@@Steakkiller The old video game systems companies got nailed by the Great Video Game Crash of 1983, when massive amounts of junk games flooded the market, and the hardware companies tried to add "home computer" functionality to legitimize them. After that, Nintendo intro their system to USA, with sanctioned quality games only available, and no pre-tenses to being a computer (despite being a very popular home computer platform in Japan).
I'd be interested into why Steam (video game platform) won through physical sales and second hand market. Especially since at start I did not want it, and now, I'm all aboard...
Love this topic. Please considering covering other format wars: - DVD vs Laserdisc - Blu-ray vs HD-DVD - Minidisc vs CD Also, a retrospective of all of Sony’s failed attempts at launching new formats or standards would be 🔥
Laserdisc was 1978-2001, DVD was 1996 onwards. By the time DVD came out, the failure of Laserdisc to displace videotape was already apparent. Minidisc vs CD is... complicated. You'd have to also include the connections with DAT and DCC, and the music industries crippling fear of any recordable digital medium. HD-DVD vs Bluray though, that's a straight-up format war: Released at almost the same time, coexisting for a period in competition until one achieved dominance.
DVD was the next evolution in digital home disc media. Comparing that to Laserdisc is like comparing a horse to a car. Now CED and Laserdisc would be a more fair and contemporary discussion.
Streaming killed all of them. Not that I'm shedding any tears. Walmart killed all the mom and pop stores. But now suddenly we're all supposed to be crying that Amazon is killing Walmart? No.
@@senorverde09 Dat itself had two varieties: R-DAT & S-DAT. Digital Compat Cassette wasn't popular in consumer markets. Lossy format - reduced data systems all have gone with time except the CD & DVD.
When VHS and Beta were slugging it out, it was essentially a battle decided by early adopters. For my family, the decision came down to which format had the most movies available by the time we could finally afford a VCR, simple as that. (spoiler alert: it was VHS)
I'm surprised more people don't know it was complementary products that won the war. The actual video player/recorder was worthless without things to play on it
My family had a betamax in the *late* 80s and I remember being constantly disappointed as a kid browsing at video rental stores, and finding something I liked only to be told we couldn't get it because it was only on VHS.
No spoiler alert needed there! It was the same for most att. I remember us renting our 1st VCR because we didn't want to spend the fortune needed to buy possibly the wrong one, like our neighbours did... sorry Lynn, lol. In '83 we bought a VHS for same reasons as u & never looked back.
@@PhilEdwardsInc Love this topic. Please considering covering other format wars: - DVD vs Laserdisc - Blu-ray vs HD-DVD - Minidisc vs CD Also, a retrospective of all of Sony’s failed attempts at launching new formats or standards would be 🔥
His videos are way more in-depth than this one when it comes to the technical reasons. Honestly the record time theory is very plausible as the demise of Betamax.
When I first bought a machine, I researched and read reviews, and Beta was my obvious choice. I made one final stop to check the selections at Blockbusters. They had one whole wall of Beta, and five walls of VHS. So I immediately disregarded five months of research and reading reviews and went with VHS. (Remember the blank VHS tapes used to be $60 each?)
My mom worked as a TV journalist and we initially went down the Betamax route in 1982. The problem with Betamax was that video rentals didn't have as broad of a catalogie on Betamax as with VHS and often only one copy of a popular movie on Betamax. We switched to VHS within a couple of agonizing years, simply because of the more movies being available on VHS,
I remember VHS video quality being pretty good. Then on UA-cam, people started using the nostalgia VHS filter to make their videos look like an old tape that's been played a thousand times and was damaged. To me, that is a false nostalgia making younger people think VHS format looked like complete garbage and we put up with it. Videos only really looked like garbage when you tried to copy them. The Macrovision copy protection which messed with the gain control causing the brightness to go all over the place. Also, the copy will look worse regardless.
Old crappily transferred public domain cartoons had that really bad look that people think of VHS now. The camcorder my family had was pretty terrible, even for the time. It reminds me a bit of the faux VHS look. Hell, footage from my mom's childhood looks better than mine. For some reason we used that camcorder until 2015 when I was 12! I don't know why we put up with it for so long. Of course we got rid of it right before it became trendy, go figure!
“I remember VHS video quality being pretty good.” It looked ok compared to NTSC broadcasts on the typical 25 inch TVs of the time, but it’s VASTLY inferior to today’s digital formats, especially 1080p and 2160p. It would look godawful played on a 65 inch OLED or a 100+ inch projector screen. “Then on UA-cam, people started using the nostalgia VHS filter to make their videos look like an old tape that's been played a thousand times and was damaged. To me, that is a false nostalgia making younger people think VHS format looked like complete garbage and we put up with it.” I think the false nostalgia is thinking that a paltry resolution of 333 x 480 (and 40 x 480 chroma resolution) is remotely as good as 1920 x 1080 or 3840 x 2160.
VHS was just fine. Plus It certainly made a big quality difference if you played it in a decent VHS player and telly. I remember loaning out tapes to friends and the quality was shocking when the returned them . Dirty in fact
Contrary to popular belief, when you played back NTSC VHS. On a PAL TV, the quality despite being 100 lines less (525), looked fine. It compensated for the loss by centering the image with a little border top and bottom. I used to import the latest VHS movie released before they were on UK cinemas
Excellent music this time! Love the factual-ness on it being down to ALL movie rentals, not just adult movies like some claim. Sony didn’t really ban it like people say.
Wow you managed to not bring up pornography which is what I'd heard won the format war Very classy to read a whole newsletter/zine about the topic, and to avoid the classically cited pornography (I think it's even mentioned in tropic thunder as the reason why)
@@PhilEdwardsInc (conspiracy voice) the lack of proof is the proof man And it sounds like something Jake Lafrontrelle would say Completely unsubstantiated, or he'd cite 200Xs tropic thunder as a source
This was the myth I regularly heard for past couple decades in regards to the format war but higher production output makes more sense just not as clickbaity.
It indeed drove the adoption of all home video formats. In the 1970s, the vast majority of titles available at rental stores were all pirated anyway. There was plenty of pornography on whatever you wanted. Cartrivision, VHS, Beta, U-matic....dubbing off copies of movies was one of the first things you learned how to do when you opened a rental store
I loved this video. A personal anecdote: I was born in the mid-90’s and, as my mom has never been the type to spend money unless she absolutely has to, I only knew VHS until I was about 10-11. The first DVD player we got was a portable one for road trips. Regarding your “be kind, rewind” throwaway line, I was blown away that you didn’t have to “rewind” a DVD, which, looking back, makes me laugh.
i remembered the "rewind policy" at Blockbuster. BB eventually removed it because a majority of returns were NOT rewound. I know because I had family who worked for BB. They ALWAYS had a tape rewinder beside them that was working the entire shift because of late returns. I miss Blockbuster. Saturday nights BEFORE CLOSING, you'll see lots of people loitering around just waiting for that hot movie people want to watch, every time a tape is returned thru the bin LOL
One thing to add - in the early/mid 80s, you could rent a VHS player to see a movie. My family didn't buy a VCR until around 1986. Before that when a major movie came out, we'd rent a VCR and invite the entire neighborhood over to see it. I remember being the most popular kid in my class when we rented a VCR and the first Ghostbusters movie. And I remember going to see Star Wars at a neighbor who had rented either a Betamax or VCR. I don't remember which. But it was a big deal to rent a player, not just the tapes. I don't remember anyone my neighborhood actually owning one until the mid 80s.
Very nice video ! In Europe we had a third challenger : the philips and grundig's "V2000", from 1979 to 1988. V2000 was technically better with an image stabilizer but Philips and Grunding came after the battle, the VHS had already won.
Regarding recording length, the pertinent number is how many cassettes were required to hold a movie. In the VHS world, a double tape movie would be fairly rare and represent an actually long movie. It’s my understanding that a double tape Betamax movie was more common. Regarding recording quality, perhaps that is a matter of the quality of cameras, too. Local news organizations used Beta for a long time after the VHS won out on the consumer side.
