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Gibson have a new CEO now
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- Опубліковано 1 тра 2023
- Out with the old, in with the new... a new CEO that is.
Gibson guitars have announced that JC Curleigh is out and Cesar Gueikian is the new Gibson CEO.
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Hopefully this doesn't affect their $800 hats or $45,000 t-shirts. I'm currently saving to buy a few.
My favorite part about Gibson recent success/revival is how epiphones now cost as much as some gibsons did 15 years ago. It wasn't a gradual rise either.
Nonsense. The street price at release for the 2008 Gibson Les Paul Standard was US$2609. No Epiphones cost anywhere near that today. And given the increase in quality of Epiphone over recent years, why wouldn't they cost more? The Epi Les Paul Standard goes for about US$650, you'd have to go back a long long long way to find a year Gibsons cost that much
@@guttedEwok01He said some, not the models. I think he refered more to when the Gibson Studios/Tributes LP's and SG Standards where less than 1k in comparsion to the now over 1k Epi models and sig's
well yes, but they are really fucking good.
@@g.koch. They're hardly alone with that though. The Squier Classic Vibes are now more expensive than Mexican Fenders were at that time. That's just inflation for you.
@@guttedEwok01 $2690? That's crazy, they were $1300 where I lived... and that's with the markup for import to the other side of the world.
New CEO is Rob Chapman
That would be great. What Gibson needs is a ceo without an ego. 😮
@@castleanthrax1833 or a shlong.
That would be the final nail in the coffin
Bwahahahaaa 😅😂
@@joeyvanostrand3655 I don’t understand people’s gripe with Gibson.
Gibson innovation. To make signature copy guitars, and charge 8K-20K.
Amazballs!
The simple reality is that we have hit the point of market saturation, there are more guitars than ever, the attrition rate is nowhere near as great as new production and the number of guitar players is fewer than at any point in the last sixty years. It's a bad business for anyone to be in, unless you're a small boutique custom shop operation. At some point, the big firms are going to have to transition away from new manufacturing over to reacquisition and refurbishment, running trade-in schemes, buying up old guitars and re-finishing, re-fretting, re-necking if necessary, putting in better new electronics, upgrading from whatever cheap no-name pots and pickups to decent stuff from the likes of Seymour Duncan...
"Gibson innovation." Oxymoron.
@@shipofthesun which is a shame in a way, they were hugely innovative in the 50s and 60s... but then there are a lot of gimmicks in modern guitars, like Fishman Fluence pickups for example, which bring no tangible benefits except much reduced longevity and thus the need to keep replacing them! Actually surprised Gibson haven't got on board with that...
@@richardharrold9736 Indeed.
They realized they don’t need to innovate. As much as people complain and hate, plenty of people are buying them. I have a couple and I’m just a lowly blue collar worker.
Hopefully we get some new silverbursts and Slash signatures
Slash sigs, as if there haven't been enough of those already... and the Les Pauls he played on all those records weren't built by Gibson at all! They were Derrig/Baranet knock-offs! As for Silverburst, ugh, the ugliest mistake Gibson's paint shop ever came up with...
@@richardharrold9736 sarcasm
@@jacketyt6992 I'm not being sarcastic, no.
@@richardharrold9736 The comment you first replied to was though.
@@deaddoll1361 ah, OK. Have Gibson been doing silverbursts lately? I've not been paying much attention in recent times. Also, it's nearly 1am here, apologies if I seem particularly obtuse/oblivious.
Their biggest issue is still QC, to charge $3000 for a production line guitar that guitar better be flawless. Their second biggest issue is their demographic, they cater to people who either are very rich, or old. They need to do what fenders been doing and going after young artists in more contemporary genres.
But what kid is going to want to play a 10 pound guitar that messes up your shoulder?
The Gibson Mentality: The car hasn't ran correctly for several years due to four flat tires. What do we do?! Lets swap out the engine again!
Don't blame Gibson, blame the people who buy them.
Idk man, all the more recent (2019 to present) I've played have been great sounding and looking guitars. If you adjust the original cost for a les paul standard in 1959 to today, its original price of $450 would be about $4,000. I think Gibson is doing okay lately, all things considered.
naa, they'd put a hole in the roof
I actually think Gibson did make several positive changes in their last product line revamp.
