When a kpop group does something that is sonically and visually for the art and not for being chart friendly or having the same formula most releases follow, I gain great interest. Following LOONA from when they were announced beginning with Heejin up until where we are with ARTMS I'm just like wow, Birth is really a stand out for me artistically. It makes you think about what you're seeing and what you're hearing and how those things make the characters feel (in this case, the members) and how it makes me feel too. If the rest of the releases are this good then I'll be so pleased.
Hello, Greek Orbit here sharing some info about the imagery! Pointers: 1. Woman in white light, gold horned deer: In Greek mythology, 'The Elaphoi Khrysokeroi' were five golden horned deer, sacred to the goddess Artemis. Four of them were harnessed to her chariot and the fifth known as the Kerynitian roamed free. Herakles was sent to fetch the last as one of his twelve labors. This may be a direct hint for who or what the girls are and why that lady in white is so obsessed with getting them all in one place (we see Heejin as the only one truly roaming around the streets, by herself, all the other girls are either in a house, in a train or still in the cocoon stage). 2. This may be a sequence of true birth: The goddess gave the girls life, brought them into this world as comets, and used the earth as a cocoon stage to help them grow but once they started opening their wings she got greedy and wanted to bring them back to their roots, back to her. We have to note that Haseul is the only girl staying in the house she was raised by Artemis, Choerry seems to be the youngest, still experiencing the pampering and solitude of her cocoon stage. We see the girls being represented as flower children as well, they did flourish with the help of the goddess but staying kids forever is not something they can do any longer. It also needs to be pointed out that Jinsoul is probably the one person who ratted Heejin out, so the goddess can know where she is so she can bring her back. Thats why they both seem sad and Junsoul is seen crying too. 3. White light: This could be godly knowledge or manipulation from Artemis' side. The latter seems more plausible since the girls look entranced when the goddess hits them with this light, some even try to avoid her gaze. Maybe that light hypnotized Jinsoul and made her go against her sisters, giving away Heejin's location. At the end of this mv, we see the girls in the original house, dressed as dolls, sitting while the lady in white is behind them, almost watching their every move, keeping them in check. Those who left previously wore different clothes, not at all similar to what they had when they were in the house. This may be another hint regarding Artemis' way of controlling the girls, seeing them as little dolls in a doll house she owns. Lastly, I want to give some context about Artemis as a pantheonic deity. She embodied the sportsman's ideal, so besides killing game she also protected, especially the young. She is a fierce goddess, very calm and collected but a hunter nonetheless, her presence in this may be a dichotomy, showing how a female existence can have double meanings. Okay, I am sorry about this long comment, I hope it helps to understand at least a small portion of the mv!
This was is so good i got teary eyed. First of all having these girls together making music is a WIN. Haunting vocals and visuals absolutely on POINT. Beautiful , dark and creepy is the ultimate combo. This instrumental is equal parts GENIUS and INSANITY The fact that this exist is a win. We live in a world where this song exists... incredible.
...... hasnt their company learned their lesson with putting out so many pre releases? just give us the damn song i know yall dont have the budget for this
@@rtybn456 I think you have the wrong company lol, it's the first time that ModHaus uses pre releases with any of its groups. also, it's most likely that the other 3 are only the songs with no video
@@chrisssw_ @urmomvia they're ex loona members. the mess that happened in their old company is what happens to every small company who doesn't understand their own limits. they have a vision but no realistic way of actually executing any of it. and ofc they're working with their old producer jaden jeong who doesn't seem to have learned his lesson. simplicity is key when you're a broke company. too many groups, sub groups, lores, mvs.... they just don't have the budget to manage all that. what's tripleS up to lately with their weird concept? nothing much. im afraid artms is just gonna end up like loona again
I'm gathering from the group name they're referring to the goddess Artemis, goddess of the moon, the hunt and wild animals, so i think thats the other figure in the video. IIRC, Artemis was a virgin goddess and not very fond of men. I'm super intrigued by this!!
