I Make $11M/Year Selling One Product

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  • Опубліковано 29 тра 2024
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    In this episode, I met up with Oliver Brocato to ask him exactly how he built Tabs Chocolate to $11M/year using a viral content strategy... and he tells it all. He shared how he built the product from scratch, how he found the idea, and the viral formula he uses generate millions. Hope you enjoy this one!
    0:00 - Intro
    1:02 - The $11M Business
    1:30 - How he found the idea
    2:15 - Viral psychology
    3:01 - How to create product from scratch
    4:14 - Shipping & Logistics Mistakes
    5:16 - Starter Story Special
    6:06 - Building a Brand VS Dropshipping
    8:05 - The early days
    9:24 - Costs
    10:16 - How to find manufacturer's
    10:41 - The Viral Strategy
    11:41 - Viral Video Formula
    12:07 - Other marketing channels
    12:33 - Advice for entrepreneurs
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КОМЕНТАРІ • 279

  • @imbrenco
    @imbrenco 11 місяців тому +506

    He’s energy is so real man. Maybe he took too many of those chocolates before the interview

    • @oliverbrocato
      @oliverbrocato 11 місяців тому +26

      Haha thank u bro!

    • @starterstory
      @starterstory  11 місяців тому +10

      LMAO!

    • @digitalsoulopreneur
      @digitalsoulopreneur 11 місяців тому +14

      It’s Tony Robbins reincarnate

    • @CebiGreen
      @CebiGreen 11 місяців тому

      Lol. Very passionate.

    • @imbrenco
      @imbrenco 11 місяців тому +1

      @@oliverbrocato its cool bro congrats on the success

  • @calbarton
    @calbarton 11 місяців тому +128

    My jaw literally dropped when he said he's 21 years old. So much knowledge in so little time.

    • @XTen1000DaysX
      @XTen1000DaysX День тому

      That's what happens when you immerse yourself

  • @GiovanniWayneCoach
    @GiovanniWayneCoach 5 місяців тому +74

    He's 21 years old and speaks like someone has been doing it for decades! So Inspiring! Great content!

    • @peterjohansson739
      @peterjohansson739 3 місяці тому +5

      That's the difference between someone actually doing the business compared to a content creator trying to profit on you by selling courses created by accumulated free information.

  • @fullyleaded
    @fullyleaded 10 днів тому +4

    "The only people making money through droppshipping are the people selling the courses" He ABSOLUTELY hit the nail on the head there!

  • @sbeen434
    @sbeen434 3 місяці тому +26

    Idea is one thing, but this guy really executed this concept cleanly

  • @vkuse0
    @vkuse0 11 місяців тому +57

    Appreciate how honest he is about the process

  • @phily8020
    @phily8020 8 місяців тому +49

    I think the reason this is so successful is more to do with him being a dynamo businessman more than the product. Give him any product and he'll make a success of it

  • @ZacharyTeunis
    @ZacharyTeunis Місяць тому +3

    So nice to find a youtube channel that is sharing REAL business advice

  • @AwomKenneth
    @AwomKenneth 6 місяців тому +7

    He was very clear and seemed honest... love it

  • @ambitiousforever597
    @ambitiousforever597 3 місяці тому +1

    Timely Inspiration. God Bless!

  • @southeast_9072
    @southeast_9072 9 місяців тому +13

    Fantastic video: short, fun, and to the point. Well, done @StarterStory!

  • @LocalBusinessOwnersStory
    @LocalBusinessOwnersStory 3 місяці тому +11

    Taking the action is the key 💯

  • @noelkumarpatel1807
    @noelkumarpatel1807 5 місяців тому +1

    Thank you both for this amazing insight!

  • @INCOMEINSIDER10X
    @INCOMEINSIDER10X 11 місяців тому +6

    Oliver has a great mindset!

  • @wymow
    @wymow 9 місяців тому +4

    The video's intro is so good bro! You got me hooked. Watching this on the big screen later!

  • @Bunny-mx1fm
    @Bunny-mx1fm 11 місяців тому +4

    Great episode with Oliver!

  • @sdn2280
    @sdn2280 11 місяців тому +17

    Cool dude. Down to earth and keeping it real. Congratulations on your succes mister!