Later, completely incompatible versions of the Beta tape were still the standard ENG camera recording medium until around 2010 when tape started to be phased out. But still being used today by professionals, which VHS definitely isn't.
In Europe the recording lenghts were different, The standard tape here was 3 hours and the longer 4 hours, with 195 minutes etc. in between. There even was a rare 5 hour tape. With Beta the standard length was 3 hours 15 minutes. On the other had on VHS LP was less common, only on better recorders and EP was very common, only appearing at the end of the VHS era (I have a Panasonic VCR that can record 12 hours on EP on a 4 hour tape. The tape speed in Europe was slower than in the US.
Though TV news used Betacam, not Betamax. The tapes themselves were (originally) physically the same, but the signal recorded onto them was different and incompatible -- and more suited to TV stations' needs. (Technology Connections made a video not long ago about Betacam and how it differed from Betamax. ...Including optional larger-size cassettes that could hold more tape than the Betamax-sized ones.)
If they had just named it ALPHAmax... Great video Phil. I really enjoy these videos of brand competition and companies we take for granted. There is usually an interesting story.
This was the first format war I remember as a kid. Our family was squarely in the VHS camp but I had an uncle who was very much on the Beta side of the fence. I seriously remember my dad and my uncle having loud arguments about it but I was too young to really know the ins and outs of their arguments. It's because of that format war, that I've taken it super slow with all tech since then.
yo dude just wanted to say i really appreciate your vids and love coming back to them , you’ve introduced me to topics I’ve probably never look at myself and for that thank u
This was really interesting - I'm slightly too young to remember Betamax but I'm familiar with the battle between formats as I remember Blu ray vs HD DVD. It was Sony which ended up on the winning side that time around. I remember my PS3 could play Blu rays whilst my friend's Xbox 360 needed an additional update to play HD dvds.
It was a reoccurring theme with Sony. They came up with a lot of stuff over the years that didnt pan out because of arrogance and/or over pricing. They seemed to have learned their lesson though
Watching this while having breakfast in town this morning and your line “We’re covering everything from Blu-Ray to Laserdisc to Protestantism!” Made me burst out laughing which got me a few odd looks. Just another great day watching one of your awesome videos 😂❤ Have a great day good sir 😝
@@ryanortega1511 the randomness just hit my funny bone like a ton of bricks lol. It made me burst out a loud “HAHA!” And I look up with people like “uhhhhhh…” *STARE*
That's why I jumped on the VHS format as a teenager back then. VHS became a bandwagon and most anyone you knew agreed that VHS was best because that was the machine they also bought. Matsushita brought down the cost better than Sony and that was the decisive factor.
Meanwhile my parents bought a Betamax VCR _and_ a BetaMovie camcorder in the mid-'80s, with part of a windfall from a legal settlement. (They bought new cars in '85-'86 too.) They'd been Sony fans for years already -- _all_ our household TVs were Trinitrons, and many of our stereo components were Sony -- so Betamax seemed like an obvious choice to them. Our _second_ VCR, though, was a Sony VHS model, bought in the early '90s after the _last_ video store in our part of town that rented Beta ... stopped renting Beta.
Prices of actual movies on tape was insane too. My dad owned a small video store that he started in the mid 1980's and I can remember those days him ordering tapes from his distributor and then costing around $100 bucks. Say what you will about Netflix killing video rental stores, the big killer was when a parent could just buy their kid a copy of The Little mermaid from Walmart for $20 and watch it forever rather than having to rent it every weekend.
I still (try to) record VHS to this day. I have a VCR in my dorm and have so much fun rewatching very modern shows on tape and such. Great video and amazing storytelling!
When this came up in my feed, my first thought was “yeah, I‘ve been down this road before.” But you immediately made it clear that you and Leather Boy had a different story to tell. Nice job, Phil. And bonus points for “Warner Siblings.” 😎
One thing I love about your videos is that while being informative, one comedic thing always takes me out. Like I have to pause to laugh and rethink my life kind of funny.
Our family went from Super 8 Heckle and Jeckyl films to dollar store Laurel and Hardy VHS tapes. The REAL war was between whether someone got to play Atari or some else watching a tape on the ONE television.
As someone who sold VCRs in the early days (the first Betamax was only available in a console with a 19" Trinitron TV for $2,000.) you pretty much nailed the reason VHS won, but overlooked why so many other manufacturers adopted VHS. Sony, like Apple, wanted total control of the format and actually resisted having other manufacturers make Beta machines. JVC by comparison licensed the technology to anybody and everybody who wanted to make a machine. Flooding the market this way created the snowball effect you mentioned: more people owned VHS, so movie companies released their movies primarily on VHS. Video rental stores mainly had VHS tapes, so more people bought VHS machines. Classic chicken-and-egg feeding each other. As for picture quality, testing resulted in slightly better numbers for Beta, but in a side-by-side in-store comparison, most people couldn't see any difference. Combine a lower price and longer recording time (in the early days) and VHS just steamrolled over Beta.
I have to admit, I've watched a lot of content on this topic (and lived through the format wars as a kid), but this is the most comprehensive breakdown to date. I was honestly convinced it was about recording time, but you've covered that really well here. Thanks for this, I feel better informed about a topic no one under 40 would understand haha!
I remember when I was young and vhs was so popular. It felt good to be able to watch movies as many times as I wanted! Never even heard of Betamax at all.
my dad was an early adopter of Beta, and all my early home movies are on it. he had a portable beta VCR and a camera with it, and when he was a young man in the 80s, he took that rig on Space Mountain, vcr between his knees, camera on his shoulder. beta was a lot better in Beta I (vs Beta II and Beta II), but Beta I recording was removed as an option for recording fairly early on. also, beta being mono-only (i don’t think it ever had stereo, but i could be wrong?) probably had an impact when people were buying stereos in the mid to late 80s.
I think home videos played a significant role, I still remember (circa 1983-4) that in my hometown had just a couple of movie rental shops with BETA but tens of rental shops with VHS' and the latter had a much larger selection.
Enjoyed the trip down memory lane! All I knew as a boy, I was excited we had a VCR and my favorite gift from my aunt was the Ghostbusters VHS which got years of enjoyment! As a child growing up in that era I never correlated how financial clout lead to certain consumer products. Now as an adult, it's understandable, money makes the world turn.
The story wasn't exactly the same everywhere but fairly similar. In the UK VHS won out because floods of cheap VHS players were available to the rental companies, as in the early days, many people in the UK rented their TV's and VCR's. The biggest rental companies had a deal with Thorn EMI and Philips to supply VHS players for the domestic rental market and the rest is history. My parents weren't well off but Dad liked to buy what he thought was 'The best' and saved up and bought a Sony Betamax (with Video camera setup) in 1980 (there's a tale of him coming home one night from work to find me, as a 2 year old, chewing on a 1hr tape that cost him something like £50+. He ended up splicing it back together and ending up with a 40 minute tape!). We still have Beta home move film from the early 80's that is playable. But as the majority of VCRs in the UK were VHS, the tape rental store only ever had a miniscule selection of Beta titles. That's how I ended up with a life long affection for Flash Gordon. I went in wanting Raiders of the Lost Ark (which I'd seen at my Aunts the weekend before on her Sanyo VHS) but they didn't have it. So I rented Flash Gordon instead. Most of the movies we had for the betamax were either taped from TV or pirate movies I got from my uncle (Terminator, Escape from New York, Conan the Barbarian & Battle Star Galactica). Dad finally caved in 1987 and we bought a VHS (which my brother promptly destroyed by trying to use a skateboard in the living room). But ever since '87, we only ever had VHS until DVD came along and we switched in the late 90's. I ended up having that old skateboard damaged VHS in my bedroom after dad repaired it. Many happy memories of that machine. Beta actually carried on in Japan and units were still made up until about 2000, I believe.
