Roger Martin's How Strategy Really Works Lecture at ArtCenter

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  • Опубліковано 23 гру 2024

КОМЕНТАРІ • 35

  • @InnaCViloria
    @InnaCViloria Рік тому +26

    Strategy is the answer to 5 questions
    00:02:34 #1 What is your winning aspiration?
    00:08:47 #2 Where will we play?
    00:12:29 #3 How will we win?
    00:13:59 #4 What capabilities must we have?
    00:15:47 #5 What management systems are required?
    Q&A
    00:32:00 What should graphic design aspire to in the market?
    00:40:16 What should design education look like and include?
    00:44:05 Your examples are big companies where there’s a lot of available data. What do you do in other situations?
    00:53:18 What will it take to actually make corporations change?
    00:56:17 How does the ball get rolling on defining winning aspirations?
    00:59:16 What is your current view of design thinking and competitive advantage?

    • @DeML22G
      @DeML22G 11 місяців тому +1

      You deserve heaven

  • @ahmadhama1981
    @ahmadhama1981 Рік тому +4

    This book is one of the most important and practical books I have ever read about strategy. I'm a big fan of Mr. Roger Martin's work.

  • @samuelc3857
    @samuelc3857 Рік тому +15

    It’s amazing that this type of expertise and knowledge sharing is freely available for everyone on the internet, and I think even more amazing that it has such a low number of views. In a way I’m happy that so few people will have learned to master these skills, because it will give me a competitive edge, however, its also sad that so few people are interested in learning this type of thing - yet meaningless, talentless nonsense gets millions of views. I guess that’s just the world we live in. Anyway, great lecture, thank you for posting and sharing 🙏🏼

  • @SiddharthBurman-y5r
    @SiddharthBurman-y5r 4 місяці тому

    how does one fit OKRs in this framework, should we assign goals and metrics to the winning aspiration?

  • @ronaldrobertson6212
    @ronaldrobertson6212 Рік тому

    Great practical lecture , Strategy has never been this easy!!

  • @shayonsmith
    @shayonsmith 3 роки тому +2

    #2 reminds me of the Blue Ocean Strategy....this is beautiful

    • @bobbypanda6685
      @bobbypanda6685 2 місяці тому

      In Blue Ocean you do not need Strategy. Strategy is always for Red Ocean.

  • @DFHobbs
    @DFHobbs 6 років тому +5

    Strategy is design writ large. Design is strategy made approachable.

  • @jennyaskswhy
    @jennyaskswhy 2 роки тому +2

    In the 1980s my 20-something mum used to use oil of olay. I remember those pink little bottles with a lot of affection. As a five year old when i was playing with her makeup that was one of the things I used. It's so odd to find a reference to it here...

  • @shahidzaki598
    @shahidzaki598 Рік тому

    Very well articulated!

  • @ProphetaLucro
    @ProphetaLucro 8 років тому +1

    Roger, thank you for teaching me about Leadership and Strategy at Rotman!

  • @abbddos
    @abbddos 3 місяці тому

    Speaking about 4 seasons hotel making you feel like home, a valet there broke my car... that really felt like home🤣🤣🤣

  • @ericawong7858
    @ericawong7858 4 роки тому +1

    Excellent!!

  • @goodgirlsguide
    @goodgirlsguide 2 роки тому +5

    They told you how they did it - they used intuition not logic. That can't be 'explained'.

  • @DrDinooshDeLivera
    @DrDinooshDeLivera 2 роки тому

    Super insightful!

  • @sologuitardeath
    @sologuitardeath 2 роки тому

    Incredible stuff!

  • @jimhendrickson5553
    @jimhendrickson5553 2 роки тому +1

    Why a lot of designers have trouble articulating their methods is that they are visual thinkers which doesn't lend itself to linear verbal definition. They have been to taking criticism their entire lives because they could not verbalize their methods. See "Thinking Visually" by Temple Grandin for a better description of this.

  • @jeffharrington8883
    @jeffharrington8883 4 роки тому +2

    Genius thinking at work at 51:00. Divergent and creative thinking is hard to quantify and thus it is rarely valued unfortunately.

  • @Triple685
    @Triple685 2 роки тому +1

    Excellent lecture

  • @sihanho6171
    @sihanho6171 5 років тому

    does andbody find the annual report video of burberry?

    • @danpavel9894
      @danpavel9894 4 роки тому +1

      not sure about the video but they have annual pdf reports that you can access

    • @smilereceive
      @smilereceive Рік тому

      Yep. Link here.

    • @smilereceive
      @smilereceive Рік тому

      Like 3 people in the audience.😅

    • @smilereceive
      @smilereceive Рік тому

      Who was the crippled man constantly coughing? It’s really irritating. Vulgar as well.

  • @ltrinhmuseum
    @ltrinhmuseum 5 років тому +1

    Just brilliant talk

  • @UltimateTrackMom
    @UltimateTrackMom 2 роки тому

    Amazing lecture, wonderful delivery ..Thank you

  • @vaughn_22
    @vaughn_22 2 роки тому

    1. Cual es tu aspiración de ganar?
    2. Dónde vas a ganar? 8:45
    3. Cómo ganaremos? 12:25
    4. Que capacidades debo tener?
    5. ¿Qué sistemas de gestión se requieren?

  • @jmoleas
    @jmoleas 2 роки тому +1

    If they didn’t know the competition they were bad managers

    • @bobbypanda6685
      @bobbypanda6685 2 місяці тому

      No they did not hire McKinsey, Bain, Booz Allen, etc.