KTLA LA's Very Own - 75th Anniversary Full Length Song

Stephen Arnold Music Helps KTLA Celebrate Its 75-Year Love Affair with the City of Los Angeles.
Stephen Arnold Music collaborated with KTLA to mark its 75th anniversary with an emotional and endearing anthem highlighting the station’s unique connection to the city of Los Angeles. Taking its name from the station’s familiar tagline “LA’s Very Own,” the song supports a multifaceted branding campaign focused on the city’s people and spirit, and KTLA’s role as its first and most trusted television station.
Conceived by KTLA Creative, the campaign’s hero spot is a montage of colorful lifestyle vignettes and sweeping landscape cinematography captured throughout Southern California. The song expresses a similar theme, evoking the city’s “golden sunshine and Pacific stars.” It ends with the optimistic refrain, “For years we’ve been together, and the best is yet to come. We’re LA’s Very Own.”
The key to the campaign is its authenticity, noting that most of the visuals are not staged, but reflect real people and real events. The song has a genuine quality that connects emotionally and is very melodic and memorable. The sentimental, acoustic guitar driven ballad evokes pride.
Few stations are as beloved as KTLA is in California. People have a true sense of endearment for the station, and Stephen Arnold Music wanted to honor that through the tone of the song.
Led by the guitar and vocal, the orchestration is spare but meticulously executed. It’s not a heavily produced piece. The song called for a sparse, acoustic style, but it hits all the emotional checkpoints.
The song will be used in branding spots of varying length throughout KTLA’s landmark 75th year.