@@user-do2ev2hr7h like what
When I was a teenager, all I ever wanted was a Gibson guitar. I eventually got one and while I've had it for like 15 years now, I've never felt like it was really that good. And now I just look at those Gibson prices, the QC issues, and think, "why don't I just find a luthier that can make me a customised guitar exactly as I want it for the price of a Les Paul Standard?" So I did. I'm just not spending more than £2,000 to get lucky with an off the shelf guitar everyone else can have when for that money I can have something that's tailored to me specifically.
Good idea! With the recent price increases in the guitar market a luthier could actually be the best choice if you're not blinded by the Gibson-brand. I mean i bought a Duesenberg Caribou as my main guitar because i felt like Gibsons were never worth the money ....but now i want a good Explorer and Gibson sued all other manufacturers which provided quality Explorers so i either have to build one myself or i find a brave luthier who will secretly make me one.
I did the exact same thing and got a Kiesel. Best price to performance ratio is going custom in my opinion
On top of monitoring holes, they also invented set necks, tuners and mahogany. Such an innovative company
It took an abnormally long time for me to process that this is a joke. That’s how stupid some Gibson fans are
Gibbons invented the guitar! Never forget!
@@Metalzaku Hence the long arms 😎👍🤣
I read as a Little Britain introduction...
I really hope it's someone who leans heavily into the lifestyle part of the company. I really wanna some Gibson les paul sunglasses and maybe a lovely red velvet SG sofa.
It's Ceaser.
Yeah, I like the idea of an exec who knows how to leverage strategic adjacencies for maximum horizontal integration and brand equity extraction. Someone from social media marketing or private equity would really take it to the next level.
*Of course* I'm being sarcastic.
@@jaex9617 "adjacencies"?! Since when is that even a word?!
Barf. Seriously.
LMFAO
But see, that’s the thing… Gibson hasn’t been fixed. The pricing and quality control is still, to this day, all over the place. When your sister company Epiphone has a better track record of putting out more consistent quality, that’s an issue.
100% right. I read through the entire job responsibilities for the new C levels at Gibson. Quality is mentioned as just another responsibility buried in the overall list. Why Gibson doesn't appoint a Chief Quality Czar is beyond me. To me, this is just another deck shuffle. And your right about Epiphone as well. FMIC has such a well understood relationship with its guitars and brands. You've got Fender USA, Fender MIM, and Squier. Quality of the MIM and Squier guitars has risen to the point of really pushing USA made, but Fender seems to just want them all to excel on price/value/quality. Epiphone on the other hand in my mind the step kid of the family. FMICs 3 tiers are clear while the Epi/Gibson relationship is just murky to me. I own both Gibsons and Fenders, love all my guitars. However, I have consistently seen quality issues on Gibsons at guitar shops. I wouldn't buy another new one. The brand is demanding premium price which in turn demands premium quality.
It was all ploy / deception, I remember people falling for the lies and buying Gibsons, only to be met with the same low build quality... But hey, as long as there will be people to buy their crap, they're going to chug along. Why bother making a quality product when people are buying the low quality product at a ridiculous price?
@@scottcrowell6015 I think the Gibson range is pretty easy to understand, epiphones the budget one, Gibson standards are epiphones for people with money and Gibson custom shops are the actually nice guitars.
Fun story: a young friend of mine (an incredible guitar player) went to work at Gibson in Nashville when he got out of college 3 or 4 years back. He worked in the neck shop. I remember him texting me and telling me how much time he wasted having to manually carve and sand out neck pockets or, worse, fill them in with wood shavings and glue because the CNC bits were dull and the management was too cheap to replace them. Yes, CNC bits are expensive. But so are countless wasted man-hours.
@@iananderson4355 CNC cutters aren't that expensive and are resharpened a number of times before they need replacing. Generally a CNC machine will change cutters itself when it senses they need it, the program is written with that in mind. It's a key part of an automated machine.
Hopefully they will make some basses that people want but thats not likely. They will probably just make more Slash models🙄
I'm still waiting for a Ripper reissue!
Me too
@@Infinighost SERIOUSLY! I can't think of a reason they're choosing not to do a Grabber/Ripper. Gibson basses are so cool, I can't imagine they won't make bank off bringing them back???
I've always wanted a Thunderbird. Other than that... yeah.
@@ghoulannabanana I don't think they remember how to make those basses 😞
As long as Gibson continues to lean on its legacy and weird gimmicks rather than try to compete with other contemporary guitar builders, they'll continue to lag behind everyone else. They may be able to sell a $2500 guitar with $1000 features to people looking to "capture the nostalgia" or whatever but most people seem to be able to see through all that. Also, as with Marshall, there are a trillion Gibsons on the secondary market that are more or less identical to the newly manufactured guitars on offer.
