🎯 Key Takeaways for quick navigation: [00:00] Focus on Actionable SEO Techniques - This section provides actionable SEO tips to improve website ranking. - One tip is to identify keywords ranking between 51 and 100 positions and create dedicated content for each. [01:19] Google's EAT Guidelines and User Experience - This section focuses on Google's EAT guidelines and how to demonstrate expertise in content. - Content that showcases experience with a product or service is likely to rank higher. - Three ways to demonstrate experience include creating in-depth content, communicating personal experiences, and citing reliable sources. [02:15] Creating High-Quality SEO Content - This section covers strategies for creating high-quality SEO content. - One strategy is to invest time and effort into creating in-depth content that showcases expertise. - Content that is difficult to replicate and cites reliable sources is more likely to rank well. [04:00] Leveraging Other People's Experience for SEO Content - This section explores using other people's experiences to create SEO content. - Content creation can be time-consuming, so leveraging existing knowledge is a viable alternative. - Citing expert insights and conducting interviews are ways to leverage other people's experiences. [04:00] Leveraging Other People's Experience for SEO Content - This section explores using other people's experiences to create SEO content. - Content creation can be time-consuming, so leveraging existing knowledge is a viable alternative. - Citing expert insights and conducting interviews are ways to leverage other people's experiences. - Curating reviews from trusted sources is another way to leverage experience. [05:39] Optimizing Existing SEO Content for Higher Ranking - This section covers strategies for optimizing existing SEO content to improve ranking. - The focus is on keywords ranking between positions 2 and 15. - Identifying topic gaps and making content improvements based on those gaps is a recommended tactic. - Using filters in Semrush to find low-hanging fruit keywords is an efficient method for optimization. [05:39] Optimizing Existing SEO Content for Higher Ranking - This section covers strategies for optimizing existing SEO content to improve ranking. - The focus is on keywords ranking between positions 2 and 15 (low-hanging fruit). - Identifying topic gaps and making content improvements based on those gaps is a recommended tactic. - Using filters in Semrush to find low-hanging fruit keywords is an efficient method for optimization. - Once a keyword is chosen, the content for that specific keyword can be optimized using a tool like Semrush's Content Optimizer. [08:28] Optimizing Existing Content with Semrush's Content Optimizer - This section explains how to use Semrush's Content Optimizer tool to improve ranking for existing content. - The tool identifies content gaps and provides opportunities to improve content based on those gaps. - Users should view NLP (natural language processing) opportunities as topics, not just keywords, to avoid keyword stuffing. [08:28] Optimizing Existing Content with Semrush's Content Optimizer [Gear ⚙️] - This section explains how to use Semrush's Content Optimizer tool to improve ranking for existing content. - The tool identifies content gaps and provides opportunities to improve content based on those gaps. - Users should view NLP (natural language processing) opportunities as topics, not just keywords, to avoid keyword stuffing. [11:05] Adding Content to Address Identified Gaps [Expand ➕] - This section discusses how to use the information from Semrush's Content Optimizer to improve content. - Once content gaps are identified, new content can be added to the existing content to address those gaps. - The focus should be on creating informative content that covers relevant topics, not just stuffing keywords. [13:13] The Reverse Silo Technique for Link Building [ Reverse Silo] - This section explains the concept of the Reverse Silo technique for link building. - The key idea is to focus on building backlinks to high-authority content that can then distribute link equity to other important pages on a website. - Internal linking plays a crucial role in distributing the link equity throughout the website. Made with HARPA AI
Hi Nathan. Absolutely love your content. Please could you help me answer this SEO conundrum I have been having? . I have a Physio and Pilates website. I have create specific pages to rank for local keywords specific to each of those two terms (i.e Pilates {insert location} and Physio {insert location}. The conundrum I am having is that the overall website domain keeps trying to rank for those keywords (around #12). However those dedicated pages I have created specifically to rank for the keywords I want to rank for are not ranking. What should I do in this instance? What keywords should you choose for a homepage (from the list of all the keywords you want to rank for)? Your assistance will be highly appreciate. Thanks from your # 1 NZ fan.
Sorry for not understanding but is "splintering" the same as creating multiple posts / pages on the same topic? Or is "splintering" about creating a post or page that is more focused on that one keyword phrase?
@@TheThinFrame is there some reason why you don't want to link them? Honest question… Linking seems like such an easy thing. Why would you not do that?
Crafting high-quality, keyword-rich content and developing authoritative backlinks are two SEO approaches that consistently produce results. Combining them with technical optimizations and regular performance analysis results in a strong strategy that consistently drives traffic and improves search ranks.
