hai. Confidence hai

  • @Suhani__Jain
    @Suhani__Jain 7 місяців тому +23

    The level of clarity, focus & directness he have.....💥

  • @rahulspoem3660
    @rahulspoem3660 8 місяців тому +12

    Totally big lesson for me
    You know u slove me big problem
    ❤thank u ❤️

  • @hamsgang
    @hamsgang 7 місяців тому +2

    Punit ... First of all ...clap for you. Second thing is SSG. Keep it up brother ...Love from Mumbai

  • @monicasharma1040
    @monicasharma1040 7 місяців тому +1

    Puneet Kohli ji ko salute his open mind , the acumen , King maker style

  • @Aniketjain9328
    @Aniketjain9328 8 місяців тому +12

    Bro is amazing, I love how is he explaining everything

  • @user-fj6by6nq9v
    @user-fj6by6nq9v 7 місяців тому +2

    Terrific business acumen....he will go places!!!!

  • @rohit_banga
    @rohit_banga 3 місяці тому +1

    What a wonderful guy and a wonderful mindset. Wish them a lot of well deserved success...

  • @ankitchauhan15905
    @ankitchauhan15905 7 місяців тому +2

    Brooo Never Seen a Content Like this❤❤❤❤❤❤❤ I was Searching this for Years🎉

  • @learningspace9793
    @learningspace9793 4 місяці тому +1

    What a refreshing content... Maza aa gaya inko sunke.... Bohot chill hai yaar ye bhaiya ❣️😍

  • @sainiamarjeet
    @sainiamarjeet 6 місяців тому +10

    2:35 the female is wrong when saying sitam ram diwan chand rate of Rs 100 per plate of chole bhature is cheap since she is not aware majority chole bhature are sold from rede and resturants at less than that rate across NCR region.

    • @narryyyy
      @narryyyy 2 місяці тому +1

      Pricing is cheap compared to restaurants in NCR ofcourse can't compete with pricing of roadside carts

  • @iron982
    @iron982 8 місяців тому +10

    no nonsense guy
    a very rare quality in new gen

  • @neerajwa
    @neerajwa 3 місяці тому

    Awesome guy. Aapke pitaji ko charan sparsh.

  • @bombaytalkies6836
    @bombaytalkies6836 5 місяців тому +1

    V good video, Bandey mei hai Dum! A lot to learn from him.

  • @ge1466
    @ge1466 4 місяці тому +2

    Master's Union must do a show on Saini Brother (in Bank Vihar, Pitampura, Delhi). They have run a food business with zero funding and zero zomato swiggy orders. Their kitchen setup, menu setup, business management, and legacy are captivating! Happy to provide their contact number.

  • @bonsai_trader
    @bonsai_trader 5 місяців тому +5

    Wow he said with so much confidence, debit is what comes in and credit is what goes out. Kudos.

  • @dipadas1450
    @dipadas1450 4 місяці тому

    Excellent video. India is in good hands and people always remember india is not for beginners

  • @ranjansengupta3802
    @ranjansengupta3802 Місяць тому +1

    Best part of street food in Bengal, Bihar and Odisha is that it is usually served in leaf plates. Use and throw, but no damage to the environment. No plastic, no detergents, minimal use of water for washing the plates.

  • @vaikunth1001
    @vaikunth1001 4 місяці тому +1

    👏👏👏guy has crystal clear thoughts and mindset

  • @siddharthshankar6170
    @siddharthshankar6170 7 місяців тому +2

    Loved this documentary!

  • @SanjayKapoorDelhi
    @SanjayKapoorDelhi 4 місяці тому +1

    Good show Master's Union and Sitaram Diwanchand !! Excellent learning for entrepreneurship

  • @santhilkherwal7327
    @santhilkherwal7327 6 місяців тому +3

    He got more knowledge and insight about buisness than so called unicorn 🦄 founder in Bangalore

  • @icegago
    @icegago 15 днів тому

    coool man.. India need these kind of youth everywhere.. :)

  • @rohitvengurlekar1346
    @rohitvengurlekar1346 7 місяців тому

    Chalo pahle aap log kya kar rahe hoo yeah batoo... That was a gr8 start... Yeah idea deta hai speaker ko kitna detail mein insey batein karni chahiye ya nahi.....

  • @For_greater_good
    @For_greater_good 4 місяці тому +1

    loved his energy

  • @princeofheaven19
    @princeofheaven19 4 місяці тому

    His business knowledge is amazing

  • @motichoor69
    @motichoor69 7 місяців тому +5

    2:29 here you said that the pricing is very low, they sell a plate for Rs. 90 which is not so cheap for normal people the pricings are definitely on the higher side.

