Insights 2013: Eike König, Hort, Berlin

As one of Europe's most fearless design studios, Berlin's Hort has consistently bridged the gap between aggressively contemporary aesthetics and big name clients. From glitchy animated GIFs to elegant hand-drawn illustrations, Hort's aesthetics run the gamut, displaying an unflinching dedication to formal and conceptual play. In fact, Hort translates as "after-school care club" in German, and this spirit inhabits the multidisciplinary studio which founder Eike König refers to as a "playground for creative people." With an early focus on record sleeve design and illustration, Hort's output has come to span all genres and includes work for clients such as Nike, Universal Music, the New York Times, Wallpaper, Volkswagon, IBM, and Playboy magazine. Hort was named Germany's Visual Leader of 2011 by the Lead Academy. Recently, the studio was presented the unenviable task of rebranding the Bauhaus Dessau Foundation, including the original signage on Gropius' famous building. In addition to running Hort, König teaches graphic design and illustration at the HfG University of Arts, Offenbach, and travels the world conducting workshops and lectures. In conjunction with Insights, Hort will create a work specifically designed for the Walker website.
Part of Insights 2013 Design Lecture Series
www.walkerart.o...

[@SIRNUTSO]

next level design!!!

[@CAOTAIG93]

brilliant

[@BERLINblurs]

Yes!

[@coskal]

A++

[@bernhagen93]

im sorry but most of it looks terrible