*Kelly Strack same here girl,THANK you for this review,this is My 25th review.The Dewy one is supposed to be used with blender and the matte side is supposed to be used with the brush,and it does Make a Huge difference!!!*
As a Black woman who can’t wear lots of brands without mixing colors, thank you for speaking up. Ten new shades or not, I won’t be buying any Tarte products anymore.
Mona Rock the 10 new shades they’re coming out with won’t be until the spring/summer and Tarte describes them as ‘seasonal shades’. There is no excuse for what they’ve done, it hurts my heart, not ok in 2018.
I can honestly say I’ve thrown all of their products in the trash since this happened, and unfollowed, unsubscribed to every single thing they have/send out. If drugstore brands can have a big shade range no excuse for high end.
VENIKA. I seriously can’t believe the lack of shade ranges from most brands. It’s truly sad! Like step up light skinned people aren’t the only ones who wear foundation!!
This is true. Although I've been realizing there are so many other companties with poor foundation shade ranges, and these do not get addressed simply because its it's not a widespread issue through the media. If youtube/Instagram doesn't talk about it no one else does. I feel like a lot of these gurus bringing up the shade range on these are doing it because they feel if they dont, people will come for them on social media.
Lisa T Thank you. I was thinking the same thing!! There are other cosmetic companies out there that have been around for years and cater only to women of color. I don't see the outcry to them about lighter foundations.
Love Kelly! She's not naively, blindly upbeat just because a product works for her (but not POC) but isn't so negative that you just feel glum by the time the video's done. Keep keeping it real girl!!! Love you for staying true to you.
I agree with you, I’m not African American but it would be offensive to me if I couldn’t find a foundation to match me! I have a best friend who is a darker skinned African American and she has such a hard time finding foundation to match her!Its really sad 🙁
Princess Vapes & DIY well that’s your personal opinion and I will just agree to disagree on that because even though it works perfectly for me I know everyone has a different skin type but even if you don’t like the formula or whatever you can’t deny the incredible shade range and has given people like me and darker than me something we can actually work with and not disregard us completely and even some of the palest shades.
LoveLexxiNatural I bought this from Tarte the minute it dropped without knowing ANYTHING about the shade range as I always grab for the lightest shade. Needless to say, I canceled my order today. Tarte can stick it up their ass.
Thank you for touching on the shade range subject. You are the second beauty guru this week to bring up this topic. I think it's great. The more awareness we can bring to this topic, the better. It's 2018 and this is definately not acceptable. So thank you 😍😍😍❤❤❤
Thank you for addressing about the shade range, as a medium to tan complexion person I took it personally because like you stated it’s 2018 brand have to do better. Thank you Kelly I always trust your reviews the most 😊😊💕💖
Thank you Kelly for caring about the shade range for us brown and black girls ❤️ So happy Tarte fixed this and did the right thing. Love my Tarte Face Tape foundation now!
Thank you for just giving a review and keeping the politics out of it! Yes, I 10,000% agree that the shade range is shameful for this day and age. I couldnt imagine only having 2 maybe 3 shades to choose from, and honestly they arent really even great shades. But when I get on UA-cam to find out about a product I want to see the actual product! Anyone with the internet knows that Tarte screwed up and I dont need a 20 min dissertation from a blogger about it and the video is totally biased. Thank so so much for doing this video and just giving us an honest review! Finally a blogger who is doing what they LOVE, reviewing the product, not the company! I've ordered mine and can't wait to try it! I was so on the fence about which formula to get. I finally decided on the Matte and so glad I did!! Again Thank You So Much! I love your videos! Keep that positive attitude going!
I appreciate you speaking up about this! It means a lot to see someone with a platform like yours speak up! Hopefully tart listens up and gives us brown girls something work with! Love your Chanel!
I was super excited for this release until I saw the shade range. I will NOT be purchasing this or anything else from Tarte until they do better with being more inclusive to all skin tones. I expected way more from them and I’m just done.
Sofia 1st yeah I saw that but it’s actually five shades of matte and five for hydrating but It doesn’t even matter to me. I think they should have been included in the initial launch not after. But that’s just my opinion and how it made me feel.
Jessica Whittley ya I totally agree with that. I’m doing the same girl. There’s a lot of brands that don’t cater to all and we have to stand up and refuse to accept it. Either cater to all people or loose a lot of customers.
I feel the same way. It’s 2018, not 1945. Cosmetics companies need to do their due diligence and not launch products that do not include options for all skin tones.