    • @yashsonawane2233
      @yashsonawane2233 3 місяці тому

      acchi plate ke liye 90 rupaye to de hi sakte hai

  • @ShivangTaluja
    @ShivangTaluja 8 місяців тому +12

    MBA’s learning from 12th paas, interesting!

    • @dasalekhya
      @dasalekhya 7 місяців тому +2

      *Dhirubhai Ambani* did not complete even grade 10th ... he had 1000 of Harvard trained MBA working for him !

    • @petrichor259
      @petrichor259 7 місяців тому

      ​@@dasalekhyaoutliers exist but that is not the norm

  • @AmanKumar-qf5bb
    @AmanKumar-qf5bb 7 місяців тому +1

    great learing from this video

  • @mohammedmujahidabbas3030
    @mohammedmujahidabbas3030 7 місяців тому

    Bhai kya knowledge and confidence hai

  • @ahasanulsahal287
    @ahasanulsahal287 5 місяців тому

    very knowledgeable and frank. Watching from Bangladesh really loved it.

  • @snehapandey9107
    @snehapandey9107 7 місяців тому +2

    Wow he is awesome ❤.🎉

  • @BahadirHalil
    @BahadirHalil Місяць тому

    The feedback loop with 4ra is amazing, they actually listen and improve! 📣👂

  • @dineshgoyal6246
    @dineshgoyal6246 4 місяці тому +2

    This guy is too good - he should also start coaching the 'the next generation entrepreneurs from traditional Indian Family businesses' ...a break from the overly done IT/Fintech/start up coaching 😊

    • @pranaysavla
      @pranaysavla 3 місяці тому

      He is a Student of Rahul Jain business Coach.

    • @askdeb
      @askdeb Місяць тому

      @@pranaysavla how you know?

  • @hotshot65862
    @hotshot65862 3 місяці тому +1

    Head on his shoulders Well Done!

  • @GokhanNefise
    @GokhanNefise Місяць тому

    Just hooked my friend on 4ra, he can’t stop raving about the easy setup 🙌👏

  • @vibhorkala5144
    @vibhorkala5144 7 місяців тому +1

    Great Insights

  • @ranjancom2000
    @ranjancom2000 7 місяців тому

    Price, Place and trust on the service and consistence in Quality is very important. If we open a new restaurant in another place it will not Run for that he need to establish the brand trust.

  • @saifchowdhury3581
    @saifchowdhury3581 3 місяці тому

    Absolutely amazing!!!

  • @namangarg4629
    @namangarg4629 8 місяців тому +2

    8:25 love you bhai ❤ vala point

  • @knowledgeshorts009
    @knowledgeshorts009 3 місяці тому

    You covered it so well , great work,keep it up

  • @royalchallengers7884
    @royalchallengers7884 7 місяців тому +1

    Smarter than MBA graduate.
    So obsessed with his business.

  • @rohitsarfare630
    @rohitsarfare630 7 місяців тому +2

    Guy was gem 👌

  • @tushararan9222
    @tushararan9222 8 місяців тому +1

    Awesome!

  • @Supritheditvines
    @Supritheditvines 7 місяців тому +1

    Mind blowing

  • @shrisanidhya
    @shrisanidhya 7 місяців тому

    Sahi hai case study ke liye. Vese bhi aaj kal jadatar MBA chai ka thela hi laga rahe hai..

  • @rickinstrumentalists9899
    @rickinstrumentalists9899 4 місяці тому

    loved the energy

  • @anjubansal1191
    @anjubansal1191 8 місяців тому +1

    Great video ❤❤

  • @Lachhu259
    @Lachhu259 4 місяці тому

    Banda so good, high thinking

  • @socialvirology
    @socialvirology 2 місяці тому

    Great person with great thoughts.

  • @DanishRayan-fn2dk
    @DanishRayan-fn2dk 22 дні тому

    His business is all about the location and the place is his own these two things are responsible for 80 percent success and the rest can be taken care by any body

  • @user-wq9vu7rx7q
    @user-wq9vu7rx7q 7 місяців тому

    fantastic!!!