  • @Xotiw
    @Xotiw 11 місяців тому +49

    Appreciate that video, I already knew those sex chocolate and was pretty confident the guy behind it was making loads of money so it’s interesting to hear his story. I also appreciate the fact that he looks like a legit entrepreneur and not a bullshiter that’s trying to sell dropshiping course.

    • @legion_29
      @legion_29 10 місяців тому +4

      exactly, legit entrepreneurs don't sell courses and show up on social media to market them. It's those bullshit guys who pretend like they built an empire and they try to sell a course showing how you can do it as well. I hope this world understands this bs and stops buying those courses.

  • @igorsyvolapenko5420
    @igorsyvolapenko5420 Місяць тому

    Thanks guys. That's such an amazing and motivating story.

  • @JerryRegistre
    @JerryRegistre 11 місяців тому +4

    Dope work Oli; time for me to get on it 😤

  • @mikestrives
    @mikestrives 11 місяців тому +5

    Can’t wait 🔥

  • @brightlife3177
    @brightlife3177 2 місяці тому

    Man! you ask really helpful questions Thanks a lot.

  • @fullyleaded
    @fullyleaded 10 днів тому +1

    This guy has brilliant energy. I feel so pumped, Im gonna go and do something productive!

  • @Miguaelable
    @Miguaelable 11 місяців тому +2

    This was pretty feaauking amazing!!!

  • @StephMFowler
    @StephMFowler 7 місяців тому

    Thank you for this content!

  • @awyeah.9078
    @awyeah.9078 11 місяців тому +16

    This dude is really down to earth, I like his energy.

    • @starterstory
      @starterstory  11 місяців тому +1

      He is brilliant! 👌👌

  • @dylanjardon
    @dylanjardon 11 місяців тому +2

    oli, pat, and marco are legends

  • @buck9518
    @buck9518 Місяць тому

    I love this kid’s energy!!!

  • @sidm3859
    @sidm3859 Місяць тому +1

    this guy is such a winner. great video

  • @pressurewashingandmylife
    @pressurewashingandmylife 10 місяців тому +4

    I remember a couple on shark tank had a product similar to this, didn’t get a deal & all the sharks told them that “they could have a great product one day but to let this one go, it isn’t it”

  • @DailyNowStoic
    @DailyNowStoic 11 місяців тому +13

    Dropshipping is for complete beginners who know nothing about business or anything sales related. Try it just to understand how e-commerce and marketing works. But building a brand long term would be more profitable than reselling cheap Chinese products.

  • @tesfaxbah8259
    @tesfaxbah8259 8 місяців тому

    He is great 😎 Keep it up guys

  • @hiphopvirgins4552
    @hiphopvirgins4552 3 місяці тому

    This is awesome. The guy is super smart.

  • @thisismegray
    @thisismegray Місяць тому

    I love his voice! It's fire ❤

  • @LennyTim
    @LennyTim 11 місяців тому +1

    Great story. I love it!

    • @starterstory
      @starterstory  11 місяців тому

      Glad you enjoyed it! ❤❤

  • @nervoussushi
    @nervoussushi 11 місяців тому +4

    I talked to this guy and i fucking loved him. Great guy and super relatable

  • @GETREALLYRICH
    @GETREALLYRICH 2 місяці тому +3

    What's the profit though? How did he market it so we'll?

  • @ishandinuka590
    @ishandinuka590 11 місяців тому +1

    Waiting bro

  • @sutats
    @sutats 21 день тому

    12:51 _Go out there and make some ship happen!_

  • @andersonmorais239
    @andersonmorais239 8 місяців тому

    his spitting facts

  • @ChelMatisse
    @ChelMatisse 11 місяців тому +6

    I remember trying to buy one of these back then!! Although they weren't shipping to NZ that's why I didn't buy any but wow. Seeing the brain behind the brand makes so much more sense now hahah

    • @ManicMillions
      @ManicMillions 11 місяців тому

      Assuming you also saw it on TikTok?

    • @ChelMatisse
      @ChelMatisse 11 місяців тому +2

      @@ManicMillions I think so, I'm not too sure! I just thought I'd check it out because, woah, never heard of it before :D

    • @ManicMillions
      @ManicMillions 11 місяців тому

      @@ChelMatisse Did they work?

