Got a few: 1) Isotope, though they seem to sell for 500-600 on ebay when they pop up, any model honestly. 2) OTSUKA LOTEC is having another lottery for a spot to buy his watches right now, and I am sure you would not lose much/any if you move it along. 3) Serica with California dial. 4) Typsim NOIR. I have never seen one in the pre-owned market...
I agree with Isotope, very striking and easily identifiable look by other enthusiasts. I am waiting to see in person but could def see myself buying one
Everyone is entitled to their opinion(s), and we all purchase watches for different reasons. I personally love microbrands, and enjoy purchasing them. Yes, they may be somewhat derivative, but that statement is just as accurate when discussing the big brands. When I look at microbrands I am much less worried about resale value than I am the potential need for servicing. I stick with brands that use Sellita, ETA, or the Miyota 9 series movements as getting them serviced is easy. I personally think that there are great brands out there doing really fun things with colorways, dial textures, etc. In the sub-1000 range I am very impressed with Zelos and with Wise. Own several of both brands and have been VERY satisfied. The fit and finish of my Wise watches is on par with Longines and Omega, the movements are well regulated, and overall the watches are my favorites to wear.
Thank you for going into so much detail in sharing your thoughts. Since recording this video I actually went out and bought one of the Baltic Aquascaphe models to more explicitly experience microbrands (I do have a couple Mr Jones Watches so it turns out I had microbrands without even realizing it!).
Bang on. Sure unproven microbrands can be a gamble. But they can also turn into brands like Christopher Ward. I love my Baltic Aquascaphe and Depancel 24hr panda. Both French beans with miyota 9000 calibers. I get more utility and better specs out of my Boldr Expedition with a Sellita 200 than I do from my Hamilton Khaki. Meanwhile I can't get rid of my Mido fast enough except my only offers are abysmal in comparison to MSRP.
I'll need to dive into their catalog more. Several others in these comments are really pushing Farer as a good choice. I have heard of them before, just not looked very closely.
I agree with you that the only real reason to buy a microbrand is design. The vast majority are homages, like you say, but Farer, AnOrdain, Nodus, Baltic, Straum, Studio Underd0g and a couple others have their own strong design languages and (mostly) decent movements. Some others that are derivative, like Vario, Vaer, Baltic, Oak & Oscar, Formex, Lorier, either make those designs their own, or because of price or high quality finishes, are worth trying out. The best of these, though, are competing with Longines, Oris, Nomos and other mid-priced luxury watches, which makes it hard to go with t6e microbrand.
I dont mind microbrand watches, as long as they are not too much of a homage. Some are almost copies, but just with a differnt logo. I do however find myself more often wearing watches from mainstream brands. I have also received a number of microbrand watches in exchange for video content. I have kept a majority of them.
Agree, wholeheartedly. Started collecting Seikos as a teenager in 1974 because that is all I could afford. I dearly would have loved to buy a Heuer, Longines (the most expensive at the time) or Omega; but they were far beyond my reach. The irony is that many of my early Seikos, which cost far less $100, are now worth 20 times what Payed for them. Not that it matters as I never sell any watches, but it speaks a lot for even cheap watches that have an authentic history. That is an amazing, Orient, by the way. Is it a Kanno? JDM? I have not seen that specific layout before.
Good video Dennis. I kinda agree. I run a small watch channel and review all kinds of watches. Any free watches i get i usually intend to keep but end up selling. I have bought some microbrands but i have also sold those too. The only one i think i will buy soon is a SWC Bunker. I tend to like the established brands for my collection. Recently purchased two Panerai and a Hamilton Ventura. (Vids coming soon) 😉
Subscribed! Since I didn't really go into the topic of UA-camrs (it's own subject really) and taking free watches, I totally understand people doing it. Short of having a massive channel I don't know any other way to really monetize the workload in a meaningful way. Since this is just a hobby channel I avoid the issue but I also don't specialize in reviews (I basically review any watch I buy but that's it, so single-digit review videos every year). I do a pinball podcast with a pinball distributor and from time to time he will complain how people don't trust his reviews (they'll leave comments saying he's just trying to sell the game). And I point out that's the price he pays being a seller of what he's talking about and that even if he is honest in his reviews the suspicion will always remain. It's the price having a foot in both media and sales. Same thing here. Of course great success can be found (Jody with Just One More Watch is the go-to example) but the suspicion that punches are pulled or the really bad watches just don't end up on the channel always exists for a segment of the population. I had to look up the SWC Bunker as I wasn't familiar with that one. I've never owned Panerai (tried a few on once but it's not a design I'm overly fond of). The Ventura of course is iconic though my tastes tend to run more boring than avante garde and so I've never seen one I thought I could wear very well.
You’re missing out! My favorite micro is Direnzo. I own both the Mondial and Solaris. Great designed watches and the founder of the brand, Sergio, is a pleasure to deal with. They also don’t seem to take a huge hit secondhand. I think a lot of people keep them.
@@WatcheswithDennis the Solaris is one of my favorite watches micro or big brand. I believe there may be plans to relaunch the Solaris next year. Nothing in stone yet though.
Nice video. I have a couple of points: I'd reckon that Zelos and Halios are probably the top two microbrands as far as desirability and selling out their stock fast. One brand to check out would be Vario. They specialize in vintage-inspired watches and their Empire line just looks amazing with the Art Deco style that they have going on. Farer is another brand that people really seem to like. Their use of color is just really good. I see that an Aquamatic recently sold on ebay for $952, whereas it goes for $975 new. I do like their Aquamatic dive watches and their Lander 36mm GMTs. It looks like a Lander, which goes for $1465 new recently sold for $1370 on ebay. So there are definitely some brands out there that have good resale value.
I will look into Vario that one doesn't ring a bell for me. I've heard excellent things about Zelos but also as you noted that they sell out fast so I've never really dove any deeper on that front.
The only microbrand watch I bought so far is the Studio Underdog Series 2 in Stefany Blue. I really like what the brand is doing so I'm glad to help them out by voting with my money. The build quality is fantastic and i really like everything about the design/specs.
I have several microbrands that I really enjoy. They’re not simple everyday watches and are only worn for a particular occasion or mood. I note you have 2 Mr Jones Watches and so have I. ‘Perfectly useless morning’ is a reflective watch for an autumn day. Pinball is dazzling fun for a party. Vario 1918 trench on the bund is bold and charming. Studio Underdog watermelon is summer fun (on a forest green rubber strap). Baltic Aquascaphe black and cream is a derivative homage but irresistible, especially on nato straps. I have Omega, Rolex, Ulysse, Oris which are beautiful, more sombre and more everyday. Microbrands can be more design specific. I recommend them but choose carefully.