Brands like Gibson tried doing all sorts of weird gimmicks to their guitars and people hated it. Now they're going back to the basics and a whole other group of people hate it. Gibson's strength is its heritage but it's also probably their biggest weakness.
They just raised the prices of the Les Paul Standard from 2700 to 3000, so they must feel like they can get away with the pricing. What do you think Gibson guitars are lacking that contemporary guitar builders have?
@@brddork They're severely overpriced and are of very low build quality. There's no consistency, QA issues, just a low quality; poor product. Unless you get a 'good' one, then people are saying they can be fantastic. It's just completely silly that people seem to think it acceptable, that they cannot sell a properly built/functional product for the absurd prices they're selling. Their competitors do.
@@brddork Also as you said 'gimmicks'. Their ideas maybe weren't bad; ex; auto-tuners would be something interesting to me, but if it doesn't work well, is noisy, is an ugly plastic box, feels awful, etc., then that's a matter of bad implementation.
But I'd be curious to know what other 'gimmick' they tried. They bulldozed hundreds of guitars of a model with newer technology, that wasn't selling or something... But I mean, the idea isn't that 'innovation' is bad, it's just their lackluster/lacking innovation which might have been the issue. Not giving people what they want; or maybe, likely, their silly pricing & shoddy quality, build or otherwise, is what killed the sales.
@@brddork they don’t offer any metal focused guitars at the moment, other than the Mustaine V. If they released metal focused guitars like a V or Explorer with locking tuners, a bridge/tail that doesn’t fall off and require intonation every string change, 24 frets, they would be a hit! (As long as they’re reasonably priced) They already have the body shapes and headstocks copyrighted now so nobody else can make them. Nobody asked for auto tuners as it’s a dumb idea. You can’t just change the tuning without completely setting up the guitar for it. It’s really not that difficult to see why people choose other brands over Gibson.
I think JC made some decent decisions (change the HP and T lines to Modern and Original, get rid of robot tuners) and some bad ones (most of their new guitar announcements are for $20k stalker fan wet dreams?!?). The fact that Gibson has never learned into the SG's popularity as THE punk guitar still blows my mind. It's all boomer blues rehashes.
Omg, I nearly forgot the robot tuners 😂 Hard to imagine that that even was a thing back then.
i totally dont mind gibson try some crazy things , like darkfire ,firebrid x robot guitar, yes it was big failure , but the Idea is fine ,just didn't got it right , I really hope gibson bold enough try again robot guitar or some weird stuffs, as long as they keep making tradition stuffs, if robot guitar working well and reliable, i really dont mind get one or gigging with, gibson making same shits ver 60 years, those reissue les paul doing great, good for purest gibson enthusiast, i hope who in charge dont be afraid firebrid x failure or pissed off so-called "purest " to stop to try some new ideas. thats why i especially like 80s gibson,some said 80s the darkest era in gibson history ,that i totally disagreed .
I'm pretty sure that they don't need to lean into SG punk popularity. They make SGs, people will buy them. Their cash cow is the Les Paul (and, as you say, the reliced signature guitars - I also agree they are a bit weird, but to each their own).
How about they 'innovate' a neck volute
Ceaser seems like a stand up guy. He has good taste in guitars and most importantly, he's an actual player. I've interacted with him a little bit on social media. He seems genuinely passionate about the brand and music in general. Curious to see what happens to their offerings. Might see more discontinued fan favorite models come back.
He’s a big fan of the moderne, I would love to see a production model.
How is it "most important" that he's an "actual player?"
@@sagittated usually a really good idea to have people in charge who's knowledgeable and passonate about the products they're selling. Having a faceless suit who's never touched an instrument running the show is how Gibson went to shit in the first place.
@@oddthemute6172 I am picturing the board of directors telling all the candidates for CEO that at the end of spring term, there's going to be an epic battle of the bands and whoever wins gets to be CEO. We need to decide this Bill and Ted style.
@@sagittated probably how it actually went down tbh. Ceaser had to guitar duel all the C suite guys to get the promotion.