Hey Nathan, just finished watching your latest video and man, you always deliver the goods! Your SEO insights are like a secret weapon. Can't wait to dive into these strategies and see some serious results. Thanks for sharing your expertise!🙂
Thank you so much for sharing this awesome SEO video with us! I really appreciate it. I do have a question, though. Could you kindly clarify the distinction between Content splintering and content clustering? Your insights would be greatly valued!
Rankability looks very similar to Surfer SEO. Do you have a preference? I've seen you use both in recent videos I watched. Trying to keep my "stack" of SEO software purchases consolidated as much as possible, with effectiveness for my work/clients as the top priority.
Get in these two places: Amazon: www.amazon.com/SEO-Entrepreneur-Successful-Business-Entrepreneurial/dp/B0CKLZ3DJG Website: www.gotchseo.com/product/the-seo-entrepreneur-book-digital/
I don't appreciate you on this occasion linking to a site that publishes no pricing but forces me to have a call to make me buy....rankability....very salesey and off-putting way to operate.
Are you talking about the link underneath the word "SPONSOR" in the description? Not sure why this would bother you so much. But here's something to consider... If you're on a site for a service provider and there's no pricing page, it's because they select their clients (clients don't select them). And they're going to determine the price based on the client size. Put another way, if there's no pricing page it probably means they charge more than you want to pay. Anyway, that's my rule of thumb.
@j_yh so that’s your rule of thumb, but don’t police the world, frou frou is entitled to his opinion and you yours. Yes it’s under “SPONSOR”, he never disputed this, he just voiced his opinion that he wanted some price transparency and that’s perfectly valid. If you disagree then do so with some class.
@@omarshaaban907 OK Omar. Thanks for your perspective. I did not actually disagree. Just wondered why it bothered her. And then I shared my perspective. And that (while I might also find it frustrating some times) there are reasons why some businesses do this. But I definitely did not write it with class. I'll take that feedback away and consider it on my YT comment. Thanks. 👍
I agree. There's a difference between what they recommend and what's actually a ranking factor. But there's validity in their recommendations as far as building quality content.
@@nathangotchbut that’s what I am asking how can i test a supplement product if I don’t have any nutritional deficiency? I mean like other physical products are there google specific guidelines for this niche? I am a professional and certified pharmacist.
Is it me, or are these techniques things that worked in the past but not much anymore these days? I feel like these are old tactics but Google has shaken things up so much with the recent core updates that many things don't seem to work anymore. I hope I'm wrong.
It's not just you mate, this is totally my experience too. I didn't get hit in either HCU or March updates, but everything that used to work for me to rank *really* well, no longer does. And not a single SEO guru seems to be talking about that 🤷🏻♂
![Lp. Сердце Вселенной #60 РОЖДЕНИЕ ЛОЛОЛОШКИ [Финал] • Майнкрафт](http://i.ytimg.com/vi/YoR0pAV9FVQ/mqdefault.jpg)
Thanks for watching! What do you want my next video to be about? Drop it below ⬇
How to get SEO Client on LinkedIn and give some Content strategy for LinkedIn
SEO for E-Commerce
Strategies to recover from Google core updates
Survive after the new google update
A complete local SEO audit or SEO audit in general will be appreciated. Please consider it.
We want semantic seo brief and content writing
You putting this up for free is actually clutch - praise to you
the shout out to Brian Dean was FACTS haha. Love that man, he's a beast.
Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!
Really clever explanation and no unnecessary verbiage! Respect! + subscription
Much appreciated!
Thank you so much, Nathan 😊
Let's about link building. I'm super excited to know more about your link building outline from the previous video.
As always, excellent video Nathan!
Gotta love Ferry, his marketing is 2nd to none.
🎯 Key Takeaways for quick navigation:
[00:00] Focus on Actionable SEO Techniques
- This section provides actionable SEO tips to improve website ranking.
- One tip is to identify keywords ranking between 51 and 100 positions and create dedicated content for each.
[01:19] Google's EAT Guidelines and User Experience
- This section focuses on Google's EAT guidelines and how to demonstrate expertise in content.
- Content that showcases experience with a product or service is likely to rank higher.
- Three ways to demonstrate experience include creating in-depth content, communicating personal experiences, and citing reliable sources.
[02:15] Creating High-Quality SEO Content
- This section covers strategies for creating high-quality SEO content.
- One strategy is to invest time and effort into creating in-depth content that showcases expertise.
- Content that is difficult to replicate and cites reliable sources is more likely to rank well.