Thanks! Baltic I have done some reaction discussions to so they do tend to offer a design language I like in terms of their dressier pieces. My two MJW watches are Ricochet (the pinball one) and Step Right Up (the arcade shooting gallery one). But pinball is another big hobby of mine so that is probably no surprise!
You're missing out. Recently ordered a Heron Marinor. Great specs and design for the price for a retro dive watch. Hardened steel for the case and bracelet, sapphire bezel, 300m water resistance, quick release spring bar for quick switching of straps, Miyota's higher end 9015 movement with 28,800 4hz frequency, and a beautiful case back design for $620. I see this kind of specs from known brands to be double the price.
@@WatcheswithDennis Let me recommended other brands I came across so far: Erebus, Spinnaker, Ubiq, Traska, Venezianico, San Martin (their new sn0144-gx is about to release), and Yema.
I mostly agree with you. My reasoning is... why would i buy a microbrand watch for 1000 dollars, when i can get a Stowa or a Junghans or a Hanhart Pioneer for almost the same amount? But I made some exceptions, thinkiing exactly like you: if the watch is weird, unusual or has a great design, and it is completely different to other microbrands, I try to get it if the price is okay. So, I have a cheap Mr Jones Mare Adesso for Summer; a Möels 528, which to me is the most beautiful microbrand watch i have seen; two colorful Farers (London and Mansfield); the Lorier Tonneau burgundy; and the orange Duckworth Prestex. All of these, but the Lorier (which is based in NY) are English watches because the britons are having a lot of fun creating microbrand watches. I would have bought myself a Studio Underdog watch, but they are always sold out. Now... do these fun watches compare to my German watches in terms of quality and looks? No; my Nomos Club or my Stowa Marine look more solid and beautiful, honestly. But i am happy with my choices. In 10 or 20 years, i think my collection will be very interesting.
Thanks, you named a few I had not heard of. I totally blanked on Mr Jones as a microbrand, their watches are so fun and I actually do have two of them! Also, very nice on the Stowa Marine, I remember first seeing it when I was looking into fliegers and was quite tempted to add one in (got a Type B instead).
Mention of British &/ or English brands- Scurfa. A dive watch started by a professional diver that has been suggested by at least by the ex-pro diver ( name?) works now with Teddy Baldassare has a featured UA-cam clip. I doubt it's shilling ...What I find interesting is microbrand manufactures moaning about Seiko ...
You know... I'm not sure. Doing a quick search I see Formex noting they won a Micro Tournament on WatchCrunch so let's say yes. I am familiar with the brand name of course, but don't really know their catalog so I'll go look more into them!
Great video. There are many derivative designs, but there are so many great designs as well. I do think it is a great way to get deeper into the hobby because you really have to look and make choices. Maybe buy a microbrand used? Wouldn't incur the same loss. I think you do need to find one with a consistent design language
I have started to do searches for used as I think you are right. I wish I could easily pull used lists like how Chrono24 works as I am finding it a bit more tedious than usual but I have no qualms buying used watches (much of my collection was bought used) and that will solve the value factor for me.
For people that buy watches for heritage and brand history most microbrands will be dull or lifeless. I think microbrands focus more on quality for the money a much better build, clasp, bracelet, dial etc. The microbrands that I recommend and own #1 Astor Banks owner from Chicago and focuses on more dressy feeling field watches. #2 Selten based in HK they sell a nice real meteorite dial with a moonphase #3 Islander finally Marc is stepping away from homages and you can find unique affordable pieces. # 4 Kuoe Kyoto (A brand soon to own) They offer nice WW2 dirty dozen type of look but still keeping a dressy look. I was in Japan and my smart brain did not know they were closed on Sat. missed out bad.
Zelos seems to be one of the most coveted micro brands out there, with some really unique designs that you won’t typically find with main stream brands. I’m not sure if Formex and Monta are technically micros anymore but they have a very devout following. I own a Formex essence and the build quality is superb.
I totally relate to that. I have a small collection of two halves. Mainstream non-affordables, and a fun affordable half. I used to buy microbrands for the affordable half, but with the rise of the super clone brands - San Martin - I bailed completely. My fun affordable half is now entirely Seikos, five of them. Plus, at ~£750 you can buy an excellent mainstream entry level Swiss brand. However, I am drawn to Japanese brand Kuoe, and English brand Isotope.
That's one of the things I run into. While I used Orient as an example (given how affordable most of them all) with Seiko you've got so many different case designs. There might be people who collect Farer but we know there are a *lot* of people who just collect Seiko. So there's a robust second-hand market and grey market for models. I personally just have one Prospex. Never had a Seiko 5 but I've considered picking one up.
@@WatcheswithDennisGood points. Those are the top two reasons I buy them. Easy to move on, and huge variety. The thing with Seikos, like everything else, is they're moreish. It's easy to have a load of £1000-£2500 Prospex, etc. But as its my "fun" collection, four of them are Seiko 5's
Crepas Cayman 1200. Yes, it's a diver, but it brings together a skin diver case, Swiss quality, modern proportions, and a near perfect dial layout. Has an excellent bracelet and clasp. It feels real nice to wear. They're collectable, so no need to worry about losses.
Thanks for the suggestion I'd not heard of Crepas. I actually don't have any skin diver styles in my collection so it's a good variant to mention. Hats off to them also for keeping thickness to 14mm while getting 1200M of water resistance (that's Ploprof levels if I recall, which I believe is over 18mm).
Transylvania based Peren Watches is a brand I enjoy. Each watch is powered by a Sellita SW200-1 in-house regulated movement and hand built in Switzerland. I own two.
Thanks to you and @jeffreyromain7336 for this suggestion, I'd not heard of Peren before these two comments. I looked at the Nera models this morning but I must admit the Regia watches caught my eye the most for its interesting indices and, in my opinion, actually integrating the date at the 12 o'clock position in a way that looks good.
I agree but I would say it depends on the brand. Baltic for instance makes very opinionated design choices and smart ones. And they are able to take some risk by doing proposition that are very unique and going to be less popular (eg the prismic). Real designers. I also like what Farer is doing.
I loved the design of the original Seamaster 165.024 but don’t want to spend $10k for a decent example. Helson Sharkmaster 300 is almost a copy and it’s well made. If Omega ever remakes that watch I’d buy it.
I've seen Helson before I believe. I've got several dive watches now so I'm trying to be more careful on getting more (I'm not quite ready to say "one in, one out" but I keep thinking I should).