Can this new CEO just ban Trogly from buying up their stock and reselling
😂
You mean you don't want to watch videos of a grown man gushing over Gibson and "documenting" the guitars for all of us? 🙄
@@Vykk_Draygo dude talks about Gibson the way fat guys talk about french fries
ii hope they get their pricing back in check its just ridiculous right now same with mesa just a shame imo .🙄
They really need to get it together. Their pricing vs quality control is preposterous these days. Loyalists defend them blindly though
“Only A Gibson is good enough “ My Dad always taught me that “good enough” was just another word for doing things half assed👍
That's a great point 😆!
"The best or nothing" was already taken by Mercedes so Gibson had to be more honest- "Only a Gibson is barely good enough."
Your dad is a smart man
Angus Young would make a great CEO
Second!
Gibson's legacy in music is so big it's pretty much the only thing keeping it alive to this day. Even after years of mistakes and overpriced products, many people still believe they're the peak of electric guitars, even though there's many, many options that rival or are even superior for less of the cost.
I am sure Epiphone milking the market with making iconic Gibson guitars not only accessible at lower prices, but as well offering decent quality control helps Gibson a lot. At this point, at least outside of the USA Epiphone might be the stronger brand than Gibson.
@@Traumglanz You do realize that they are the same company?
Revived? Wait! when? I'm confused....😮
Interesting! Quick tidbit on debt, it’s very common for corporations to maintain large balances of debt. Because of tax savings on the debt’s interest payments, it can actually be a cheaper source of capital for the firm than equity (of course cash flow from operations is the cheapest!).
Curious what KKR’s strategy is here. Leveraged Buyout (LBO) Transactions are bread and butter for private equity firms (i.e. KKR). This is when the investment firm takes on substantial debt to pay for the transaction, like a mortgage, then the debt is paid off down over the company’s tenure of ownership. A general guideline is for about 5 yrs ownership for this type of transaction. I wouldn’t be surprised if KKR is positioning a future exit from Gibson once the markets improve (IPO or sale to another investment firm).
Hopefully Cesar Gueikian stays as CEO he has a pretty good taste in guitars.
He seems to only be concerned with signature stuff that they can charge more for.
No he is really stupid it is going to be horrible
OMG who is Gibson going to sue over their use of side ports
I love how the title is like "ok, whatever"
I hope they don’t kill off the Firebird 😢
Maybe they’ll give me a reason to want a Gibson, right now there is no desire at all
I was on the market for an Explorer body and got a 2018 Chapman Ghost Fret Pro. Plays better than the Gibson of that generation, but apparently the newer Chapman Ghost Fret (Explorer)'s don't have that same quality either. There are so many better quality guitars out there today than Gibson has been putting out, and most are priced lower than a Gibson. I refuse to pay for a name.
The only Gibson I own is a 1978 ES-335 Dot Neck which I bought back in '78. That was the Norlin years and those years are often considered Gibson's worse years. But it's an amazing guitar (After I put good pickups on it in 1980). Funny how a guitar that was considered a product of Gibson's worse period is now something Gibson would love to live up to.
New KDH video Pog!
I’ve owned a couple Les Paul standards over the years, both were dogs that wouldn’t stay in tune and could not set up to play easy. I recently purchased a Friedman Metro.
Amazing Les Paul style guitar, plays fantastic, locking tuners, great pickups.
There are so many better options out there now then Gibson…..
Cheers
: )
Thats all fine but no one's asking the real Question.
Will we finally get a Gibson Pork pie hat to Compete with my Fender Fedora?
These are the real questions.
Jesse we need to shred
Fendora
so is their new CEO authentic?
Lol you read my mind...
At least you know the one they fired wasn't authentic enough 😂😂😂
@@JohnWiku Where did anybody say he was fired?
Yeah, so JC just got a bigger offer to go to Pelican. This is what CEOs sometimes do, they follow the opportunity and money. As for his score card as CEO: He actually did a lot, but not necessary for Gibson brand itself. Instead of putting Gibson's name on the headstock of product built outside the USA plants, he decided to raise up the Epiphone brand. Adding USA grade pots, pickups and hardware to several electronic models and allowing Epiphone to build all-solid wood near-spec perfect replicas of the iconic acoustic models, under his resign the acquisition of Mesa Boogie happened, giving Gibson an amp brand to grow and compete with Fender (or try to, amps are a dying in general), created the concept of "collections" probably borrowing for his time at Levi's, a pure marketing branding thing, but yes... those things actually do matter even if players don't see the value and put a lot of focus on artist signature collections focusing on 90s artist, this targeted GenX players in the 40s and 50s who were teenagers during that period. 40s and 50s being the time in life where working professionals tend to have as much money as they are ever going to have and also tend to try and recapture their youth buying expensive things they don't need. He also revived the Kramer brand and did some other things, none of which I would call innovative, but he wasn't brought in to innovate... The guitar as a product peeked for acoustics in the war time era of the 1940s and for the electric the 1950s and 1960s. When you own a brand with as much weight as Gibson, it makes perfect sense to focus on tradition over innovation, even if that tradition is building much nicer, higher margin imports that are homage to the great Gibson models of the past at a more affordable price point. Categorically these are the same sort of things he did for Levi's, another iconic brand rooted in tradition... Gibson USA prices did not drop, instead they are being more positioned as Veblen goods as the Epiphone brand quality and specs improve to become the new mainstream offering... Fender is doing the same thing, albeit with Squire and Made in Mexico product.
