How Roger Federer Became the Face of Rolex

Поділитися
Вставка
  • Опубліковано 4 чер 2024
  • It's hard to think of Rolex without Roger Federer coming to mind. The tennis legend, now in retirement, has been a Rolex Testimonee (ambassador) for nearly two decades. But his journey there was not as easy as you may think. This is how Roger Federer become the face of Rolex.
    SUBSCRIBE: / @watchalexander
    TWITTER: / alexanderxg
    Sources included in the video.
    0:00 Introduction
    1:45 Roger's Early Career Attitude
    4:15 The Aesthetic of Roger
    4:45 Roger's Personal and Public Evolution
    7:25 Roger & Maurice Lacroix
    8:25 Roger & Rolex
    10:15 Conclusion
    Business Email: contact@alexander.watch
    Tags: #tennis #business #luxury
  • Комедії

КОМЕНТАРІ • 121

  • @thisiscrazy4122
    @thisiscrazy4122 4 місяці тому +93

    What an interesting channel you're starting to create. No buzz, no shallow intros, hard work on the script and visuals, good knowledge of your story and a nice voice. I do look forward for the next videos.

    • @watchalexander
      @watchalexander  4 місяці тому +8

      This is such a kind comment, thank you! I'm working on the next video, which should come out next week. Can't wait for you to watch it! 😁

  • @Roscoe2904
    @Roscoe2904 4 місяці тому +44

    Getting in at 3.38k subscribers. The writing and editing are incredible for both videos, 0 doubt this channel will be huge

    • @watchalexander
      @watchalexander  4 місяці тому +2

      Thank you for this comment man 😁 glad you’re joining the journey. 🙏🏽

  • @SjWhit
    @SjWhit 4 місяці тому +34

    This channel seems really well done. I'm always hesitant to even give my attention at all to a new channel but these have been surprisingly well done already

    • @watchalexander
      @watchalexander  4 місяці тому +3

      Thank you, this means a lot! 🙏🏽

  • @DanielBengtsson
    @DanielBengtsson 4 місяці тому +197

    Who are you? Whats your background? You make way too good videos for being just a random guy…

    • @watchalexander
      @watchalexander  4 місяці тому +61

      What a compliment! 😭 I’m just one man, but thank you that’s very flattering!

    • @watchalexander
      @watchalexander  4 місяці тому +35

      @@Sensei_Sifu Hi! Real voice! All my videos are written, edited, and recorded authentically!

    • @celinegarcia4158
      @celinegarcia4158 4 місяці тому +8

      The script, editing & narrating is sublime. Congratulations. As for the great Roger Federer what more can we say? He exudes class & timeless elegance & an imperiousness that attracts people to him. Roger has transcended tennis. That's what makes his undefinable appeal so successful.

    • @loyalcarlon
      @loyalcarlon 4 місяці тому +6

      +1 I was shocked when I saw that there are just a few videos on your channel. Your script, clarity of VO, and editing are incredible.

    • @thehocuspocus9
      @thehocuspocus9 4 місяці тому +3

      My EXACT words and thought.

  • @pascalsteiner9926
    @pascalsteiner9926 4 місяці тому +36

    2 great videos in such a short time. I'm witnessing the beginning of a fantastic channel!

    • @watchalexander
      @watchalexander  4 місяці тому +4

      Thank you so much 🙏🏽

    • @Axkarshan
      @Axkarshan Місяць тому

      Deserving of a lot more than the 33.8k.

  • @el.le6
    @el.le6 4 місяці тому +8

    Proud Swiss here 🇨🇭 Thank you for this great quality video, beautiful work. Can‘t wait for more 🙌🏽

    • @watchalexander
      @watchalexander  4 місяці тому +1

      Such kind words, thank you and I’m glad you enjoyed it! 😄

  • @nyanrija
    @nyanrija 4 місяці тому +10

    a bit shocked that a video about tennis managed to actually keep my attention LMAO but that's just how you know that the speaker is as good as it gets! another gorg video alexander - cannotttttttt wait to see more

  • @Classof-iu6yz
    @Classof-iu6yz 4 місяці тому +6

    Some specific luxury brands (Rolex as well.. unfortunately..) stand for being gaudy, garish, and tacky. But sometimes, it depends on wearers.
    No matter, which rolex.. Rolex looks so attractive on Roger Federer or Ana Ivanovic.

  • @maxh.515
    @maxh.515 4 місяці тому +12

    Your videos are among the best in this genre! Would love to see some about luxury travel and real estate as well!