I bought a revelot hexmariner a few months ago. A sub homage but plenty of differences, like the black adventurine dial. For $350 as an automatic with a decent movement and finishing, it’s been a great value and I’m thankful I watched a possibly biased review on it.
I'd not heard of Revelot. It's got its own indice style and such (and as you noted black adventurine) so I wouldn't see it so much of a Sub homage outside of the colorway being its basis. The nice thing about UA-cam is there are all sorts of creators doing their own thing and as long as you go into the videos fully aware of what the relationship is even those that are paid can get you some good footage and data on the watches of interest. I watch some of them myself (I just don't trust the opinions as a general rule!).
@@WatcheswithDennis I distinguish homage from cloneage. Revelot is definitely an homage, not a cheap clone. Btw just saw your life tittle for this Saturday! So hyped!
@@WatcheswithDennis yeah I believe the thought is Homage = pays tribute but has unique style decisions Clomeage = direct copy created to make people think you own the real thing whether it be a fake or a company name swap out
Honestly my input would be if you don’t want to dip into microbrands would be to get into independents. You get the flavour without too much of the risk as they’re more or less established.
Technically Mr Jones works be a micro brand? I know why you like the ones you’ve got though. If you get the opportunity to buy an AnOrdain at MSRP the dials are amazing but get the manual wind version, the rotar on the La Joux-Perret G100 Is louder than I’ve ever heard.
MJW does I just totally forgot they were micro! Novelty focus and all that I just lost sight of their production approach. I have looked at AnOrdain before but waitlists always meant I did not look too closely at pursuing. Thanks for noting the issue with the automatic. I hate loud rotors.
I love micro brands and only buy micro brands for me it's the best value for money. Second hour, Sherwood, Baltic, nth, geckota, peren, Marloe, are some of my favourites. The resale is not an issue for me as I never sell a watch.
Nor me Dennis. Call me prudish, but it is the history/ idea rather than the object itself that sells it to me. I would rather buy a cheap Timex for example, than a name that has just been invented. Even so, I have still made many a purchase, only to hardly wear the thing and quickly sell it on. That is my disease.
I have made plenty of purchase mistakes. Good news is I am a lot better at knowing what I would or would not like upfront just off stats and images. But I also am a lot more risk adverse especially at the lower price tier. Ironic since less money is at stake but the watches also tend to have more factors that annoy me hence why I struggle to take chances on micros.
You live in a different world than me. There are seemingly an endless amount of super interesting, unique, fun microbrands. Straum, isotope, minaka, Formex, Beaufort, Van Doren, Direnzo, Circula, Monbrey, and minase’ - Although the later it’s usually considered a micro independent. Doubt the resale on an Orient is an better than any of the above brands.
Honestly and this isn't because of my Chinese roots but Atelier Wen has a unique look, bracelet, hand made guilloche dials and has some potential whenever the China economy comes back
Oh, you aren't the only one to suggest Atelier Wen in these comments. I've been aware of them (for the guilloche) for a while now but hadn't explored them closely.
@@WatcheswithDennis Oh wait actually I figured out the real reason why I likED it, the bracelet is the exact same as the Vacheron 222 and obviously the case is an octagonal shape which resembles another hype brand. So much for uniqueness!
Love my Brew Regulator! I agree that micros can be hard to sell. I always wonder what I would get for my CW C60 Tide but just so damn good I don't want another diver ... maybe an Omega 300 Diver for desk diving only.
Funny enough, Steinhart holds it's value rather well. And they are considered a strongly homage brand. I think the top micros do sell quickly, and without major loss. Tudor takes a bigger bit than some micros haha.
It wouldn't surprise me but large brands like Tudor I can find easily used or grey market. I have owned two and neither bought at retail. But you are right and some of my micro concerns likely only apply to some of the brands. Steinhart... is it seen as micro? I haven't really thought about how they might be classified. I know some claim Christopher Ward is still a micro but I disagree and think they are a mainline brand now.
I think we should support them i have seen some models they are really unique like baltic trafford etc i dont think u can simply say that thry are not right
I also love Mister Jones Watches. I own the Accurate. I did own the Berry Late but sold it at decent resell price (too small). Those are very cool and eclectic (even pinball) and not a huge price point
I totally blanked on Mister Jones being microbrand. I have two actually! I just keep them with my novelty watches so I tend to forget about them in the realm of "normal" watches.
Thanks, a few others have been correcting me about my assumption on that front. I'm cool with losing money on my watches if I sell them, I just don't want to take a total bath!
Thanks, I didn't recognize any of those three brands. The mandala bursts at Second Hour have caught my eye, definitely something different than what I know of from other brands there.
I'd look at Christoper Ward watches especially the Twelve or the Bel Canto. However I know some say CW are a Micro Brand and some say the used to be a Micro Brand.
I'm one of those in the camp that they moved out of the microbrand space several years ago. I've kept up on the brand regardless of the status. Those two models actually don't appeal to me but I know both are deeply popular with many collectors.
I have a Cw but not a micro anymore- they're moving into bigger premises & their output had increased .Also, been around for 20 years now - does how long in existence a factor - what's the criteria?
@@jaysterling26 there is no solid definition which is why people get all over the place trying to figure what exactly a microbrand is. Generally speaking (as I use it) the brand produces relatively few watches per year and fabricates nothing or almost nothing (they might assemble the watch but the movement is outsourced as is the dial, case, strap, etc.). Some might also apply direct selling versus being in stores but usually I just see the parts and quantities in the general definition.
Sadly, no one entirely agrees on the answer because there isn't a single, clear-cut definition of microbrand. I don't consider Christopher Ward a microbrand anymore, for example, but I see plenty of others feel it still is.
Thanks for the suggestion! A few other commenters have given high praise to Farer. I'll need to look at their catalog. I loaded up the Lomond this morning but outside of fliegers I don't tend to favor field watch configurations, though I tip my hat as their design looks totally unique to anything I've seen in the field watch space before.
Oh yes I've heard of RGM. I admit I've lumped them more into "independent brand" rather than "microbrand" because of the in-house movement work. Regardless, not a brand I've ever owned. Quite a mix of designs now that I look at their website this morning.
@@WatcheswithDennis I just bought a 151 Corps of Engineers...It's gorgeous. Highly recommend. Roland is hands on and everyone in the office is super passionate.
Oh, I think they serve a variety of purposes. I've just been (overly?) gunshy about buying them. Or so I thought. It's all perspective. Multiple people have pointed out Mr Jones Watches is a microbrand and I didn't even think about it (I viewed them solely through the lens of doing artistic novelty watches) and I have two of those so I guess I've been more willing to go into them as long as I really find the watch interesting.