I've owned both Custom Shop and non-Custom Shop Les Pauls from Gibson in the last few years - they've all been stellar instruments. I'm not sure I quite understand the butthurt over Gibson...My first electric was an Epiphone LP - its not the same instrument. They're fine guitars, but Gibsons are better made from my own personal experience.
They're OK. I have a custom shop lp custom in silverburst but it isn't my best guitar. Hell, an Ibanez prestige still destroys most any gibson from a QC point of view.
"Half dead and haven't released anything new in years"? ZZZIIIIIINNNGGG!!!! Kelan Hughes, the mild-mannered madman... the Wicklow Savage strikes again!
That was some quality humor.
Let's just hope they continue the gimmicks so Trogley can keep making vids. If he buys another 4 he will qualify as CEO.
This is the same company that released Dave Mustaine custom guitars and the logo on the back of the headstock is his logo is playing a Jackson KV.
I was at the Gibson Garage just a few days ago and bumped into Mark Agnesi, after a few minutes of talking, a bunch of people in suits (presumably shareholders) came in and I stood by and watched him give them a tour of the garage as well as explain some of the directions the company was trying to go in. It seems like this might've had something to do with the upcoming change in leadership? Maybe they wanted to show their shareholders that everything is under control and show them the direction they will be taking in a week when they have a change in leadership?
Mark is like the slimy car salesman. He comes across as condescending. Idk dude talking just grates the air to me
@@40fit38 did you see the 'play authentic' we'll sue you video? I think when he jumped to Gibson, well, 2 possibilities;
1) he's responsible for that awful vid or
2) his bosses told him what to say and he just went with it
Either is equally frightening...
@@devinsinderwitcz9134 yep, exactly
I'm still waiting for improvement. The only real difference I can tell us that they went back to short neck tenons after bringing it back after a two decade disappearance. Quality hasn't really improved.
A way to make sure your product gets traction.
Stays in tune, stable necks, no cracks or finish flaws, properly wired electronics and pots. Build them right from the start.
Thats fkn it, that is all you have to do. The colours and shapes are extra.
If other companies can sell this in a product that costs 200€, so can Gibson. No fkn excuses.
I bought a harley benton DC-DLX which is their SG style (more like an ESP Viper shape really). All Gotoh hardware, nice pickups, binding, ebony fretboard, mahogany wood, MOP blocks, etc. It blows my Standard USA SG out of the water by being slightly better in quality and costing almost 1/10 of the price.
I used to work for a company owned by KKR, the Private Equity fund that owns Gibson. They don't think twice before firing a CEO if the guy either 1) Is not achieving targets, or 2) Disagrees with KKR's strategy for the company.
So, the "transitioning at a time of strength" story does not make sense. If you trust the captain of the ship, you don't replace him. It may be KKR is not happy with the performance of Mesa Boogie; maybe the Maestro pedals are not selling as well as they should; maybe Kramer guitars are not performing as planned... who knows, but when an executive is doing well, you don't fire him.
It could also be JC got a better offer somewhere else, though.
Very insightful. I was wondering who the equity people behind the curtain were. I've worked with equity partner backed firms as well, some of the worst jobs I ever had.
Consider the possibility that JC is a recovery specialist. You can see it from his recent past. He has no intention to be a permanent fixture of these companies. He does his job and moves on to the next challenge. Cesar is more of a company man.
@@allanflippin2453 bingo
@@allanflippin2453 It could be; he completed his mission and now moves on.
However, let's take into account the perspective of Gibson's owners: private equity funds don't stay invested in a company forever. Normally they buy a distressed company, turn it around, and sell it at a profit or do an IPO within 5 to 7 years.
