Mastering Business Basics: The Key to Channel Success (CompTIA Trend Watch)

In this episode of Trend Watch, Carolyn April, vice president of industry research at CompTIA, delves into a crucial yet often overlooked aspect of channel success - basic business acumen. Despite the tech industry's focus on innovation and technology, the foundation of a successful channel business lies in mastering fundamental business skills such as finance, accounting, HR, and legal matters.
With 60% of channel firms admitting the need for improvement in these areas, this episode highlights the importance of enhancing business skills alongside technical expertise. Discover the top challenges faced by channel entrepreneurs, from financial forecasting to cash flow management, and learn how industry associations, peer-to-peer networking, and vendor-based training can be invaluable resources. Whether you're a tech expert venturing into the business world or looking to refine your business strategy, this episode offers essential insights and practical advice to elevate your channel business.
Tune in to understand why strong business acumen is not just beneficial but essential for thriving in today's competitive market and how CompTIA is leading the way in providing the necessary training and certifications.
State of the Channel 2024 report: connect.comptia.org/content/r...