Thank you so much for speaking up for us who are on the darker shade range❤❤...it does suck that we're still having to fight to be included in the beauty community and not continuously be left as an after thought. We all love makeup and deserve the same options as those of lighter complexion
👏🏼👏🏼👏🏼👏🏼 Yes...thank goodness you said something about this as well. I watch a variety of women from a range to fair to deep skin tones and so far, only ONE other white woman (Nikki Tutorials) has said something about the ridiculously poor shade range. I like the shape tape concealer and was looking forward to the foundation, but I’m contemplating even trying it because they’re obviously putting darker shades as an after thought...AND poorly shaded- after watching Jackie Aina’s video. It’s just so bad! Poor businessmen/women within Tarte, that’s for SURE. Smh...
Thanks so much for addressing the deeper shades. I am a woman of color and the shade range is an issue. Thanks for addressing it, you have much respect from me. I really enjoy your videos .
I never comment on the UA-cam videos i watch, but, i just had to say truly appreciate you talking about the need for a broader shade range. Being East Indian I typically have a difficult time matching my skin tone with foundations. The struggle is real. Thanks again.
Had to pause at 3 minutes in to write this comment. Thank you for both doing this review and also addressing the shade range. I know people are boycotting it and I get it... but there are so many people who have asked for this review and I think you handled it really well!!! You’re one of my favs!!
Glad you spoke up about the shade range. Although I could always find a shade for myself (light-light medium) it doesn't feel right that not everyone can. Step it up Tarte!
I just feel in love with you more Kelly!! I'm a dark skinned African American and I really appreciate you taking the time to mention the poor shade range for woc. I originally started watching because of your personality and your a dry skin girl. Thank you for speaking up on this issue. Hopefully they make a shade I can use too.
THANK YOU Kelly for talking about the shade range and how important it is💜🌸💜 I'm planning on coming out with my own makeup line and shade range is key to having a successful line of foundations (and other makeup as well) You inspire me SO MUCH Kelly!!! Keep it up girl❣ YOU ARE the reason I'm gonna start my own beauty UA-cam channel❣🌸💜❣🌸💜❣
What a valuable and helpful review! So many UA-camrs are boycotting reviews of this foundation, and I get it, but at the same time, some subscribers are still looking for actual information on the product. I'm still not going to buy, at least not right now, because I want to see what the fall out of this controversy is. But it's good to know that the matte version provides more coverage than the hydrating. Thank you Kelly!
I’ve watched a couple reviews on this & it looks to me that the hydrating one looks more natural in the reviews. I don’t like that the hydrating one takes so long to dry. Great review. Thank you 😊
So glad you liked the matte one! I ordered it Monday without seeing any reviews because I didn’t want to wait too long and it be sold out. Both looked really nice on you!
I absolutely love how your eyebrows and your eye makeup look AND your wing! Also I feel like I’d want to try the matte one since I need that fuller coverage for my acne scarring 😬
Glad I watched before purchasing, I have dry skin and that’s why I love watching your reviews and videos especially when it comes to foundations. I was totally gonna buy the hydrating one but after your advice I feel comfortable buying the matte foundation. I love you!
I like the Tarte products I have tried. I would like to try this one. I am 67 years old and have mature skin. I don’t have many wrinkles because I have always taken good care of my skin. I to have ruddy pigment and need a full coverage foundation. Do you recommend the more dewy formulation for me?
I think its really important for brands to create a wide range of shades and completely agree with you !!! Surprised you like the matte, but both look great on your skin!
I am a light skin tone. I'm sure there is a shade for me however I really think people need to take a stand and not purchase from tart. I will not be. As for Tarte' s comment on the shades to popsugar I'm disgusted by it.
A rep from Tarte told popsugar that 10 new shades were coming out next season as people are lighter in the winter and darker in summer. Honestly I just can't believe they would say that they just don't get it at all.
I love the hydrating one for me!! My favorite foundation EVER!! I used Nars before and I loved it too but this foundation is AMAZING. I also used Limelights as well which is a wax based foundation I love that too and Youniques foundation was another that one I did not care for too much it's a very matte foundation and settled into every fine line. So by far Tartes Shape Tape foundation is AMAZING and is my #1 go to right now!!