KKR still owns Gibson, so from KKR's perspective, the mission is not completed yet. So, why hire a CEO that is going to take the company only half the way? Let's keep in mind that Cesar has been announced to be "Interim CEO", which means the company still has to decide who replaces JC.
I am only speculating, so my view is as good as the next guy's. It could be JC had an agreement with KKR from the very beginning to step out at this point, or it could be that he got a better offer somewhere else; it could even be that he goes around the office groping people and KKR fired him before there is a scandal on the media: the possibilities are endless.
But given the usual modus operandi of private equity firms, the "interim CEO" part of the announcement, and my personal experience with this particular firm, I am inclined to think that he got fired, either because he is missing the mark set by the owners or because of some disagreement in the strategy of the company.
Again, just some guy's opinion here. Hopefully we see some more information in the media in the coming weeks.
@@nsp477 they may have seen jc as the guy for stage 1 recovery, with stage 2 brand development requiring different attributes.
Hope they will put more emphasis on HP/Custom access models now, especially in Tribute/Studio price range.
Hail Cesar! I guess :/ I'm sure the "fresh breath of air" will be a "new" '59 re-issue Les Paul, they're the greatest thing ever, amirite? Don't worry, Gibson will still be "authentic" garbage.
Are you a pro journalist KDH? You're very good. As good as other really high level investigative UA-camrs I've seen.
I'm curious who the "inventor" of offset soundholes was. First one I've seen on the frame itself was on classical guitars in the early 2000s and I know guitars from the 60ies with the soundhole on the top left of the top.
here we go,more price hikes
sometimes businesses are in debt as a tax reduction strategy. sometimes they file bankruptcy, also as a tax reduction strategy. sometimes large businesses sell off portions of themselves to start-ups that are really off-shoots of themselves to avoid anti-trust laws. sometimes businesses manufacturer cheap products and price them extremely high, knowing they won't sell, so they can collect the insurance money.
Gibson has improved in brand perception, for sure. As for the guitars themselves... They're more expensive, quality is still hit and miss and I've noticed a severe decline in hardware quality. I've played 2020, 2019 guitars with pitted bridges, green frets and serious finish checking issues. On guitars that are barely a couple years old.
used to always want a gibson growing up and would've eventually settled with a nice epiphone but now they want to overprice those as well, got an ibanez never looking back
I agree with the general sentiment of the video. One thing to not get too caught up on though is debt. Unmanageable debt is an issue though. A lot of cash right companies still hold a lot of debt and are in a healthy state. I don't even mind the Gibson pricing, but their QC is still not up to par. They don't need a whole lot of new innovation, plenty of other companies have that covered, just do what they are known for, but do it well.
I'll continue to stick with my Squier IIs, Ibanez, and Yamaha guitars lol.
let's hope they stop making les pauls headless after sale
Thats actually an upgrade feature. Just take it to any floor.
Or you could like pay attention and treat your guitar with respect and not drop it.
@@topfacemod seems a bit boring I like dropping my guitar.
@@topfacemodI didn't drop my Les Paul and it still happened
If Gibson are moving forward, maybe they should start designing new models? all they’ve done are sell the same models since inception, les Paul, SG, explorer, Flying V, ect, coming up with fresh new models catering to the modern day player might do good things for them?
I don't even know who is delusional about Gibson's historic quality anymore, current Gibson or older customers
I think the bit about the top-hole was more the idea that it took Gibson a zillion years to innovate their own guitars, not that it's a broad innovation.
Gibsn are the Harley Davidson of the guitar world.
Their customer don't want new innovative products, they want a thing that looks just like the thing form 70 years ago. It doesn't matter if other company's things are better at being things or are better looking thinhgs than the Gibson/Harley thing because other company's thing doesn't have Harley Davidson/Gibson written on it.
We are talking guitar players that think a modern off the shelf standard LP sounds different if it's a cherry colour than it does if it's gold when they're just the same guitar only one is painted gold because the top is boring.
I still remember when legendary scumbag Sonny Barger of the Hells Angels publically said that if they didn't have their image to maintain, which had become immutable, they would have switched to Hondas a long time ago, because Harleys had become so bad and unreliable at some point.
_Totally_ coincidentally, Gibson based a lot of their "lifestyle brand" aesthetic and marketing on Harley Davidson.
Sometimes I really wonder if a lot of current Gibson buyers truly fully understand that the guitars they're buying have absolutely nothing to do with their late-'50s/early-'60s Ted McCarty-era fetish queens, except "close enough" looks? Maybe they're the same people who go to concerts of certain 1970s b(r)ands with no original members.