The tech specs would have mattered more at the beginning, when it was a cool new technology for early adopters or even a luxury product. (But then price not as much a factor) but once it entered mass adoption then yes, the network effects of movie availability, availability in electronics stores (and which system the stores decided to promote or recommend), what your friends had, etc. would have been the main thing.
I found this channel today and was bingeing as one does, and that first Format Wars Quick Fact popped up. It's weird when you find someone online who is so clearly a member of the same tribe. :) We live in the future.
I had a VCR growing up in the late 90s and early 2000s, but I never seen a Betamax in my life. I only knew about it existence because of references in shows like The Simpsons
by the time i was a kid in the mid 80s almost everything worth getting was on vhs, so my parents got one for me and explained how easy to was to use. i remember seeing friends who had a beta but it was covered in dust even by the late 80s. simply put vhs made itself more available to everyone and won
Our family initially had a Beta VCR and I remember going to our local video store to rent movies. The store itself was very tiny in comparison to what rental stores would become. And on top of that the Beta section was also much smaller than the VHS section. And that's what eventually became the deciding factor for us. My dad eventually caved and shelled out the money for another VCR, this time one that played VHS tapes, so that we'd stop bugging him about not having as big of a selection to choose from on movie nights.
I'm restoring my grandfathers tube radio currently. Pretty much done all the electrolytic and paper caps and aesthetic repairs. But my point is, it came with its stock Matsushita tubes and I just recently learned all about Matsushita. They made quality components for what they were at least. It's sad that they as well as so many other stopped making vacuum tubes / : The current production tubes available now that I use in my guitar amps are lucky to last 2 years, most die at a year to a year and a half. And that's dispite the fact I go to extreame measures to not run them too hard. But those Matsushita tubes (a budget option in their day) from 1960 are all still working, it's no myth that the quality of our manufacturing in most industrys has considerably decreased unfortunately.
The founder has a pretty cool story I'd never heard of. Just cool to imagine a titan who saw the potential of...electricity...and ended up with this empire. en.wikipedia.org/wiki/K%C5%8Dnosuke_Matsushita
College Football, the NFL, and the MLB played a huge part in the success of VHS, as well as the invention of the VHS LP/SP feature, whereby you could record whole Football and Baseball games and watch them when you got home on a weekend.
I know my national broadcaster ABC (Australia) required betamax format for any media submissions up until a few years ago. Unsure if that is still the case, but if you wanted anything featured on ABC you needed to submit it on Betamax cassette. Particularly for anyone wanting to submit their own dodgy home-made content (i.e. myself) to the music video programme "Rage" - meant there was a small but steady industry around converting VHS to Betamax for a long time in Australia.
Great attention to detail. Thanks for reminder that the user experience goes way beyond the technology, what is available in the complete ecosystem matters.
Beta's machines were awesome.... you press play and it didn't do mechanical loading for 30 seconds.... played almost instantly.... But I remember all the machines costing more and how all the rental stores had mostly VHS. It was assumed that caused even more people to buy VHS... even the people like us that already owned a Beta. It was kinda obvious back then that it was because of lack of machine competition because all the machines were a Sony.... but yeah they worked great. Betas were just too pricy for anyone that didn't have a nerdy engineer father like mine. Ours even had a jog dial.... where you could turn the dial and the video would move by frame.... at the speed you turned it... On a TAPE machine. We were the only kids on the block who could play disgusting videos backwards to make them even more disgusting.
We had Betamax growing up and I distinctly remember having to go through the door of the rental shop down to the back and round the corner to find the Betamax rack in a dimly lit corner. It was like one unit to ten VHS units.
Neat! I'd been led to believe for years that it was really just the adult content industry choosing VHS. And that the same thing happened with Bluray vs HDDVD
It's also a myth for the HD format wars. It pretty much also came down to just shipping units and when the PS3 entered the market, Blu-ray just sprinted ahead. In reality though, DVD still outsells Blu-ray. The public is shifting from DVD to streaming, and only enthusiasts buy physical.
It's just an urban legend. It doesn't even make sense if you think about it. Video tales weren't used for home video at first. That didn't become a thing until the mid 80s. Takes were strictly used for recording tv shows to watch later.
My grandparents had a Betamax VCR and I fondly remember a lot of the tapes, but they never had more than one wall at Blockbuster and by the early 90s you just couldn't find Beta except for like, the clearance section at Service Merchandise. Grandma and Grandpa got a VHS by 1992 but we still played the Beta tapes up until DVDs came out - they were high-quality cassettes.
A few of the local broadcast news stations I worked for really dug in their heels with beta. To be fair, editing tape-to-tape on beta was really simple (and easy to teach to a novice)-- but we were airing at least a portion of video in newscasts directly from beta decks until at least 2006
Betamax (consumer) and Betacam (professional) are completely different and incompatible products. They use the same sized tape housing and both have "Beta" in their names, but thats as far as it goes.
@@tsmith7146 Yes, for one Betacam could record 30 minutes on the tape when Betamax could record hours. That is Betacam used much highter tape speed. Also the tape material was different.
Back in 1978-80 I worked as a Barman/Bar Manager and thus missed most TV shows aired in the evening and so purchased a JVC VHS for about 600 GB pounds ($4000 in todays money) and the thing is I was the first person I knew to have a VCR, nobody else at work or amonst my friends or in my extended family of cousins etc.,. In the store where I bought the machine there were NO movies available only a VHS tape of Rod Stewart & Tina Turner in concert! There was one customer in the bar who had a video machine but it was a pre VHS a Philips N1500 video recorder and I believe he worked in the film(movie) industry! 😎
This was wonderful. I'd long wondered precisely what happened since I'm from a sort of Betamax island country. The perfect storm of Sony having very longstanding and deep ties to Venezuela (Matsushita and allies never had a real office there, Sony did!), and there just not being that big of a population, meant that we were a Betamax-preferred country all the way up until the early 90s when the machines to play the tapes just flatly stopped being manufactured. My dad recalls scrambling whenever they got a tape from the US with a pilot for something they could potentially license because they only had one VHS machine in the whole building - no one was using it most of the time anyway. He worked as general operations manager for 1BC, the backing company of the biggest TV channel, RCTV at the time, and the network effect was different - in his industry, the integration with U-Matic was obvious, and in the general country, Sony having a real presence drove prices down (since they handled the importing - not the grey market) and increased reliability since you could go to Sony themselves for repairs. Living in that bizarro world means we didn't really appreciate what was going on elsewhere, and I'm glad to finally see just how stark the difference in Matsushita's manufacturing power was, and the effect it had. And similarly: different markets have wildly different needs, and you may not appreciate them until later.
VHS collecting has come back into style and they are even opening a store that specifically sells only VHS in a near city. I have actually begun collecting, as VHS is nostalgic.
Intersting-we bought a panasonic VHS player in 1980. Betamax did win out however in the broadcast arena. It became the standard for all ENG type stuff and was the go to for laying down all content that eventually made its way across the airwaves in North America and I'm guessing in most of the world as well. I worked in a studio that had at least 5 beta machines in the control room alone. Digibeta eventually became the standard as technology advanced. Though I'm sure places still use it beta-everything is moving towards files that live in the cloud.
In Indonesia, the dominant video format for home consumers at that time was Betamax rather than VHS. As an entertainment alternative besides the only television channel at that time, there was only TVRI or cinema. But it still didn't reach the lower economic class at that time, only the middle class and above could have Betamax, as a video player for movies and TV recording. Camcorders at that time were only owned by the high-class economy and video production companies. And then it was replaced by a laserdisc for a while and finally that format died and was replaced by VCD. And DVD still didn't become a popular format in Indonesia until it was replaced by streaming such as UA-cam and social media.