[04:00] Leveraging Other People's Experience for SEO Content
- This section explores using other people's experiences to create SEO content.
- Content creation can be time-consuming, so leveraging existing knowledge is a viable alternative.
- Citing expert insights and conducting interviews are ways to leverage other people's experiences.
[04:00] Leveraging Other People's Experience for SEO Content
- This section explores using other people's experiences to create SEO content.
- Content creation can be time-consuming, so leveraging existing knowledge is a viable alternative.
- Citing expert insights and conducting interviews are ways to leverage other people's experiences.
- Curating reviews from trusted sources is another way to leverage experience.
[05:39] Optimizing Existing SEO Content for Higher Ranking
- This section covers strategies for optimizing existing SEO content to improve ranking.
- The focus is on keywords ranking between positions 2 and 15.
- Identifying topic gaps and making content improvements based on those gaps is a recommended tactic.
- Using filters in Semrush to find low-hanging fruit keywords is an efficient method for optimization.
[05:39] Optimizing Existing SEO Content for Higher Ranking
- This section covers strategies for optimizing existing SEO content to improve ranking.
- The focus is on keywords ranking between positions 2 and 15 (low-hanging fruit).
- Identifying topic gaps and making content improvements based on those gaps is a recommended tactic.
- Using filters in Semrush to find low-hanging fruit keywords is an efficient method for optimization.
- Once a keyword is chosen, the content for that specific keyword can be optimized using a tool like Semrush's Content Optimizer.
[08:28] Optimizing Existing Content with Semrush's Content Optimizer
- This section explains how to use Semrush's Content Optimizer tool to improve ranking for existing content.
- The tool identifies content gaps and provides opportunities to improve content based on those gaps.
- Users should view NLP (natural language processing) opportunities as topics, not just keywords, to avoid keyword stuffing.
[08:28] Optimizing Existing Content with Semrush's Content Optimizer [Gear ⚙️]
- This section explains how to use Semrush's Content Optimizer tool to improve ranking for existing content.
- The tool identifies content gaps and provides opportunities to improve content based on those gaps.
- Users should view NLP (natural language processing) opportunities as topics, not just keywords, to avoid keyword stuffing.
[11:05] Adding Content to Address Identified Gaps [Expand ➕]
- This section discusses how to use the information from Semrush's Content Optimizer to improve content.
- Once content gaps are identified, new content can be added to the existing content to address those gaps.
- The focus should be on creating informative content that covers relevant topics, not just stuffing keywords.
[13:13] The Reverse Silo Technique for Link Building [ Reverse Silo]
- This section explains the concept of the Reverse Silo technique for link building.
- The key idea is to focus on building backlinks to high-authority content that can then distribute link equity to other important pages on a website.
- Internal linking plays a crucial role in distributing the link equity throughout the website.
Made with HARPA AI
Clear and understandable, I wish there was more information like this.
Hi Nathan. Absolutely love your content. Please could you help me answer this SEO conundrum I have been having? . I have a Physio and Pilates website. I have create specific pages to rank for local keywords specific to each of those two terms (i.e Pilates {insert location} and Physio {insert location}. The conundrum I am having is that the overall website domain keeps trying to rank for those keywords (around #12). However those dedicated pages I have created specifically to rank for the keywords I want to rank for are not ranking. What should I do in this instance? What keywords should you choose for a homepage (from the list of all the keywords you want to rank for)? Your assistance will be highly appreciate. Thanks from your # 1 NZ fan.
Sorry for not understanding but is "splintering" the same as creating multiple posts / pages on the same topic? Or is "splintering" about creating a post or page that is more focused on that one keyword phrase?
In short, creating a dedicated page/post for a keyword to build topic support
@@nathangotchif you create the supporting page and you dont link it properly, does it matter? Or without internal linking is also fine
@@TheThinFrame is there some reason why you don't want to link them?
Honest question… Linking seems like such an easy thing. Why would you not do that?
Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.
Glad it was helpful!
Thank you so much for this video. Super helpful and well-presented. Your time and effort is most appreciated!
Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.
Crafting high-quality, keyword-rich content and developing authoritative backlinks are two SEO approaches that consistently produce results. Combining them with technical optimizations and regular performance analysis results in a strong strategy that consistently drives traffic and improves search ranks.
Hello Navya,
If i could share my blog link with you, can you tell me if it follows these guidelines?
Really encourage to me, proud by this video, thanks
Thanks for the video! Loved it very much!
So glad!
Good stuff Nathan. TY.
