David Brown Automotive delivers the first customer Mini eMastered model to music mogul, Simon Cowell

David Brown Automotive has delivered one of the very first customer examples of its all-new, all-electric Mini eMastered to world renowned music mogul and television star, Simon Cowell. The Mini eMastered model is a classic Mini, but luxuriously remastered and designed for the roads of today and tomorrow. Cowell’s bespoke, highly personalised model effortlessly blends British craftsmanship and engineering innovation with timeless design and total luxury and, as with all the British firm’s carefully modernised commissions, it has been hand-built from the ground up, over the course of hundreds of hours. “This has always been my dream car. It was on my wish list; one day I wanted to have a classic Mini. I have to say, of all the cars I’ve ever had in my life, this is my favourite, this is a keeper… you know this car has character,” Cowell commented of the car. “I've never ever driven a car in my life which is remotely close to a go-kart, apart from this - it’s brilliant!” he added.
Cowell initially ordered a Mini Remastered from David Brown Automotive in 2019, but following its delivery, decided he wanted to modernise it further, with an all-electric powertrain. His original Mini Remastered was then re-worked by David Brown Automotive into a Mini eMastered and is now fitted with a whisper-quiet, clean, and effortlessly powerful all-electric drivetrain, making it the ultimate electric city runabout.

[@wiganmeatpie2011]

But fair play...mini is British before we die out!

[@nomoreheroes93]

You guys should've put Simon's name in the video title! It'd get way more views. Unique idea to the Esprit Turbo colour scheme too, fair play Simon - it immediately grew on me.

[@thomasmacbride8006]

All minis are cool iv got two myself but I'm not sure about Simon's taste the colour scheme and the interior not for me and I dont like the fact that it's been de seamed on the body and not keen on the tail lights or the cheap reflectors under the rear bumper or the Black cills should be body colour but on the plus side it's a mini so its cool

[@recall2880]

What has he done to his face

[@wiganmeatpie2011]

Money 😅

[@peterlloyd6337]

Very unsual - just don't ''blow the blxxdy doors off'' Simon!