@@RabbitEarsCh Even though he used Laserdisc at that time, he used the NTSC format, while Indonesia used the PAL format. Not all television devices are compatible with NTSC signals, so it took several years for multisystem devices to exist. Even though the Laserdisc at that time was considered a luxury item, only the middle class and above could own it. At the time of the VCD era, it was still based on Betamax as camcorder media recording as master video in the era of the introduction of non-linear video editing (computers). Actually Betamax video quality can be better than VCD, Betamax framerate is higher. Unfortunately, poor documentation storage media has caused lost media in the past, until now if media storage methods are not used properly. Many video or music publishing companies have died, there are no available archives, so works can be lost.
You explained well. I owned a Betamax and used it for several years, but eventually I had to go VHS. Now, there is streaming. Expensive too in a sneaky way.
When I see the bulk and expense it was to record video in the early years, it is nearly unfathomable to see nowadays what can be recorded in high-def video with small devices [DVRs] for over-the-air broadcasts, at prices less than $50.
In the UK In the 70s and 80s, VCR's were too expensive for most people so they rented. The company I worked for decided to rent VHS machines as they were easier to repair.
I believe in England one of the reasons VHS won was at the time several Of the big Rental company’s were all tied to Thorn . Possibly owned by them .Thorn at the time used JVC and just rebadged them . I myself have a DER and a Multi Broadcast VCR . Both were rental company’s tied to Thorn . There was a few more company’s as well One other company called Granada were using JVC but soon moved over to Hitachi againVHS machines rebadged.
As you said, and most everybody knew, it was always a 'war' over marketing strategy - the one with the biggest share wins, whether it's VHS or Coca-Cola. Quality was not an issue at the time, in fact, I don't remember it ever being an issue. That came later and was presented as an example of 'the highest quality doesn't always win' argument.
I remember, as a kid, watching this battle play out in the '80s, simultaneously with the battle between Atari 2600 and Intellivision. In both cases it was clear that (nominally) superior technology didn't matter. What mattered was whether you could get the best games/movies/whatever on the device you had. And at least in the case of Atari 2600 - here's my hot take - its games ended up being superior to Intellivision in the later years, because it had so much more momentum behind it that game designers learned how to push the technical boundaries. (Not surprisingly, I lived in a VHS/Atari 2600 household.)
No. It wasn't porn. Thats just an urban legend. It doesn't even make sense if you think about it. Tapes weren't used for home video until the mod 80s. They were strictly used for recording tv
I love to see the vintage ads of the first video recorders. They take me to my young years and to remember the magic there was in those magic machines.
Personal experience: when I was a kid and we got our first VCR we got VHS because it was cheaper and that’s what the local rental places stocked. If we’d had more money we might have bought Beta but the thinking was all we’d do was tape off the tv and rent. There you go. I bought HD-DVD instead of Blu-ray so lost out in that battle
I think there may be another piece of the puzzle in that RCA was an American behemoth at the time. Not just the sheer power that a large company wields, but there was probably also a lot of America vs Japan sentiment at the time, and a lot of people still around that remembered WWII.
The last time I saw a BETA being used, was when I visited relatives in Panama back in 1990. It was the Post Noriega era, and the country was still years behind the US in a lot of things.
My first VCR was Betamax, but I kept it, when I bought a VHS, I even updated my Betamax with a better model. The reason: Betamax ignored the copy protection from VHS cassettes. I was able to make my own copies at home without any (more or less illegal) equipment. Also due to the better quality of Betamax, the copies were visible better than a copy VHS to VHS.
Format wars ideas. Atari vs ..., HDdvd vs blur ray, beta vs cassette, mp3 vs mpa, pc vs mac, ms word vs word perfect, novell vs windows NT, netscape vs explorer, Altavista vs google, hotmail vs gmail, plasma vs LCD, zip drive vs cd drives. Thumb drives vs the cloud.
Sony was well known for attempting to limit commercial adult content from being released on the Beta platform. The VHS consortium was much more OK with spicy content. And thus the Format Wars were won.
That's just an urban legend. It doesn't even make sense if you think about it. Video tapes weren't used for home video at first. That didn't become a thing until the mid 80s. Tapes were strictly used for recording tv shows to watch later.
I remember back in 2006, there was the HD-DVD vs. Blu-ray wars, and a point against Blu-ray was Sony's failure with Betamax, as well as the later failure with the UMD for their PSP.
I lived through it, and I went with VHS, and I know why I did. I wanted to tape shows from on air, and so recording time was key, and VHS was generally ahead. Yes, Beta was better in quality. But recording time sabotaged that too, for people who played prerecorded tapes. Those tapes contained movies, which need a two-hour tape. Even L-750 was only 1 1/2 hours in Beta I. So pre-recorded tapes were in Beta II, while pre-recorded tapes in VHS were in SP, Standard Play, the best quality mode.
it’s similar to when xbox one and ps4 came out. it was more about what your friends were getting and what games were available/exclusive while no one really cared about the capabilities and differences of the consoles
I was working at an A/V and video shop back then. Mostly it was the cost of the tapes vs. recording time. Tapes were very expensive in the beginning so if you're spending $35, $40 or more per tape, most people went for more time (VHS). The "videophiles" went with beta, but most people just wanted to time shift their soaps and other shows they wanted to see later.
Any requests or ideas for Why (INSERT COMPANY OR PRODUCT) Won?
Why Nintendo won.
Both against Atari and Sega.
"Blaming" only Nintendo is probably oversimplified but whatever.
Blu ray would be a natural progression, seems like Sony won that
@@Steakkiller The old video game systems companies got nailed by the Great Video Game Crash of 1983, when massive amounts of junk games flooded the market, and the hardware companies tried to add "home computer" functionality to legitimize them. After that, Nintendo intro their system to USA, with sanctioned quality games only available, and no pre-tenses to being a computer (despite being a very popular home computer platform in Japan).
I'd be interested into why Steam (video game platform) won through physical sales and second hand market. Especially since at start I did not want it, and now, I'm all aboard...
Blu-ray Disc versus HD DVD.
CompactFlash vs. Memory Stick vs. MultiMediaCard (MMC) vs. Secure Digital card (SD) vs. SmartMedia vs. Miniature Card.
Love this topic. Please considering covering other format wars:
- DVD vs Laserdisc
- Blu-ray vs HD-DVD
- Minidisc vs CD
Also, a retrospective of all of Sony’s failed attempts at launching new formats or standards would be 🔥
Laserdisc was 1978-2001, DVD was 1996 onwards. By the time DVD came out, the failure of Laserdisc to displace videotape was already apparent.
Minidisc vs CD is... complicated. You'd have to also include the connections with DAT and DCC, and the music industries crippling fear of any recordable digital medium.
HD-DVD vs Bluray though, that's a straight-up format war: Released at almost the same time, coexisting for a period in competition until one achieved dominance.
DVD was the next evolution in digital home disc media. Comparing that to Laserdisc is like comparing a horse to a car. Now CED and Laserdisc would be a more fair and contemporary discussion.
Streaming killed all of them. Not that I'm shedding any tears. Walmart killed all the mom and pop stores. But now suddenly we're all supposed to be crying that Amazon is killing Walmart? No.
"How PlayStations changed everything", a Phil Edwards documentary.
@@senorverde09 Dat itself had two varieties: R-DAT & S-DAT. Digital Compat Cassette wasn't popular in consumer markets.
Lossy format - reduced data systems all have gone with time except the CD & DVD.
When VHS and Beta were slugging it out, it was essentially a battle decided by early adopters. For my family, the decision came down to which format had the most movies available by the time we could finally afford a VCR, simple as that. (spoiler alert: it was VHS)
And the reason more movies were available on VCR? Looks like the studios were making the same bet, Phil made a strong argument.
I'm surprised more people don't know it was complementary products that won the war. The actual video player/recorder was worthless without things to play on it
My father in law paid around $1000 for his first VCR, a VHS unit. He sadly died in the late 80's. He would be amazed by the technology today.
My family had a betamax in the *late* 80s and I remember being constantly disappointed as a kid browsing at video rental stores, and finding something I liked only to be told we couldn't get it because it was only on VHS.
