Ep32: The Impact of Consumer Endings

In episode 32, Oliver King is joined by Joe Macleod, Head of Endineering to discuss the importance of designing consumer endings. Many businesses overlook the end of the customer journey, which results in missed opportunities and negative impacts on brand equity. In this episode, Joe emphasizes the benefits of designing better endings for both consumers and brands, including increased consumer engagement and loyalty, as well as alignment with sustainability goals. Tune in to hear the negative consequences of ignoring endings and the need for businesses to design better off-boarding experiences. Joe shares two key tools for designing endings for businesses to create meaningful and satisfying closure for their customers.
Discover more about andend - www.andend.co/
You can buy Ends and Endineering via the links below.
Ends - www.amazon.com...
Ends. ebook - 25% off discount code: EB55V - www.smashwords...
Endineering - www.amazon.com...
Endineering ebook - 25% off discount code: RN25W - www.smashwords...
To discover more about the Endineering course, follow this link - www.andend.co/...
25% off discount code: 25offendscohort
Connect with Joe Macleod - / josephmacleod
Chapters:
00:57: Joe's Journey from UX Design to Designing Sustainable Experiences
03:16: Neglected Endings in Financial Services and Healthcare
08:02: Designing Better Endings for Increased Consumer Engagement
11:40: Aligning Endings with Sustainability Goals
18:40: Successful Examples of Designing Better Endings
20:27: How Businesses can Begin Designing Better Endings
21:56: The Impact of Transaction Models on Endings
32:17: The Negative Consequences of Ignoring Endings
36:15: Designing Better Off-boarding Experiences
37:07: Tools for Designing Endings: Types and Phases