  • @ceo9781
    @ceo9781 7 місяців тому

    Amazing young mind

  • @awa3374
    @awa3374 5 місяців тому

    Super intelligent and bright

  • @vikram-qf8xq
    @vikram-qf8xq Місяць тому

    In the beginning i felt his attitude was overconfident ,like someone born with a silver spoon. But as i continued watching the video, his clarity and forthcoming nature became very clear.
    wish you the best and hope you can realise your plans atleast 80% 😊

  • @Heartdocvvp
    @Heartdocvvp 5 місяців тому

    This guy is amazing

  • @user-rw3cl8dv3n
    @user-rw3cl8dv3n 3 місяці тому

    kohli ji is my kinda guy, i have similar philosophies

  • @yashroxx1306
    @yashroxx1306 7 місяців тому +5

    Glad to see the chole bhathure shop just 5 mins from my house is getting so famous ❤

    • @ungarbagebin
      @ungarbagebin 7 місяців тому

      Isi Bahaane kya pata tu bhi limelight me aa jaae 😂😂

  • @rahulisgreat4911
    @rahulisgreat4911 8 місяців тому +1

    Epic

  • @HazanMustafa
    @HazanMustafa Місяць тому

    4ra’s system is so transparent, love how they handle their draws and bets 🎲🔍

  • @drsamgeo
    @drsamgeo 4 місяці тому

    Brilliant chap.

  • @gevinprathibha5408
    @gevinprathibha5408 3 місяці тому

    well informed, down to earth guy

  • @harshitvijay562
    @harshitvijay562 7 місяців тому

    4:02 i liked it here

  • @itsmeBISHNOI
    @itsmeBISHNOI 2 місяці тому

    banda ye bindas hai....

  • @hiteshdhawan1
    @hiteshdhawan1 3 місяці тому

    he is right! Paani ki botle business me highest margin hai
    in the upcoming days people will use packaged drinking water or sparkling water brand as a status symbol and fashion statement

  • @ZeynepHuseyin-ff1eb
    @ZeynepHuseyin-ff1eb Місяць тому

    Always a fair game with 4ra, they really know how to treat bettors right 🎮👌

  • @Zebra663
    @Zebra663 3 місяці тому

    Good luck! Hope to eat at ur restaurant someday!

  • @adityawankhede4634
    @adityawankhede4634 3 місяці тому

    Nice efforts for making video.Liked it.

  • @psnikam5745
    @psnikam5745 5 місяців тому

    Excellent

  • @saurabhpotdar
    @saurabhpotdar 4 місяці тому

    what a great video...

  • @tanweerahmed55
    @tanweerahmed55 7 місяців тому +1

    Love you Maryland USA

  • @hitesh6245
    @hitesh6245 21 день тому

    one gem I took away from this story, which I felt wasn't given much attention to was how this guy got his employees to take charge of their own responsibility in a non invasive way by introducing scoring of checklists asking them only how he could monitor their work to reward them and slowly getting them used to it. I've seen places that end up installing cameras, start screaming why employees are just standing par inhone toh kaam bhi karvalia aur ye sab bhi nai kia. Ese chiz kar pao na toh business ke dusre fundas toh aap waise hi karte karte sikh jaoege kyuki it isn't rocket science for those who've got this level of understanding.

  • @AJMDESIIGNCONSULTANT
    @AJMDESIIGNCONSULTANT 3 місяці тому

    You guys are doing great !!😇

  • @sunilmadnani3865
    @sunilmadnani3865 5 місяців тому

    Enjoyed it

  • @bippinjitsingh9141
    @bippinjitsingh9141 4 місяці тому

    Great video.🎉🎉🎉

  • @GulsahBayram-lp3jo
    @GulsahBayram-lp3jo Місяць тому

    Telling everyone about 4ra's fair betting, it's a game changer 🗣️💬

  • @N3ON_TECH
    @N3ON_TECH 7 місяців тому +1

  • @sidd41790
    @sidd41790 4 місяці тому

    Mr Rahul Jain will be so happy :)

  • @HRHKamal
    @HRHKamal 7 місяців тому

    The guy has a fair amount of common sense & street smarts.

  • @PesudoMan
    @PesudoMan 7 місяців тому +8

    Is it me ? or i find the comments of these MBA grad naive and stupid.
    He has so many important points and as a person with business family i get so much of these concepts and insights.
    TBH The guy knowns business and understand his domain, these people interviewer are so good at missing all the important stuff.
    Listen to his insight on competition.
    these guys all it street business, bruh? Bro MBA a fancy useless degree in India

  • @subodhbahuguna3226
    @subodhbahuguna3226 7 місяців тому +1

    He should have been asked about his experience regarding foray into delivery of packaged chole bhature too. Sometimes their chole are a bit more salty. They should strive for a balanced taste rather.

  • @pradeepphatak1648
    @pradeepphatak1648 7 місяців тому +3

    If the kidnapper kidnap him......
    They will be like पैसे चाहीये नही ....
    हम आपको दे़ंगे.........😂He is the real asset❤❤

  • @himanshupremiy
    @himanshupremiy 28 днів тому

    Brilliant guy….