Usability testing & building the right software features

Recorded on 10/06/2024 at the Heartland Developers Conference (HDC) in Omaha, NE. Download the presentation workbook for FREE @ www.codebuddy.com/library
Unlock the secrets of successful software development with Devon Seacrest, co-founder and CEO of CodeBuddy. In this presentation, Devon shares invaluable insights on customer usability testing and building the right features for your product.
Learn why investing in usability testing can yield a 100x return on investment and discover the psychological barriers that prevent honest customer feedback. We'll explore cutting-edge techniques like Wizard of Oz testing, competitor analysis, and unmoderated testing to help you build products that truly resonate with your users.
From startup founders to enterprise software developers, this video is packed with actionable strategies to ship faster, reduce costs, and create products your customers will love.
5 Key Takeaways:
• Psychological safety is crucial for obtaining honest customer feedback
• Usability testing with just 3-5 users can reveal 86% of user issues
• Balance listening to customers with visionary innovation
• Use a mix of qualitative and quantitative testing methods
• Implement a structured usability testing process for continuous improvement
Chapters:
00:01 Introduction
00:48 The Problem with Our Startup
01:45 The Importance of Usability Testing
02:03 About the Speaker
02:47 Why Building the Right Features Matters
03:28 Visionary Delight
03:41 Why Building the Right Features is Hard
04:08 Psychological Safety
07:22 Projection Bias
10:31 Conflict of Interest
15:57 Balancing Innovation and Iterative Improvements
16:34 Introduction to Testing Models
18:12 Qualitative vs Quantitative Testing
19:35 Deep Dive into Usability Testing
24:47 Usability Testing Script
28:16 Post Usability Testing Steps
29:52 Iterative Usability Testing
30:27 - Q&A Session
31:22 - Selecting Participants for Usability Testing
31:45 - Role of UI/UX Team in Usability Testing
32:34 - Frequency of Usability Testing
33:12 - Choosing Between Expert and Novice Users for Testing
34:47 - Usability Testing for Internal Business Tools
35:31 - Closing Remarks
usability testing, software development, product management, customer feedback, user experience, startup strategies, feature development, A/B testing, NPS surveys, psychological safety, competitor analysis, innovation, MVP, agile development, lean startup