Sustainable and Digital Food Industry in the Amazon Region | Synergetic Stories | PRODIGEES

Manioca - food for a sustainable future!
Watch the first episode of our video series with "synergetic stories" on sustainability and digitalisation. The science communication project of IDOS experts Sabrina Heuwinkel and Ramona Hägele is part of the PRODIGEES funding, a program offered by the European Commission.
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Learn more about the project:
In September 2023 world leaders came together in New York at. They discussed the current state of the Sustainable Development Goals (SDGs). Also known as the Global Goals, the SDGs were adopted by the United Nations in 2015 as a universal call to action to end poverty, protect the planet, and ensure that by 2030 all people enjoy peace and prosperity. One of the results of this important meeting was that only 15% of SDG targets are on track. It has never been more urgent to act and make change towards sustainability and transformation possible. At the same time many people chose social media as their primary source of information and feel overwhelmed and anxious in view of the many bad news every day.
Science communication plays a crucial role in setting the scene for gaining an understanding of the complexity of the multiple crises. Disseminating data and valid information based on empirical evidence is essential if we want to meet the challenges.
Using research results from psychology and cognitive science, the neuroscientist Maren Urner explains that people experience exhaustion during information intake and processing, both on a cognitive and physical level. As negative information is processed faster and is more likely to achieve a high outreach, mass media and social media focus on bad news.
Maren Urner offers a new way to react to this challenge: constructive journalism. This approach assumes a negative bias in the media landscape and calls for a rethink. Instead of focusing on what is going wrong in the world, constructive journalism aims to provide audiences with a comprehensive and contextualized picture. It intends to restore a balance by looking at problems and at solutions as well.
What can #sciencecommunication learn from constructive journalism? If we want to foster cooperation and make change and action possible for a transformation towards sustainability, science communication can show the broader picture. Let’s tell synergetic stories!
blogs.idos-research.de/longfo...
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This project has received funding from the European Union’s Horizon 2020 research and
innovation programme under the Marie Skłodowska-Curie grant agreement No 873119.