  • @AfzalHussein
    @AfzalHussein 11 місяців тому +3

    Loved this video and his energy! Great stuff! :D

  • @RashedHalim
    @RashedHalim 11 місяців тому +2

    Waiting ....

  • @jonathannwaeke9091
    @jonathannwaeke9091 8 місяців тому

    Wise use of our time creates a life long exponential streams of success...

  • @wp2694
    @wp2694 2 місяці тому

    Great idea, congratulation

  • @incredifall
    @incredifall 3 місяці тому +1

    Nice!

  • @lol_average5808
    @lol_average5808 11 місяців тому

    The guys a natural

  • @GrupoinmobiliarioOrten
    @GrupoinmobiliarioOrten 11 місяців тому +1

    Muy bueno el video amigo

  • @shivamrohilla1496
    @shivamrohilla1496 11 місяців тому +7

    Good content! It could be really good if you showed his history too. What knowledge,experience and skillset he had prior to this? That he was talking about.

    • @starterstory
      @starterstory  11 місяців тому +1

      Thanks for the feedback 😊

  • @Eddie4776
    @Eddie4776 11 місяців тому +6

    Where did he get his initial capital? He started at 18 or 19 with money to do R&D and then $10k for production. I missed that part. Did he do fundraising or loans or how did that work?

    • @oliverbrocato
      @oliverbrocato 11 місяців тому +19

      I've been hustling since I was 14. I launched tabs with money I scraped tg from my previous ventures.

    • @Eddie4776
      @Eddie4776 11 місяців тому +2

      @@oliverbrocato Bingo. Thank you very much for your answer!

  • @AfricanFlightStar
    @AfricanFlightStar 10 місяців тому +7

    Amazing story, big kudos to him for making it happen. Wow. These young guns who are killing it in ways that were never even dreamed of or possible 20 years ago, are making us old dudes look really bad 😂 and for good reason. I continue to be blown away at how they just go for it, no fear of failure, just balls to the wall and see what happens. I mean 'sex chocolate'?? Who woulda thought.Guess I'll have to buy some of that now 😆😜

  • @BSPoK
    @BSPoK Місяць тому

    Props to him #Respect 🫡

  • @farhanqureshi8811
    @farhanqureshi8811 2 місяці тому

    The land shake says it all. Our friend was like, “you money making monster”

  • @ginodelapena
    @ginodelapena 11 місяців тому +1

    i love your channel bro, thanks for this.

  • @perbhatkumar7033
    @perbhatkumar7033 3 місяці тому +2

    How did you *start* creating the content though? Did you post the first couple pieces of content yourself? Or did you start paying creators right off the bat as part of your marketing budget?

    • @roman618
      @roman618 2 місяці тому +1

      This is the part that doesn't add up.

    • @alexandrabeskrovnaya5327
      @alexandrabeskrovnaya5327 Місяць тому

      Usually it starts with paying bloggers to get a media coverage and then executing affiliate marketing promo codes for each blogger

  • @rvimperial
    @rvimperial 5 місяців тому +1

    This young dude is truly an entrepreneur.

  • @bradleyneal9427
    @bradleyneal9427 11 місяців тому

    Interesting thanks for sharing

  • @TheOnlyZiTRO
    @TheOnlyZiTRO 7 місяців тому +4

    i can listen to Oliver talk for about 10 seconds then i start thinking about stabbing my ears with screwdrivers

    • @jazzyg530
      @jazzyg530 3 місяці тому

      Same. Maybe I have to finish using cc. I'm just wondering why he keeps saying "we" when he allegedly has 0 employees ?

    • @ymcaseptember6089
      @ymcaseptember6089 2 місяці тому

      He’s deaf ay he?

  • @knightyFX
    @knightyFX 11 місяців тому +2

    man is a legend

  • @mitulorlando
    @mitulorlando 5 місяців тому +3

    After so much struggles I now own a new house and my family is happy once again everything is finally falling into place!!

  • @GoldenAgeless
    @GoldenAgeless 3 місяці тому

    Super cool dude!!