On the Tarte website they are showing to use the brush with the matte and the beauty sponge with the hydrating. Obvi its all personal choice but maybe sponge is the way to go with the Hydrating! I can’t wait to get mine! 💜
We always (almost always) use the same shade in foundations, so I ordered mine and then I was so excited to see you were doing a review to see which shade you used in the matte one. Sure enough you used medium honey, and that's exactly what I ordered! Yay! I feel much more comfortable with my choice in shades! It's so hard to choose online. LOL. Thanks for all you do!!!!
I'm actually waiting on my order to arrive!! I've been super excited ever since I heard the teasers. I did order the hydrating formula, I hope I still like it. Thank you so much for the review.
Can’t wait to try this! And I agree on shade range when it comes to foundation! I’m light but I struggle with finding foundations that DO NOT turn orange on me. I know others struggle with this issue as well! Seriously, like you said it’s 2018! We have fair, light, medium, dark plus we all have different undertones! Some of us need cool, some are neutral, some warm. I’ve been in Ulta before and heard many say they have to buy 2 colors to mix to get the right shade! Idk about y’all, but that would be so damn annoying.
So Kelly, I have watched you channel for a while and I know you love you born this way foundation. After trying this foundation how does it compare to that one. Which one is better? which one do you perfer?
I think the fact that you have talked about the issue of shade ranges is great but if anyone has access to catrice,it had a foundation darkener and lightener if people want to darken or lighten up their foundation
New subby just because you addressed the shade range. If you don't support us, you are apart of the problem and I see that you are a great human being and woman. God bless
I adore watching you.. I literally binge watch your channel at night.. Thanks for touching on such an important issue.. I'm darker and this is a problem I have sometimes. Thanks again. ❤
You're my girl, Kelly...You never disappoint!! Great video...I will definitely try the foundation down the road, but right now I have bought a couple others that I am waiting to try that are less $. Definitely love Tarte cosmetics, overall!! xo Gina
I’m actually happy to hear that the hydrating one isn’t as full coverage...I prefer my foundations to be medium coverage, so I think I might like this 🙂
I was terrified you would like the hydrating one more since I already bought the matte and a big part of me was thinking “Wait for Kelly to review it” but I just couldn’t wait! Thanks for the great vid as always!
Thanks so much for speaking up, Kelly! I’m Latina and I feel like I barely make the cut when trying to find my shade in Tarte foundation/concealer... not cool.
Samantha Ramirez I am black, but I probably barely make the cut too. I am her tan shade(nc30). I don't care though because I will not be buying this foundation. However, I am interested in trying the concealer.
Girl you hit the nail on the head! I was so excited to try the matte formula. But there’s nothing for me. The two last shades are waaaaaay too dark. And that third last shade is the wrong undertone for me. There’s nothing else left for me to use and I don’t want to pay $78 to mix. Hopefully the “relaunch” will have something for me if I’m even still interested in trying it. 😢
OMG!!!! I love love 💗😍 this video!!! I beyond appreciate your honesty!!! Watching your videos are part of my life routine. I followed your tips and I got so many super nice compliments at work! Thank you for what you do!! 😍😇 My blessings to you and your fiancé! 💑 Will be waiting on a video of your wedding, makeup and dress!!! 👰
Yay🤗🤗🤗 I've been waiting for you to do this review on Tarte' s new foundation🤗🤗🤗 I was gonna comment on your IG about it but I knew my girl Kelly would be doing it💜🌸💜🌸💜🌸💜
Hi, I’ve been watching and subscribed to your channel for a couple weeks now and I love the energy and passion you put into it! I was wondering if you’ve ever had someone send photos to you for a personal makeup routine opinion? Or something of that nature. Or tips on how you would enhance their features? I know with so many viewers you probably wouldn’t have time to get that detailed with everyone, but if you did some kind of drawing for the viewers who would like to do that... I think it would be awesome!!!!!
Not really sure if it matters, and actually would like to know the difference... Tarte website recommends the brush for the Matte and the sponge for the Hydrating. Ive ordered the Matte but want to know do we really need the recommended brush for the Matte? Does it really apply any better or differently? How does it apply with just a kabuki? Or do you like it better with a sponge, and not necessarily their sponge (will real techniques/beauty blender work?) Give us a follow up video!!
Thank you for this bomb review. I am definitely picking up the hydrating one asap. P.S. thank you for being a stand up kinda girl. It takes a special person to address the shade range issue with class. Kudos.
Great Job !!!! I am really having trouble. I have been using Make Up Forever over my moisturizer and primer but my foundation seems to separate . I should give Tarte a try. Thanks !!!!!!