I'm so relieved Caesar is the new ceo. He was the obvious choice and I think he'll do great things with the company
So far he isn’t
The best guitar Gibson make right now is the Kramer Baretta Special 👍
It’s a good guitar but they couldn’t even get that right. The bridge trem screws on mine aren’t align. Unfortunately you don’t notice that until you decide to do some mods. 😢
@@ToneDeth. I've got one and it plays like butter , for £130 you cannot buy a better guitar imo . Obviously there will be quality issues with any mass produced guitar , but mine is perfect .
@@Dad-Gad true there a duds across all price ranges. Other than that it plays amazing. I’d rather have a cheap dud than an expensive dud!
@@Dad-Gad also I think the Indonesian factories making Kramer, prs se, Yamaha, ibanez etc are doing some of the best work. Necks and frets etc.
Maybe the new ceo will grow a pair and release a new run of explorer 84’ guitars
A new run was announced today.
It was expected.... he was installed by KKR.... it's an 18 month gig if you're ineffective, and a 4 year gig if you did what they wanted you to do. If you made it 4 years, you got paid. He'll be on to the next turnaround now. When a president is named (Cesar) it's only a matter of time..... so anyone that didn't see this coming doesn't know how PE firms like KKR operate. They have a very predictable script.... now for KKR's exit or other exotic recapitalization.
the quality of Gibson simply hasn't improved enough since the new guys stepped in and Cesar is one of them! Unless you're buying CS models you still need to get a luthier to smarten them up.
All Gibson seem to have done since they took over is push more Slash guitars, 28 different versions of Greeny and Silverburst customs because they're Cesars favourite. I dare Cesar to give Slash one of his guitars off the production line that hasn't been through the hands of one of their top CS luthiers. the quality isn't that great, to make Gibson great Again (urgh Trump) they need to make sure that the guitars coming off their profuction lines are better than the Epiphones coming off the production lines in asia.
Me and my friend went to a music shop to buy a Gibson, and we found out that Gibson Classic sounds way better than the standard😂
Scot Grove did the player port first?
Sounds like jeans and guitars are totally different things.
Holy shit that soundport bit can NOT be real.
The only thing Gibson has encouraged me to do is save my money and buy Epiphone.
Gibson encourages me to buy nothing from their brands, either it be Gibson, Epiphone or Mesa boogie. I can't buy their Chinese guitars for obvious reasons.
@@auntjenifer7774 Chinese guitars better look and see ..the Quingdao facility has nothing to do with the Chinese it's completely American owned By Gibson/Epiphone also the facility manager at Quingdao is American Scott Lewis along with American and Asian luthiers..so sometimes it's best to know what you're talking about before you say anything
@@auntjenifer7774 and I would add the Epiphone Quingdao facility is state of the art
Jesus, spotted this in under a minute.
I got lucky with my SG being fine right off the bat, but I am in agreement with the sentiment that a Gibson is nowadays a hit or miss. That said, I’m optimistic that Cesar will be a good CEO. Will prices come down? Who knows? Hotel? Trivago
I think, the CEO contract was for 5 years only anyway. Curleigh probably had the task of cost cutting and modernize production. He closed Gibson Memphis and tried to get other companies to court. He was CEO when some real bad PR happened. Do they try to put their customers to pay their debt with the high prices? I can't say about quality, as I haven't played any of their recent stuff. Their recent product line doesn't seem interesting to me. They seem to live from their legacy.
I could be reading this wrong, but does the wording not say he is BECOMING interim CEO, not that he WAS interim CEO? As in Cesar is just gonna be CEO until they find a new one? Maybe I’m wrong, but that’s how I’m reading it.
Curleigh got the boot because he became the spokesman for glorifying Gibson bullying and suing small makers copying some ideas from their guitars. Just the perfect guy to bring over younger players to the Gibson brand. He is now a detriment to the brand. People forget easily if those that antagonize them simply disappear. So it's goodbye JC.
Hey they will innovate, we will probably see Les Paul Acoustics back in stock soon!
Agnesi 😂
Ya! Get that quality back up so I don't have to keep sending new firebirds and explorers with egregiously cracked nitro finishes back to your factory. Hopefully you listened to me and finished it with something else that doesn't crack before I get it... I knew if I beat my head against the wall hard and long enough things would change. Now when is my replacement explorer coming in?
