From hobby to hustle: Jerome McCroy’s journey to wood cutout success and creative inspiration

Jerome McCroy’s journey from casual artist to thriving entrepreneur is a tale of passion meeting opportunity. The artist, known as JayMacCustoms ‪@jaymaccustoms3260‬ on social media, specializes in creative wood cutouts. Amassing over 11,000 followers on Instagram, his profession wasn’t always a full-time gig.
McCroy’s rise to prominence on Instagram was a result of his authentic talent and dedication. Through collaborations with renowned musicians and businesses like Juelz Santana, he garnered significant engagement and recognition for his work.
In a nod to his New York roots and in honor of 4/20, McCroy teamed up with amNewYork to design a special cutout. McCroy traveled across to the city to ask New Yorkers about the impact on the city’s culture. He said this year’s date is a palindrome, meaning the date (4/20/24) is the same forwards and backward. As a native New Yorker, McCroy recalls the “holiday’s” impact on the community.
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