Tarte put up an apology on their IG story basically saying they wanted to release the product as soon as possible due to the rave about it and they weren’t fully prepared with the rest of the shades when they released. Im glad you touched on this, i was actually unaware of the shade range until i saw their ig story and looked into it more! It makes me sad for everyone wanting to try it out but can’t because they don’t have a shade that will work for them! My question is, do you think it’s safe to order the shade that i am originally in the concealer? I know there’s a foundation shade that’s the same as the shade i use in the concealer and was just curious if i should get that shade or not?!
Matte under the hydrating one, would give you a nice finish, glowy over the matte wherever you need the dewy look. The brush probably made the difference in the coverage.
I can’t believe that you only got the foundation today and already have the video up. Thank you so much for saying what you said at the beginning. Being someone of mixed race even know I don’t look African-American or darker skinned I was take offense to certain things. And although I was able to find it in my shade I couldn’t believe that each one only had two darker shades. I’m also a little surprised that Tarte didn’t send all of the influencers the foundation before the release. With this I took a shot in the dark and ordered both. I also received mine today and can’t wait to try one tomorrow and the other on Friday.
Yesss I’ve been waiting for this!!! I think I’m going to still try out the hydrating one, i would like it to wear as an everyday foundation vs the matte one. Thanks so much for the review babe!
I commend you for getting this, filming, editing, and uploading all in one day!
aw thank you! xo
Drewann Mishler I concur
*Kelly Strack same here girl,THANK you for this review,this is My 25th review.The Dewy one is supposed to be used with blender and the matte side is supposed to be used with the brush,and it does Make a Huge difference!!!*
What about flashback with photography?
As a Black woman who can’t wear lots of brands without mixing colors, thank you for speaking up. Ten new shades or not, I won’t be buying any Tarte products anymore.
Mona Rock the 10 new shades they’re coming out with won’t be until the spring/summer and Tarte describes them as ‘seasonal shades’. There is no excuse for what they’ve done, it hurts my heart, not ok in 2018.
Courtney - Thank you! I’ll spend my money with other brands.
Mona Rock I refuse to spend my money with brands who exclude women of color.
Lotus - Thanks!
I can honestly say I’ve thrown all of their products in the trash since this happened, and unfollowed, unsubscribed to every single thing they have/send out. If drugstore brands can have a big shade range no excuse for high end.
I love that so many people are coming out to speak about this issue! Great review!
VENIKA. I seriously can’t believe the lack of shade ranges from most brands. It’s truly sad! Like step up light skinned people aren’t the only ones who wear foundation!!
This is true. Although I've been realizing there are so many other companties with poor foundation shade ranges, and these do not get addressed simply because its it's not a widespread issue through the media. If youtube/Instagram doesn't talk about it no one else does. I feel like a lot of these gurus bringing up the shade range on these are doing it because they feel if they dont, people will come for them on social media.
I truly hope the same people speak about IMAN cosmetics who only make dark shades.
Lisa T Thank you. I was thinking the same thing!! There are other cosmetic companies out there that have been around for years and cater only to women of color. I don't see the outcry to them about lighter foundations.
I am happy you addressed the range it. You look gorgeous ❤️
It was so cool of you to touch on the issue even though it doesn’t personally affect you! Thank you so much 💗
Love Kelly! She's not naively, blindly upbeat just because a product works for her (but not POC) but isn't so negative that you just feel glum by the time the video's done. Keep keeping it real girl!!! Love you for staying true to you.
I agree with you, I’m not African American but it would be offensive to me if I couldn’t find a foundation to match me! I have a best friend who is a darker skinned African American and she has such a hard time finding foundation to match her!Its really sad 🙁
Sarah Stroud exactly the shade range sucks from lightest to light to deep
Maybe she could use Fenty Beauty by Rihanna
She can definitely use fenty foundation
Aleesha Rose Fenty foundation sucks ass. I wish they’d come out with an all inclusive shade range that actually had a good formula.
Princess Vapes & DIY well that’s your personal opinion and I will just agree to disagree on that because even though it works perfectly for me I know everyone has a different skin type but even if you don’t like the formula or whatever you can’t deny the incredible shade range and has given people like me and darker than me something we can actually work with and not disregard us completely and even some of the palest shades.
Someone should ask Tarte if they made the dark shades just for white people to contour with 😂
Artliker1234 😂😂😂😂😂😂
I look like Kelly but I won't buy this brand until they are more inclusive. Start releasing brands with EVERYONE in mind right from the beginning!!!!!