    • @watchalexander
      @watchalexander  4 місяці тому +1

      Thank you so much! 😄And that’s an interesting topic I’ll definitely look into it!

  • @yuisanjoaf3804
    @yuisanjoaf3804 4 місяці тому +8

    This is what research is about!!! Wonderful too see the world of tennis and accessories/fashion blend. Can’t wait for more!!!

    • @watchalexander
      @watchalexander  4 місяці тому +2

      Thank you! 🙏🏽 It was oddly quite difficult to research for this one aha, but I was fortunate enough to come across some old articles from 2004/2006!

  • @dragunovx93
    @dragunovx93 4 місяці тому +4

    5K views for this production quality is madness.. I’m hoping this video blows up with views!

  • @sanification
    @sanification 4 місяці тому +13

    Your content is elite bro. I myself am a huge fan of Roger and the way he carries himself as a Man. I am so inspired by your work man. You have a gained a new subscriber. Excited to see what else you have in store for us. Cant wait for the next video.

    • @watchalexander
      @watchalexander  4 місяці тому +1

      Thank you so much! 😄 can’t wait to put out the next video, thank you for subscribing. 🙏🏽

  • @kwadwocharliewinns2458
    @kwadwocharliewinns2458 4 місяці тому +4

    Alex, I'm sold. Why?, 2 fantastic videos produced. Let's continue with this channel growth🤯✌

    • @watchalexander
      @watchalexander  4 місяці тому +1

      Thank you so much for such a kind comment! 😊 Fingers crossed!

  • @filipoB
    @filipoB 4 місяці тому +3

    How does this only have 3000 views wtf

    • @watchalexander
      @watchalexander  4 місяці тому +1

      Haha, I’m new to this but hopefully it’ll pick up 🙏🏽 thank you for commenting! 😁

  • @topolo19
    @topolo19 4 місяці тому +3

    Im starting a fashion brand and finding your videos so useful

    • @watchalexander
      @watchalexander  4 місяці тому +1

      Thank you, I’m glad the videos are helping you out! 😄

  • @fanyang8321
    @fanyang8321 4 місяці тому +5

    your channel is instantly my new favourite! well done for creating such a feast of knowledge and taste!

  • @DCnez
    @DCnez 4 місяці тому +2

    As a tennis player myself, (and a former brat) this is very inspirational ❤❤❤🎉🎉🎉😊😊😊

  • @oslego
    @oslego 4 місяці тому +6

    Exceptionally well produced stories in your first and second videos. Thank you for your work!

  • @ariq94
    @ariq94 4 місяці тому +4

    Your video is so well made, thanks to the algorithm for recommending your channel 🎉

    • @watchalexander
      @watchalexander  4 місяці тому

      Thank you so much! 😁 and shoutout to the algorithm aha!

  • @zeru9753
    @zeru9753 4 місяці тому +3

    This channel is going places for sure, im just glad to be here and watch it grow from the beginning. Keep up the good work 🙌🏾

    • @watchalexander
      @watchalexander  4 місяці тому +1

      Thank you so much man, truly I appreciate this! 🙏🏽

  • @Thisath100
    @Thisath100 4 місяці тому +4

    Exceptionally presentation, so well polished, and not just for a new channel. Wow! Looking forward to your future uploads.

    • @watchalexander
      @watchalexander  4 місяці тому +1

      Thank you so much! 🙏🏽 Cant wait to share more 😄

  • @RebeccaLloyd
    @RebeccaLloyd 4 місяці тому +6

    Great video. So well researched and presented. Great pace, music and voice over. Jeepers you're good. Love the Luxury video too. Great footage. Keep going!!

  • @dannydanny2288
    @dannydanny2288 4 місяці тому +2

    You are few one of those that I subbed right away I watch the video. Saw your first video and now proceed to the second. Like your video's aesthetics, your voice, the content is very informative and easy to understand. Keep it up!

    • @watchalexander
      @watchalexander  4 місяці тому

      This absolutely made my day, thank you so much 🙏🏽 can’t wait for you to see the next vide! 😁

  • @krp6680
    @krp6680 4 місяці тому +2

    Being a Swiss brand also helped Fed

  • @drugstocope
    @drugstocope 4 місяці тому +2

    I'm loving the content so far. Keep going!

    • @watchalexander
      @watchalexander  4 місяці тому

      Thank you! New video coming out very soon. 😊

  • @Restless318
    @Restless318 4 місяці тому +3

    proud of him love his style more power to me

  • @maria_hadar
    @maria_hadar 4 місяці тому +2

    Didnt know much about tennis or Rolex, bit watched this video with great interest. Thanks a lot, please make more videos!