The hole makes it easier to get picks out of the guitar?
Nice. Time to get that consistent quality right on your guitars.
Oooooh Lordy ... I guess they found out that since buying Epiphone in the 50/60s and IMO turning it into pudu , that they in modern times, arguably became the same pudu and now have to custom shop themselves to be equal to what they had in the pre Norlin era.
I do like your videos, but please don't comment on financial strength of a company if you are unsure how these things work. A company being in debt does not necessary means anything bad and it doesn't mean that shareholders won't get dividends either. Even cash rich business have various debt facilities to ensure liquidity. The same happened when you analysed the AA Champan Guitars completely wrong (using only the balance sheet if I can remember correctly) which in fact more backed Chapman's story than yours (in a sense that it seemed like that they were preparing for something, as certain entries on the balance sheet increased drastically YoY).
If Gibson makes a quality guitar at a fair price I’d totally buy one…. So I likely won’t buy one.
JC worked well with Gibson ethics and now, let's see about QC
Have you seen the "1984 Gibson Explorer & V" From what I'm told they are not like the 1984 models . Plus they are asking $2500 . These guitars look like entry level guitars . I bought a Gibson Expl & V in 2019 , the first year of the big change . I thought they would go the extra mile .....meh . When I sanded a the thick layer of nitro off my neck you can see ole QC still was shit . Pits in the fretboard filled in with nitro LOL .Hardware was still cheap from "CHEN -NAH" - Trump . Gibson like the Marshall reissue pedals , are trying to get the same price out of their reissues as the OG's . They are preying on the impulsive again SMH .
I was kind of hoping for a more flashy announcement...
"Effective immediately, the new CEO of Gibson is...... Hulk Hogan! Say anything bad about our headstock design and you'll get a taste of these 24-inch pythons, brother!"
Dumping the CEO was a real authentic move. Get it? "Authentic" move??
fmic should buy gibson
Completely agree
I bought a used Sg last week. I dont buy new guitar's cause they are all overpriced.
And QC is iffy, or as I call it "pre-used".
At least in Gibson's case.
looking at Caesar, I assume Gibson will be starting to sell, a new line of craft beer.
😂😂😂
Gibson... Colt... Chevrolet...
They lost my money years ago and might have gotten it back, but for -
Jean Larrivee & Tom Anderson...
Sig/Sauer...
And Toyota.
It's way too late for this little.
Good vid!
They hired Dylan .
End of the 'Curly' Era or the 'Poser' Era as I think it will be known!
Correction if Cesar is in charge the Poser Era is not over!
🙄 I bet he can play better than you.
@@J.C... It's really sad when twats like you like their own post!
I hope Epiphone or Gibson release brings back the marauder
I feel the need to be a little more positive than some other commentors here. Yes, Gibson trades on their history, but I don't think there's anything wrong with making guitars that target that audience. They're hardly the only company targeting the blues dads out there, but nobody has a go at Heritage or any of the other small brands that just make high end Strat or LP copies. I'd 100% like them to do something more with Kramer and Steinberger (Well made modern super-strats from Kramer and Multi-scale + Extended range stuff from Steinberger seems like an easy decision to me but they seem happy to just make cheap import stuff) but it's not like Gibson can just come out and make 8-String shredders. Their audience wants Les Pauls and SGs. They have at least made some guitars that look a bit different with the Dave Mustaine Sigs, maybe more of that is to come with Cesar at the helm as I imagine he helped get Dave on board?
Gibson is a bit like Harley Davidson, another company that trades on its history. Unfortunately time catches up with many of their customers so unless they can engage with a younger demographic, who'll tend to ignore history when they see what's on the price tag, their market inevitably shrinks. Both companies have been coasting for a long time and there's an old business saying that goes if you're coasting, you must be going downhill.
Fantastic news! Cesar can get back to putting robo tuners on all their guitars, baffling product lines and patchy qc
Wasn’t that Henry Juszkiewicz?
Smells like a big stock payoff before things go south deal to me
CEO and president, whats different ?
For me, any news regarding Gibson is greeted with an internal Peter Griffin going "Oh my god who... the.. hell... cares?"
IMO,Gibsons whole problem is boutique prices for essentially what is now machine made mass produced guitars that are made in much the same way as majority of other mass produced guitar manufacturers. They dont really have anything modern sleek looking that is new to consumers its just the same old recycled designs with minor variations of each other.
So mister authentic is new CEO.. great.