It's a pleasure to watch.
Amazing video sir ❤
Hey Nathan, just finished watching your latest video and man, you always deliver the goods! Your SEO insights are like a secret weapon. Can't wait to dive into these strategies and see some serious results. Thanks for sharing your expertise!🙂
Thank you, glad to help!
Thank you so much for sharing this awesome SEO video with us! I really appreciate it. I do have a question, though. Could you kindly clarify the distinction between Content splintering and content clustering? Your insights would be greatly valued!
Rankability looks very similar to Surfer SEO. Do you have a preference? I've seen you use both in recent videos I watched. Trying to keep my "stack" of SEO software purchases consolidated as much as possible, with effectiveness for my work/clients as the top priority.
I'm biased because I'm the co-founder of Rankability lol
@@nathangotch Ahhhh yes. It's alllll coming together for me, now. :P
@@nathangotchcan you please share the link?
Nathan I got to know what car do you cruise around in on the weekends?
Thanks so much, Nathan.
Great sir . I have been following your videos since 2023
Thank you!
GReat video, thank you for the info.
You bet!
Thank you for creating the video - likes Unequivocally !!!!
Everything is great!
First viewer .. I need your seo book
Get in these two places:
Amazon: www.amazon.com/SEO-Entrepreneur-Successful-Business-Entrepreneurial/dp/B0CKLZ3DJG
Website: www.gotchseo.com/product/the-seo-entrepreneur-book-digital/
We want to semantic seo Video Boss ✔✔
That's just awesome.
Can i use AI generated content for Creating content.Does it effect SEO?
You can do whatever you want, but the decision should be based on your risk tolerance. IMO, using AI content is riskier
Plz make a vedio on Affiliate review blog ranking strategy after Google updates 2024
It much needed
Beginners look out for such a high dose of technicality being discussed for FREE..
I don't appreciate you on this occasion linking to a site that publishes no pricing but forces me to have a call to make me buy....rankability....very salesey and off-putting way to operate.
Are you talking about the link underneath the word "SPONSOR" in the description?
Not sure why this would bother you so much. But here's something to consider...
If you're on a site for a service provider and there's no pricing page, it's because they select their clients (clients don't select them). And they're going to determine the price based on the client size. Put another way, if there's no pricing page it probably means they charge more than you want to pay. Anyway, that's my rule of thumb.
@j_yh so that’s your rule of thumb, but don’t police the world, frou frou is entitled to his opinion and you yours. Yes it’s under “SPONSOR”, he never disputed this, he just voiced his opinion that he wanted some price transparency and that’s perfectly valid.
If you disagree then do so with some class.
@@omarshaaban907 OK Omar. Thanks for your perspective. I did not actually disagree. Just wondered why it bothered her. And then I shared my perspective. And that (while I might also find it frustrating some times) there are reasons why some businesses do this.
But I definitely did not write it with class. I'll take that feedback away and consider it on my YT comment. Thanks. 👍
“Google mentions x and y 101 times in their guidelines” What google says and does are two very different things and you know that Nathan
I agree. There's a difference between what they recommend and what's actually a ranking factor. But there's validity in their recommendations as far as building quality content.
How to demonstrate experience in a supplement niche? I mean one can’t personally test every supplement.
Only review the supplements that you (or someone else) has tested. That's the point. You can't fake it
@@nathangotchbut that’s what I am asking how can i test a supplement product if I don’t have any nutritional deficiency? I mean like other physical products are there google specific guidelines for this niche? I am a professional and certified pharmacist.
Is it me, or are these techniques things that worked in the past but not much anymore these days? I feel like these are old tactics but Google has shaken things up so much with the recent core updates that many things don't seem to work anymore. I hope I'm wrong.
It's not just you mate, this is totally my experience too. I didn't get hit in either HCU or March updates, but everything that used to work for me to rank *really* well, no longer does.
And not a single SEO guru seems to be talking about that 🤷🏻♂
How I can grow my business and work on Seo without paying anything.
Everyone. Is. Saying. The. Same. Stuff.
Awesome content and the t-shirt is gorgeous.
You putting this up for free is actually clutch - praise to you
Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.
Glad it was helpful!
Really clever explanation and no unnecessary verbiage! Respect! + subscription
Much appreciated!
Clear and understandable, I wish there was more information like this.
Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.
That's just awesome.
You putting this up for free is actually clutch - praise to you
Clear and understandable, I wish there was more information like this.
Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.
You are welcome!
You putting this up for free is actually clutch - praise to you
You putting this up for free is actually clutch - praise to you