The visuals, lyrics, just everything are so stunning, eclectic, creative & also haunting. I love Greek Mythology so for me the imagery and lyrics are oozing with everything about Artemis. From her being the goddess of goddess of the hunt, wild animals, nature & vegetation (them as flowers), vegetation, childbirth (the title), care of children, and chastity. The deer made me think of her being goddess of the hunt, but also one of the men she punished for him accidentally stumbling on her while she was bathing by turning him into a deer & then then sending his dogs to hunt and tear him apart.(that’s what I got from the deer head with the red candles and also the visual of something being torn apart & “bloody”) There are so many more references, but I loved EVERYTHING thing about this!!
So mesmerizing. The most ecclectic and deep video in a long time. The Birth of ARTMS. From a meteor seed to becoming goddeses. Who else is doing this darkness? The Best. Thank you Jaden, thank you Digipedi, and thank you Haseul, Kim Lip, Jinsoul, Choerry, and Heejin.
QUEEN Jinsoul took part on the writing and is credited on the song hehe. And I’m waiting for someone that confirm that those (or some of) drawings were made by QUEEN HEEJIN because they scream Heekki!
These lines might help a bit to get what’s happening here. Please have a read. So, IMHO J Jeong's creativity, Digipedi's production, HYMAX's alternative K-pop composition, and JinSoul, J Jeong's lyrics, were combined on this MV and intended to create such confusion, doubts, and emotions in the viewers by telling two parallel stories. First, the mystic visual art layer refers to the protection the five girls receive from Artemis, the Greek mythological goddess of nature, wildlife, birth, and specially care and healing of children and young women. But she also was identified with Selene, the personification of the moon (LOOΠΔ) and it happens that the mysterious woman is themselves who splits in five pieces to conceive five meteorite-like babies that fall from the LOOΠΔ. BTW, Chuu was accompanied by two Korean mythological dokkaebis along her debut MVs ‘Underwater’ and ‘Haul’ that brought her care, fortune, and light. The second layer performed by them in an intensely dramatic fashion tells their own real-life painful Birth as ARTMS as it easily can be associated to their sad labor experience under the two disgraced executives of their former company: Lee Jong Myung, co-CEO and Lee Kyu Tae, COO; Not being part of the company BBC. Similarly, OEC’s debut ‘Air Force One’ MV storyline is about how all members, led by Chuu and followed by OEC sue and defeat these dudes. The crown there represents their unfair labor contracts. Now, LOOΠΔ members never disbanded but only ended their unfair contracts, so they could join the parallel projects to reinstate LOOΠΔ led by J Jeong's MODHAUS/ARTMS and Eric Yun's CTD E&M/Loossemble, former BBC Creative and A&R directors, both close to all girls but also aware of the value of the LOOΠΔ brand, the LOOΠΔverse lore and of course the talents they’ve originally selected and carefully have been developing and extending until now. This last fact explains why nearly all members of LOOΠΔ are complete artists that can shine at singing, dancing, playing, acting . . . BTW, “coincidentally” Artemis is the name NASA gave its project to colonize the moon. So, don’t be surprised if you hear about a new comeback of LOOΠΔ in the future because it will happen and surely will be epic. Thanks
It's just the beginning 🤣 this is the 1st pre release and will be accompanied by 3 more premier singles which will be released in every 2 weeks until May 31 releasing their Full Album with their title track "Virtual Angel"
Spoiler warning? We're going to have to wait till Virtual Angel comes out for more context on the lore. So far I've gathered some information regarding the lore based on what the girls have said in videos. So for some reason the girls are going somewhere. We don't know if they've been kicked out of Eden or are escaping from somewhere. They are trying to make it somewhere. But for some reason Artms (the unicorn/light lady) is looking for them. We're not sure for what purpose, we have no idea if she's good or bad. Some people think she either divided herself or was killed and made into five parts to either create or give the girls powers. All we know is that HeeJin and Jinsoul are the only ones that see her in the mv and at the end they all become one. The girls also mentioned that the sky babies and the weird plant things are them. Haseul also mentioned that she was waiting in the house for the other members because it was her birthday. We unfortunately don't have much to go off of because most of it is missing context. There is a curve ball some people mentioned that we don't even know if some of this is 100% accurate because in the context of mv the girls are tried and lyrics talk about manipulated memories and illusions. So this could all be wrong Thank you for staying for my Ted talk!