  • @jeremiahtay5752
    @jeremiahtay5752 4 місяці тому +1

    THIS CHANNEL WILL BLOW UP! The quality is top notched!

    • @watchalexander
      @watchalexander  4 місяці тому

      Fingers crossed! 😄 thank you! 🙏🏽

  • @chaca500
    @chaca500 2 місяці тому +1

    An excellent commentary. It would've been lovely if you'd chipped in a bit about how Mirka Federer also plays a role as an unofficial ambassador.

    • @watchalexander
      @watchalexander  2 місяці тому

      Thank you! And great point, I’m glad you commented it! 😁

  • @harishnair5060
    @harishnair5060 4 місяці тому +3

    BEAUTIFULLY MADE VIDEO

  • @maxgomez8981
    @maxgomez8981 4 місяці тому +2

    Great channel launch. Keep going! 1 Million subs by end of year

  • @uraharujukushibuya
    @uraharujukushibuya 4 місяці тому +3

    beautiful work as always ❤

  • @vongola931
    @vongola931 4 місяці тому +2

    You just gain a new subscriber 😁 superb quality video.

    • @watchalexander
      @watchalexander  4 місяці тому +1

      Thank you so much! 😊 Can't wait to put out the next video!

  • @london8615
    @london8615 3 місяці тому +1

    great video

  • @bosshog36
    @bosshog36 4 місяці тому +2

    Another great video

  • @6exiepixie905
    @6exiepixie905 3 місяці тому +1

    great content, it ignited childhood memories of how i adored tennis and roger federer, through which i had my first exposure to rolex

    • @watchalexander
      @watchalexander  3 місяці тому

      What a wholesome comment, I’m glad the video was able to bring back those memories. 😁🙏🏽

  • @conradbo1
    @conradbo1 4 місяці тому +1

    Great and enjoyable video. Love Roger Federer and Rolex ✌✌❤❤👍👍😍😍

    • @watchalexander
      @watchalexander  4 місяці тому

      Thank you for watching 🙏🏽 glad you enjoyed 😁

  • @Mohareb_Sahra
    @Mohareb_Sahra 4 місяці тому +3

    Unique and perfect ❤❤❤

  • @nishchaldayal419
    @nishchaldayal419 4 місяці тому +1

    Hey I saw your video on luxury brand first and then watched this video now. I love your video essay style and editing. Do you have a degree in media? Keep at it!

    • @watchalexander
      @watchalexander  4 місяці тому +1

      Thank you! And no degree in media aha, that's a great compliment though thank you. 😊

  • @elar6383
    @elar6383 4 місяці тому +1

    good videos man, subscribed after the luxury vid and now watching the other ones
    keep it up 👍

  • @user-sf7rh1xn5z
    @user-sf7rh1xn5z 4 місяці тому +3

    Though I do not know much about the game of tennis, the name John McEnroe comes to mind when watching racket throwing. The name was quite often in the news and to witness a grown man throw these tantrums was quite a show when growing up and I did not think adults did such nonsense!
    I do want to add and take a moment here to say I was disappointed in viewing comments from your last video in which others seem to miss the point, refuse to watch or perhaps blatantly misunderstand the script because in reading your replies, I kept viewing a repeat from you, which reminded me of a very old joke which goes, "Pete and Repeat were sitting on a fence. Pete fell off. Who was left?" You can see where I am going
    Though I am a bit late for the game (so to speak) the video keeps the viewer engaged and transfixed, losing all traces and tracks of time. In turn, I learned something about an athlete I had no knowledge of, but appreciated getting to know. I say this not to flatter, but to share that part of my New Year's resolution is to gain more videos which speak to grace and elegance of self. Your videos have added to my growth and development this new year as I enjoy a deep dive in taking what you have given and going into my own rabbit hole for understanding.
    A colleague of mine who viewed your first video enjoyed the clarity in which you spoke, and the script. She asked me to pass along her praise and remarked that Disney could learn a thing or two from luxury brands.