  • @DeusExMachina50
    @DeusExMachina50 11 місяців тому +2

    What is that mic he is wearing on his shirt?

  • @KemoMarriott
    @KemoMarriott 11 місяців тому +3

    Astounded by this guys maturity, wisdom and focus. If I had to bet on someone to be a billionaire...

  • @Sweetdrmz
    @Sweetdrmz 5 місяців тому

    Pretty cool

  • @MikaSKlive
    @MikaSKlive 2 місяці тому

    This guy really impresses me, I am 21 and just getting started.
    I can’t wait to be that cool

    • @majinboo6377
      @majinboo6377 Місяць тому

      u have to be lucky, u think not many people doing businesses ? he said we, meaning he is not alone doing them. 11m every year i dont believe it. he doesnt even live in a luxury place, his watch is not even luxury watch. young self made people will live in luxury place and buy luxury stuffs. he also said he has 30k in his bank account when he is not 21 yet. thats a lot of money. lmfao. not even my dad who is a small businessman in building materials have that kind of money in his bank account. granted, we also in small town so theres that.

  • @capnanaya4642
    @capnanaya4642 11 місяців тому +12

    I mean, paid ads is also technically paying for the creators. Also, I wonder how much of that 30000 initial budget has went to hiring the creators for the short term contents.

    • @sourceofincomepower
      @sourceofincomepower 11 місяців тому

      yea me too

    • @FullMetalLazyboi
      @FullMetalLazyboi 5 місяців тому

      This is an important question which hopefully someone can get answered

    • @scalelabs
      @scalelabs 5 місяців тому

      Yes, he was paying creators to create content for his product is same as pay ads just a different form of ads.

  • @jonbikaku6133
    @jonbikaku6133 3 місяці тому +2

    I genuinely dont get why this is such a great idea.

  • @Justthemow
    @Justthemow 2 місяці тому +1

    It’s always cool listening to a deaf person speak

  • @Taitea_____
    @Taitea_____ 5 місяців тому +8

    The way he talks with his throat makes me uncomfortable 😂

    • @skeletor4115
      @skeletor4115 3 місяці тому

      Yep, and how he moves his mouth also 😵‍💫

  • @jamiesimko
    @jamiesimko 11 місяців тому

    Thanks

  • @jonathannwaeke9091
    @jonathannwaeke9091 8 місяців тому

    Smart

  • @Soup-ej6bu
    @Soup-ej6bu 2 місяці тому +1

    bros def a gamer he said "it doesnt just spawn in this format" lmao

  • @MrSparkums
    @MrSparkums 2 місяці тому

    Amazing...

  • @HyperShift
    @HyperShift 3 місяці тому

    I think the hardest part for me is marketing and reaching new clients cold.. has anyone found a good way to learn how to do this?

  • @titanicride001
    @titanicride001 11 місяців тому

    Surely how can I start factory 🙂🙂🙂🙂

  • @compoundrise
    @compoundrise 3 місяці тому +2

    The guy is honest and down to earth. When he talked about how dropshipping is saturated and only the gurus make money, I knew he was for real.
    All it takes is one idea and lots of dedication. Impressive

  • @ericchen9677
    @ericchen9677 10 днів тому

    I think one very important thing he didn't talk about is how he come up with the chocolate's ingredient, like how was he able to actually make that sex chocolate since he was not in the chocolate industry at all!

  • @FitMindLab
    @FitMindLab 11 місяців тому +2

    If there was a way to invest in a yt channel this would be it, i think this channel is going to a million subs by the end of the year. Amazing video's!

  • @abongilescout541
    @abongilescout541 11 місяців тому +1

    🔥🔥

  • @ModernMaleSolutions
    @ModernMaleSolutions 11 місяців тому +2

    Where's Eddie Murphy?
    I thought this video was about his band Sexual Chocolate from 'Coming to America'

  • @NakshhaySachdeva
    @NakshhaySachdeva 2 місяці тому

    VALUE

  • @Fornost461
    @Fornost461 19 днів тому

    3:28 "the chocolate is made in the US, that's super super important to me"
    "our dark chocolate is imported from Belgium"