Artliker1234 lmao. Tarts tried it with this foolery. They know better.
Artliker1234 hehehehe right
Artliker1234 White people are not the only people on the planet with light skin.
Thank you so much for talking about the shade range . That's means a lot ✊
LoveLexxiNatural I bought this from Tarte the minute it dropped without knowing ANYTHING about the shade range as I always grab for the lightest shade. Needless to say, I canceled my order today. Tarte can stick it up their ass.
Shanna Ravenna whoo! Yes girl!!!
LoveLexxiNatural the shade range is very disappointing I hope Tarte sees how much everyone was let down, and corrects the problem ASAP!
You go Kelly! Proud of you for speaking about the shade ranges in a professional manner!
Thank you for touching on the shade range subject. You are the second beauty guru this week to bring up this topic. I think it's great. The more awareness we can bring to this topic, the better. It's 2018 and this is definately not acceptable. So thank you 😍😍😍❤❤❤
Thank you for addressing about the shade range, as a medium to tan complexion person I took it personally because like you stated it’s 2018 brand have to do better. Thank you Kelly I always trust your reviews the most 😊😊💕💖
Thank you Kelly for caring about the shade range for us brown and black girls ❤️ So happy Tarte fixed this and did the right thing. Love my Tarte Face Tape foundation now!
I really appreciate you acknowledging the shade range and the overall lacking from Tarte as well as other brands. Love watching your channel!
I love how honest you are. I always come and watch your channel for recommendations and I’m never disappointed! Love you Kelly!💓
Thank you for just giving a review and keeping the politics out of it! Yes, I 10,000% agree that the shade range is shameful for this day and age. I couldnt imagine only having 2 maybe 3 shades to choose from, and honestly they arent really even great shades. But when I get on UA-cam to find out about a product I want to see the actual product! Anyone with the internet knows that Tarte screwed up and I dont need a 20 min dissertation from a blogger about it and the video is totally biased. Thank so so much for doing this video and just giving us an honest review! Finally a blogger who is doing what they LOVE, reviewing the product, not the company! I've ordered mine and can't wait to try it! I was so on the fence about which formula to get. I finally decided on the Matte and so glad I did!! Again Thank You So Much! I love your videos! Keep that positive attitude going!
Thank you for being such a caring influencer! This is why I love you!!! Thanks for being so inspiring!
I appreciate you speaking up about this! It means a lot to see someone with a platform like yours speak up! Hopefully tart listens up and gives us brown girls something work with! Love your Chanel!
you are always so quick to film and get the video up for everyone to see! thank you for that!
I hope tarte hears you Kelly. Good job hun
I think I saw Nikkie Tutorials say that the sponge was meant for the hydrating foundation, and the brush was meant for the matte foundation.
Nicole Marie yeah tarte said that too.
Nicole Marie before she took the vid down. For getting ‘shade’ about not mentioning the lack of inclusion.
I love how dedicated you are to your channel getting this up on the same day girl 🙌🏽Definitely going to have to buy the matte one now! 😍💁🏼
I was super excited for this release until I saw the shade range. I will NOT be purchasing this or anything else from Tarte until they do better with being more inclusive to all skin tones. I expected way more from them and I’m just done.
Shania Vance they already said they are releasing 10 more shades
Sofia 1st yeah I saw that but it’s actually five shades of matte and five for hydrating but It doesn’t even matter to me. I think they should have been included in the initial launch not after. But that’s just my opinion and how it made me feel.
I’m doing this for all of the products I want to try. I am not going to buy a product if the shade range is awful
Jessica Whittley ya I totally agree with that. I’m doing the same girl. There’s a lot of brands that don’t cater to all and we have to stand up and refuse to accept it. Either cater to all people or loose a lot of customers.
I feel the same way. It’s 2018, not 1945. Cosmetics companies need to do their due diligence and not launch products that do not include options for all skin tones.
I seriously commend you and admire the fact you bring awareness to this matter. I love you!!!
Yaaaas girl!! Thanks for speaking about the shade range!! I love your videos, long time subscriber here❤️
Hydrating side looks better on you on camera. Thank you for standing up for ppl with different skin tones love you
Thank you so much for speaking up for us who are on the darker shade range❤❤...it does suck that we're still having to fight to be included in the beauty community and not continuously be left as an after thought. We all love makeup and deserve the same options as those of lighter complexion
Great Kelly for speaking on the lack of shade colors! Also thanks for the review as so many people wanted this. 💕💕💕💕💕💕💕💕💕💕💕💕💕💕💕💕💕💕💕💕💕💕💕💕
👏🏼👏🏼👏🏼👏🏼 Yes...thank goodness you said something about this as well. I watch a variety of women from a range to fair to deep skin tones and so far, only ONE other white woman (Nikki Tutorials) has said something about the ridiculously poor shade range.