@@WatcheswithDennis great video & once someone buys their first luxury timepiece from a reputable brand, most will never look at a micro brand again, as a possible purchase for themselves.
@@smittysmitty481 I am trying to keep myself open to the idea. But the money factor does come into play (even outside micros... a grand spent on a watch could be a grand saved towards a more expensive piece... the struggles of any hobby I suppose).
Wow, are you missing a lot. Do some research! I buy everything from $100 to well over 10K, but find a vast amount of quality choices in the $500-$5,000 range. You can find unique dial materials, shapes, quality straps and bracelets, and more. Few in house movements in this range, but vast design choices. Halios, Zelos, Louis Erard, Maen, and many others sell small numbered lots of quality product. You can even get fully USA made Colorado watch Company with flexible design choices. The Baltic mentioned even has a micro rotor. add one to your collection! None of mine come from lot sizes over 300.
Get in contact with owners of microbrand watches and they might let you try them on. It's not a full ownership, but a loss-free way of experiencing a microbrand
It's easy to determine if a micro brand is worth buying, Look at the resell market. I own many watch's from micro brands including Lorier and Zelos. With Zelos I will buy 15 to 20 watches when they drop, wait for them to sell out, then sell them online for more money than what I paid for them. I own watch's from Omega, Rolex, Longines, Certina, Ball, Breguet, and Blancpain. To tell the truth these companies made a good product, but more than anything they had smart people who knew where to spend advertising dollars. Look at many watch brands like Patek that aren't really doing anything special, other than spending millions on advertising and buying people to wear their watch. One thing micro brands will always do better is taking risks. Now the question really is, what are you really buying when you buy a watch, and what do you expect and want out of it? I have 265 watches in my collection and I can honestly say I only wear about 5 of them. And all 5 are from micro brands. Who the hell wears a $20,000 watch to go running in or to mow the lawn? Let's get real. The sad truth is the 5 micro brand watches I wear all the time are QUARTZ!!!! Never have to set them when I pick them up. Now mind you they are all COSC certified quartz, not sure that matters. Ha And no I don''t waste money on watch winders. But everybody is different and thinks different. The watch hobby is one that will grab hold and not let go, trust me. Been collecting over 30 years now.
I will need to look more in Lorier. Zelos I am familiar with. I think I will try to keep my collection under your quantity but you know how this hobby is! I do have a few quartz pieces. I favor solar-charging ones when I go quartz since they tend to have long reserves and long intervals for maintenance.
One lesson I've learnt from decades of watch collecting - Microbrands suck. They lack the quality control and reliability of major brands. They have no history and heritage. Most of the brands will vanish after a few years so will lack after sales service and brand value retention
Microbrands have come along way. Servicing the usual movements, which they use is pretty easy. Brand value retention is an issue for large brands as well unless you’re talking about Rolex and other very expensive
I do worry less on the service side as long as the movements are the typical third party options. But I do have independent watchmakers in my area who can easily get the parts. I've even done a movement swap on a watch before so as long as we're not talking chronographs that is not a big barrier. The quality issues, however, would be, and again while not outright searching I've heard a number of horror stories. I just don't have a good sense how prevalent that remains versus five years ago.
All that talk about value retention is off putting… if that is the only reason you deny yourself from experiencing something’s new- that is a shame. Just my opinion.
I can understand that (I have felt similar when I see people stick to just Rolex and talk about watches as investments). When I first got into this hobby I took more chances and as one would expect made some mistakes. My collection journey is far enough along that I tend to know what I like. A lot of watches I am unsure of I can try on first... except microbrands I generally cannot. So the risk of dislike is greater and the cost to get out of the error (as a percentage) is greater. Not sure that makes my stance any less off-putting but hopefully it helps better explain my thought process than I stated in-video. But, we all have our own levels of comfort and risk-taking.
You're not missing much by skipping micro brands. They're just cheap watches and cheap prices. I've had a few and they are very forgettable after a few weeks.
Please continue to don't buy microbrand watches. We don't need more snobbish people discovering that some of these microbrands give the most bang for your buck in terms of movement, quality and finishing. We want that exclusivity when those brands release the new batches of watches without having to give an arm and a leg for their beautiful watches. Also, the fact that you look into the value of watches means you look at them like investments. Never consider watches investments.
I disagree regarding your investment comment. If I saw watches as investments I would buy them explicitly to see the value increase above what I spent. I expect my watches to fall in value. However, since I know myself well enough that I often lose interest in watches I buy that end up not checking enough boxes I have found it more comfortable to play it safe with brands like Seiko or Orient that I can easily sell off (at a loss of course) versus concerns I've heard about with various microbrands. However, some have commented here pointing out many microbrands just do fine on that front so my assumptions are not accurate in all instances. Regardless, thank you for sharing your opinion.
Got a few: 1) Isotope, though they seem to sell for 500-600 on ebay when they pop up, any model honestly. 2) OTSUKA LOTEC is having another lottery for a spot to buy his watches right now, and I am sure you would not lose much/any if you move it along. 3) Serica with California dial. 4) Typsim NOIR. I have never seen one in the pre-owned market...
I agree with Isotope, very striking and easily identifiable look by other enthusiasts. I am waiting to see in person but could def see myself buying one
I'd heard of Isotope but haven't explored the brand in any depth. The others are all new suggestions to me I will check them out!
I love my isotope! One of my favorites
@@ricardomorales1039 I have been seeing a lot of Isotope love in these comments
Everyone is entitled to their opinion(s), and we all purchase watches for different reasons. I personally love microbrands, and enjoy purchasing them. Yes, they may be somewhat derivative, but that statement is just as accurate when discussing the big brands. When I look at microbrands I am much less worried about resale value than I am the potential need for servicing. I stick with brands that use Sellita, ETA, or the Miyota 9 series movements as getting them serviced is easy. I personally think that there are great brands out there doing really fun things with colorways, dial textures, etc. In the sub-1000 range I am very impressed with Zelos and with Wise. Own several of both brands and have been VERY satisfied. The fit and finish of my Wise watches is on par with Longines and Omega, the movements are well regulated, and overall the watches are my favorites to wear.
Thank you for going into so much detail in sharing your thoughts. Since recording this video I actually went out and bought one of the Baltic Aquascaphe models to more explicitly experience microbrands (I do have a couple Mr Jones Watches so it turns out I had microbrands without even realizing it!).
Bang on. Sure unproven microbrands can be a gamble. But they can also turn into brands like Christopher Ward.