  • @nicolehustles
    @nicolehustles 4 місяці тому

    I love his business but what’s the difference between buying chocolate from him vs Amazon? I think if you have a great brand, market it properly then nothing is over saturated. I’m happy for him and wish him nothing but success 🎉

  • @carloswharris
    @carloswharris 11 місяців тому +3

    I like how you noticed this video wasn't getting any views so you changed the ENTIRE thumbnail. Just goes to show the power of the cover of a book

  • @aar0n709
    @aar0n709 3 місяці тому +1

    The prince of business. He will be a billionaire

  • @branchyapple
    @branchyapple 16 днів тому

    remember, this all started because a buddy of him texted this. If he wasnt buddies, this wouldnt ever happen

  • @irmakalember3709
    @irmakalember3709 6 місяців тому

    Wow amazing 😂😂😂

  • @niccolosebastiancino1798
    @niccolosebastiancino1798 10 місяців тому

    Where did you create your landing page Patt??

    • @starterstory
      @starterstory  10 місяців тому

      I created it myself, from scratch :)

    • @jiggyclaud
      @jiggyclaud 10 місяців тому

      I can create one for you if you want am an expert in website design and development

  • @tatianna_nandini
    @tatianna_nandini 3 місяці тому

    👍👍👍

  • @suzanneelmore770
    @suzanneelmore770 2 місяці тому

    How do you protect the company from complaints such as someone who might not know what it was, other than a piece of chocolate, and when eaten, chocolate did not mix well with the anxiety meds that person was on? That person was tricked by a co-worker who gave it to her and she felt so uncomfortable after a little while, she had to go home from work. She was shaking and her heart was racing. That was a true story on Reddit. I can see where the product is an easy advertising sell but not everyone might know that there are multiple ingredients that some might have an adverse reaction to when eaten.

  • @Friedrich713
    @Friedrich713 Місяць тому

    Something is missing. It sounds like one time between semester breaks he decided to build this company. Idea formation took a year and then... boom. How did he become the person, he was, when he started refining the idea? I feel like this is the most interesting aspect and it's simply not touched on?! From the way he talks, it doesn't sound like he just got lucky. This was all planned, but no "normal" 20-years-old person executes at that level. Would love to here about his background. Anyhow, super cool story!

  • @MyoMaster
    @MyoMaster 11 місяців тому +1

    He’s knocking dropshipping without even doing it. Dropshipping is not saturated.

    • @starterstory
      @starterstory  11 місяців тому

      That's not what he was saying.

    • @MyoMaster
      @MyoMaster 11 місяців тому +1

      @@starterstory he literally said, dropshipping is saturated. Building a brand and exiting is the way but dropshipping also works.

    • @UltraVioletMilk
      @UltraVioletMilk 10 місяців тому

      To dropship in 2023 is to compete with Temu. Good luck with that

  • @mickeymadmouse
    @mickeymadmouse 2 місяці тому +2

    ok but on amazon its almost 50% of 1 star reviews

  • @mikejh6298
    @mikejh6298 10 місяців тому

    Its interesting that on one hand its launch fast, fail fast with an MVP but he took a year to perfect the product.

    • @starterstory
      @starterstory  10 місяців тому

      Very True. With e-commerce it's definitely harder to launch fast.

  • @EricLawtonForbes
    @EricLawtonForbes 2 місяці тому

    He did not pioneer hiring content creators to post UGC lol 12:33 but congratulations on the success of Tabs 🍫 🥳

  • @Iaintsayinnothin..
    @Iaintsayinnothin.. 11 місяців тому +2

    This dude reminds me of Alex Heiden so much 😂 talented young dudes 💯

  • @mastersensei286
    @mastersensei286 11 місяців тому +5

    A young Tony Robbins

  • @joelt1616
    @joelt1616 3 місяці тому

    Did anyone else see the worm in the chocolate box at 1:22?

  • @RBLPodcast
    @RBLPodcast 11 місяців тому +2

    Im an old fart and I I think I can match the energy :/ lol btw, good content, not the usual guru dropshipping BS. and yes it can be done, requires work!

  • @gregld3103
    @gregld3103 6 місяців тому

    it's crazy here in Nigeria with such start up capital even if it's $5000 that's someone life salary 😢