I really only knew Loona from PTT, because I'm all about the jazz or the rock (Mamamoo, Dreamcatcher, Pixy, Purple Kiss, etc), so I don't really know the Loona members well yet. I started following all the girls when BBC started doing what they did. Since then, I have been loving Chuu's work, been loving the OEC / ARTMS chemistry, and Loosemble is not always my style, but they are just solid, wonderful performers. But. This M/V. HeeJin, tho. Stealing my soul. That is all.
This MV is mesmerising .... Their reaction to this MV is mesmerising too... OURII here for ARTMS !!!! Blue seed faces: JinSoul, Choerry, Kim Lip, HeeJin, HaSeul
There's no ai involved in this mv or the rest of the album, it was only for the reveal of the other premiere singles and apparently we're getting the "real art" versions of those teasers soon
When a kpop group does something that is sonically and visually for the art and not for being chart friendly or having the same formula most releases follow, I gain great interest. Following LOONA from when they were announced beginning with Heejin up until where we are with ARTMS I'm just like wow, Birth is really a stand out for me artistically. It makes you think about what you're seeing and what you're hearing and how those things make the characters feel (in this case, the members) and how it makes me feel too. If the rest of the releases are this good then I'll be so pleased.
Hello, Greek Orbit here sharing some info about the imagery!
Pointers:
1. Woman in white light, gold horned deer: In Greek mythology, 'The Elaphoi Khrysokeroi' were five golden horned deer, sacred to the goddess Artemis. Four of them were harnessed to her chariot and the fifth known as the Kerynitian roamed free. Herakles was sent to fetch the last as one of his twelve labors. This may be a direct hint for who or what the girls are and why that lady in white is so obsessed with getting them all in one place (we see Heejin as the only one truly roaming around the streets, by herself, all the other girls are either in a house, in a train or still in the cocoon stage).
2. This may be a sequence of true birth: The goddess gave the girls life, brought them into this world as comets, and used the earth as a cocoon stage to help them grow but once they started opening their wings she got greedy and wanted to bring them back to their roots, back to her. We have to note that Haseul is the only girl staying in the house she was raised by Artemis, Choerry seems to be the youngest, still experiencing the pampering and solitude of her cocoon stage. We see the girls being represented as flower children as well, they did flourish with the help of the goddess but staying kids forever is not something they can do any longer. It also needs to be pointed out that Jinsoul is probably the one person who ratted Heejin out, so the goddess can know where she is so she can bring her back. Thats why they both seem sad and Junsoul is seen crying too.
3. White light: This could be godly knowledge or manipulation from Artemis' side. The latter seems more plausible since the girls look entranced when the goddess hits them with this light, some even try to avoid her gaze. Maybe that light hypnotized Jinsoul and made her go against her sisters, giving away Heejin's location. At the end of this mv, we see the girls in the original house, dressed as dolls, sitting while the lady in white is behind them, almost watching their every move, keeping them in check. Those who left previously wore different clothes, not at all similar to what they had when they were in the house. This may be another hint regarding Artemis' way of controlling the girls, seeing them as little dolls in a doll house she owns.
Lastly, I want to give some context about Artemis as a pantheonic deity. She embodied the sportsman's ideal, so besides killing game she also protected, especially the young. She is a fierce goddess, very calm and collected but a hunter nonetheless, her presence in this may be a dichotomy, showing how a female existence can have double meanings.
Okay, I am sorry about this long comment, I hope it helps to understand at least a small portion of the mv!
Wow thank you so much ❤ you explained beautifully I love orbits
@@ND-kh5yw You are welcome, love!!! I adore orbits/ourii too
Never in my life have I been so impressed by a kpop song..They’re in a league of their ownnn they deserve so much more recognition..
This was is so good i got teary eyed. First of all having these girls together making music is a WIN.
Haunting vocals and visuals absolutely on POINT. Beautiful , dark and creepy is the ultimate combo.