I love my Baltic Aquascaphe and Depancel 24hr panda. Both French beans with miyota 9000 calibers. I get more utility and better specs out of my Boldr Expedition with a Sellita 200 than I do from my Hamilton Khaki. Meanwhile I can't get rid of my Mido fast enough except my only offers are abysmal in comparison to MSRP.
Farer as a brand is one my favorites. Use of color much different than other brands and they are getting more improved movements with each new line.
I'll need to dive into their catalog more. Several others in these comments are really pushing Farer as a good choice. I have heard of them before, just not looked very closely.
I agree with you that the only real reason to buy a microbrand is design. The vast majority are homages, like you say, but Farer, AnOrdain, Nodus, Baltic, Straum, Studio Underd0g and a couple others have their own strong design languages and (mostly) decent movements. Some others that are derivative, like Vario, Vaer, Baltic, Oak & Oscar, Formex, Lorier, either make those designs their own, or because of price or high quality finishes, are worth trying out. The best of these, though, are competing with Longines, Oris, Nomos and other mid-priced luxury watches, which makes it hard to go with t6e microbrand.
I exclusively buy microbrands, e.g. Farer, MeisterSinger, Sinn, Marathon.
A lot of people do and find a lot of joy with it. After recording this I did pick up a Baltic
I dont mind microbrand watches, as long as they are not too much of a homage. Some are almost copies, but just with a differnt logo. I do however find myself more often wearing watches from mainstream brands. I have also received a number of microbrand watches in exchange for video content. I have kept a majority of them.
Agree, wholeheartedly. Started collecting Seikos as a teenager in 1974 because that is all I could afford. I dearly would have loved to buy a Heuer, Longines (the most expensive at the time) or Omega; but they were far beyond my reach. The irony is that many of my early Seikos, which cost far less $100, are now worth 20 times what Payed for them. Not that it matters as I never sell any watches, but it speaks a lot for even cheap watches that have an authentic history. That is an amazing, Orient, by the way. Is it a Kanno? JDM? I have not seen that specific layout before.
It's an Orient Kanno.
Good video Dennis. I kinda agree. I run a small watch channel and review all kinds of watches. Any free watches i get i usually intend to keep but end up selling. I have bought some microbrands but i have also sold those too. The only one i think i will buy soon is a SWC Bunker. I tend to like the established brands for my collection. Recently purchased two Panerai and a Hamilton Ventura. (Vids coming soon) 😉
Subscribed!
Since I didn't really go into the topic of UA-camrs (it's own subject really) and taking free watches, I totally understand people doing it. Short of having a massive channel I don't know any other way to really monetize the workload in a meaningful way. Since this is just a hobby channel I avoid the issue but I also don't specialize in reviews (I basically review any watch I buy but that's it, so single-digit review videos every year).
I do a pinball podcast with a pinball distributor and from time to time he will complain how people don't trust his reviews (they'll leave comments saying he's just trying to sell the game). And I point out that's the price he pays being a seller of what he's talking about and that even if he is honest in his reviews the suspicion will always remain. It's the price having a foot in both media and sales. Same thing here. Of course great success can be found (Jody with Just One More Watch is the go-to example) but the suspicion that punches are pulled or the really bad watches just don't end up on the channel always exists for a segment of the population.
I had to look up the SWC Bunker as I wasn't familiar with that one. I've never owned Panerai (tried a few on once but it's not a design I'm overly fond of). The Ventura of course is iconic though my tastes tend to run more boring than avante garde and so I've never seen one I thought I could wear very well.
You’re missing out! My favorite micro is Direnzo. I own both the Mondial and Solaris. Great designed watches and the founder of the brand, Sergio, is a pleasure to deal with. They also don’t seem to take a huge hit secondhand. I think a lot of people keep them.
Thanks for the suggestion. I do like a lot about the Solaris. I have been interested in getting a sector dial watch.
@@WatcheswithDennis the Solaris is one of my favorite watches micro or big brand. I believe there may be plans to relaunch the Solaris next year. Nothing in stone yet though.
Nice video. I have a couple of points:
I'd reckon that Zelos and Halios are probably the top two microbrands as far as desirability and selling out their stock fast.
One brand to check out would be Vario. They specialize in vintage-inspired watches and their Empire line just looks amazing with the Art Deco style that they have going on.
Farer is another brand that people really seem to like. Their use of color is just really good. I see that an Aquamatic recently sold on ebay for $952, whereas it goes for $975 new. I do like their Aquamatic dive watches and their Lander 36mm GMTs. It looks like a Lander, which goes for $1465 new recently sold for $1370 on ebay. So there are definitely some brands out there that have good resale value.
I will look into Vario that one doesn't ring a bell for me. I've heard excellent things about Zelos but also as you noted that they sell out fast so I've never really dove any deeper on that front.
Helm, Brew, and Farer are top notch microbrands.
I actually got a Baltic after making this video.
The only microbrand watch I bought so far is the Studio Underdog Series 2 in Stefany Blue. I really like what the brand is doing so I'm glad to help them out by voting with my money. The build quality is fantastic and i really like everything about the design/specs.
I have several microbrands that I really enjoy. They’re not simple everyday watches and are only worn for a particular occasion or mood.
I note you have 2 Mr Jones Watches and so have I. ‘Perfectly useless morning’ is a reflective watch for an autumn day. Pinball is dazzling fun for a party.
Vario 1918 trench on the bund is bold and charming.
Studio Underdog watermelon is summer fun (on a forest green rubber strap).
Baltic Aquascaphe black and cream is a derivative homage but irresistible, especially on nato straps.
I have Omega, Rolex, Ulysse, Oris which are beautiful, more sombre and more everyday. Microbrands can be more design specific. I recommend them but choose carefully.
Thanks! Baltic I have done some reaction discussions to so they do tend to offer a design language I like in terms of their dressier pieces.
My two MJW watches are Ricochet (the pinball one) and Step Right Up (the arcade shooting gallery one). But pinball is another big hobby of mine so that is probably no surprise!
What about Islander Watch?
I have heard good things but never owned one. I did buy one as a gift for someone but do not know how often it is worn.
You're missing out. Recently ordered a Heron Marinor. Great specs and design for the price for a retro dive watch. Hardened steel for the case and bracelet, sapphire bezel, 300m water resistance, quick release spring bar for quick switching of straps, Miyota's higher end 9015 movement with 28,800 4hz frequency, and a beautiful case back design for $620. I see this kind of specs from known brands to be double the price.
I ended up getting a Baltic Aquascaphe after this video. Miyota 9039.
@@WatcheswithDennis Let me recommended other brands I came across so far: Erebus, Spinnaker, Ubiq, Traska, Venezianico, San Martin (their new sn0144-gx is about to release), and Yema.
