Reimagining Sustainability at FIFA World Cup Qatar 2022

We’re here in Doha, Qatar, at the FIFA World Cup 2022 to tell the world how we’re Reimagining Sustainability in agriculture to secure a win for planet earth.
We’re harnessing the excitement and energy of football to raise awareness of the ways sustainable agriculture is changing the game by making farming a climate, community, and food chain positive industry achieving real-world impacts that benefit all. We are committed to invest and innovate to empower farmers. Our long-term vision means that we’re farming not just to meet today’s demands, but to ensure that future generations have the food they need without compromising the natural environment.
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