The story behind the numbers and how to use them to your advantage | LBS

"“How can you tell the economic story of a firm from its numbers?” asks Chris Higson, Associate Professor of Accounting Practice at London Business School, in this session.
He explores the answer using Amazon as a case in point. “It’s one of the most valuable companies in the world and it’s not making any money.”
Dr Higson dissects the value-creation enigma.
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Great lecture. I learnt something new