I mostly agree with you. My reasoning is... why would i buy a microbrand watch for 1000 dollars, when i can get a Stowa or a Junghans or a Hanhart Pioneer for almost the same amount? But I made some exceptions, thinkiing exactly like you: if the watch is weird, unusual or has a great design, and it is completely different to other microbrands, I try to get it if the price is okay. So, I have a cheap Mr Jones Mare Adesso for Summer; a Möels 528, which to me is the most beautiful microbrand watch i have seen; two colorful Farers (London and Mansfield); the Lorier Tonneau burgundy; and the orange Duckworth Prestex. All of these, but the Lorier (which is based in NY) are English watches because the britons are having a lot of fun creating microbrand watches. I would have bought myself a Studio Underdog watch, but they are always sold out. Now... do these fun watches compare to my German watches in terms of quality and looks? No; my Nomos Club or my Stowa Marine look more solid and beautiful, honestly. But i am happy with my choices. In 10 or 20 years, i think my collection will be very interesting.
Thanks, you named a few I had not heard of. I totally blanked on Mr Jones as a microbrand, their watches are so fun and I actually do have two of them!
Also, very nice on the Stowa Marine, I remember first seeing it when I was looking into fliegers and was quite tempted to add one in (got a Type B instead).
Mention of British &/ or English brands- Scurfa. A dive watch started by a professional diver that has been suggested by at least by the ex-pro diver ( name?) works now with Teddy Baldassare has a featured UA-cam clip. I doubt it's shilling ...What I find interesting is microbrand manufactures moaning about Seiko ...
I like Formex and own two. Not sure if Formex is a micro brand or a Swiss independent?
You know... I'm not sure. Doing a quick search I see Formex noting they won a Micro Tournament on WatchCrunch so let's say yes. I am familiar with the brand name of course, but don't really know their catalog so I'll go look more into them!
Great video.
There are many derivative designs, but there are so many great designs as well. I do think it is a great way to get deeper into the hobby because you really have to look and make choices.
Maybe buy a microbrand used? Wouldn't incur the same loss. I think you do need to find one with a consistent design language
I have started to do searches for used as I think you are right. I wish I could easily pull used lists like how Chrono24 works as I am finding it a bit more tedious than usual but I have no qualms buying used watches (much of my collection was bought used) and that will solve the value factor for me.
For people that buy watches for heritage and brand history most microbrands will be dull or lifeless. I think microbrands focus more on quality for the money a much better build, clasp, bracelet, dial etc. The microbrands that I recommend and own #1 Astor Banks owner from Chicago and focuses on more dressy feeling field watches. #2 Selten based in HK they sell a nice real meteorite dial with a moonphase #3 Islander finally Marc is stepping away from homages and you can find unique affordable pieces. # 4 Kuoe Kyoto (A brand soon to own) They offer nice WW2 dirty dozen type of look but still keeping a dressy look. I was in Japan and my smart brain did not know they were closed on Sat. missed out bad.
Love my Baltic MR-01 salmon dial and I think you would too. The only microbrand watch I have currently.
Looking into all the suggestions I've been getting, Baltic overall is probably my favorite. I like a number of their design choices.
Zelos seems to be one of the most coveted micro brands out there, with some really unique designs that you won’t typically find with main stream brands. I’m not sure if Formex and Monta are technically micros anymore but they have a very devout following. I own a Formex essence and the build quality is superb.
I totally relate to that. I have a small collection of two halves. Mainstream non-affordables, and a fun affordable half. I used to buy microbrands for the affordable half, but with the rise of the super clone brands - San Martin - I bailed completely. My fun affordable half is now entirely Seikos, five of them.
Plus, at ~£750 you can buy an excellent mainstream entry level Swiss brand.
However, I am drawn to Japanese brand Kuoe, and English brand Isotope.
That's one of the things I run into. While I used Orient as an example (given how affordable most of them all) with Seiko you've got so many different case designs. There might be people who collect Farer but we know there are a *lot* of people who just collect Seiko. So there's a robust second-hand market and grey market for models.
I personally just have one Prospex. Never had a Seiko 5 but I've considered picking one up.
@@WatcheswithDennisGood points. Those are the top two reasons I buy them. Easy to move on, and huge variety.
The thing with Seikos, like everything else, is they're moreish. It's easy to have a load of £1000-£2500 Prospex, etc. But as its my "fun" collection, four of them are Seiko 5's
Crepas Cayman 1200. Yes, it's a diver, but it brings together a skin diver case, Swiss quality, modern proportions, and a near perfect dial layout. Has an excellent bracelet and clasp. It feels real nice to wear. They're collectable, so no need to worry about losses.
Thanks for the suggestion I'd not heard of Crepas. I actually don't have any skin diver styles in my collection so it's a good variant to mention. Hats off to them also for keeping thickness to 14mm while getting 1200M of water resistance (that's Ploprof levels if I recall, which I believe is over 18mm).
Transylvania based Peren Watches is a brand I enjoy. Each watch is powered by a Sellita SW200-1 in-house regulated movement and hand built in Switzerland. I own two.
Yup, I have the Nera Rogue X. It's a nicely designed watch. Time keeping is well within parameters.
@@jeffreyromain7336Exactly. I own the Nera Rogue X and the Nera Rogue BW. CEO Andy Bica is a pleasure to deal with.
Thanks to you and @jeffreyromain7336 for this suggestion, I'd not heard of Peren before these two comments. I looked at the Nera models this morning but I must admit the Regia watches caught my eye the most for its interesting indices and, in my opinion, actually integrating the date at the 12 o'clock position in a way that looks good.
I agree but I would say it depends on the brand.
Baltic for instance makes very opinionated design choices and smart ones. And they are able to take some risk by doing proposition that are very unique and going to be less popular (eg the prismic).
Real designers.
I also like what Farer is doing.
I loved the design of the original Seamaster 165.024 but don’t want to spend $10k for a decent example. Helson Sharkmaster 300 is almost a copy and it’s well made. If Omega ever remakes that watch I’d buy it.
I've seen Helson before I believe. I've got several dive watches now so I'm trying to be more careful on getting more (I'm not quite ready to say "one in, one out" but I keep thinking I should).
I bought a revelot hexmariner a few months ago. A sub homage but plenty of differences, like the black adventurine dial. For $350 as an automatic with a decent movement and finishing, it’s been a great value and I’m thankful I watched a possibly biased review on it.
I'd not heard of Revelot. It's got its own indice style and such (and as you noted black adventurine) so I wouldn't see it so much of a Sub homage outside of the colorway being its basis. The nice thing about UA-cam is there are all sorts of creators doing their own thing and as long as you go into the videos fully aware of what the relationship is even those that are paid can get you some good footage and data on the watches of interest. I watch some of them myself (I just don't trust the opinions as a general rule!).
