Content Teardown + Audit with Ann Smarty of Smarty Marketing

Ann Smarty joins Bernard Huang of Clearscope for an engaging teardown and audit session of attendee-submitted content.
The pair will review sites live and give candid, actionable feedback about what they'd do more of-or what they'd do differently.
*Key moments in this session:*
0:00: Introductions and Amanda asks: What do you see as the biggest trend shaping the industry right now, especially in how content is being created or distributed?
7:00: Ann and Bernard discuss tips for a real estate licensure site. Ann discusses why recovery from the Helpful Content Update is such a struggle for so many sites and what to do differently.
20:00: Bernard and Ann discuss advanced search operators, specific schemas that can build authority, and brand authority.
28:10: Branded search: Amanda asks a question from the audience: What should sites do who have healthy branded search but are struggling with more clicks and engagement across their site?
34:20: Bernard shares his thoughts on affiliate-type content and the sites that have been "too SEO-ed."
40:20: Bernard and Ann define "too SEO-ed" sites.
42:40: Bernard and Ann discuss tips for a multi-country banking site.
48:00: Bernard and Ann tackle engagement signals and what to do to do that better.
54:20: Ann and Bernard share their top takeaways for the group
*About Ann Smarty:*
Ann Smarty is the co-founder of Smarty Marketing, a boutique SEO agency in New York. With a career spanning over two decades in SEO, she has held various roles, including being an SEO analyst, Editor in Chief at Search Engine Journal, and SEO community manager.
*You can follow Ann on:*
www.smarty.mar...
LinkedIn: / annsmarty
Twitter/X: / seosmarty
*See the top takeaways and supportive resources from this session here:*
www.clearscope...
*About Clearscope:*
Clearscope provides tested + trustworthy content-led SEO education from the industry's leading experts so you can make confident strategy decisions for organic traffic growth.
Join us next time. Sign up here: www.clearscope...