No spoiler alert needed there! It was the same for most att. I remember us renting our 1st VCR because we didn't want to spend the fortune needed to buy possibly the wrong one, like our neighbours did... sorry Lynn, lol. In '83 we bought a VHS for same reasons as u & never looked back.
Phil is an OG and no one else can keep up with his style of video.
He was here before us, and he’ll be here after us
lol we'll see
Pretty sure Jake Lafontrelle has a stronger mustache game though.
@@ow4744 damn it, bested by lafontrelle once again!
@@PhilEdwardsInc Love this topic. Please considering covering other format wars:
- DVD vs Laserdisc
- Blu-ray vs HD-DVD
- Minidisc vs CD
Also, a retrospective of all of Sony’s failed attempts at launching new formats or standards would be 🔥
Appreciate the Technology Connections shoutout. Was the first thing I thought of when I saw this video.
His videos are way more in-depth than this one when it comes to the technical reasons. Honestly the record time theory is very plausible as the demise of Betamax.
When I first bought a machine, I researched and read reviews, and Beta was my obvious choice. I made one final stop to check the selections at Blockbusters. They had one whole wall of Beta, and five walls of VHS. So I immediately disregarded five months of research and reading reviews and went with VHS. (Remember the blank VHS tapes used to be $60 each?)
My mom worked as a TV journalist and we initially went down the Betamax route in 1982. The problem with Betamax was that video rentals didn't have as broad of a catalogie on Betamax as with VHS and often only one copy of a popular movie on Betamax. We switched to VHS within a couple of agonizing years, simply because of the more movies being available on VHS,
Yes, that is what often happened. It was the second purchase that counted.
I remember VHS video quality being pretty good. Then on UA-cam, people started using the nostalgia VHS filter to make their videos look like an old tape that's been played a thousand times and was damaged. To me, that is a false nostalgia making younger people think VHS format looked like complete garbage and we put up with it.
Videos only really looked like garbage when you tried to copy them. The Macrovision copy protection which messed with the gain control causing the brightness to go all over the place. Also, the copy will look worse regardless.
Old crappily transferred public domain cartoons had that really bad look that people think of VHS now. The camcorder my family had was pretty terrible, even for the time. It reminds me a bit of the faux VHS look. Hell, footage from my mom's childhood looks better than mine. For some reason we used that camcorder until 2015 when I was 12! I don't know why we put up with it for so long. Of course we got rid of it right before it became trendy, go figure!
Not to mention bad deinterlacing when digitizing which can halve the vertical resolution
“I remember VHS video quality being pretty good.”
It looked ok compared to NTSC broadcasts on the typical 25 inch TVs of the time, but it’s VASTLY inferior to today’s digital formats, especially 1080p and 2160p. It would look godawful played on a 65 inch OLED or a 100+ inch projector screen.
“Then on UA-cam, people started using the nostalgia VHS filter to make their videos look like an old tape that's been played a thousand times and was damaged. To me, that is a false nostalgia making younger people think VHS format looked like complete garbage and we put up with it.”
I think the false nostalgia is thinking that a paltry resolution of 333 x 480 (and 40 x 480 chroma resolution) is remotely as good as 1920 x 1080 or 3840 x 2160.
VHS was just fine. Plus It certainly made a big quality difference if you played it in a decent VHS player and telly. I remember loaning out tapes to friends and the quality was shocking when the returned them . Dirty in fact
Contrary to popular belief, when you played back NTSC VHS. On a PAL TV, the quality despite being 100 lines less (525), looked fine. It compensated for the loss by centering the image with a little border top and bottom. I used to import the latest VHS movie released before they were on UK cinemas
Excellent music this time! Love the factual-ness on it being down to ALL movie rentals, not just adult movies like some claim. Sony didn’t really ban it like people say.
Thats something that always bothered me that people said the adult movies were the downfall of beta.
@@Cookie_85 I have quite a few "adult" titles on Betamax. (For historic research, of course!).
Neither Sony nor JVC had any control over what someone put on either format. Much "adult" content was on Betamax.
Wow you managed to not bring up pornography which is what I'd heard won the format war
Very classy to read a whole newsletter/zine about the topic, and to avoid the classically cited pornography (I think it's even mentioned in tropic thunder as the reason why)
yeah i am classy but i also just couldn't find any good proof!
@@PhilEdwardsInc (conspiracy voice) the lack of proof is the proof man
And it sounds like something Jake Lafrontrelle would say
Completely unsubstantiated, or he'd cite 200Xs tropic thunder as a source
@@PhilEdwardsInc Follow up with the Porno Wars.
This was the myth I regularly heard for past couple decades in regards to the format war but higher production output makes more sense just not as clickbaity.
It indeed drove the adoption of all home video formats. In the 1970s, the vast majority of titles available at rental stores were all pirated anyway. There was plenty of pornography on whatever you wanted. Cartrivision, VHS, Beta, U-matic....dubbing off copies of movies was one of the first things you learned how to do when you opened a rental store
I loved this video. A personal anecdote: I was born in the mid-90’s and, as my mom has never been the type to spend money unless she absolutely has to, I only knew VHS until I was about 10-11. The first DVD player we got was a portable one for road trips. Regarding your “be kind, rewind” throwaway line, I was blown away that you didn’t have to “rewind” a DVD, which, looking back, makes me laugh.
i remembered the "rewind policy" at Blockbuster. BB eventually removed it because a majority of returns were NOT rewound. I know because I had family who worked for BB. They ALWAYS had a tape rewinder beside them that was working the entire shift because of late returns. I miss Blockbuster. Saturday nights BEFORE CLOSING, you'll see lots of people loitering around just waiting for that hot movie people want to watch, every time a tape is returned thru the bin LOL
One thing to add - in the early/mid 80s, you could rent a VHS player to see a movie. My family didn't buy a VCR until around 1986. Before that when a major movie came out, we'd rent a VCR and invite the entire neighborhood over to see it. I remember being the most popular kid in my class when we rented a VCR and the first Ghostbusters movie. And I remember going to see Star Wars at a neighbor who had rented either a Betamax or VCR. I don't remember which. But it was a big deal to rent a player, not just the tapes. I don't remember anyone my neighborhood actually owning one until the mid 80s.
yeah it wasn't until late 80s, early 90s that they became a common household item instead of being a rich people thing.
I like the cameo of Jake Lafrontel. He should be on more episodes! 💛🧡💚
you mean Divorce Phil
Very nice video ! In Europe we had a third challenger : the philips and grundig's "V2000", from 1979 to 1988. V2000 was technically better with an image stabilizer but Philips and Grunding came after the battle, the VHS had already won.
Regarding recording length, the pertinent number is how many cassettes were required to hold a movie. In the VHS world, a double tape movie would be fairly rare and represent an actually long movie. It’s my understanding that a double tape Betamax movie was more common.
Regarding recording quality, perhaps that is a matter of the quality of cameras, too. Local news organizations used Beta for a long time after the VHS won out on the consumer side.
Later, completely incompatible versions of the Beta tape were still the standard ENG camera recording medium until around 2010 when tape started to be phased out. But still being used today by professionals, which VHS definitely isn't.
That was most likely Betacam, which was very successful in the professional market.
In Europe the recording lenghts were different, The standard tape here was 3 hours and the longer 4 hours, with 195 minutes etc. in between. There even was a rare 5 hour tape. With Beta the standard length was 3 hours 15 minutes. On the other had on VHS LP was less common, only on better recorders and EP was very common, only appearing at the end of the VHS era (I have a Panasonic VCR that can record 12 hours on EP on a 4 hour tape. The tape speed in Europe was slower than in the US.
Though TV news used Betacam, not Betamax. The tapes themselves were (originally) physically the same, but the signal recorded onto them was different and incompatible -- and more suited to TV stations' needs.