I like the shape tape concealer and was looking forward to the foundation, but I’m contemplating even trying it because they’re obviously putting darker shades as an after thought...AND poorly shaded- after watching Jackie Aina’s video. It’s just so bad! Poor businessmen/women within Tarte, that’s for SURE. Smh...
I love these reviews because I get to find new UA-camrs to subscribe to! Thank you for speaking up!
Thanks so much for addressing the deeper shades. I am a woman of color and the shade range is an issue. Thanks for addressing it, you have much respect from me. I really enjoy your videos .
I never comment on the UA-cam videos i watch, but, i just had to say truly appreciate you talking about the need for a broader shade range. Being East Indian I typically have a difficult time matching my skin tone with foundations. The struggle is real. Thanks again.
Had to pause at 3 minutes in to write this comment. Thank you for both doing this review and also addressing the shade range. I know people are boycotting it and I get it... but there are so many people who have asked for this review and I think you handled it really well!!! You’re one of my favs!!
Glad you spoke up about the shade range. Although I could always find a shade for myself (light-light medium) it doesn't feel right that not everyone can. Step it up Tarte!
Your eye makes up is sooo pretty! Anyone else want a tutorial? I DO!
Pleeaaasssee! 💕
I just feel in love with you more Kelly!! I'm a dark skinned African American and I really appreciate you taking the time to mention the poor shade range for woc. I originally started watching because of your personality and your a dry skin girl. Thank you for speaking up on this issue. Hopefully they make a shade I can use too.
THANK YOU Kelly for talking about the shade range and how important it is💜🌸💜
I'm planning on coming out with my own makeup line and shade range is key to having a successful line of foundations (and other makeup as well)
You inspire me SO MUCH Kelly!!! Keep it up girl❣
YOU ARE the reason I'm gonna start my own beauty UA-cam channel❣🌸💜❣🌸💜❣
Great review, thank you for addressing the issue with the color range. The foundation looks really good on you especially the Matte finish 😍
I think the hydrating one looks a lot better on your skin!
What a valuable and helpful review! So many UA-camrs are boycotting reviews of this foundation, and I get it, but at the same time, some subscribers are still looking for actual information on the product. I'm still not going to buy, at least not right now, because I want to see what the fall out of this controversy is. But it's good to know that the matte version provides more coverage than the hydrating. Thank you Kelly!
I’ve watched a couple reviews on this & it looks to me that the hydrating one looks more natural in the reviews. I don’t like that the hydrating one takes so long to dry.
Great review. Thank you 😊
Love you for addressing the shade. Literally.
So glad you liked the matte one! I ordered it Monday without seeing any reviews because I didn’t want to wait too long and it be sold out. Both looked really nice on you!
I absolutely love how your eyebrows and your eye makeup look AND your wing! Also I feel like I’d want to try the matte one since I need that fuller coverage for my acne scarring 😬
Awesome job in speaking up and out ❤️I give u a lot of respect for saying what a lot of people r thinking and would like to say ,god bless everyone
So glad you did a side by side comparison of the two. You look stunning as always xxx
You go girl! && that necklace today is BEAUTIFUL 😩😍😍😍
What a great review! You have changed the way I do my makeup and have taught me so much! You are such an inspiration! Thank you! ❤️❤️❤️
Glad I watched before purchasing, I have dry skin and that’s why I love watching your reviews and videos especially when it comes to foundations. I was totally gonna buy the hydrating one but after your advice I feel comfortable buying the matte foundation. I love you!
I like the Tarte products I have tried. I would like to try this one. I am 67 years old and have mature skin. I don’t have many wrinkles because I have always taken good care of my skin. I to have ruddy pigment and need a full coverage foundation. Do you recommend the more dewy formulation for me?
I think its really important for brands to create a wide range of shades and completely agree with you !!! Surprised you like the matte, but both look great on your skin!
3 for 3 👍🏼 I have watched three reviews so far and all of y’all said matte is your preference. I’m a matte girl so I’m excited to try it!
Tiffany Browder Same !!