This instrumental is equal parts GENIUS and INSANITY
The fact that this exist is a win. We live in a world where this song exists... incredible.
it is the first pre release, there will be another 3 before the actual comeback wich is on 31/05 with a full album (11 songs)
...... hasnt their company learned their lesson with putting out so many pre releases? just give us the damn song i know yall dont have the budget for this
@@rtybn456 I think you have the wrong company lol, it's the first time that ModHaus uses pre releases with any of its groups. also, it's most likely that the other 3 are only the songs with no video
@@rtybn456I think u got the wrong company bud 😭
@@chrisssw_ @urmomvia they're ex loona members. the mess that happened in their old company is what happens to every small company who doesn't understand their own limits. they have a vision but no realistic way of actually executing any of it.
and ofc they're working with their old producer jaden jeong who doesn't seem to have learned his lesson. simplicity is key when you're a broke company. too many groups, sub groups, lores, mvs.... they just don't have the budget to manage all that.
what's tripleS up to lately with their weird concept? nothing much. im afraid artms is just gonna end up like loona again
@@rtybn456 well with that answer you made clear that you don't know a single thing about their current situation or the situation of the company
I want more horror in Kpop. I love it. The haunting vocals, the instrumentals, and the art!!!
I'm gathering from the group name they're referring to the goddess Artemis, goddess of the moon, the hunt and wild animals, so i think thats the other figure in the video. IIRC, Artemis was a virgin goddess and not very fond of men. I'm super intrigued by this!!
SAME! I LOOOOVE greek mythology and Artemis is one of my fav godesses so I’m dying here I swear
Not being fond of men makes the "I could gather ex-boyfriends" line so much more clear now lol
@@nanomata8796 YEEEES
they must be already on big 4 moodboards now, watch all kpop groups have a horror concept 😂
Oh def. Loonas impact has been very visible in the kpop community for a while now and they should give credit to the girls when its due
I honestly wouldn’t be mad about that I want some change
gag is an understatement
Omg a honkai player and a Loona stan
@@deluloona yupp I lowkey moved to Star rail tho since the story ended
@@Alexander-u7e3z LMFAO😭 honkai impact still going strong for me
The visuals, lyrics, just everything are so stunning, eclectic, creative & also haunting. I love Greek Mythology so for me the imagery and lyrics are oozing with everything about Artemis. From her being the goddess of goddess of the hunt, wild animals, nature & vegetation (them as flowers), vegetation, childbirth (the title), care of children, and chastity. The deer made me think of her being goddess of the hunt, but also one of the men she punished for him accidentally stumbling on her while she was bathing by turning him into a deer & then then sending his dogs to hunt and tear him apart.(that’s what I got from the deer head with the red candles and also the visual of something being torn apart & “bloody”) There are so many more references, but I loved EVERYTHING thing about this!!
So mesmerizing. The most ecclectic and deep video in a long time. The Birth of ARTMS. From a meteor seed to becoming goddeses. Who else is doing this darkness? The Best. Thank you Jaden, thank you Digipedi, and thank you Haseul, Kim Lip, Jinsoul, Choerry, and Heejin.
QUEEN Jinsoul took part on the writing and is credited on the song hehe. And I’m waiting for someone that confirm that those (or some of) drawings were made by QUEEN HEEJIN because they scream Heekki!
the draws were made by @/ mareykrap ^^ ♥
they were not made by heejin, someone credited the ig handle of the artist I think digipedi chose them
"Wait. That's the end? That's how it ends???"
The answer is no. It's how we restart everything
These lines might help a bit to get what’s happening here. Please have a read.
So, IMHO J Jeong's creativity, Digipedi's production, HYMAX's alternative K-pop composition, and JinSoul, J Jeong's lyrics, were combined on this MV and intended to create such confusion, doubts, and emotions in the viewers by telling two parallel stories.
First, the mystic visual art layer refers to the protection the five girls receive from Artemis, the Greek mythological goddess of nature, wildlife, birth, and specially care and healing of children and young women. But she also was identified with Selene, the personification of the moon (LOOΠΔ) and it happens that the mysterious woman is themselves who splits in five pieces to conceive five meteorite-like babies that fall from the LOOΠΔ. BTW, Chuu was accompanied by two Korean mythological dokkaebis along her debut MVs ‘Underwater’ and ‘Haul’ that brought her care, fortune, and light.