@@WatcheswithDennis I distinguish homage from cloneage. Revelot is definitely an homage, not a cheap clone. Btw just saw your life tittle for this Saturday! So hyped!
@@joelbolt88 cloneage... I like it!
@@WatcheswithDennis yeah I believe the thought is
Homage = pays tribute but has unique style decisions
Clomeage = direct copy created to make people think you own the real thing whether it be a fake or a company name swap out
Honestly my input would be if you don’t want to dip into microbrands would be to get into independents. You get the flavour without too much of the risk as they’re more or less established.
Yes, I have considered that route. But enough people have raised good microbrand points I have one en route as I type this!
Technically Mr Jones works be a micro brand? I know why you like the ones you’ve got though. If you get the opportunity to buy an AnOrdain at MSRP the dials are amazing but get the manual wind version, the rotar on the La Joux-Perret G100 Is louder than I’ve ever heard.
MJW does I just totally forgot they were micro! Novelty focus and all that I just lost sight of their production approach. I have looked at AnOrdain before but waitlists always meant I did not look too closely at pursuing. Thanks for noting the issue with the automatic. I hate loud rotors.
I love micro brands and only buy micro brands for me it's the best value for money. Second hour, Sherwood, Baltic, nth, geckota, peren, Marloe, are some of my favourites. The resale is not an issue for me as I never sell a watch.
Nor me Dennis. Call me prudish, but it is the history/ idea rather than the object itself that sells it to me. I would rather buy a cheap Timex for example, than a name that has just been invented. Even so, I have still made many a purchase, only to hardly wear the thing and quickly sell it on. That is my disease.
I have made plenty of purchase mistakes. Good news is I am a lot better at knowing what I would or would not like upfront just off stats and images. But I also am a lot more risk adverse especially at the lower price tier. Ironic since less money is at stake but the watches also tend to have more factors that annoy me hence why I struggle to take chances on micros.
Here's my 2 cents if considering a micro brand model. Wait for it to surface on a market place and buy pre-owned.
You live in a different world than me. There are seemingly an endless amount of super interesting, unique, fun microbrands.
Straum, isotope, minaka, Formex, Beaufort, Van Doren, Direnzo, Circula, Monbrey, and minase’ - Although the later it’s usually considered a micro independent.
Doubt the resale on an Orient is an better than any of the above brands.
I picked up a Zelos Mako Frost GMT last year…I’ve been very impressed with it.
I have heard very nice things on Zelos but kind of like MING I also hear they can be tricky to get at release. Or has that now eased up?
They have definitely eased up a lot in recent times
Easy.....Lorier Hydra.......Absolutely love this watch in my collection. Gotta love old school acrylic crystal.
Honestly and this isn't because of my Chinese roots but Atelier Wen has a unique look, bracelet, hand made guilloche dials and has some potential whenever the China economy comes back
Oh, you aren't the only one to suggest Atelier Wen in these comments. I've been aware of them (for the guilloche) for a while now but hadn't explored them closely.
@@WatcheswithDennis Oh wait actually I figured out the real reason why I likED it, the bracelet is the exact same as the Vacheron 222 and obviously the case is an octagonal shape which resembles another hype brand. So much for uniqueness!
Love my Brew Regulator! I agree that micros can be hard to sell. I always wonder what I would get for my CW C60 Tide but just so damn good I don't want another diver ... maybe an Omega 300 Diver for desk diving only.
I hear such great things about Brew. Probably the most-praised microbrand I can think of (well, and Zelos).
Funny enough, Steinhart holds it's value rather well. And they are considered a strongly homage brand. I think the top micros do sell quickly, and without major loss. Tudor takes a bigger bit than some micros haha.
It wouldn't surprise me but large brands like Tudor I can find easily used or grey market. I have owned two and neither bought at retail. But you are right and some of my micro concerns likely only apply to some of the brands. Steinhart... is it seen as micro? I haven't really thought about how they might be classified. I know some claim Christopher Ward is still a micro but I disagree and think they are a mainline brand now.
I think we should support them i have seen some models they are really unique like baltic trafford etc i dont think u can simply say that thry are not right
A good point, there is a uniqueness a number of the microbrands bring to the table. After this video I went and purchased a Baltic in fact.
I also love Mister Jones Watches. I own the Accurate. I did own the Berry Late but sold it at decent resell price (too small). Those are very cool and eclectic (even pinball) and not a huge price point
I totally blanked on Mister Jones being microbrand. I have two actually! I just keep them with my novelty watches so I tend to forget about them in the realm of "normal" watches.
I buy tons of micros... can always sell them for decent price. Unless it's super out there.
Thanks, a few others have been correcting me about my assumption on that front. I'm cool with losing money on my watches if I sell them, I just don't want to take a total bath!
For microbrands I like Wolbrook, Henry Archer and Second Hour.
Thanks, I didn't recognize any of those three brands. The mandala bursts at Second Hour have caught my eye, definitely something different than what I know of from other brands there.
I'd look at Christoper Ward watches especially the Twelve or the Bel Canto. However I know some say CW are a Micro Brand and some say the used to be a Micro Brand.
I'm one of those in the camp that they moved out of the microbrand space several years ago. I've kept up on the brand regardless of the status. Those two models actually don't appeal to me but I know both are deeply popular with many collectors.
I have a Cw but not a micro anymore- they're moving into bigger premises & their output had increased .Also, been around for 20 years now - does how long in existence a factor - what's the criteria?
@@jaysterling26 I don't know what the criteria but you can only purchase new watches from their website, not from shops or other retailers.
@@jaysterling26 there is no solid definition which is why people get all over the place trying to figure what exactly a microbrand is. Generally speaking (as I use it) the brand produces relatively few watches per year and fabricates nothing or almost nothing (they might assemble the watch but the movement is outsourced as is the dial, case, strap, etc.). Some might also apply direct selling versus being in stores but usually I just see the parts and quantities in the general definition.
At what point is a microbrand no longer a microbrand? Monta? Christopher Ward?
Sadly, no one entirely agrees on the answer because there isn't a single, clear-cut definition of microbrand. I don't consider Christopher Ward a microbrand anymore, for example, but I see plenty of others feel it still is.
Farer is one to watch out for. I have 'the Lomond'.
Thanks for the suggestion! A few other commenters have given high praise to Farer. I'll need to look at their catalog. I loaded up the Lomond this morning but outside of fliegers I don't tend to favor field watch configurations, though I tip my hat as their design looks totally unique to anything I've seen in the field watch space before.