I am a light skin tone. I'm sure there is a shade for me however I really think people need to take a stand and not purchase from tart. I will not be. As for Tarte' s comment on the shades to popsugar I'm disgusted by it.
Lisa Daniels what was tarte's comment to popsugar?
also want to know!
A rep from Tarte told popsugar that 10 new shades were coming out next season as people are lighter in the winter and darker in summer. Honestly I just can't believe they would say that they just don't get it at all.
Lisa Daniels I’m boycotting as well. Fuck them. Fuck the racist GOP.. standing up for inclusion.
I love the hydrating one for me!! My favorite foundation EVER!! I used Nars before and I loved it too but this foundation is AMAZING. I also used Limelights as well which is a wax based foundation I love that too and Youniques foundation was another that one I did not care for too much it's a very matte foundation and settled into every fine line. So by far Tartes Shape Tape foundation is AMAZING and is my #1 go to right now!!
Girl you look glamorous! I do love the matte side also. Love you!! 💕💕 can’t wait for your next video!
On the Tarte website they are showing to use the brush with the matte and the beauty sponge with the hydrating. Obvi its all personal choice but maybe sponge is the way to go with the Hydrating! I can’t wait to get mine! 💜
We always (almost always) use the same shade in foundations, so I ordered mine and then I was so excited to see you were doing a review to see which shade you used in the matte one. Sure enough you used medium honey, and that's exactly what I ordered! Yay! I feel much more comfortable with my choice in shades! It's so hard to choose online. LOL. Thanks for all you do!!!!
I'm actually waiting on my order to arrive!! I've been super excited ever since I heard the teasers. I did order the hydrating formula, I hope I still like it. Thank you so much for the review.
Can’t wait to try this! And I agree on shade range when it comes to foundation! I’m light but I struggle with finding foundations that DO NOT turn orange on me. I know others struggle with this issue as well! Seriously, like you said it’s 2018! We have fair, light, medium, dark plus we all have different undertones! Some of us need cool, some are neutral, some warm. I’ve been in Ulta before and heard many say they have to buy 2 colors to mix to get the right shade! Idk about y’all, but that would be so damn annoying.
I actually like the hydrating one on you...looks healthier...great job with the timeline review...very helpful 🙌🏽
So Kelly, I have watched you channel for a while and I know you love you born this way foundation. After trying this foundation how does it compare to that one. Which one is better? which one do you perfer?
I think the fact that you have talked about the issue of shade ranges is great but if anyone has access to catrice,it had a foundation darkener and lightener if people want to darken or lighten up their foundation
New subby just because you addressed the shade range. If you don't support us, you are apart of the problem and I see that you are a great human being and woman. God bless
I adore watching you.. I literally binge watch your channel at night.. Thanks for touching on such an important issue.. I'm darker and this is a problem I have sometimes. Thanks again. ❤
aw thanks so much!
Oh I can't wait to try this! Hope I pick the right shade. Hopefully it's good for oily skin. You look gorgeous as always
You're my girl, Kelly...You never disappoint!! Great video...I will definitely try the foundation down the road, but right now I have bought a couple others that I am waiting to try that are less $. Definitely love Tarte cosmetics, overall!! xo Gina
I’m actually happy to hear that the hydrating one isn’t as full coverage...I prefer my foundations to be medium coverage, so I think I might like this 🙂
I definitely love watching your videos!! It helps me work on my makeup application technique! Thank you for doing these product reviews!!!
Just was rewatching one of your vids & then you upload a new one. So happy you reviewed this one. Love you Kelly 😘💜
I was terrified you would like the hydrating one more since I already bought the matte and a big part of me was thinking “Wait for Kelly to review it” but I just couldn’t wait! Thanks for the great vid as always!
you looks so stunning kelly!! i'm excited to try this foundation :)
Thank you so much!! I really wanted to see how the foundation is!! Shout out to you for filming this and uploading it very quickly!
So happy to see your review I was wavering on what shade to get but your video has really helped me decide. You look stunning as always girl 😘
Was literally just telling my best friend at work that I hope Kelly reviews this soon 🙌🏾🙌🏾
I feel like the hydrating side makes your skin look really youthful and fresh!
Thanks so much for speaking up, Kelly! I’m Latina and I feel like I barely make the cut when trying to find my shade in Tarte foundation/concealer... not cool.
Samantha Ramirez I am black, but I probably barely make the cut too. I am her tan shade(nc30). I don't care though because I will not be buying this foundation. However, I am interested in trying the concealer.