The second layer performed by them in an intensely dramatic fashion tells their own real-life painful Birth as ARTMS as it easily can be associated to their sad labor experience under the two disgraced executives of their former company: Lee Jong Myung, co-CEO and Lee Kyu Tae, COO; Not being part of the company BBC. Similarly, OEC’s debut ‘Air Force One’ MV storyline is about how all members, led by Chuu and followed by OEC sue and defeat these dudes. The crown there represents their unfair labor contracts.
Now, LOOΠΔ members never disbanded but only ended their unfair contracts, so they could join the parallel projects to reinstate LOOΠΔ led by J Jeong's MODHAUS/ARTMS and Eric Yun's CTD E&M/Loossemble, former BBC Creative and A&R directors, both close to all girls but also aware of the value of the LOOΠΔ brand, the LOOΠΔverse lore and of course the talents they’ve originally selected and carefully have been developing and extending until now. This last fact explains why nearly all members of LOOΠΔ are complete artists that can shine at singing, dancing, playing, acting . . .
BTW, “coincidentally” Artemis is the name NASA gave its project to colonize the moon. So, don’t be surprised if you hear about a new comeback of LOOΠΔ in the future because it will happen and surely will be epic.
Thanks
when rj said no and just went to rewatch it...i felt that
LOONA JUST SETS THE STANDARDS SO HIGH!
I love this concept and it fits them super well I hope they keep going this route in the future... soooooo goooodddd
this track made all the reactors go emotion rollercoaster lmao
THE PINKPRINT OF KPOP IS BACK 🤍
It's just the beginning 🤣 this is the 1st pre release and will be accompanied by 3 more premier singles which will be released in every 2 weeks until May 31 releasing their Full Album with their title track "Virtual Angel"
Spoiler warning?
We're going to have to wait till Virtual Angel comes out for more context on the lore. So far I've gathered some information regarding the lore based on what the girls have said in videos. So for some reason the girls are going somewhere. We don't know if they've been kicked out of Eden or are escaping from somewhere. They are trying to make it somewhere. But for some reason Artms (the unicorn/light lady) is looking for them. We're not sure for what purpose, we have no idea if she's good or bad. Some people think she either divided herself or was killed and made into five parts to either create or give the girls powers. All we know is that HeeJin and Jinsoul are the only ones that see her in the mv and at the end they all become one. The girls also mentioned that the sky babies and the weird plant things are them. Haseul also mentioned that she was waiting in the house for the other members because it was her birthday. We unfortunately don't have much to go off of because most of it is missing context.
There is a curve ball some people mentioned that we don't even know if some of this is 100% accurate because in the context of mv the girls are tried and lyrics talk about manipulated memories and illusions. So this could all be wrong
Thank you for staying for my Ted talk!
Correction, this is just a pre-release, not their debut.
i can't birth this is so good
****GOOSEBUMPS****
I love "birth", i love creepy things so this is straight up ICONIC ❤️🔥
KIMBERLY LIPPINGTON
I really only knew Loona from PTT, because I'm all about the jazz or the rock (Mamamoo, Dreamcatcher, Pixy, Purple Kiss, etc), so I don't really know the Loona members well yet. I started following all the girls when BBC started doing what they did. Since then, I have been loving Chuu's work, been loving the OEC / ARTMS chemistry, and Loosemble is not always my style, but they are just solid, wonderful performers. But. This M/V. HeeJin, tho. Stealing my soul. That is all.
Oh, and Kim Lip are just dangerous here. (IIRC, I think Kim Lip was my bias in PTT, so I guess that tracks.)
This MV is mesmerising ....
Their reaction to this MV is mesmerising too...
OURII here for ARTMS !!!!
Blue seed faces:
JinSoul, Choerry, Kim Lip, HeeJin, HaSeul
I can't even form a sentence
S A M E
❤️
this was basically my reaction too
Gagged 😭
MODHAUS's concepts always perfect, just look at tripleS, ARTMS (includes OEC) ... The will be "it agency" In the future
𝓵𝓸𝓸𝓷𝓪 𝓢𝓐𝓥𝓔 𝓜𝓔 🖤
Hey👀
Love the breakcore, but i wish modhaus stop using ai in their teasers. This is also giving very much jekyll by exo and f(x) vibes ofc
There's no ai involved in this mv or the rest of the album, it was only for the reveal of the other premiere singles and apparently we're getting the "real art" versions of those teasers soon