(Technology Connections made a video not long ago about Betacam and how it differed from Betamax. ...Including optional larger-size cassettes that could hold more tape than the Betamax-sized ones.)
what if Phil collaborated with technology connections?
I'd love that, they're of the best youtubers I watch!
i was very impressed by that beta vhs test!
Loved his really deep dive into RCA CED videodisc. Such a weird thing in retrospect. ua-cam.com/play/PLv0jwu7G_DFVP0SGNlBiBtFVkV5LZ7SOU.html
That would be tight!
If they had just named it ALPHAmax... Great video Phil. I really enjoy these videos of brand competition and companies we take for granted. There is usually an interesting story.
This was the first format war I remember as a kid. Our family was squarely in the VHS camp but I had an uncle who was very much on the Beta side of the fence. I seriously remember my dad and my uncle having loud arguments about it but I was too young to really know the ins and outs of their arguments. It's because of that format war, that I've taken it super slow with all tech since then.
yo dude just wanted to say i really appreciate your vids and love coming back to them , you’ve introduced me to topics I’ve probably never look at myself and for that thank u
This was really interesting - I'm slightly too young to remember Betamax but I'm familiar with the battle between formats as I remember Blu ray vs HD DVD.
It was Sony which ended up on the winning side that time around. I remember my PS3 could play Blu rays whilst my friend's Xbox 360 needed an additional update to play HD dvds.
The crossing your arms for the basic cable bit.... god damn you nailed it.
It was a reoccurring theme with Sony. They came up with a lot of stuff over the years that didnt pan out because of arrogance and/or over pricing. They seemed to have learned their lesson though
this is the first time i realized i forgot to mention this video was shot on a sony!
Memory Stick, anyone?
Watching this while having breakfast in town this morning and your line “We’re covering everything from Blu-Ray to Laserdisc to Protestantism!” Made me burst out laughing which got me a few odd looks. Just another great day watching one of your awesome videos 😂❤
Have a great day good sir 😝
thanks- likewise!
OK, but how would Protestantism actually fit in to all this?
I kid, I think I get the joke now.
@@ryanortega1511 the randomness just hit my funny bone like a ton of bricks lol. It made me burst out a loud “HAHA!” And I look up with people like “uhhhhhh…” *STARE*
@@ryanortega1511 Something something, porn on VHS?
I think it's the idea of Protestantism being a "format" of Christianity.
That's why I jumped on the VHS format as a teenager back then. VHS became a bandwagon and most anyone you knew agreed that VHS was best because that was the machine they also bought. Matsushita brought down the cost better than Sony and that was the decisive factor.
It's also important to remember just how expensive these devices were. My parents graduated college in 1981, and didn't own a VCR until 1987.
yeah the prices are mind boggling!
Panasonic NV - 300 was the 1st less expensive model.
Yeah, my parents graduated in 1982. They went with LaserDisc.
Meanwhile my parents bought a Betamax VCR _and_ a BetaMovie camcorder in the mid-'80s, with part of a windfall from a legal settlement. (They bought new cars in '85-'86 too.) They'd been Sony fans for years already -- _all_ our household TVs were Trinitrons, and many of our stereo components were Sony -- so Betamax seemed like an obvious choice to them.
Our _second_ VCR, though, was a Sony VHS model, bought in the early '90s after the _last_ video store in our part of town that rented Beta ... stopped renting Beta.
Prices of actual movies on tape was insane too. My dad owned a small video store that he started in the mid 1980's and I can remember those days him ordering tapes from his distributor and then costing around $100 bucks. Say what you will about Netflix killing video rental stores, the big killer was when a parent could just buy their kid a copy of The Little mermaid from Walmart for $20 and watch it forever rather than having to rent it every weekend.
I still (try to) record VHS to this day. I have a VCR in my dorm and have so much fun rewatching very modern shows on tape and such.
Great video and amazing storytelling!
When this came up in my feed, my first thought was “yeah, I‘ve been down this road before.” But you immediately made it clear that you and Leather Boy had a different story to tell. Nice job, Phil. And bonus points for “Warner Siblings.” 😎
One thing I love about your videos is that while being informative, one comedic thing always takes me out. Like I have to pause to laugh and rethink my life kind of funny.
Our family went from Super 8 Heckle and Jeckyl films to dollar store Laurel and Hardy VHS tapes. The REAL war was between whether someone got to play Atari or some else watching a tape on the ONE television.
wow man another fire video. really loved VHS as a kid. remember how expensive the family switch to DVD was
As someone who sold VCRs in the early days (the first Betamax was only available in a console with a 19" Trinitron TV for $2,000.) you pretty much nailed the reason VHS won, but overlooked why so many other manufacturers adopted VHS. Sony, like Apple, wanted total control of the format and actually resisted having other manufacturers make Beta machines. JVC by comparison licensed the technology to anybody and everybody who wanted to make a machine. Flooding the market this way created the snowball effect you mentioned: more people owned VHS, so movie companies released their movies primarily on VHS. Video rental stores mainly had VHS tapes, so more people bought VHS machines. Classic chicken-and-egg feeding each other. As for picture quality, testing resulted in slightly better numbers for Beta, but in a side-by-side in-store comparison, most people couldn't see any difference. Combine a lower price and longer recording time (in the early days) and VHS just steamrolled over Beta.
I have to admit, I've watched a lot of content on this topic (and lived through the format wars as a kid), but this is the most comprehensive breakdown to date. I was honestly convinced it was about recording time, but you've covered that really well here. Thanks for this, I feel better informed about a topic no one under 40 would understand haha!
I remember when I was young and vhs was so popular. It felt good to be able to watch movies as many times as I wanted! Never even heard of Betamax at all.
Never even heard it? Ever? Not even in passing? Wow...
Jake Lafontrelle needs to be a recurring character with his own story arc, Phil!
my dad was an early adopter of Beta, and all my early home movies are on it. he had a portable beta VCR and a camera with it, and when he was a young man in the 80s, he took that rig on Space Mountain, vcr between his knees, camera on his shoulder.
beta was a lot better in Beta I (vs Beta II and Beta II), but Beta I recording was removed as an option for recording fairly early on. also, beta being mono-only (i don’t think it ever had stereo, but i could be wrong?) probably had an impact when people were buying stereos in the mid to late 80s.
They did have "Beta Hi-fi".
I think home videos played a significant role, I still remember (circa 1983-4) that in my hometown had just a couple of movie rental shops with BETA but tens of rental shops with VHS' and the latter had a much larger selection.
Enjoyed the trip down memory lane!
All I knew as a boy, I was excited we had a VCR and my favorite gift from my aunt was the Ghostbusters VHS which got years of enjoyment!
As a child growing up in that era I never correlated how financial clout lead to certain consumer products. Now as an adult, it's understandable, money makes the world turn.
The story wasn't exactly the same everywhere but fairly similar. In the UK VHS won out because floods of cheap VHS players were available to the rental companies, as in the early days, many people in the UK rented their TV's and VCR's. The biggest rental companies had a deal with Thorn EMI and Philips to supply VHS players for the domestic rental market and the rest is history. My parents weren't well off but Dad liked to buy what he thought was 'The best' and saved up and bought a Sony Betamax (with Video camera setup) in 1980 (there's a tale of him coming home one night from work to find me, as a 2 year old, chewing on a 1hr tape that cost him something like £50+. He ended up splicing it back together and ending up with a 40 minute tape!). We still have Beta home move film from the early 80's that is playable. But as the majority of VCRs in the UK were VHS, the tape rental store only ever had a miniscule selection of Beta titles. That's how I ended up with a life long affection for Flash Gordon. I went in wanting Raiders of the Lost Ark (which I'd seen at my Aunts the weekend before on her Sanyo VHS) but they didn't have it. So I rented Flash Gordon instead. Most of the movies we had for the betamax were either taped from TV or pirate movies I got from my uncle (Terminator, Escape from New York, Conan the Barbarian & Battle Star Galactica). Dad finally caved in 1987 and we bought a VHS (which my brother promptly destroyed by trying to use a skateboard in the living room). But ever since '87, we only ever had VHS until DVD came along and we switched in the late 90's. I ended up having that old skateboard damaged VHS in my bedroom after dad repaired it. Many happy memories of that machine. Beta actually carried on in Japan and units were still made up until about 2000, I believe.