Thank you for
Commenting about the shade range !!!!! I love tart! So I will Be trying out this foundation !
I love your videos😍👌🏼 great video and absolutely agree with you on the shade range
Girl you hit the nail on the head! I was so excited to try the matte formula. But there’s nothing for me. The two last shades are waaaaaay too dark. And that third last shade is the wrong undertone for me. There’s nothing else left for me to use and I don’t want to pay $78 to mix. Hopefully the “relaunch” will have something for me if I’m even still interested in trying it. 😢
Yesss!! I love your videos girl!!! I always hit the like button before i even watch lol. Yayyy
OMG!!!! I love love 💗😍 this video!!! I beyond appreciate your honesty!!! Watching your videos are part of my life routine. I followed your tips and I got so many super nice compliments at work! Thank you for what you do!! 😍😇 My blessings to you and your fiancé! 💑 Will be waiting on a video of your wedding, makeup and dress!!! 👰
Yasssss Kelly! Thank you for saying what needs to be said!
Yay🤗🤗🤗
I've been waiting for you to do this review on Tarte' s new foundation🤗🤗🤗
I was gonna comment on your IG about it but I knew my girl Kelly would be doing it💜🌸💜🌸💜🌸💜
Girl your eyeliner is BOMB in this video! Loving it
Hi, I’ve been watching and subscribed to your channel for a couple weeks now and I love the energy and passion you put into it! I was wondering if you’ve ever had someone send photos to you for a personal makeup routine opinion? Or something of that nature. Or tips on how you would enhance their features? I know with so many viewers you probably wouldn’t have time to get that detailed with everyone, but if you did some kind of drawing for the viewers who would like to do that... I think it would be awesome!!!!!
Not really sure if it matters, and actually would like to know the difference... Tarte website recommends the brush for the Matte and the sponge for the Hydrating. Ive ordered the Matte but want to know do we really need the recommended brush for the Matte? Does it really apply any better or differently? How does it apply with just a kabuki? Or do you like it better with a sponge, and not necessarily their sponge (will real techniques/beauty blender work?) Give us a follow up video!!
Thank you soooo much for acknowledging what was lacking!! ❤️❤️❤️ Beautiful look!!!
the Matte side of your face looked absolute stunning!!!
Thank you for this bomb review. I am definitely picking up the hydrating one asap. P.S. thank you for being a stand up kinda girl. It takes a special person to address the shade range issue with class. Kudos.
What products do you use to self tan your body? Curious if it's more affordable and more time efficient than tanning in a salon or in the sun?
Great Job !!!! I am really having trouble. I have been using Make Up Forever over my moisturizer and primer but my foundation seems to separate . I should give Tarte a try. Thanks !!!!!!
I know you love shape tape concealer so I trust your opinion on the foundation and your hair is so pretty❤️
The opinion I have been waiting on!! Yes Kelly!
Thanks for the comparison on this new product. I think I'll try the Hydrating formula😊
Tarte put up an apology on their IG story basically saying they wanted to release the product as soon as possible due to the rave about it and they weren’t fully prepared with the rest of the shades when they released. Im glad you touched on this, i was actually unaware of the shade range until i saw their ig story and looked into it more! It makes me sad for everyone wanting to try it out but can’t because they don’t have a shade that will work for them! My question is, do you think it’s safe to order the shade that i am originally in the concealer? I know there’s a foundation shade that’s the same as the shade i use in the concealer and was just curious if i should get that shade or not?!
oooo I like how you're centered in front of your vanity!
Matte under the hydrating one, would give you a nice finish, glowy over the matte wherever you need the dewy look. The brush probably made the difference in the coverage.
I can’t believe that you only got the foundation today and already have the video up. Thank you so much for saying what you said at the beginning. Being someone of mixed race even know I don’t look African-American or darker skinned I was take offense to certain things. And although I was able to find it in my shade I couldn’t believe that each one only had two darker shades. I’m also a little surprised that Tarte didn’t send all of the influencers the foundation before the release. With this I took a shot in the dark and ordered both. I also received mine today and can’t wait to try one tomorrow and the other on Friday.
I will definitely be getting this but I’m waiting until the 4th when I can swatch the shades!!!! Thanks so much for the review!!!
Yesss I’ve been waiting for this!!! I think I’m going to still try out the hydrating one, i would like it to wear as an everyday foundation vs the matte one. Thanks so much for the review babe!