    • @watchalexander
      @watchalexander  4 місяці тому +3

      This comment blew me away, thank you for such a thoughtful message! 😁 I appreciate your reflections on my videos and the encouragement. It's heartening to know that the essay resonated and contributes positively to your New Year's resolution - my NYE resolution was to finally have the courage to start a channel so we parallel in that way aha. Please convey my gratitude to your colleague for her kind words too. 🙏🏽

    • @user-sf7rh1xn5z
      @user-sf7rh1xn5z 4 місяці тому +3

      @@watchalexander When I shared with her that I had done, she laughed, blushed, and said thank you. She also wanted you to know that others tend to pull that *kind of crap* when leaving comments and please do not stress out about it, as it happens. She also added to please let you know that there are people out there who enjoy and relish this type of educated videos which always deliciously expands the mind as this UA-camr is no mere moral.

  • @stefaniavelit6354
    @stefaniavelit6354 3 місяці тому +1

    Hello Alexander, I appreciate your insightful analysis of the luxury market. As someone passionate about this topic, I'm eager to hear your perspective on the expanding luxury market in Asia and the factors contributing to the high esteem of European luxury in the region

  • @Starhoney.Productions
    @Starhoney.Productions 4 місяці тому +1

    Subscribed!⭐️

  • @max-vg6nr
    @max-vg6nr 4 місяці тому +1

    Great video.

  • @WAD528
    @WAD528 4 місяці тому +1

    I'm a big fan and subscriber now.

  • @mohelism
    @mohelism 4 місяці тому +1

    Loving your content. Subscribed. From Pakistan.

  • @Peripherals_
    @Peripherals_ 4 місяці тому +1

    Bro this is good work for sure i have personal questions i don't know how to talk to u

    • @watchalexander
      @watchalexander  4 місяці тому

      Thank you! 😊 You can send an email (in description)!

  • @SteliosE92
    @SteliosE92 4 місяці тому +1

    Honestly, if there ever was a true sportsman fit for being Rolex's face, it is only Federer. There is no one else truly fit for this.

  • @misandsirt
    @misandsirt 4 місяці тому +2

    genuinely the best on yt right now #ALEXANDERHIVE

  • @arturosanchez-navarro5801
    @arturosanchez-navarro5801 4 місяці тому +1

    I love your channel.

  • @jakeevans7246
    @jakeevans7246 4 місяці тому +1

    Luv this ❤❤❤❤

  • @DecemberNames
    @DecemberNames 4 місяці тому +1

    Yo, what's up everyone? It's your favorite commenter here with another video feedback. Today, I'm going to be reviewing out this video by the talented creator. Let me tell you, this video is absolutely amazing. I'm not even kidding. It's so good that I'm actually starting to feel a little empowered. I mean, how can someone be so talented? Seriously, though, this video is a must-watch. It's informative, entertaining, and just plain good. So what are you waiting for? Go check it out right now!

    • @watchalexander
      @watchalexander  4 місяці тому +1

      Thank you so much! I saw your comment on the Luxury video too, I really appreciate the support! 😁

  • @lavaclips
    @lavaclips 3 місяці тому

    One thing you missed is that even Federer's playing style is much more elegant than that of others, which also made him a perfect fit.

  • @YoussefDiaa19
    @YoussefDiaa19 4 місяці тому +1

    make more videos about Roger please

  • @bngr_bngr
    @bngr_bngr 4 місяці тому +2

    I don’t know who Roger is but I love Rolex.

  • @adenugakolade235
    @adenugakolade235 4 місяці тому +1

    Investing early in this channel

  • @eduardotirado839
    @eduardotirado839 4 місяці тому +1

    He’s Swiss and a perfect “timepiece/player”. What do you expect?

  • @sentiasatransformasi
    @sentiasatransformasi 4 місяці тому

    you sound like the narrator from hypebeast

  • @wozmac771
    @wozmac771 4 місяці тому +1

    he or rolex paid maurice lacroix $2Million to end the contract. Rolex is an excellent marketing company. Their masterpieces are tool watches rather than the luxury watches.

  • @a004
    @a004 4 місяці тому

    "I never thought about selling it" until prices went down, now it's all I think about. Lol. It's fine, still over mrsp. Just hold and enjoy, it'll appreciate with inflation over time.

  • @danielbuneta
    @danielbuneta 4 місяці тому

    I prefer the younger Fed more than the polished corporate 007

  • @sofuno863
    @sofuno863 4 місяці тому +2

    the guy knows how to dress

  • @MultiTrumpetman
    @MultiTrumpetman 3 місяці тому

    Because He is from Swizerland. Novak is not.

  • @mikemurphy8996
    @mikemurphy8996 3 місяці тому

    Ponytail Roger was kind of douche. Shorter hair Roger was a legend.

  • @Raoh1st
    @Raoh1st 4 місяці тому

    Young ppl wearing rolex, BS, rolex will not even sell them watches...