I get where you are coming from, and I don't own any. But, it's important to note that all brands in their beginnings were microbrands.
An excellent point, though I do not argue microbrands shouldn't exist. Just that I lean to letting someone else take all the risks in buying them! 😉
RGM. Heirloom quality USA made. In house movements
Oh yes I've heard of RGM. I admit I've lumped them more into "independent brand" rather than "microbrand" because of the in-house movement work. Regardless, not a brand I've ever owned. Quite a mix of designs now that I look at their website this morning.
@@WatcheswithDennis I just bought a 151 Corps of Engineers...It's gorgeous. Highly recommend. Roland is hands on and everyone in the office is super passionate.
When the owner passes away, retires or similar, there goes your brand. The heirloom will be found on an estate sale or in Goodwill. Sad but true
@@mjdm1925 I have asked Roland from RGM that same question. He replied the brand will long outlast him.
@@mjdm1925 Not so with RGM.
Micro-brands serve a nice purpose of getting young people into the watch game.
Oh, I think they serve a variety of purposes. I've just been (overly?) gunshy about buying them. Or so I thought. It's all perspective. Multiple people have pointed out Mr Jones Watches is a microbrand and I didn't even think about it (I viewed them solely through the lens of doing artistic novelty watches) and I have two of those so I guess I've been more willing to go into them as long as I really find the watch interesting.
@@WatcheswithDennis great video & once someone buys their first luxury timepiece from a reputable brand, most will never look at a micro brand again, as a possible purchase for themselves.
@@smittysmitty481 I am trying to keep myself open to the idea. But the money factor does come into play (even outside micros... a grand spent on a watch could be a grand saved towards a more expensive piece... the struggles of any hobby I suppose).
Zelos and Helm hold value
Wow, are you missing a lot. Do some research! I buy everything from $100 to well over 10K, but find a vast amount of quality choices in the $500-$5,000 range. You can find unique dial materials, shapes, quality straps and bracelets, and more. Few in house movements in this range, but vast design choices. Halios, Zelos, Louis Erard, Maen, and many others sell small numbered lots of quality product. You can even get fully USA made Colorado watch Company with flexible design choices. The Baltic mentioned even has a micro rotor. add one to your collection! None of mine come from lot sizes over 300.
Thanks for the suggestions. I have actually added a Baltic to my collection since doing that video and getting suggestions to explore.
Get in contact with owners of microbrand watches and they might let you try them on. It's not a full ownership, but a loss-free way of experiencing a microbrand
It's easy to determine if a micro brand is worth buying, Look at the resell market. I own many watch's from micro brands including Lorier and Zelos. With Zelos I will buy 15 to 20 watches when they drop, wait for them to sell out, then sell them online for more money than what I paid for them. I own watch's from Omega, Rolex, Longines, Certina, Ball, Breguet, and Blancpain. To tell the truth these companies made a good product, but more than anything they had smart people who knew where to spend advertising dollars. Look at many watch brands like Patek that aren't really doing anything special, other than spending millions on advertising and buying people to wear their watch. One thing micro brands will always do better is taking risks. Now the question really is, what are you really buying when you buy a watch, and what do you expect and want out of it? I have 265 watches in my collection and I can honestly say I only wear about 5 of them. And all 5 are from micro brands. Who the hell wears a $20,000 watch to go running in or to mow the lawn? Let's get real. The sad truth is the 5 micro brand watches I wear all the time are QUARTZ!!!! Never have to set them when I pick them up. Now mind you they are all COSC certified quartz, not sure that matters. Ha And no I don''t waste money on watch winders. But everybody is different and thinks different. The watch hobby is one that will grab hold and not let go, trust me. Been collecting over 30 years now.
I will need to look more in Lorier. Zelos I am familiar with. I think I will try to keep my collection under your quantity but you know how this hobby is!
I do have a few quartz pieces. I favor solar-charging ones when I go quartz since they tend to have long reserves and long intervals for maintenance.
I agree
One lesson I've learnt from decades of watch collecting - Microbrands suck. They lack the quality control and reliability of major brands. They have no history and heritage. Most of the brands will vanish after a few years so will lack after sales service and brand value retention
Microbrands have come along way. Servicing the usual movements, which they use is pretty easy. Brand value retention is an issue for large brands as well unless you’re talking about Rolex and other very expensive
I do worry less on the service side as long as the movements are the typical third party options. But I do have independent watchmakers in my area who can easily get the parts. I've even done a movement swap on a watch before so as long as we're not talking chronographs that is not a big barrier. The quality issues, however, would be, and again while not outright searching I've heard a number of horror stories. I just don't have a good sense how prevalent that remains versus five years ago.
Yes. They are 💩. Including Ginnualt.
XERIC has a few nice ones. Stop selling your watches just collect them
Thank you for the selection I wasn't familiar with XERIC.
All that talk about value retention is off putting… if that is the only reason you deny yourself from experiencing something’s new- that is a shame.
Just my opinion.
I can understand that (I have felt similar when I see people stick to just Rolex and talk about watches as investments). When I first got into this hobby I took more chances and as one would expect made some mistakes. My collection journey is far enough along that I tend to know what I like. A lot of watches I am unsure of I can try on first... except microbrands I generally cannot. So the risk of dislike is greater and the cost to get out of the error (as a percentage) is greater. Not sure that makes my stance any less off-putting but hopefully it helps better explain my thought process than I stated in-video. But, we all have our own levels of comfort and risk-taking.
You're not missing much by skipping micro brands. They're just cheap watches and cheap prices. I've had a few and they are very forgettable after a few weeks.
Please continue to don't buy microbrand watches. We don't need more snobbish people discovering that some of these microbrands give the most bang for your buck in terms of movement, quality and finishing. We want that exclusivity when those brands release the new batches of watches without having to give an arm and a leg for their beautiful watches.
Also, the fact that you look into the value of watches means you look at them like investments. Never consider watches investments.
I disagree regarding your investment comment. If I saw watches as investments I would buy them explicitly to see the value increase above what I spent. I expect my watches to fall in value. However, since I know myself well enough that I often lose interest in watches I buy that end up not checking enough boxes I have found it more comfortable to play it safe with brands like Seiko or Orient that I can easily sell off (at a loss of course) versus concerns I've heard about with various microbrands. However, some have commented here pointing out many microbrands just do fine on that front so my assumptions are not accurate in all instances.
Regardless, thank you for sharing your opinion.
ok 😂
U obviously dont know much Any microbrand watches ive sold, I got more money. You just cant afford them. So stick with your casios