Saw this come out today just after watching Be Kind Rewind for the first time last night! What a fun celebration of movies and community
Great video sir! I'm obsessed with VHS and Betamax.
I used to be like you.
Then I got myself a girlfriend.
Nice Video. A kind of different take on the format wars!
The tech specs would have mattered more at the beginning, when it was a cool new technology for early adopters or even a luxury product. (But then price not as much a factor) but once it entered mass adoption then yes, the network effects of movie availability, availability in electronics stores (and which system the stores decided to promote or recommend), what your friends had, etc. would have been the main thing.
I found this channel today and was bingeing as one does, and that first Format Wars Quick Fact popped up. It's weird when you find someone online who is so clearly a member of the same tribe. :) We live in the future.
I had a VCR growing up in the late 90s and early 2000s, but I never seen a Betamax in my life. I only knew about it existence because of references in shows like The Simpsons
A lesser-known format war: VHD vs. CED vs. LaserDisc
The disk based format wars predating VideoDisc and DVD.
by the time i was a kid in the mid 80s almost everything worth getting was on vhs, so my parents got one for me and explained how easy to was to use. i remember seeing friends who had a beta but it was covered in dust even by the late 80s. simply put vhs made itself more available to everyone and won
wow. found this video on a total whim and it’s really well done & researched. good stuff
Our family initially had a Beta VCR and I remember going to our local video store to rent movies. The store itself was very tiny in comparison to what rental stores would become. And on top of that the Beta section was also much smaller than the VHS section. And that's what eventually became the deciding factor for us. My dad eventually caved and shelled out the money for another VCR, this time one that played VHS tapes, so that we'd stop bugging him about not having as big of a selection to choose from on movie nights.
I'm restoring my grandfathers tube radio currently. Pretty much done all the electrolytic and paper caps and aesthetic repairs. But my point is, it came with its stock Matsushita tubes and I just recently learned all about Matsushita. They made quality components for what they were at least. It's sad that they as well as so many other stopped making vacuum tubes / : The current production tubes available now that I use in my guitar amps are lucky to last 2 years, most die at a year to a year and a half. And that's dispite the fact I go to extreame measures to not run them too hard. But those Matsushita tubes (a budget option in their day) from 1960 are all still working, it's no myth that the quality of our manufacturing in most industrys has considerably decreased unfortunately.
The founder has a pretty cool story I'd never heard of. Just cool to imagine a titan who saw the potential of...electricity...and ended up with this empire. en.wikipedia.org/wiki/K%C5%8Dnosuke_Matsushita
College Football, the NFL, and the MLB played a huge part in the success of VHS, as well as the invention of the VHS LP/SP feature, whereby you could record whole Football and Baseball games and watch them when you got home on a weekend.
Great video, and I love all the references in your description, very very good work. I think it's Mat-sooh-shee-ta though :)
Thanks! I tried to just copy Panasonics pronunciation video but it's a journey...
lol your acting skills are sketches are getting so better. Good content as always
I know my national broadcaster ABC (Australia) required betamax format for any media submissions up until a few years ago.
Unsure if that is still the case, but if you wanted anything featured on ABC you needed to submit it on Betamax cassette.
Particularly for anyone wanting to submit their own dodgy home-made content (i.e. myself) to the music video programme "Rage" - meant there was a small but steady industry around converting VHS to Betamax for a long time in Australia.
interesting!
Really loved this deep dive. Awesome video Phil.
Great attention to detail. Thanks for reminder that the user experience goes way beyond the technology, what is available in the complete ecosystem matters.
Beta's machines were awesome.... you press play and it didn't do mechanical loading for 30 seconds.... played almost instantly.... But I remember all the machines costing more and how all the rental stores had mostly VHS. It was assumed that caused even more people to buy VHS... even the people like us that already owned a Beta. It was kinda obvious back then that it was because of lack of machine competition because all the machines were a Sony.... but yeah they worked great. Betas were just too pricy for anyone that didn't have a nerdy engineer father like mine.
Ours even had a jog dial.... where you could turn the dial and the video would move by frame.... at the speed you turned it... On a TAPE machine. We were the only kids on the block who could play disgusting videos backwards to make them even more disgusting.
that jog dial sounds awesome
We had Betamax growing up and I distinctly remember having to go through the door of the rental shop down to the back and round the corner to find the Betamax rack in a dimly lit corner. It was like one unit to ten VHS units.
I like what youre doing to my feed, Phil. Great videos
I feel so old now, my family's first VCR was VHS and the remote was attached with a wire.
ever seen a remote that worked by making a sound that the TV set would pick up?
Neat! I'd been led to believe for years that it was really just the adult content industry choosing VHS. And that the same thing happened with Bluray vs HDDVD
Yeah I ultimately just couldn't find the evidence.
It's also a myth for the HD format wars. It pretty much also came down to just shipping units and when the PS3 entered the market, Blu-ray just sprinted ahead. In reality though, DVD still outsells Blu-ray. The public is shifting from DVD to streaming, and only enthusiasts buy physical.
It's just an urban legend. It doesn't even make sense if you think about it. Video tales weren't used for home video at first. That didn't become a thing until the mid 80s. Takes were strictly used for recording tv shows to watch later.
My grandparents had a Betamax VCR and I fondly remember a lot of the tapes, but they never had more than one wall at Blockbuster and by the early 90s you just couldn't find Beta except for like, the clearance section at Service Merchandise. Grandma and Grandpa got a VHS by 1992 but we still played the Beta tapes up until DVDs came out - they were high-quality cassettes.
That "basic cable 'history'" satire is just too funny. After seeing that and your calvin and Hobbes video, I'm fully on board with this channel
A few of the local broadcast news stations I worked for really dug in their heels with beta. To be fair, editing tape-to-tape on beta was really simple (and easy to teach to a novice)-- but we were airing at least a portion of video in newscasts directly from beta decks until at least 2006
You're thinking of Betacam. That's a similar but different format.
Another thing to note is that beta had several versions. Betacam continued to be used in TV production long after the consumers switched to VHS.
Betamax (consumer) and Betacam (professional) are completely different and incompatible products. They use the same sized tape housing and both have "Beta" in their names, but thats as far as it goes.
@@tsmith7146 Yes, for one Betacam could record 30 minutes on the tape when Betamax could record hours. That is Betacam used much highter tape speed. Also the tape material was different.
Looking forward to Jake Lafontrelle’s “Side Boob Monthly” spinoff.
Back in 1978-80 I worked as a Barman/Bar Manager and thus missed most TV shows aired in the evening and so purchased a JVC VHS for about 600 GB pounds ($4000 in todays money) and the thing is I was the first person I knew to have a VCR, nobody else at work or amonst my friends or in my extended family of cousins etc.,. In the store where I bought the machine there were NO movies available only a VHS tape of Rod Stewart & Tina Turner in concert! There was one customer in the bar who had a video machine but it was a pre VHS a Philips N1500 video recorder and I believe he worked in the film(movie) industry! 😎
I just discovered this channel and I'm so glad I did 👏👏👏
Edit: if it helps, it was the NASA Graphics video that was thrown up on my feed.
This was wonderful. I'd long wondered precisely what happened since I'm from a sort of Betamax island country. The perfect storm of Sony having very longstanding and deep ties to Venezuela (Matsushita and allies never had a real office there, Sony did!), and there just not being that big of a population, meant that we were a Betamax-preferred country all the way up until the early 90s when the machines to play the tapes just flatly stopped being manufactured. My dad recalls scrambling whenever they got a tape from the US with a pilot for something they could potentially license because they only had one VHS machine in the whole building - no one was using it most of the time anyway. He worked as general operations manager for 1BC, the backing company of the biggest TV channel, RCTV at the time, and the network effect was different - in his industry, the integration with U-Matic was obvious, and in the general country, Sony having a real presence drove prices down (since they handled the importing - not the grey market) and increased reliability since you could go to Sony themselves for repairs.
Living in that bizarro world means we didn't really appreciate what was going on elsewhere, and I'm glad to finally see just how stark the difference in Matsushita's manufacturing power was, and the effect it had. And similarly: different markets have wildly different needs, and you may not appreciate them until later.
VHS collecting has come back into style and they are even opening a store that specifically sells only VHS in a near city. I have actually begun collecting, as VHS is nostalgic.
Intersting-we bought a panasonic VHS player in 1980. Betamax did win out however in the broadcast arena. It became the standard for all ENG type stuff and was the go to for laying down all content that eventually made its way across the airwaves in North America and I'm guessing in most of the world as well. I worked in a studio that had at least 5 beta machines in the control room alone. Digibeta eventually became the standard as technology advanced. Though I'm sure places still use it beta-everything is moving towards files that live in the cloud.
In Indonesia, the dominant video format for home consumers at that time was Betamax rather than VHS. As an entertainment alternative besides the only television channel at that time, there was only TVRI or cinema. But it still didn't reach the lower economic class at that time, only the middle class and above could have Betamax, as a video player for movies and TV recording. Camcorders at that time were only owned by the high-class economy and video production companies.
And then it was replaced by a laserdisc for a while and finally that format died and was replaced by VCD. And DVD still didn't become a popular format in Indonesia until it was replaced by streaming such as UA-cam and social media.
Wow, I had no idea my country (Venezuela) was not the only Betamax-favored country. We had very few VHS as well.
@@RabbitEarsCh Even though he used Laserdisc at that time, he used the NTSC format, while Indonesia used the PAL format. Not all television devices are compatible with NTSC signals, so it took several years for multisystem devices to exist. Even though the Laserdisc at that time was considered a luxury item, only the middle class and above could own it.
At the time of the VCD era, it was still based on Betamax as camcorder media recording as master video in the era of the introduction of non-linear video editing (computers). Actually Betamax video quality can be better than VCD, Betamax framerate is higher.
Unfortunately, poor documentation storage media has caused lost media in the past, until now if media storage methods are not used properly. Many video or music publishing companies have died, there are no available archives, so works can be lost.
This gave me such strong mid 2000s “History” channel vibes. Great job as always!
You explained well. I owned a Betamax and used it for several years, but eventually I had to go VHS. Now, there is streaming. Expensive too in a sneaky way.
When I see the bulk and expense it was to record video in the early years, it is nearly unfathomable to see nowadays what can be recorded in high-def video with small devices [DVRs] for over-the-air broadcasts, at prices less than $50.
In the UK In the 70s and 80s, VCR's were too expensive for most people so they rented. The company I worked for decided to rent VHS machines as they were easier to repair.
your work is so amazing! please keep it up!
I believe in England one of the reasons VHS won was at the time several Of the big Rental company’s were all tied to Thorn . Possibly owned by them .Thorn at the time used JVC and just rebadged them . I myself have a DER and a Multi Broadcast VCR . Both were rental company’s tied to Thorn . There was a few more company’s as well
One other company called Granada were using JVC but soon moved over to Hitachi againVHS machines rebadged.
I remember the only reason my dad bought a betamax back in 84 was because the porn available locally was in that format LOL
As you said, and most everybody knew, it was always a 'war' over marketing strategy - the one with the biggest share wins, whether it's VHS or Coca-Cola. Quality was not an issue at the time, in fact, I don't remember it ever being an issue. That came later and was presented as an example of 'the highest quality doesn't always win' argument.
Great video … my only question is why is there not 500k views on this video ? Completely underrated.
Consistently, your content and delivery far outshine the competition.
thanks!!
When I was about 11 in 1988 my friends family had both formats so they would rent movies in VHS and make a copy to Beta.
I remember, as a kid, watching this battle play out in the '80s, simultaneously with the battle between Atari 2600 and Intellivision. In both cases it was clear that (nominally) superior technology didn't matter. What mattered was whether you could get the best games/movies/whatever on the device you had. And at least in the case of Atari 2600 - here's my hot take - its games ended up being superior to Intellivision in the later years, because it had so much more momentum behind it that game designers learned how to push the technical boundaries. (Not surprisingly, I lived in a VHS/Atari 2600 household.)
No. It wasn't porn. Thats just an urban legend. It doesn't even make sense if you think about it. Tapes weren't used for home video until the mod 80s. They were strictly used for recording tv
I love to see the vintage ads of the first video recorders. They take me to my young years and to remember the magic there was in those magic machines.
Others consider the deciding factor that tipped into VHS favour was ability to record 3+ hours, for timeshifting sports programming.
Personal experience: when I was a kid and we got our first VCR we got VHS because it was cheaper and that’s what the local rental places stocked. If we’d had more money we might have bought Beta but the thinking was all we’d do was tape off the tv and rent. There you go. I bought HD-DVD instead of Blu-ray so lost out in that battle
I think there may be another piece of the puzzle in that RCA was an American behemoth at the time. Not just the sheer power that a large company wields, but there was probably also a lot of America vs Japan sentiment at the time, and a lot of people still around that remembered WWII.
Next on why blank won: Protestantism
The last time I saw a BETA being used, was when I visited relatives in Panama back in 1990. It was the Post Noriega era, and the country was still years behind the US in a lot of things.
My first VCR was Betamax, but I kept it, when I bought a VHS, I even updated my Betamax with a better model. The reason: Betamax ignored the copy protection from VHS cassettes. I was able to make my own copies at home without any (more or less illegal) equipment. Also due to the better quality of Betamax, the copies were visible better than a copy VHS to VHS.
Betamax was popular in Nigeria, Philippines.
Format wars ideas. Atari vs ..., HDdvd vs blur ray, beta vs cassette, mp3 vs mpa, pc vs mac, ms word vs word perfect, novell vs windows NT, netscape vs explorer, Altavista vs google, hotmail vs gmail, plasma vs LCD, zip drive vs cd drives. Thumb drives vs the cloud.
The factor that steered me toward VHS back in 1979 was the running time.
Sony was well known for attempting to limit commercial adult content from being released on the Beta platform.
The VHS consortium was much more OK with spicy content.
And thus the Format Wars were won.
That's just an urban legend. It doesn't even make sense if you think about it. Video tapes weren't used for home video at first. That didn't become a thing until the mid 80s. Tapes were strictly used for recording tv shows to watch later.
I remember back in 2006, there was the HD-DVD vs. Blu-ray wars, and a point against Blu-ray was Sony's failure with Betamax, as well as the later failure with the UMD for their PSP.
I lived through it, and I went with VHS, and I know why I did. I wanted to tape shows from on air, and so recording time was key, and VHS was generally ahead. Yes, Beta was better in quality. But recording time sabotaged that too, for people who played prerecorded tapes. Those tapes contained movies, which need a two-hour tape. Even L-750 was only 1 1/2 hours in Beta I. So pre-recorded tapes were in Beta II, while pre-recorded tapes in VHS were in SP, Standard Play, the best quality mode.
it’s similar to when xbox one and ps4 came out. it was more about what your friends were getting and what games were available/exclusive while no one really cared about the capabilities and differences of the consoles
I was working at an A/V and video shop back then. Mostly it was the cost of the tapes vs. recording time. Tapes were very expensive in the beginning so if you're spending $35, $40 or more per tape, most people went for more time (VHS). The "videophiles" went with beta, but most people just wanted to time shift their soaps and other shows they wanted to see later.
When I bought our first VCR, it was a choice between Betamax and Selectavision. Not only did the Beta clock cost extra, VHS tapes ran longer.